If you've landed here, you probably know and love True Classic for what they do best: creating the perfect-fitting t-shirt. They've mastered the art of basics that feel great, look great, and don't cost a fortune. Their tees nail that sweet spot of being soft, durable, and universally flattering.
But when you find something you love, it's natural to want to see what else is out there. Whether you're looking for more sustainable options, performance fabrics, or just a different take on the perfect tee, we've got you covered. Here are 18 other brands that deliver amazing everyday t-shirts worth your attention.
Everlane is all about minimalist, high-quality basics made with ethical practices and transparent pricing. Their tees, crafted from premium materials like organic cotton, sit in the $20-$35 range. If you love True Classic's commitment to quality but also care deeply about sustainable sourcing, Everlane is your perfect match. Both brands prioritize a great fit, but Everlane adds a layer of conscious consumerism to the mix.
Shop now at www.everlane.com
As the name suggests, Untuckit specializes in shirts designed to be worn untucked for a neat yet casual finish. Their tees, made from soft, breathable fabrics, cost around $20-$35 and focus on comfort and proper length. While True Classic nails the athletic fit on the top half, Untuckit's signature is mastering the hemline for a put-together look that's effortlessly casual - making their tees a bit more polished and versatile for smart-casual situations.
Shop now at www.untuckit.com
For on-trend basics that are easy on the wallet, H&M's Conscious line is a fantastic choice. Their tees are made from sustainable materials like organic cotton and typically cost only $10-$20. While True Classic is about a dialed-in, consistent fit, H&M Conscious offers more variety in styles and colors, allowing you to try out new trends without the commitment.
Shop now at www.hm.com
J.Crew Mercantile delivers that classic, preppy American style with a modern sensibility. Their tees are priced around $15-$30 and are known for their soft fabrics and tailored, versatile fits. If you love True Classic's simplicity but lean towards a more timeless, J.Crew-esque aesthetic that pairs perfectly with chinos, this line offers that slightly more polished look without losing everyday comfort.
Shop now at www.jcrew.com
Uniqlo is famous for its high-quality basics and innovative fabrics, and the Uniqlo U line elevates that to another level. With tees priced from $15-$25, you get minimalist designs made with smart tech like their AIRism for cooling and breathability. True Classic is focused on the perfect classic cotton tee fit, while Uniqlo U excels by bringing modern fabric technology and simple, modern cuts to an incredibly affordable price point.
Shop now at www.uniqlo.com
If you crave variety, ASOS DESIGN is your playground. They offer a massive range of trendy tees in every fit imaginable - slim, oversized, longline, you name it - typically for $15-$25. While True Classic provides a consistent, reliable fit, ASOS is where you go to experiment with new styles and find more fashion-forward pieces without breaking your budget.
Shop now at www.asos.com
Known for its supreme comfort, American Eagle's Ne(x)t Level line features incredibly soft and stretchy fabrics. Their tees, priced from $15 to $25, come in a bunch of comfortable fits from slim to relaxed. This line is less about a structured, silhouette-enhancing fit like True Classic and more about delivering the ultimate soft, lived-in feel with a youthful, casual vibe.
Shop now at www.ae.com
For decades, Gap has been a go-to for classic American style, and their Modern T-Shirt collection is a perfect example of why. These tees are made from soft cotton blends with a clean, contemporary fit for around $15-$30. Compared to True Classic, Gap's strength lies in its time-tested design and consistent, reliable quality that has become a staple in many wardrobes.
Shop now at www.gap.com
If sustainability and an outdoor-inspired lifestyle are your priorities, Patagonia's Responsibili-Tee is the one. Priced at a slightly higher $35, it's made from 100% recycled materials. While True Classic tees are a clean, minimalist staple, Patagonia’s tee is a statement of eco-consciousness, complete with the iconic logo that’s perfect for the environmentally aware and adventurous guy.
Shop now at www.patagonia.com
Frank And Oak beautifully blend modern, minimalist design with a strong commitment to sustainability. Their tees, made from eco-friendly materials like organic cotton, range from $30-$40. While sharing a focus on well-made basics with True Classic, Frank And Oak targets the eco-conscious shopper who wants a modern aesthetic and is willing to invest a little more for sustainable materials.
Shop now at www.frankandoak.com
Richer Poorer is all about effortless, comfortable basics with a laid-back California vibe. Their tees are known for their soft-to-the-touch feel and relaxed fits, generally costing between $20 and $30. Like True Classic, comfort is key, but Richer Poorer leans into a slightly more relaxed, fashionably casual look that feels perfect for weekend lounging.
Shop now at richerpoorer.com
Sometimes you just need a comfortable, reliable tee without any fuss, and that's where Hanes excels. Their ComfortWash T-shirts are insanely affordable, usually under $10, and deliver on softness and everyday practicality. While they don't offer the tailored fit of True Classic, they're the ultimate budget-friendly choice for pure comfort and value.
Shop now at www.hanes.com
Founded by surfer Kelly Slater, Outerknown is a brand built on sustainability and timeless style. Their Standard Tee, around $45, is incredibly durable and made from organic cotton with a relaxed but refined fit. It's a step up in price from True Classic, aimed at those who want a premium, ethically made tee that will last for years.
Shop now at www.outerknown.com
Buck Mason creates updated American classics, and their Slub Tee is a standout favorite. Coming in at $40-$50, it features a textured slub cotton that gives it a vintage-inspired look and feel. Where True Classic offers a smooth, clean finish, Buck Mason's tees add character and a hint of rugged, timeless style, perfect for a more laid-back look.
Shop now at www.buckmason.com
Everest focuses on creating performance-oriented basics that are built to last through anything. Their classic tees, priced at about $20-$30, use high-quality cotton designed for maximum durability and comfort. If you like the no-fuss reliability of a True Classic tee but want something engineered for extra durability and repeated wear, Everest delivers.
Shop now at everest.com
Known for its workleisure apparel, Mizzen+Main brings performance fabric tech to everyday clothing. At around $50, their tees are moisture-wicking, wrinkle-resistant, and have incredible stretch. True Classic tees are a comfortable cotton staple, whereas Mizzen+Main tees are for the guy on the move who wants to look sharp while staying cool and comfortable, no matter the situation.
Shop now at www.mizzenandmain.com
Kings of Indigo is a sustainable brand at heart, offering forward-thinking apparel focused on eco-friendly materials. Their basic tees ($30-$40) are made from high-quality organic cotton and often feature more modern, slightly oversized silhouettes. They offer a trendier, more fashion-conscious take on the simple tee for shoppers who prioritize eco-friendly design.
Shop now at www.kingsofindigo.com
For those who appreciate the finer things, French brand A.P.C. offers the pinnacle of minimalist luxury. Their basic t-shirts are undeniably a splurge at $80-$120, crafted from premium cotton with an impeccably sleek and simple cut. While True Classic nails affordable quality, A.P.C. is for the guy who is looking for a truly premium, investment-worthy basic with a touch of Parisian chic.
Shop now at www.apc.fr
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
