If you're a fan of contemporary menswear, chances are you've come across Wax London. The brand has perfected the art of creating high-quality, stylish staples that feel both modern and timeless. They nail that sweet spot between casual and put-together with their versatile shirts, chinos, and outerwear, all made with a focus on sustainability.
For those who love Wax London's effortlessly cool and considered approach to fashion, there are plenty of other great brands flying under the radar. Whether you're looking for something more affordable, sustainable, or trend-focused, here are 19 similar brands worth checking out for your next wardrobe refresh.
Uniqlo is the undisputed king of affordable, high-quality essentials. The brand is a go-to for building a foundational wardrobe with basics like T-shirts, chinos, and casual shirts, often priced between $20 and $80. They are famous for their functional fabrics like AIRism and HEATTECH, which add a layer of practicality to your everyday wear.
While Wax London has a stronger focus on sustainable practices, Uniqlo is a fantastic alternative for loading up on minimalist, no-fuss staples without breaking the bank. It serves a similar clean aesthetic but prioritizes innovation in fabric and unbeatable value.
Shop now at uniqlo.com
Known for its "radical transparency," Everlane creates modern, ethical menswear for the conscious consumer. They offer sleek staples like chinos, premium tees, and light outerwear, generally falling in the $50 to $150 price range. The vibe is minimalist and timeless, with pieces designed to be worn again and again.
Like Wax London, Everlane is committed to sustainability and quality craftsmanship. What makes them different is their open approach to pricing and production, showing customers exactly what their clothes cost to make. If you appreciate stylish basics that align with strong values, Everlane is a perfect match.
Shop now at everlane.com
A.P.C. (Atelier de Production et de Création) brings a dose of Parisian chic to minimalist menswear. This French brand is particularly celebrated for its exceptional raw denim, which enthusiasts love to break in over time. With jeans starting around $150, its prices reflect a commitment to premium materials and superior fit.
Both A.P.C. and Wax London offer timeless, versatile pieces, but A.P.C. has a more refined, luxe edge. If you admire Wax's clean aesthetic but are looking for a slightly sharper, more fashion-forward investment piece, their jeans or classic trench coats are worth the splurge.
Shop now at apc.fr
COS takes minimalism and gives it an architectural, fashion-forward spin. The brand is known for blending contemporary design with high-quality fabrics, offering everything from sleek shirts to tailored trousers and understated outerwear. Prices typically range from $50 to $200.
Just like Wax, COS emphasizes quality and timeless appeal. However, their silhouettes are often more structured and avant-garde, making them a great choice for men who want pieces that feel thoughtful and modern without being overly trendy. Think elevated basics with a subtle, artistic flair.
Shop now at cosstores.com
Club Monaco occupies the space between casual and formal with its lineup of elevated basics and smart essentials. Their collections, priced between $80 and $250, include well-fitting chinos, crisp tailored shirts, and quality knitwear, often presented in sophisticated, neutral color palettes.
If you like Wax's blend of polished and relaxed, Club Monaco takes that concept and dresses it up a bit. It’s a reliable destination for building a modern, versatile wardrobe that looks effortlessly refined, whether you're at the office or out for the weekend.
Shop now at clubmonaco.com
J.Crew is a master of classic American style, offering a dependable range of menswear that feels preppy-yet-approachable. From their iconic chinos and button-down shirts to essential knitwear, you can expect prices from around $40 to $150.
While Wax London leans into a clean, contemporary British look, J.Crew shares its emphasis on well-made daily drivers. The key difference is a more colorful, traditional flair, making it perfect for guys who appreciate timeless styles with a hint of prep.
Shop now at jcrew.com
For denim aficionados committed to sustainability, Nudie Jeans is a must-know name. The brand specializes in premium, eco-friendly denim crafted from organic cotton, renowned for its incredible fits and durability. Their jeans typically fall in the $100 to $200 range.
While Wax London offers a full wardrobe, Nudie Jeans hones in on doing one thing exceptionally well: creating beautiful denim that ages with you. It shares Wax's dedication to ethical production, making it a great complementary brand for pants that stand the test of time.
Shop now at nudiejeans.com
Frank And Oak is another brand that masterfully blends modern style with an eco-conscious ethos. Offering a full range of men’s clothing from $50 to $200, their pieces transition seamlessly from work to weekend. The aesthetic is relaxed, versatile, and thoughtfully designed with sustainability at its core.
Much like Wax, Frank And Oak appeals to the socially conscious man who doesn’t want to sacrifice style. They use innovative eco-friendly materials to create clothing that is both good-looking and good for the planet.
Shop now at frankandoak.com
If you enjoy a bit of playful maximalism, Paul Smith is your brand. This iconic British designer is known for injecting classic menswear with unexpected pops of color and signature prints. With prices ranging from $150 to $500+, this is a more premium option.
Where Wax is understated, Paul Smith is expressive and eclectic. They compare in their commitment to quality British design, but Paul Smith suits the man who isn't afraid to let his personality shine through with a quirky patterned sock or a brightly lined jacket.
Shop now at paulsmith.com
Todd Snyder merges classic American heritage with a contemporary New York attitude. The brand offers menswear staples made from high-quality fabrics, with prices usually sitting between $100 and $350. Think tailored shirts, premium sweats, and sharp outerwear.
Like Wax, Todd Snyder focuses on bridging the gap between casual and polished. However, his collections often carry a more rugged, tailored feel with luxurious details that elevate the everyday. It's for the guy who appreciates classic style refined for the modern age.
Shop now at toddsnyder.com
For those looking for trendy pieces at an accessible price point, Mango Man delivers. With pricing usually between $30 and $150, it’s a great one-stop shop for seasonal essentials like shirts, blazers, and trousers that tap into the latest European trends.
Mango Man offers an affordability similar to some of Wax London's pieces, but its focus is much more on what's new and now. While Wax builds a wardrobe of forever pieces, Mango is perfect for experimenting with a current trend without a major investment.
Shop now at shop.mango.com
Adetta is an emerging menswear brand dedicated to modern, sustainable design. With prices ranging from $80 to $200, they create clean closet staples with a conscious approach, using eco-friendly fabrics and mindful production methods.
Very much aligned with Wax London's core mission, Adetta serves up a clean aesthetic for the eco-conscious man. They stand out with subtle, experimental details that give their everyday basics a quiet confidence. It's an excellent choice for supporting a newer brand with a strong vision.
Shop now at adettaclothing.com
While not a clothing brand, Astorflex deserves a spot on this list for its footwear. Specializing in handcrafted leather shoes and boots made with eco-friendly practices, their comfortable and durable styles range from $100 to $250.
Astorflex is the perfect complement to a Wax London outfit. Their classic-yet-contemporary designs - like the desert boot or chukka - pair beautifully with tailored chinos and overshirts. Their shared commitment to sustainability makes them an ideal match.
Shop now at astorflex.com
Polo Ralph Lauren is the epitome of timeless, preppy American style. Its extensive menswear collection includes everything from the famous polo shirts to classic chinos and casual outerwear, with prices varying from $50 up to $300+.
Unlike Wax's minimal aesthetic, Ralph Lauren is built on a rich heritage and a more traditional, Ivy League-inspired feel. If you appreciate quality and famous logos, this brand is an easy choice for classic pieces with an unmistakable pedigree.
Shop now at ralphlauren.com
Co-founded by surf legend Kelly Slater, Outerknown is a lifestyle brand built on sustainability. Offering menswear from $50 to $200, its aesthetic is laid-back and beach-inspired but functional enough for any adventure. Their blanket shirts are a cult favorite.
Outerknown shares Wax London's dedication to eco-friendly production, but channels it into a more relaxed, coastal vibe. If your style leans more toward casual weekends than urban polish, you'll feel right at home with their comfortable and durable pieces.
Shop now at outerknown.com
Saturdays NYC captures the endlessly cool energy of where skate, surf, and city culture collide. You'll find relaxed shirts, chino shorts, graphic tees, and minimal accessories, usually in the $60 to $250 range.
While Wax London is sharp and understated, Saturdays NYC offers a more youthful and laid-back alternative. Their collections are perfect for guys who want effortlessly stylish pieces that look just as good at a downtown coffee shop as they do near the beach.
Shop now at saturdaysnyc.com
Hentsch Man creates contemporary menswear with an emphasis on high-quality fabrics and perfectly balanced designs. With prices ranging from $150 to $400, this brand focuses on shirts, trousers, and standout outerwear that feel both simple and sophisticated.
Falling into a similar modern aesthetic as Wax, Hentsch Man offers staples with an extra refined touch. The clean lines and subtle details make it an ideal choice for men looking to invest in understated pieces that still make a statement.
Shop now at hentschman.com
John Elliott sits at the intersection of luxury and streetwear, offering contemporary menswear known for its innovative designs and premium fabrics. With prices ranging from $150 to over $600, think elevated hoodies, unique outerwear, and perfectly cut basics.
This brand shares Wax's dedication to quality materials but takes it in a much more modern, streetwear-inspired direction. For guys who want something edgier and more high-end than Wax's classic minimalism, John Elliott is the definitive choice for luxe-casual style.
Shop now at johnelliott.com
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