If you're a fan of clothing that's as ready for a coastal walk as it is for a casual pint at the pub, you probably have a few pieces from Weird Fish in your wardrobe. Their laid-back, quirky, and super comfortable outdoor style is hard to beat for everyday adventures.
But if you're looking to branch out and find other labels that capture that same blend of casual comfort and outdoor readiness, you’re in the right place. Here are 21 other brands that deliver a similar vibe, whether you need something more technical, more traditional, or just as wonderfully weird.
Craghoppers is your go-to for genuinely practical outdoor gear that still looks great casually. Think functional hiking trousers, protective waterproof jackets, and cozy fleeces designed for actual exploring. While Weird Fish focuses on quirky prints and a relaxed fit, Craghoppers leans more into the technical side with features like UPF sun protection and moisture-wicking fabrics. It's the perfect choice when your adventure demands a bit more performance without sacrificing everyday style or an accessible price point.
Shop now at craghoppers.com
Instantly recognizable by its iconic arctic fox logo, this Swedish brand is all about sustainability and timeless Scandinavian design. Fjallraven is famous for its durable jackets and Kanken backpacks, blending eco-friendly materials with minimalist, earthy aesthetics. Compared to Weird Fish, it's more premium and less focused on playful graphics, offering a cleaned-up, eco-conscious take on outdoor apparel that's built to last.
Shop now at fjallraven.com
Crux delivers rugged, adventure-ready clothing without any fuss. They specialize in durable jackets, fleeces, and waterproofs that prioritize function and reliability for outdoor adventures. Much like Weird Fish, they offer great value with approachable price points. However, Crux's designs are more straightforward and technical, focusing on creating tough, practical gear for your adventures rather than colorful, personality-driven styles.
Shop now at cruxclothing.com
Regatta is a household name in the UK for a reason: they make affordable, reliable, and accessible outdoor clothing for the whole family. From trustworthy waterproof jackets to camping essentials, their gear is built for practicality. It shares Weird Fish's casual outdoor focus and great value, but with less emphasis on quirky charm and more on providing fundamental, dependable pieces for any outdoor activity.
Shop now at regatta.com
This brand brings heart and heritage to outdoor apparel, with designs inspired by the traditions of the Himalayas. Sherpa Adventure Gear offers beautiful, well-crafted fleeces, jackets, and casual layers that embody a deep connection to culture and adventure. While a bit more premium than Weird Fish, it's perfect for those who want gear with a story and a unique aesthetic that feels both adventurous and meaningful.
Shop now at sherpaadventuregear.com
Famous for their iconic, life-proof hats, Tilley also creates a fantastic line of outdoor and travel apparel. Their key focus is on practicality, durability, and sun protection, using lightweight fabrics with high UPF ratings. If you love Weird Fish for its easy-going functionality for travels, Tilley takes that a step further with classic, understated styles designed for explorers who prioritize performance and protection from the elements.
Shop now at tilley.com
Bergans of Norway brings a sleek, Scandinavian sensibility to highly technical outdoor gear. Built for harsh climates, their jackets, insulated layers, and hiking attire are crafted with innovation and serious performance in mind. They share Weird Fish's dedication to an outdoor lifestyle but with a much stronger technical focus and a minimalist aesthetic that looks just as good in the city as it does on a snowy trail.
Shop now at bergans.com
For those whose adventures lean towards the vertical - like climbing and mountaineering - Rab is a top contender. Their gear is engineered for extreme conditions, specializing in incredible insulation and advanced waterproof materials. While much more technical than Weird Fish, their stylish jackets and fleeces are so well-designed they've become staples for anyone wanting high-performance gear that doesn't compromise on a cool, modern look.
Shop now at rab.uk.com
An American icon, L.L.Bean is the definition of classic, reliable outdoor style. From their famous Duck Boots to cozy flannels and rugged fleeces, their collection is built on quality, durability, and timeless design. Much like Weird Fish, L.L.Bean is geared toward accessible outdoor enjoyment, but with a more traditional, American heritage aesthetic that feels both practical and enduring.
Shop now at llbean.com
With roots in sailing and skiing, this Norwegian brand is a master of protection from the elements. Helly Hansen (HH) is known for its high-performance waterproof jackets and thermal layers that are trusted by outdoor professionals. While it's more performance-driven than Weird Fish, HH offers a sleek, modern, and sporty aesthetic for anyone who needs their casual outdoor gear to deliver serious technical benefits.
Shop now at hellyhansen.com
Pendleton is pure Americana, famous for its iconic wool blankets and clothing with a cozy, heritage vibe. Their collection features patterned wool shirts, classic jackets, and warm layers that feel both rugged and timeless. Where Weird Fish is quirky and playful, Pendleton is classic and rustic, offering high-quality, outdoor-inspired style for those who love a vintage feel.
Shop now at pendleton-usa.com
Barbour is the definitive brand for classic British country style. Their iconic waxed cotton jackets, quilted coats, and tartan-lined pieces exude a timeless, sophisticated attitude. While significantly more premium than Weird Fish, Barbour offers a polished, heritage take on practical outdoor wear that's perfect for those who want their gear to be equal parts durable and dapper.
Shop now at barbour.com
Patagonia is a powerhouse in sustainable outdoor apparel, creating everything from its legendary fleece vests to highly technical gear for climbing and surfing. It shares Weird Fish's love for the outdoors, but channels it through a powerful mission of environmental activism and the use of eco-friendly materials. It's the go-to for shoppers who want high-performance clothes that align with their values.
Shop now at patagonia.com
Columbia strikes a great balance between innovative technology and accessible pricing. They offer a huge range of outdoor clothing and footwear, often packed with features like thermal-reflective lining or advanced waterproofing. Like Weird Fish, Columbia makes outdoor kit for everyone, but its style is more functional and sporty, appealing to casual hikers and explorers family-wide.
Shop now at columbia.com
This popular German brand is all about creating reliable and functional gear for outdoor enthusiasts. Jack Wolfskin is particularly well-known for its comfortable fleeces, practical hiking trousers, and protective jackets that merge outdoor performance with modern, casual style. Similar to Weird Fish in its aim to get people outside comfortably, but with a slightly more technical and European design feel.
Shop now at jack-wolfskin.com
Built for the most demanding environments, Mountain Hardwear offers seriously innovative apparel for climbers and alpinists. While their main gig is high-performance technical gear, their jackets and fleeces are so well-constructed and stylish that they work perfectly for casual wear too. It's for the outdoor lover who appreciates top-tier technology and durability in every piece they own.
Shop now at mountainhardwear.com
While best known for their legendary backpacks, Lowe Alpine also designs clothing built with the same rugged, no-fuss philosophy. Their apparel is made for trekking and hiking, focusing on durability and seamless integration with your pack and gear. It's a bit more utilitarian than Weird Fish, appealing to serious explorers who want their clothing to be a reliable part of their total outdoor system.
Shop now at lowealpine.com
Treksta's bread and butter is top-notch outdoor footwear, but their apparel is the perfect complement. Their clothing line follows the same ethos as their shoes: prioritize comfort, durability, and performance for long days on the trail. Their aesthetic is straightforwardly functional, offering great practical pieces that pair perfectly with a solid pair of hiking boots.
Shop now at treksta.com
Hailing from New Zealand, Icebreaker is the master of merino wool. They create incredibly soft, breathable, and naturally-performing clothing - from base layers to fleeces - that helps regulate your temperature perfectly. They're different from Weird Fish in their focus on natural fibers, but they offer unparalleled comfort and a sleek, minimalist style for outdoor lovers who want sustainable, high-quality simplicity.
Shop now at icebreaker.com
For a touch of French chic in your outdoor wardrobe, look no further than Aigle. This brand is famous for its handcrafted rubber boots and beautifully designed raincoats and parkas. Aigle successfully blends practical weather protection with a sophisticated, refined aesthetic. It's the perfect alternative to Weird Fish if you want your waterproof gear to be as stylish on a city street as it is on a country lane.
Shop now at aigle.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
