If you're a fan of clean, effective skincare that actually works, you've probably got a few Truly products in your cabinet. The brand has built a loyal following for its straightforward, plant-based formulas that deliver great results without harsh ingredients or a crazy-high price tag.
Their focus on transparency and nourishment makes it easy to build a routine you can feel good about. But if you're looking to branch out and discover other brands with a similar commitment to clean, high-quality skincare, you’re in the right place. Here are 19 amazing brands like Truly worth checking out.
The Ordinary is all about affordable, science-driven skincare with a sharp focus on potent ingredients. Known for minimalist packaging and clear-cut formulations, they offer targeted solutions like hyaluronic acid and retinoids. While sharing Truly's dedication to ingredient clarity, The Ordinary does so at a much lower price point, with most products between $5 and $20. Where Truly has a broader focus on natural ingredients, The Ordinary leans more into clinical, powerhouse formulations for those who want high performance without the high price tag.
Shop now at theordinary.com
Herbivore is a dreamy, plant-based brand known for its luxe textures and seriously shelfie-worthy packaging. Their products focus on natural botanicals, oils, and clays to deliver skincare that feels as good as it works. Like Truly, Herbivore is all about transparency and sustainability, but with a more spa-like vibe and a higher price point (around $30-$70). If Truly offers effective everyday skincare, Herbivore's products feel more indulgent and are perfect for turning your routine into a self-care ritual.
Shop now at herbivorebotanicals.com
Versed makes clean, effective skincare that’s both affordable and designed for real-life skin concerns. Their lineup of cleansers, exfoliators, and serums is cruelty-free, vegan, and formulated without any of the junk you don't want - much like Truly's ethos. Priced from just $10 to $30, Versed makes clean skincare super accessible. They stand out with innovative, no-fuss products that target specific issues like breakouts and dullness, making them a favorite for skincare minimalists who want results.
Shop now at versedskin.com
Rooted in French botanicals and vinotherapy, Caudalie offers luxurious and clean beauty products that feel special. Their serums, moisturizers, and cleansers prioritize natural, eco-friendly ingredients. While both brands have a natural focus, Caudalie provides a more premium, spa-like experience with higher price points ($40-$100). Their standout grape-derived antioxidants set them apart. If you love Truly’s plant-powered approach but want to add a touch of heritage French luxury to your routine, Caudalie is an excellent choice.
Shop now at caudalie.com
Indie Lee is a clean, luxury skincare brand known for effective, non-toxic formulations. With a strong emphasis on sustainability and safety, their products promote healthy skin using natural ingredients. Priced in the $30-$70 range, Indie Lee’s cleansers and serums have a sophisticated appeal. Compared to Truly’s accessible vibe, Indie Lee feels a bit more upscale, with a focus on holistic wellness and clinically potent ingredients that deliver visible results without compromising on safety.
Shop now at indielee.com
Youth to the People serves up clean, vegan skincare powered by superfoods and natural extracts. Their a-list ingredients include spinach, kale, and hyaluronic acid to give your skin a serious health boost. Similar to Truly, they focus on transparency and efficacy, though their prices are slightly higher at $28-$60. While Truly is straightforward and effective, Youth to the People kicks it up a notch with superfood-powered formulas and a vibrant aesthetic that resonates with eco-conscious consumers.
Shop now at youthtothepeople.com
Biossance is famous for its sustainable, squalane-based products that deliver major hydration and skin renewal. Their formulations are cruelty-free, vegan, and free from harmful chemicals, aligning with Truly’s commitment to clean beauty. With a price range of $20 to $80, they blend science with nature beautifully. Their superstar ingredient - squalane - gives their products a unique, deeply hydrating feel, making them perfect for dry or sensitive skin. Both brands are transparent and effective, but Biossance feels a bit more high-tech and luxurious.
Shop now at biossance.com
Farmacy combines farm-to-face ingredients with modern science, offering products that are as sustainable as they are effective. Their cult-favorite cleansers and moisturizers are made without parabens or sulfates, just like Truly's line. Prices are similar too, ranging from $20-$50. Farmacy stands out with its commitment to eco-friendly packaging and a unique, farm-fresh ingredient story that adds a sense of natural luxury to your day-to-day routine.
Shop now at farmacybeauty.com
True Botanicals is for those ready to invest in premium clean beauty. This brand is known for its luxurious, plant-powered products that deliver incredible results. Their serums, oils, and cleansers are cruelty-free, non-toxic, and sustainably sourced. With prices ranging from $50-$150, they're definitely at the luxury end of the spectrum. Compared to Truly, True Botanicals feels more indulgent and is targeted at a consumer who wants eco-friendly skincare that combines opulence with high-performance efficacy.
Shop now at truebotanicals.com
K-beauty gem Pyunkang Yul is celebrated for its minimalistic, highly effective formulas that are perfect for calming and hydrating skin. With a focus on gentle ingredients like centella, their products are ideal for easily irritated or sensitive skin types. Prices are very accessible, mostly between $10 and $30. Like Truly, they prioritize clean, non-toxic ingredients, but with an emphasis on the soothing, minimalist philosophy that Korean skincare is famous for.
Shop now at pyunkangyul.com
Created by celebrity esthetician Renée Rouleau, this skincare line offers expert-driven solutions for various concerns. Their clean, cruelty-free products are tailored to nine distinct skin types, making it easy to find a personalized routine. Prices range from $20 to $70, putting it in the accessible-premium category. While sharing a commitment to clean ingredients with Truly, Renée Rouleau offers a more customized, expertise-backed approach to tackling your specific skin goals.
Shop now at reneerouleau.com
Alpyn Beauty is a clean brand rooted in hard-working, wildcrafted ingredients from the mountains of Wyoming. Their serums, creams, and masks feature antioxidant-rich botanicals that combine the power of nature and science. Priced from $30-$70, this is luxury natural skincare with a story. Their focus on wild harvesting makes their formulas particularly potent and eco-conscious, giving the brand a rugged, natural luxury vibe that sets it apart from other clean formulas.
Shop now at alpynbeauty.com
Straight from the UK, Lixirskin offers a minimalist and chic approach to clinical skincare. Their products, which are free from parabens and synthetic fragrances, feature multitasking formulas and innovative ingredient combos. The price range of $25-$50 makes it a perfect entry into everyday luxury. While Truly feels more plant-based and wholesome, Lixirskin has a more clinical, science-backed approach that appeals to those who want a fuss-free but highly effective routine.
Shop now at lixirskin.co.uk
Founded by Miranda Kerr, Kora Organics is all about certified organic ingredients and holistic wellness. Their serums, cleansers, and moisturizers are priced from $30 to $80 and prioritize sustainability from ingredient sourcing to packaging. Kora Organics takes clean beauty a step further with its official organic certification, which is its main differentiator from Truly. But both brands share a deep commitment to natural ingredients and transparency.
Shop now at koraorganics.com
Eminence delivers a professional-grade spa experience at home with its farm-fresh organic ingredients. The brand's products, which include cleansers and masks for every skin type, practice sustainable farming and are certified organic. With prices between $30-$80, Eminence offers a clean, eco-conscious choice that feels incredibly luxe. While Truly delivers fantastic accessible skincare, Eminence provides a more elevated, professional-grade experience centered on organic purity loved by estheticians worldwide.
Shop now at eminenceorganics.com
OSEA Malibu is where the magic of the ocean meets skincare. This brand specializes in clean, marine-based formulas that combine oceanic ingredients with powerful plant extracts. Their vegan products focus on hydration, anti-aging, and detoxification, with prices from $40-$90. OSEA's unique use of marine botanicals gives their skincare a refreshing, unique edge. If you love Truly’s plant power but are curious about the healing properties of the sea, OSEA is a must-try.
Shop now at oseamalibu.com
Marie Veronique offers a sophisticated line of clean, highly effective skincare designed especially for sensitive and reactive complexions. With serums, oils, and cleansers priced between $40 and $100, the brand champions non-toxic, transparent formulations packed with clinical-grade ingredients. Compared to Truly, Marie Veronique has a more scientific, targeted approach for tricky skin issues, but both share a core dedication to safe, clean, and effective formulas.
Shop now at marieveronique.com
These 17 brands offer a spectrum of solutions for skincare enthusiasts who appreciate Truly's commitment to clean and effective products. From luxurious textures to budget-friendly options, there's a brand here for every preference and price range. Explore these alternatives to find your perfect skincare match!
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
