If you're a fan of sustainable fashion with a clean, modern aesthetic, you've likely come across Wawwa. The brand has made a name for itself by creating versatile, thoughtfully designed pieces from eco-friendly materials like organic cotton and recycled fabrics, becoming a go-to for shoppers who want style that aligns with their values.
For those who love Wawwa's blend of minimalist style, ethical production, and accessible price points, there are plenty of other incredible brands that share a similar mission. From high-performance activewear to everyday basics, here are 17 sustainable brands like Wawwa that you need to know.
Girlfriend Collective is famous for its ridiculously comfy activewear and loungewear made from recycled materials like old plastic bottles and fishing nets. They are champions of radical transparency, showing customers exactly how their leggings and sports bras are made, and their inclusive sizing is a breath of fresh air.
While Wawwa covers your everyday minimalist wardrobe, Girlfriend Collective handles your workouts and weekends. Think of them as the perfect sustainable counterpart for when you want high-performance gear that’s just as eco-conscious as your favorite Wawwa staples.
Shop now at girlfriend.com
A legend in the world of outdoor gear, Patagonia has been a trailblazer for sustainability long before it was trendy. They create everything from high-tech jackets to casual tees using recycled and organic materials, and they are famous for their "Worn Wear" program that encourages repairing instead of replacing.
Patagonia’s aesthetic is more rugged and adventure-ready compared to Wawwa’s minimalist city vibe, but both brands are fundamentally driven by an unwavering commitment to environmental responsibility. If you need gear that can handle the great outdoors while protecting it, Patagonia is the answer.
Shop now at patagonia.com
Reformation makes sustainability effortlessly chic. They're known for their trend-forward dresses, stylish tops, and perfect-fitting denim, all crafted from eco-friendly fabrics like Tencel, recycled cotton, and deadstock materials. Their vibe is cool, feminine, and a bit flirty.
While Wawwa focuses on clean, minimalist essentials, Reformation is where you go for a statement piece for a wedding or a night out. They prove that you don't have to sacrifice style to be sustainable, offering pieces that are both on-trend and eco-conscious.
Shop now at thereformation.com
Meaning "Green Love" in French, Amour Vert lives up to its name with beautiful, timeless clothing made from sustainable materials like organic linen, hemp, and recycled fibers. They also plant a tree for every tee purchased, blending elegant style with a direct commitment to reforestation.
Like Wawwa, Amour Vert champions a refined and versatile aesthetic. Their pieces are classic and elevated, perfect for building a lasting wardrobe. If you love Wawwa’s quality but are looking for pieces with a slightly more polished, Parisian touch, Amour Vert is a perfect fit.
Shop now at amourvert.com
Tala creates stylish and sustainable activewear and loungewear using recycled fabrics and eco-friendly production methods. Known for fun colors, flattering fits, and trend-focused designs, the brand makes eco-friendly look and feel good.
If you're drawn to Wawwa’s eco-credentials but want something a bit more vibrant and playful for your downtime, Tala is a fantastic option. They offer bold, comfortable pieces that bridge the gap between working out and hanging out, all while keeping the planet in mind.
Shop now at tala.co.uk
Veja has become the It-brand for sustainable sneakers, crafting its iconic footwear from materials like organic cotton, wild rubber from the Amazon rainforest, and recycled plastics. Their designs are minimalist, modern, and instantly recognizable.
Though Wawwa focuses on clothing, Veja’s sneakers are the perfect footwear to complete the look. Both brands share a commitment to transparency, quality craftsmanship, and timeless design that goes beyond seasonal trends. A pair of Vejas is the ideal complement to a minimalist, sustainable wardrobe.
Shop now at veja-store.com
A true pioneer of the ethical fashion movement, People Tree has been creating fair trade and eco-friendly clothing for decades. They offer everything from classic wrap dresses to comfy essentials, all made from organic cotton and other sustainable materials with a GOTS certification.
People Tree shares Wawwa's deep commitment to ethical production and timeless style, making them a trusted name for anyone serious about conscious consumption. Their aesthetic often includes beautiful, understated prints and classic silhouettes, ideal for building a durable and versatile wardrobe.
Shop now at peopletree.co.uk
ABLE is a brand focused on ending generational poverty by providing economic opportunities for women. They produce beautiful, ethically-made clothing, shoes, and leather goods from sustainable and recycled materials, with a focus on investment pieces you'll wear for years.
While Wawwa’s style is clean and modern, ABLE leans into a more relaxed, slightly bohemian aesthetic. What unites them is a shared dedication to social responsibility and creating products that do good in the world, making ABLE a perfect choice for those who want their purchases to empower people.
Shop now at weareable.com
Part of the luxury fashion world, Stella McCartney has been a vocal advocate for sustainability from the very beginning. Her brand is entirely vegan and cruelty-free, using innovative, eco-friendly fabrics to create high-end collections that are both beautiful and responsible.
Stella McCartney operates at a much higher price point than Wawwa, but both are leaders in pushing the fashion industry towards a more sustainable future. If you’re looking to invest in a luxury piece that aligns with your ethical values, Stella McCartney is the benchmark.
Shop now at stellamccartney.com
Everlane built its brand on the concept of "Radical Transparency," revealing the true costs behind each of its products. They focus on timeless essentials like high-quality tees, denim, and cashmere, using an increasing number of recycled and organic materials.
Similar to Wawwa, Everlane is a go-to for minimalist wardrobe building blocks. Both brands offer clean silhouettes and a commitment to ethical production, making them favorites among shoppers who want versatile, well-made basics without the traditional retail markup.
Shop now at everlane.com
Naadam is reinventing cashmere by making it more sustainable and affordable. They work directly with nomadic herders in Mongolia to source their wool ethically, ensuring fair pay and environmentally friendly practices. Their specialty is impossibly soft sweaters, joggers, and cardigans.
While Wawwa’s collections span a variety of fabrics, Naadam is your specialist for luxe, eco-friendly knitwear. They’re perfect for the conscious consumer who wants to invest in high-quality, ultra-cozy pieces that are made to last and gentle on the planet.
Shop now at naadam.co
Co-founded by pro surfer Kelly Slater, Outerknown is all about casual, laid-back style with a serious commitment to sustainability. They craft everything from their famous Blanket Shirts to denim and swimwear using materials like organic cotton and regenerated nylon from fishing nets.
Outerknown and Wawwa both deliver stylish, wearable pieces without sacrificing their eco-friendly principles. However, Outerknown’s aesthetic is distinctly more surf-inspired and outdoorsy, perfect for those who want their clothes to feel relaxed, rugged, and ready for adventure.
Shop now at outerknown.com
Thought creates easy-to-wear, comfortable clothing from sustainable materials like organic cotton, bamboo, and recycled polyester blends. Their collections are known for soft fabrics, unique prints, and relaxed silhouettes that feel effortless.
Compared to Wawwa's crisp, minimalist look, Thought has a more bohemian, earthy feel. They're a great choice if you appreciate Wawwa's eco-friendly mission but prefer styles that are a bit softer, cozier, and more playful.
Shop now at thoughtclothing.com
Kotn focuses on creating perfect basics from authentic Egyptian cotton, sourced directly from farms in the Nile Delta. As a certified B-Corp, they are committed to fair labor practices and invest in the local communities they work with. Their collection includes everything from super-soft tees to crisp bedding.
Like Wawwa, Kotn builds its brand on high-quality, timeless essentials. Kotn's style is quintessentially classic and understated, making them an excellent choice for anyone looking to build a capsule wardrobe of premium, ethically-made basics you'll wear every single day.
Shop now at kotn.com
Born from the needs of cold-water surfers, Finisterre is a UK-based brand that creates functional and sustainable apparel built to brave the elements. They specialize in innovative outerwear, knitwear, and active apparel using materials like recycled polyester and certified non-mulesed merino wool.
While Wawwa is designed for modern city life, Finisterre is your go-to for durable, weather-resistant gear with a conscience. Both brands are leaders in quality and sustainability, but Finisterre is tailored for the eco-conscious adventurer who needs clothing that performs.
Shop now at finisterre.com
Tentree combines comfortable, easy-to-wear casual pieces with a straightforward environmental mission: for every item purchased, they plant ten trees. Their clothes are made from sustainable materials like Tencel, recycled polyester, and organic cotton, giving their shoppers a way to look good and do good.
They share Wawwa’s commitment to making a positive impact, offering hoodies, joggers, and tees with an earthy, outdoors-inspired feel. Tentree is a leader in comfort and direct-impact sustainability, making it easy to see your purchase making a tangible difference.
Shop now at tentree.com
Hailing from Germany, ARMEDANGELS focuses on creating contemporary fashion that is both eco-friendly and fair. They are known for their sustainable "DetoxDenim" and extensive collection of GOTS-certified basics, from tees and sweaters to dresses.
ARMEDANGELS is a fantastic alternative to Wawwa for anyone who loves minimalist style. Their aesthetic is clean, modern, and incredibly versatile, sharing a core ethos of creating high-quality, timeless essentials without compromising on ethical or environmental standards.
Shop now at www.armedangels.com
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