18 Brands Like Vici for Trendy & Affordable Fashion
If you love keeping your closet fresh with the latest trends without emptying your bank account, you're probably already a fan of Vici. They have a knack for dropping a constant stream of cute dresses, rompers, and sets that are perfect for everything from weekend brunch to a special night out.
But when you've already scrolled through their new arrivals and are hungry for more, we've got you covered. Here are 18 similar stores to check out for your next affordable and stylish fashion fix.
1. Lulu’s
Lulu's is a must-shop for feminine, on-trend pieces that feel perfect for special occasions. They’re especially known for their amazing collection of dresses, making them a go-to for wedding guests, date nights, and vacation outfits. While Vici is great for everyday trendy looks, Lulu’s shines when you need something a little more polished but still fun and affordable, with most pieces falling in the $40-$100 range.
2. PrettyLittleThing

For fashion that’s bold, edgy, and always ready for a night out, PrettyLittleThing is the place to be. This UK-based brand delivers body-hugging dresses, statement tops, and standout sets at extremely budget-friendly prices, usually between $15 and $60. If you love Vici's trend-driven styles but want something with a bit more club-ready energy, PLT consistently delivers looks that turn heads.
3. Shein

As a giant in the fast-fashion world, Shein's main draw is its massive, ever-changing inventory and incredibly low prices, often under $30. You can find dupes for almost any high-end trend, making it a great place to experiment with a new style without a big commitment. While Vici offers a more curated collection, Shein provides endless options if you're willing to browse for hidden gems.
4. Fashion Nova

Famous for its curve-flattering fits, Fashion Nova is the ultimate destination for sexy, body-conscious styles. They specialize in night-out dresses, matching sets, and denim designed to hug your figure in all the right places, mostly priced between $20 and $60. Vici offers flirty fun, but Fashion Nova doubles down on show-stopping pieces that are all about celebrating your shape.
5. Zaful

Zaful is a go-to for trendy and youthful basics, especially known for its huge selection of swimwear and crop tops. With prices usually ranging from $10 to $50, it’s a one-stop-shop for refreshing your summer or vacation wardrobe on a dime. While both brands are affordable and trendy, Zaful has a more casual, beach-ready vibe that perfectly complements Vici’s dressier options.
6. Nasty Gal

If you like Vici’s trendy aesthetic but want to add a bit of rebellious edge, Nasty Gal is for you. This brand offers bold dresses, moto jackets, and unique separates with a cool, rock 'n' roll spirit. Expect prices from $40 to $100 for pieces that feel more daring and statement-making, featuring eye-catching metallics, dramatic cutouts, and cool graphic tees.
7. Princess Polly

A favorite among fashion influencers, Princess Polly delivers cute, feminine, and slightly retro styles that are perfect for Gen Z shoppers. Their selection of mini dresses, corset tops, and trendy cargo pants consistently hits the mark, typically retailing from $30-$80. Like Vici, they stay on top of all the major trends, but with an extra playful and Instagram-forward aesthetic.
8. Missguided

Missguided focuses on unapologetically bold and sexy styles that are made for making an entrance. With a price point usually sitting between $20 and $70, it’s an affordable source for party-ready dresses, figure-hugging bodysuits, and on-trend cut-out details. If you shop at Vici for head-turning outfits, you'll love the daring options Missguided brings to the table.
9. Shein Curve
Specifically designed for plus-size shoppers, Shein Curve offers the same massive variety of trendy styles as the main site, but with inclusive sizing usually up to 4X. Prices are just as low, allowing you to try out all the latest runway looks from $20 to $50. It’s an amazing alternative for those who love Vici’s fast-fashion approach but need more sizing options.
10. Motel Rocks

Known for its vibrant standout prints and retro silhouettes, Motel Rocks is for the fashion lover who isn’t afraid to be noticed. Their catalog is filled with festival-ready pieces, ‘90s-inspired slip dresses, and unique patterns you won’t find elsewhere. While it's slightly pricier than Vici ($50-$120), it's the perfect brand for finding that extra-special, conversation-starting piece.
11. Boohoo

Boohoo is another fast-fashion giant that offers a similar trendy experience to Vici, but often includes more streetwear-inspired pieces. With an extremely friendly price tag of $10-$50 for most items, you can buy a whole new outfit for less than the price of a single dress elsewhere. They drop hundreds of new styles daily and have a very inclusive size range covering petite, tall, and plus.
12. PrettyLittleThing Curve
For anyone who loves PLT’s bold style, PrettyLittleThing Curve makes those edgy, body-conscious looks accessible in plus sizes up to 4X. The collection is packed with the same figure-hugging dresses, statement tops, and going-out pieces as the main line. It provides trendy shoppers who wear larger sizes a fantastic opportunity to rock the same styles seen on Vici.
13. Zara

Zara is like Vici’s sophisticated older sister. While a bit more expensive, Zara offers fashion-forward pieces that look high-end. They excel at sharp blazers, chic dresses, and trendy basics with a more refined feel. If you want to elevate your everyday wardrobe with runway-inspired styles that feel timeless, Zara is the perfect step up.
14. H&M Conscious Collection
If you're a conscious consumer, H&M's Conscious Collection mixes affordability with more sustainable materials. Pieces generally fall between $10 and $80, offering everything from trendy knit dresses to classic wardrobe staples. This line is ideal for shoppers who appreciate Vici's prices but are looking for options that are a bit more mindful of the environment.
15. Rue21

Targeting a younger, teen audience, Rue21 offers super-affordable and casual streetwear styles. You'll find a lot of graphic tees, trendy denim, and easygoing dresses in the $20-$50 price range. While Vici’s look is more feminine and polished, Rue21 is great for tapping into a more casual, sporty aesthetic without a big spend.
16. Nasty Gal Outlet
Want that cool Nasty Gal vibe for even less? Their outlet section is the perfect place to hunt for deals. You can find past-season styles like edgy skirts, rock-inspired tees, and statement jackets at significantly reduced prices, often floating between $20 and $80. It carries that same rebellious DNA, perfect for Vici shoppers wanting to add an edgier piece to their closets.
17. SheIn Plus
Like Shein Curve, SheIn Plus is dedicated to providing an enormous selection of trendy, budget-friendly options for plus-size shoppers, usually with sizes extending up to 5X. You can find everything from casual day dresses to party outfits for $20 to $60. It echoes Vici's dedication to of-the-moment fashion and makes sure everyone has access to the latest trends, regardless of size.
Written by
Ash Read
