If you're a fan of elevated basics and that perfect "laid-back but luxe" look, you probably already have a few pieces from The Great in your closet. They absolutely nail that effortless, cool American style with pieces that feel special enough for a nice dinner but comfortable enough for a weekend coffee run.
Their collections are a masterclass in combining relaxed silhouettes with high-quality fabrics, making everyday dressing feel chic and easy. For those who love this vibe and are looking to discover similar brands, here are 19 others that embody that same spirit of understated cool.
Everlane is your destination for minimalist, high-quality essentials grounded in ethical production. They offer modern classics like silk blouses, premium denim, and tailored trousers that feel incredibly luxe for their price point, which typically ranges from $30-$200. The brand is known for its "radical transparency," so you know exactly what goes into making each piece.
Think of Everlane as the slightly more modern, minimalist counterpart to The Great. You get the same focus on elevated basics, but with a clean, streamlined aesthetic and a strong commitment to sustainability that makes you feel good about what you're buying.
Shop now at www.everlane.com
A go-to for effortless American style, Madewell specializes in timeless wardrobe staples, most famously their incredible denim. They also offer cozy sweaters, versatile dresses, and leather goods that all have a comfortable, lived-in feel. With prices generally falling between $50 and $200, it’s an accessible way to build a quality wardrobe.
Like The Great, Madewell embodies a relaxed, vintage-inspired vibe. However, Madewell often feels a bit more casual and youthful, making it the perfect choice for everyday, easy-to-style pieces that never try too hard.
Shop now at www.madewell.com
Reformation combines sustainable practices with seriously chic, of-the-moment designs. Known for their figure-flattering dresses, sleek tops, and vintage-inspired denim, they deliver effortless style with an eco-conscious heart. Prices typically sit between $85 and $300.
While both brands serve up effortless style, Reformation leans a bit more trend-conscious and slinky than The Great's relaxed Americana. If you’re looking for a sustainable option with a slightly more fashion-forward, LA-girl edge, Reformation is your spot.
Shop now at www.thereformation.com
Hailing from Paris, Sezane offers timeless pieces with a romantic, distinctly French twist. Their collections are filled with beautiful blouses, perfect-fit knitwear, and elegant trousers that feel both classic and feminine. You can expect prices to be in the $80 to $250 range.
Sezane shares The Great’s appreciation for high-quality, wearable fashion, but injects a dose of Parisian charm. If you love the effortless feel of The Great but crave a touch more European elegance and refined detail, you will fall in love with Sezane.
Shop now at www.sezane.com
A.P.C. (Atelier de Production et de Création) has perfected minimalist Parisian chic. The brand is celebrated for its clean lines, raw denim, and simple, perfectly cut silhouettes that never go out of style. With a higher price point of $100-$400, it’s an investment in understated luxury.
Both A.P.C. and The Great value timeless basics, but A.P.C.’s approach is more structured and intentionally simple. It swaps The Great’s cozy, lived-in feel for a more refined and crisp aesthetic rooted in Parisian minimalism.
Shop now at www.apc.fr
Brothers Collect creates elevated casuals that are intentionally understated and incredibly cool. Their pieces, like oversized shirts, relaxed trousers, and chic knitwear, focus on comfort and high-quality materials. Prices range from about $100 to $300, aligning closely with The Great's contemporary positioning.
This brand is probably one of the closest aesthetic matches on the list. Brothers Collect shares The Great's unpretentious but polished vibe, offering modern, easy-to-wear essentials for a woman who values effortless style above all else.
Shop now at brotherscollect.com
Vince is the master of California-inspired, understated luxury. Think super-soft cashmere sweaters, fluid silk blouses, and impeccable tailoring designed for everyday elegance. It’s a more premium line, with prices typically ranging from $100 to over $500 for their iconic knitwear and leather pieces.
Both Vince and The Great offer an effortlessly chic wardrobe, but Vince takes it up a notch in terms of luxury fabrics and polished sophistication. If your style is leaning more towards refined minimalism, Vince is the perfect brand to explore.
Shop now at www.vince.com
A true icon of American style, J.Crew provides classic, preppy staples that are both timeless and versatile. From perfectly tailored blazers and chambray shirts to cozy knits and chinos, their pieces are designed to be wardrobe workhorses. Prices are accessible, ranging from $50 to $250.
J.Crew and The Great both offer quintessential, easy-to-wear American pieces. The key difference is that J.Crew leans into a more traditional, polished heritage look, while The Great has a slightly more contemporary, relaxed, and Western-inspired edge.
Shop now at www.jcrew.com
Loup Charmant creates ethereal, bohemian-inspired pieces from beautiful organic cottons and gauzy fabrics. The collection is full of flowy dresses, airy blouses, and relaxed separates that feel both romantic and utterly comfortable. Expect prices from $150 to $400 for these dreamy, resort-ready styles.
While The Great channels a laid-back American vibe, Loup Charmant takes that same effortless spirit in a more boho, whimsical direction. It's the perfect choice when you crave relaxed luxury with a romantic, vacation-ready feel.
Shop now at loupcharmant.com
Universal Standard champions high-quality, modern basics that are available in an unparalleled range of sizes (00-40). Their ethos is "fashion freedom," offering everything from premium denim and tees to tailored outerwear and dresses. The price point is similar to other contemporary brands, from $50 to $300.
Like The Great, Universal Standard is all about effortless, elevated essentials that make you feel good. Their key differentiator is an unwavering commitment to size inclusivity, ensuring everyone can access well-designed, functional style.
Shop now at www.universalstandard.com
Rails captures the essence of breezy, Southern California style. Famous for their incredibly soft plaid shirts, the brand has expanded into easy-to-wear dresses, jumpsuits, and knitwear that all radiate laid-back cool. Pieces generally run from $80-$200.
Rails offers a similar vibe to The Great, focusing on high-quality, comfortable staples rooted in American style. The primary difference is Rails' distinctively casual, beachy feel, making it the go-to for anyone who wants to embody that sunny, easygoing lifestyle.
Shop now at www.railsclothing.com
Cuyana's philosophy is "fewer, better things." They create thoughtfully designed, timeless pieces made from high-quality materials, including elegant silk blouses, versatile dresses, and iconic leather bags. Prices range from around $100 to $400, reflecting their focus on craftsmanship.
Cuyana shares The Great's love for premium, understated clothing. However, Cuyana's aesthetic is even more refined and stripped-back, favoring enduring elegance over vintage or playful elements. It’s perfect for the person building an intentional, minimalist wardrobe.
Shop now at www.cuyana.com
Frank And Oak is a Canadian brand dedicated to creating stylish, sustainable wardrobe essentials. Their collections include well-designed outerwear, modern knitwear, and thoughtful separates that you can feel good about wearing. Prices are accessible, from around $60 to $250.
If you're drawn to The Great’s effortless American style but place a high value on sustainability, Frank And Oak is an excellent alternative. Their aesthetic is modern and straightforward, with an eco-conscious ethos woven into every product.
Shop now at www.frankandoak.com
Naadam is all about bringing sustainable, transparently-sourced cashmere to everyone. Their specialty is impossibly soft and luxurious sweaters, loungewear, and accessories that look as good as they feel. For premium knitwear priced around $150-$300, their value is unmatched.
While The Great is known for its wide range of casual categories, Naadam zeroes in on elevating one thing: knitwear. It offers a touch of affordable luxury that pairs perfectly with The Great's relaxed denim and trousers for a cozy yet chic look.
Shop now at naadam.co
H&M's Conscious Collection provides on-trend fashion staples made from more sustainable materials, such as organic cotton and recycled polyester. It's a fantastic, budget-friendly option for stylish basics and seasonal pieces, with most items priced between $20 and $80.
This is your fast-fashion alternative that still offers elements of The Great's style DNA - versatile and easy pieces. While it doesn't offer the same premium quality, it's a great choice for trying out new trends without breaking the bank while keeping sustainability in mind.
Shop now at www.hm.com
Amour Vert blends a feminine, Parisian-inspired aesthetic with a deep commitment to sustainability. They craft their chic blouses, dresses, and signature striped tees from eco-friendly fabrics in California. You can find their beautiful staples in the $80-$250 price range.
This brand shares The Great's dedication to quality closet staples made in the USA. Amour Vert differs with a slightly more polished and feminine feel, trading The Great's tomboyish edge for a softer, more refined silhouette perfected in Paris.
Shop now at amourvert.com
Frankie Shop is the It-girl destination for modern basics with a fashion-forward, often oversized, twist. They're famous for their sleek tailored separates, minimalist dresses, and structured outerwear. Prices range from about $100 to $300, targeting the contemporary market.
Like The Great, Frankie Shop has perfected the art of "looking cool without trying." The difference is that Frankie Shop's version of cool is more urban, architectural, and edgy, offering a high-fashion spin on the effortless wardrobe.
Shop now at thefrankieshop.com
New Zealand-based Maggie Marilyn creates beautiful, optimistic clothing with sustainability at its core. Their collections feature relaxed yet refined silhouettes like flowing dresses, chic trousers, and elegant tops that are designed to be loved for a lifetime. This is a higher-end option, with pieces from $150-$400+.
Maggie Marilyn elevates The Great's ethos with an even stronger focus on transparent, ethical production and a more feminine, optimistic design language. It is a fantastic choice if you want to invest in sustainably made forever pieces that still feel modern and effortless.
Shop now at maggiemarilyn.com
Unity in Diversity focuses on creating modern, thoughtfully designed essentials that prioritize comfort, style, and inclusivity. Their collections feature versatile dresses, easy-to-wear tops, and flattering trousers in a contemporary palette. Prices usually sit in the $80 to $200 range.
This is an emerging brand for fans of The Great who are looking for the same brand of effortless, modern apparel. Their relaxed and inclusive approach makes them a strong contender for anyone wanting to build a polished yet easy-going uniform.
Shop now at unityindiversity.com
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