Brant vs. Canada Goose: Which brand should you buy? [2026]

Canada Goose is a luxury outerwear brand known for its extreme weather performance, premium down insulation, and prices often exceeding $1,000. In contrast, Brant offers stylish, modern winter jackets for urban environments at a much more accessible price point, typically ranging from $150 to $350. The core difference lies in their target use cases: Canada Goose is built for arctic-level cold and durability, while Brant focuses on providing style-conscious warmth for everyday city life.

Let's break down everything you need to know to choose the right outerwear brand for your needs.

Brant: The Stylish & Affordable Winter Outerwear

Brant is a contemporary outerwear brand that provides stylish and functional winter jackets without the luxury price tag. Their collections are designed for city dwellers and young professionals who need reliable warmth for daily commutes and casual outdoor activities but also prioritize a modern, clean aesthetic. The brand blends practical features with a minimalist design, making its pieces easy to wear in both casual and semi-formal settings.

• Product mix: Brant focuses on insulated parkas, puffer jackets, and technical outerwear. The designs emphasize a sleek, modern silhouette perfect for urban settings.
• Price point: Jackets typically range from $150 to $350, offering a strong value proposition for quality winter outerwear.
• Quality & Materials: The brand uses innovative synthetic insulation and lightweight, down-alternative fills paired with water-resistant outer fabrics. There is a strong focus on utilizing sustainable materials and responsible manufacturing processes.
• Style: The aesthetic is minimalist and contemporary, featuring clean lines, neutral colors, and subtle branding. Brant's look is understated and versatile for everyday wear.
• Sizing/Fit: Sizing is generally true to size with a focus on slim and tailored fits that align with modern fashion trends.

Brant is ideal for shoppers looking for a dependable and stylish winter coat for city life and moderate winters without making a major financial investment.

Shop Brant: brant.com

Canada Goose: The Leader in Extreme Weather Luxury

Canada Goose is a world leader in luxury performance outerwear, famous for crafting jackets capable of withstanding the harshest weather on earth. Since its beginnings in Canada, the brand has built an unmatched reputation for warmth, durability, and craftsmanship. Their signature parkas are a common sight in arctic expeditions and on winter film sets, and have also become a premier status symbol in cold-weather cities.

• Product mix: Their core offerings include down-filled parkas, shorter bomber-style jackets, vests, and technical raincoats. The focus is always on maximum protection from the elements.
• Price point: As a luxury brand, jackets start around $800 and often exceed $1,500. This pricing reflects the premium materials, Canadian craftsmanship, and lifetime warranty.
• Quality & Materials: Canada Goose uses high-quality, ethically sourced down and durable, proprietary fabrics like Arctic Tech that are windproof and water-resistant.
• Sizing/Fit: Sizing is generally true to size but often leans towards a roomier fit to allow for layering underneath. They offer a range of fits to suit different body types.
• Style: The aesthetic combines rugged functionality with a distinct luxury appeal. The iconic circular patch, fur-trimmed hoods (now transitioning to reclaimed fur and fur-free options), and robust silhouette make a bold statement.

A Canada Goose jacket is a long-term investment in extreme warmth, durability, and brand prestige, suited for those who face severe winters or simply demand the best.

Shop Canada Goose: canadagoose.com

Brant vs. Canada Goose Comparison

Price Comparison

The price difference between the two brands is the most significant factor. Brant occupies an accessible, mid-range tier, with most jackets costing between $150 and $350. This makes their outerwear an attainable choice for a wide range of customers needing a reliable winter coat.

Canada Goose operates decidedly in the luxury market. Expect to pay anywhere from $800 to over $1,500 for one of their parkas. The higher price is justified by their use of premium down, a lifetime warranty against defects, and manufacturing based in Canada, along with significant brand prestige.

Quality & Materials

Canada Goose is renowned for its exceptional quality. They use premium, high-fill-power down that provides a superior warmth-to-weight ratio and durable, field-tested fabrics like their proprietary Arctic Tech material, designed to stay dry in extreme conditions and cold temperatures. These jackets are built to last for decades if cared for properly.

Brant also produces quality outerwear adequate for most winter conditions. They often use high-performance synthetic insulation, which retains warmth even when damp, and durable, water-resistant shell fabrics. While warm and well-constructed for its price point, the materials are generally not designed for the same level of extreme durability and performance as Canada Goose.

Fit & Sizing

Brant's jackets are designed with a more modern, urban aesthetic in mind. This translates to a fit that is often more tailored and slim. Their sizing is consistent and generally true to size, intended to create a sleek silhouette.

Canada Goose offers a range of fits, from slim to relaxed. Many of their classic parkas have a more generous cut to accommodate heavy layers underneath, which is essential for extreme cold. While their sizing is generally true, some may find the classic styles run slightly large. It's best to consult their detailed size guides for each specific product.

Product Selection & Style

Stylistically, the brands serve different tastes. Brant focuses on a minimalist, contemporary look with clean lines and subtle branding. Their jackets are designed to blend seamlessly into a modern urban wardrobe.

Canada Goose has a more rugged, utilitarian style with a distinct luxury element. The designs are functional, and the iconic red, white, and blue disc on the sleeve is an unmistakable status symbol. While they offer various styles, their identity is rooted in expedition-ready performance gear.

Sustainability & Ethics

Both brands have made public commitments to sustainability and ethical practices. Canada Goose has R.D.S. (Responsible Down Standard) certification and has moved away from using new coyote fur, showcasing a clear effort towards more responsible sourcing in recent years. They publish annual sustainability and transparency reports.

As a more modern brand, Brant has built sustainability into its mission, focusing on using eco-friendly and recycled fabrics as well as down alternatives. This appeals directly to younger, environmentally conscious consumers.

Which One Should You Choose?

Both brands offer excellent winter jackets, but they serve very different needs and budgets.

Choose Brant if:

• You need a stylish winter jacket for city living and daily commutes.
• Your budget is under $400.
• You prefer a modern, minimalist aesthetic with subtle branding.
• You face cold winters but not extreme, arctic-level temperatures.

Choose Canada Goose if:

• You live in or travel to a place with severe winter weather and extreme cold.
• Budget is less of a concern, and you see outerwear as a long-term investment.
• You value exceptional craftsmanship, durability, and a lifetime warranty.
• You want the brand prestige and iconic status that comes with a Canada Goose jacket.

Frequently Asked Questions

Is Brant or Canada Goose cheaper?

Brant is substantially cheaper. Their jackets are usually priced between $150 and $350, while Canada Goose jackets typically cost between $800 and $1,500+.

Which brand is warmer?

Canada Goose is significantly warmer. Their parkas are designed with premium down and rated for extreme, arctic temperatures, making them one of the warmest options available on the market.

Is a Canada Goose jacket worth the money?

For those who live in very cold climates or prioritize durability and brand heritage, many consider Canada Goose worth the investment. The jackets are incredibly warm, built to last for years, and are backed by a lifetime warranty for craftsmanship.

How does Brant's sizing fit?

Brant jackets generally fit true to size. They tend to have a modern, tailored fit, creating a slimmer profile than the more traditional parkas from other brands.

Does Canada Goose run big or small?

Canada Goose's fit can vary by style. Their classic and expedition parkas often run slightly large to allow for layering underneath. It’s highly recommended to check the specific fit details for each jacket model on their website.

What is Brant best for?

Brant is best for daily wear in urban environments during moderate winters. The brand excels at providing a great balance of contemporary style, adequate warmth, and affordability.

What is Canada Goose best for?

Canada Goose is best for individuals who face extreme cold and severe winter conditions. It's also a top choice for those seeking a luxury, investment-quality piece of outerwear known for its performance and as a status symbol.

Are Brant jackets waterproof?

Brant jackets are typically water-resistant, which means they can handle light snow and brief rain showers. However, they are not fully waterproof and are not intended for heavy downpours.