It’s easy to see why Tudor has become such a fan favorite in the world of luxury watches. As Rolex's sister brand, it offers Swiss-made precision, robust and sporty designs, and that premium feel without the eye-watering price tag of its famous sibling.
Tudor hits the sweet spot between rugged tool watch and sophisticated daily-wearer, making it a go-to for enthusiasts who value both craftsmanship and style. If you love Tudor's blend of heritage, performance, and value, here are 19 similar watch brands that deliver that same luxury experience.
TAG Heuer is all about that "need for speed" vibe in the luxury watch world. This Swiss watchmaker is famous for its high-performance chronographs and deep ties to motorsports, giving their watches a bold, dynamic feel. If you appreciate Tudor’s sporty side but lean towards a more high-tech aesthetic, models like the Carrera and Monaco fit the bill perfectly.
With a similar price range of around $2,000–$6,000, TAG Heuer lives in the same luxury-meets-sport sweet spot, offering incredible durability and cutting-edge design for those with an adventurous spirit.
Shop now at www.tagheuer.com
For those who lean into the more classic side of luxury, Longines is a fantastic alternative. This heritage Swiss brand is celebrated for its timeless elegance and refined designs. While Tudor masters the sporty-chic look, Longines excels at classic dress watches and sophisticated sports models with a more traditional feel.
Falling within a similar price point of $1,500–$5,000, Longines is an excellent choice if you're seeking understated craftsmanship, a strong historical connection, and a watch that feels eternally stylish.
Shop now at www.longines.com
Oris is the independent darling of the Swiss watch world, known for committing to purely mechanical watches - no quartz here! They’ve earned a cult following for their high-quality dive, aviation, and motorsport pieces like the Aquis and Big Crown, which give Tudor's sport models a serious run for their money.
What sets Oris apart is its blend of distinctive design, impressive technical mastery, and focus on sustainability, all at a very accessible price of around $1,500–$3,000. It's a brand for true watch purists.
Shop now at www.oris.ch
Mixing classic American style with reliable Swiss precision, Hamilton offers incredible value and versatility. Their collection is packed with rugged field watches, iconic pilot styles, and sleek everyday pieces, all for an accessible price point between $500 and $2,000.
While more affordable than Tudor, Hamilton shares a similar focus on durable, practical timepieces with a cool, vintage-inspired aesthetic. If you want that luxury-adjacent look for daily wear without breaking the bank, Hamilton is a compelling choice.
Shop now at www.hamiltonwatch.com
Breitling is a heavyweight in the world of aviation and tool watches. Known for its bold, often chunky chronographs and exceptional high-performance capabilities, Breitling is built for adventure. Iconic models like the Navitimer and Superocean appeal to the same audience that loves Tudor's professional-grade, sporty designs.
Sitting at a slightly higher price point of $3,000–$8,000, Breitling delivers a rugged, technically impressive watch with a powerful presence on the wrist - perfect for someone who wants to make a statement.
Shop now at www.breitling.com
Famous for its cockpit-instrument-inspired designs, Bell & Ross specializes in military and aviation watches that are all about function and legibility. Their signature square cases create a bold, utilitarian look that stands out, much like Tudor’s more modern sport pieces.
Priced comfortably within the $2,500 to $6,000 range, Bell & Ross is a perfect fit if you appreciate a rugged aesthetic that seamlessly merges bold style with clear, functional design rooted in professional use.
Shop now at www.bellross.com
For dive watch enthusiasts, Seiko’s Prospex line is legendary. These watches offer unbelievable quality, innovative engineering, and rugged durability at a fraction of Tudor's cost, typically ranging from $300 to $1,500. There’s a reason serious divers and collectors alike swear by them.
While Seiko serves a broader market, the Prospex collection easily rivals Tudor’s sport models in terms of performance and reliability. It’s the perfect brand for securing a powerful, dependable tool watch without the luxury price tag.
Shop now at www.seikowatches.com
Grand Seiko represents the pinnacle of Japanese watchmaking, known for its impeccable finishing, ultra-precise movements, and nature-inspired designs. Their aesthetic is often more elegant and understated than Tudor’s, but the dedication to flawless craftsmanship is unmatched.
With prices ranging from $3,000 to over $10,000, Grand Seiko is a premium alternative for collectors who appreciate artistry and precision above all else. It's a brand for those who know and value the finer details of horology.
Shop now at www.grandseiko.com
Maurice Lacroix is a master of blending contemporary design with traditional Swiss quality. Their sporty and dress watches - especially the popular Aikon collection - give off a similar modern, powerful vibe to Tudor's more architectural pieces. You'll find innovative details and a focus on premium finishing that feels truly luxurious.
At a comfortable price point of $1,500–$4,000, Maurice Lacroix is perfect for someone looking for a sophisticated, high-quality timepiece with a stylish, modern edge.
Shop now at www.mauricelacroix.com
A cult favorite among dive watch lovers, Squale is a boutique Swiss brand with real deep-sea heritage. They specialize in building classic, no-nonsense divers with a charming vintage aesthetic that directly competes with Tudor’s iconic Black Bay line.
What makes Squale so compelling is its strong performance and rich history, all delivered at a more accessible price point of $1,000–$2,500. It’s an ideal pick for those who want an authentic, heritage-driven dive watch.
Shop now at www.squale.ch
This British-designed, Swiss-made brand is all about offering exceptional quality and innovative design at surprisingly fair prices. Christopher Ward makes fantastic dive, dress, and pilot watches that offer similar features to Tudor but often for half the price or less ($1,000–$3,000).
Known for its sleek aesthetic and excellent in-house movements, the brand has built a strong reputation by selling directly to consumers, cutting out the middleman and passing the savings on. It’s luxury quality with a smart business model.
Shop now at www.christopherward.com
Doxa is another Swiss brand with an iconic history in professional diving. Instantly recognizable by their bright, often orange, watch faces and chunky cushion cases, Doxa watches are purpose-built for underwater exploration. Their SUB models are robust tool watches that feel right at home with Tudor's most capable divers.
Priced around $2,000–$4,000, Doxa stands out with its bold, vintage-inspired aesthetics and serious professional specs, making it a top choice for dedicated divers and statement-makers alike.
Shop now at www.doxawatches.com
For over a century, Mido has been creating reliable Swiss watches that combine classic designs with modern watchmaking technology. Their collections often feature sleek, architecturally inspired styles that are both durable and aesthetically pleasing, much like Tudor’s versatile offerings.
Ranging from $1,000 to $3,000, Mido provides a fantastic blend of heritage, durability, and refined style, making it a practical and sophisticated alternative.
Shop now at www.mido.ch
As one of the few remaining independent, family-owned Swiss watchmakers, Raymond Weil is known for elegant watches with strong musical and artistic inspirations. While they are generally less sporty than Tudor, their dress watches and chronographs provide a very polished, sophisticated look.
For someone seeking a luxury feel for business or formal events, Raymond Weil offers fantastic craftsmanship and design at an accessible price point of $800–$3,000.
Shop now at www.raymond-weil.com
Known for making the Genuine Swiss Army Knife, Wenger brings that same philosophy of rugged reliability to its watches. Their timepieces are built for outdoor adventures, emphasizing durability and practical functionality over luxury finishing. You'll find lots of field, pilot, and diver-style watches here.
Priced accessibly between $300 and $1,000, Wenger offers a taste of Swiss-made toughness for a more active, casual lifestyle, sharing Tudor's spirit of go-anywhere durability without the premium cost.
Shop now at www.wenger.ch
As one of the oldest Swiss watch brands, Favre-Leuba has a serious history in creating watches for adventurers and explorers. Their designs, especially in the rugged Raider series, are designed to be extremely functional and robust - perfect for activities like diving, climbing, and hiking.
This brand echoes Tudor's commitment to tool watches built for extremes. With prices between $2,000 and $4,000, it's a great choice for those who need a tough, reliable companion with a unique heritage and distinctive look.
Shop now at www.favre-leuba.com
Hailing from Germany, Junghans is famous for its clean, minimalist styles rooted in the Bauhaus design movement. Their watches are elegant and exceptionally well-crafted, offering a much more understated and modern look compared to Tudor's bold, sporty feel.
If you prefer clean lines and timeless modernism, Junghans is a fantastic and refined alternative. Their refined timepieces typically land in the $1,000 to $3,000 range, offering precision and intellectual design in a sleek package.
Shop now at www.junghans.de
Inspired by the world of motorsports, Detomaso offers bold, sporty Swiss-made watches at a very accessible price point. While they are a more budget-friendly brand, their eye-catching and modern designs capture some of the same athletic energy found in Tudor’s sportier chronographs.
For those looking for a sporty vibe without the luxury investment, Detomaso’s collection, priced around $200–$1,000, is a great place to find a fun, stylish timepiece for everyday wear.
Shop now at detomaso.com
Another powerhouse from Germany, NOMOS Glashütte is celebrated for its minimalist, Bauhaus-influenced designs and world-class in-house movements. The look is sleek, modern, and deceptively simple, hiding incredible technical innovation beneath the surface.
If you value refined, intellectual design and superb watchmaking craftsmanship, NOMOS is a high-end alternative to Tudor’s dressier models. With prices starting around $2,000, it’s a brand for those who appreciate understated elegance and technical prowess.
Shop now at nomos-glashuette.com
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