19 Brands Like UO for Trendy Urban Outfitters Style
If you're constantly scrolling through Urban Outfitters for that perfect blend of trendy streetwear, vintage-inspired graphic tees, and cool home decor, you're not alone. UO has perfected the art of creating an eclectic, youthful vibe that feels instantly cool and expressive. It's the go-to spot for pieces that balance edgy and casual.
But building a great wardrobe means exploring new options. If you're looking to branch out while keeping that indie, trend-forward spirit alive, these 19 brands offer a similar style fix. Get ready to discover your next favorite store.
1. ASOS
Think of ASOS as the massive online superstore version of Urban Outfitters. It offers a seemingly endless collection of trendy clothing, shoes, and accessories from its in-house brands and hundreds of others. You'll find everything from oversized fits and bold prints to edgy streetwear, often at similar or slightly lower prices than UO ($20-$80 for most tops).
While UO feels like a curated boutique, ASOS gives you an enormous variety, making it the perfect place to hunt for unique pieces or stock up on season staples that hit that same cool-kid note. With constant new arrivals, there's always something fresh to find.
2. H&M
An affordable fast-fashion giant, H&M is a go-to for current trends with a minimalist twist. Like UO, they excel at laid-back urban essentials like relaxed denim, playful graphic tees, and comfy, oversized hoodies. Their price point is generally a bit lower, with most items falling between $20-$70.
What sets H&M apart is its strong focus on everyday staples and its Conscious collection, perfect for shoppers trying to be more sustainable without sacrificing style. It's a great spot for building the foundation of a UO-inspired wardrobe with versatile basics.
3. Zara
If you love UO's trendy edge but want something a bit more polished and high-fashion, Zara is your answer. Known for translating runway looks into wearable streetwear at lightning speed, Zara offers structured pieces like oversized blazers, artistic graphic dresses, and sleek basics. Prices are comparable, generally ranging from $30-$120.
While Urban Outfitters often leans into a more nostalgic, indie cool, Zara's vibe is distinctly fashion-forward and chic. It's a great choice when you want to make a statement that feels elevated and modern.
4. Princess Polly
A favorite among Gen Z, this Australian online retailer nails the trendy, youthful style that's perfect for everyday outfits and going out. Princess Polly is packed with crop tops, mini skirts, playful dresses, and chunky sneakers, with most pieces in the $25-$80 range. It's a direct competitor to UO's vibe but with a slightly more feminine and fun-loving twist.
If you're drawn to UO's quirkiest and most trend-driven pieces, Princess Polly offers a similar rebellious energy with an Aussie-cool feel. It's the place to go for outfits that are guaranteed to get compliments.
5. Nasty Gal
Nasty Gal brings a bold, rebellious, and unapologetically edgy spirit that lines up perfectly with UO’s streetwear side. With a collection full of faux leather, wide-leg pants, unique prints, and grunge-inspired details, it’s for someone who isn’t afraid to stand out. At $30-$100, its prices are right in line with UO.
Where UO balances its edge with softer indie and boho styles, Nasty Gal goes all-in on the rock-and-roll attitude. If you're looking for outfits with a vintage soul and a defiant streak, this is your brand.
6. Forever 21
A staple for budget-friendly fashion, Forever 21 is a master of capturing immediate trends. You'll find a massive and eclectic mix of styles that mirrors UO's variety, from fun graphic tees and festival-ready looks to oversized hoodies - almost always under $50. It’s the perfect place for a quick and affordable wardrobe refresh.
While UO has a more curated, boutique feel, Forever 21 is all about volume and speed. It's an excellent stop for experimenting with super-trendy pieces without a big financial commitment.
7. Bershka
Part of the Zara family, Bershka is designed for a younger, more adventurous audience. Its style is heavily rooted in streetwear, with a fun, sporty twist that feels very current. Expect to find printed dresses, chunky sneakers, and oversized sweatshirts, mostly in the friendly $20-$80 price bracket.
Bershka shares UO's urban, casual DNA but amps up the youthful energy. It’s like the even cooler, more playful younger sibling who’s always up on the latest music and internet trends.
8. Cotton On
This Australian brand excels at laid-back, effortlessly cool basics. Think comfy graphic tees, essential denim, and relaxed knitwear, usually priced under $50. The aesthetic lines up nicely with UO’s casual side but often with a simpler, more minimalist, and slightly beachy feel.
Cotton On is a fantastic choice for affordable, everyday pieces that have style and personality. It's where you go to stock up on the versatile basics you’ll wear on repeat.
9. Pull & Bear
Another brand under Zara's parent company, Pull & Bear is laser-focused on relaxed, easygoing styles for a young, international crowd. Its vibe feels incredibly similar to UO's with a mix of American pop culture nostalgia and relaxed streetwear looks. Their collections are full of oversized hoodies, cargo pants, and graphic tees, priced from $20-$70.
With a slightly more European take on casual cool, Pull & Bear is a foolproof alternative for effortless layering and everyday comfort that doesn't compromise on style.
10. Missguided
Based in the UK, Missguided offers edgy, unapologetically bold fashion for young women. Their collection captures the rebellious spirit of UO shoppers with statement pieces like faux leather pants, cut-out tops, and eye-catching prints, mostly falling between $20-$80.
Missguided is your go-to when you need an outfit that empowers you and makes you feel like the center of attention. It takes the trendy vibe of UO and channels it into head-turning looks.
11. Shein
Shein is the internet's biggest hub for ultra-affordable, trend-driven fashion. With thousands of new items added daily, you can find dupes for virtually any UO style you love, from oversized hoodies to edgy mini dresses, often for under $30. Its strength lies in its vast and constantly changing selection.
While the focus is on quantity over quality, Shein is an amazing resource for trying out micro-trends without investing much. If you see a style on TikTok that you want to try, chances are Shein already has it.
12. Urban Planet
This Canadian retailer offers trendy, youthful fashion at seriously affordable prices. As the name suggests, its aesthetic lines up neatly with UO's urban style, focusing heavily on streetwear staples like joggers, crop tops, graphic tees, and comfy knits, all typically under $50.
Urban Planet is awesome for getting that laid-back, cool look on a tight budget. It’s a solid shop for seasonal essentials that reflect the latest trends without emptying your wallet.
13. Revolve
Revolve offers a more upscale and curated take on trendy fashion. While many of its brands are high-end, it also carries mid-range lines featuring edgy dresses, statement tops, and streetwear-inspired pieces perfect for the fashion-conscious shopper. Expect prices generally in the $50-$150 range.
Think of Revolve as UO’s more luxurious, LA-based older sister. It’s perfect for finding high-quality statement outfits for festivals, vacations, or a special weekend out.
14. PrettyLittleThing
PrettyLittleThing (PLT) is a UK-based brand known for bold, ultra-trendy looks geared toward nightlife and special occasions. If you're drawn to UO's edgier, street-style pieces, PLT takes that vibe and makes it party-ready with bodycon dresses, oversized blazers, and statement accessories, mostly between $20-$70.
PLT’s collections are vibrant, sexy, and always on-trend. It's the destination for finding an outfit that will ensure all eyes are on you.
15. Boohoo
Like its counterparts PLT and Missguided, Boohoo is another UK fast-fashion powerhouse that delivers a huge volume of trendy, affordable styles targeted at a young audience. Their mix of casual basics and statement partywear means you can find pieces that fit perfectly within a UO aesthetic, usually for less than $50.
Boohoo is great for its frequent sales and collaborations, offering endless options for anyone wanting to keep their wardrobe fresh and exciting without breaking the bank.
16. Lulus
While often known for its romantic dresses and more feminine silhouettes, Lulus also has a great selection of casual, trendy pieces that UO fans will appreciate. You'll find cute graphic tees, stylish sweaters, and comfy shoes that fit right in, typically priced from $30-$100.
Lulus is ideal for when you want a slightly more polished, soft, or boho-chic spin on current trends. It's a fantastic place to look for outfit essentials that feel both trendy and timeless.
17. Aritzia
Aritzia could be considered UO's more sophisticated, minimalist older sister. This Canadian retailer specializes in elevated basics and impeccably tailored everyday luxury. You'll find oversized sweaters, perfectly fitting joggers, and chic outerwear, with prices primarily in the $50-$150 range.
For those who have grown with the UO aesthetic but now crave higher quality fabrics and a more refined silhouette, Aritzia offers the best of both worlds: on-trend styles crafted for longevity.
18. Nordstrom
Don't sleep on Nordstrom as a destination for UO-style finds. In their trendy and contemporary sections, you can find a curated mix of brands like Topshop, Madewell, and even Free People (UO's sister store) all in one place. This allows you to mix and match different labels to nail that eclectic look.
The price points vary widely, but Nordstrom's regular sales make it possible to score amazing deals. It offers a more curated, service-oriented shopping experience while delivering on the same style notes.
Written by
Ash Read
