If you love scrolling through the digital aisles of Tony Moly, you're not alone. The brand is famous for bringing a dose of fun and personality to any skincare routine with its quirky, fruit-shaped packaging and innovative formulas that actually work. It’s hard to resist adding a banana hand cream or a pig-nose pore strip to your cart.
For those who love K-beauty’s playful side, the good news is there are plenty of other brands that capture a similar sense of joy, creativity, and effectiveness. From minimalist skincare heroes to makeup brands with even bolder aesthetics, here are 23 brands like Tony Moly to add to your must-try list.
Inspired by the natural bounty of Jeju Island, Innisfree is known for its eco-friendly approach and effective formulas packed with green tea, volcanic clay, and orchid extracts. While Tony Moly is all about vibrant, quirky designs, Innisfree has a more minimalist, calming vibe. Think of it as a nature-powered brand with a similar affordable price point.
Their sheet masks, Green Tea Seed Serum, and clay masks are must-haves for anyone looking for gentle yet powerful skincare. If you love Tony Moly’s effective formulas but crave a more serene, earth-friendly aesthetic, Innisfree is your perfect match. Find best-sellers from about $10-$26.
Shop now at innisfree.com
Etude House is the definition of cute, with its dreamy, pastel-colored packaging and a princess-like aesthetic. It's the go-to spot for adorable makeup collaborations, fun lip tints, and playful eyeshadow palettes that invite you to experiment. Both Etude House and Tony Moly deliver fun at a great price, with products usually falling in the $5-$20 range.
If Tony Moly is quirky and fun, Etude House is its unapologetically girly and romantic sister. Their 'House of Color' philosophy encourages creative expression, making it a fantastic brand for anyone who believes makeup should be a fun part of a daily routine.
Shop now at etude.com
The Saem strikes a balance between nature-inspired ingredients and effective, scientific formulas. With a focus on gentle skincare heroes like tea tree, ginseng, and aloe, its packaging is clean and simple, a contrast to Tony Moly’s louder designs. However, they share an affinity for innovative textures and affordable pricing ($6-$25).
It’s an excellent choice for skincare buffs looking for reliable products that prioritize healing and hydration. The Saem is perfect if you like Tony Moly’s results but prefer a more streamlined, natural aesthetic for your vanity.
Shop now at thesaem.com
Missha offers high-quality skincare and makeup with a more sophisticated, modern vibe. Famous for its anti-aging Time Revolution line and iconic M Perfect Cover BB Cream, this brand is known for providing high-performance formulas often compared to luxury counterparts. Prices are a bit higher, ranging from $10-$40.
While Tony Moly appeals to a youthful, playful spirit, Missha targets those who want a more polished and mature aesthetic without sacrificing K-beauty innovation. It's the perfect choice for when you’re ready to graduate to a more refined skincare shelfie.
Shop now at missha.com
Holika Holika is another master of fun, whimsical packaging and imaginative concepts, often featuring character collaborations and quirky product shapes. Known for their hydrating sheet masks, glossy lip tints, and clever Aloe 99% Soothing Gel, the brand embodies a magical and playful beauty experience much like Tony Moly.
Both brands believe skincare and makeup should be exciting and never boring. Holika Holika's products are great for K-beauty lovers who are drawn to dynamic, themed collections and want to add a dash of enchantment to their routine.
Shop now at holikaholika.co.kr
Famous for changing the cleansing game with its iconic Clean It Zero cleansing balm, Banila Co is a staple for effective makeup removal and fundamental skincare. Their aesthetic is sleek, minimalist, and modern, putting the focus squarely on the high-quality formulas inside. Products typically range from $10 to $30.
If Tony Moly is all about dressing up skincare in fun packaging, Banila Co is its effortlessly chic cousin who keeps things simple but effective. It’s a great pick for those who appreciate potent, straightforward products, especially if a good double cleanse is the favorite part of your day.
Shop now at banilaco.com
For those who love makeup that performs, Clio is a must-try. This professional-grade brand offers highly pigmented lipsticks, budge-proof eyeliners, and flawless foundations with a sleek, edgy feel. While Tony Moly focuses on fun and youthful aesthetics, Clio delivers a bolder, more modern vibe for serious makeup lovers.
With prices between $10 and $30, Clio gives you makeup artist-level quality without breaking the bank. It's the brand you turn to when you want your fun K-beauty look to last all day and all night.
Shop now at clio.com
A’PIEU is the fun and accessible sister brand to Etude House, known for its super-affordable range of skincare and makeup. With most items under $10, it's perfect for experimenting with juicy lip tints, hydrating sheet masks, and gentle sunscreens. The packaging is bright, cheerful, and straightforward.
Much like Tony Moly, A’PIEU excels at creating trendy, cute products that bring a smile to your face. It's a fantastic brand for K-beauty beginners or anyone on a budget who wants quality products without the splurge.
Shop now at apieu.com
If you're into brands with a unique perspective, Too Cool For School is where makeup meets art. Known for its quirky, sketchpad-style packaging and creative product lines, it combines playful aesthetics with seriously good formulas. Standouts include their Egg Mousse line and Artclass by Rodin contour palette.
Where Tony Moly is bright and bubbly, Too Cool For School has a more artsy, alternative edge, but they share the same spirit of making beauty innovative and expressive. Prices fall in a similar, affordable range, making it easy to add a piece of "art" to your makeup bag.
Shop now at toocoolforschool.com
While Tony Moly focuses on skin and makeup, Lador brings the same level of K-beauty innovation to your hair. This brand specializes in salon-quality hair treatments, shampoos, and scalp care products designed to repair damage and promote health. The packaging is clean and clinical, a total opposite of Tony Moly's colorful vibe.
Think of Lador as the K-beauty secret for gorgeous hair, offering effective formulas at an affordable price point around $10-$25. It’s the perfect brand for anyone ready to give their haircare routine a serious upgrade.
Shop now at lador.co.kr
Skinfood operates on the belief that "you are what you eat," using natural food ingredients like black sugar, honey, rice, and avocado in its products. The aesthetic is charming and almost edible, with rustic-inspired packaging that highlights its wholesome origins. Prices are budget-friendly, often ranging from $10-$30.
Like Tony Moly, Skinfood uses a playful and thematic approach to skincare. If you love Tony Moly’s fruit-shaped containers, you’ll definitely appreciate Skinfood's delicious-looking masks and scrubs that are a total treat for your skin.
Shop now at skinfood.com
3CE (3 Concept Eyes) is the trendy, fashion-forward makeup line from Korean fashion retailer Stylenanda. Known for its super-pigmented formulas, minimalistic packaging, and must-have lip and cheek tints, this brand is effortlessly cool. While Tony Moly is cute and whimsical, 3CE is bold, modern, and edgy.
If you're inspired by Korean street style and want makeup that makes a statement, 3CE is your brand. It shares Tony Moly’s dedication to fun and color but translates it through a high-fashion, trendsetting lens.
Shop now at stylenanda.com
When it comes to sheet masks, Mediheal is a dominating force. The brand develops highly effective, targeted masks formulated with dermatologists to address every skin concern imaginable - from intense hydration to acne control. Their packaging is colorful yet clinical, broadcasting their science-backed mission.
Similar to Tony Moly's wide range of fun masks, Mediheal offers an endless variety of high-quality options at a great price ($2-$10 each). For mask lovers who are serious about results but still enjoy options, Mediheal is a must-add to your collection.
Shop now at mediheal.com
Dear, Klairs ditches the flash for gentle, simple, and effective skincare. Their focus is on creating high-quality, cruelty-free formulas suitable for even the most sensitive skin types. The brand’s aesthetic is clean and minimal, a stark contrast to Tony Moly's playfulness, but with prices around $20-$40, it's still accessible.
If your skin is craving a break from heavy actives or you just need reliable, no-fuss products that deliver soothing results, Klairs is the soothing balm your shelf needs. They prioritize skin health over flashy trends.
Shop now at klairscosmetics.com
Obsessed with ingredients that work? Cosrx is a cult-favorite known for its high-potency, low-irritant skincare. With minimalist, almost clinical packaging, the brand lets its hero ingredients - like snail mucin and AHA/BHA - do all the talking. Their beloved pimple patches, cleansers, and essences are super affordable, mostly from $10-$30.
While stylistically very different from Tony Moly, Cosrx shares a dedicated fan base due to its reputation for effectiveness. It's the destination for skincare minimalists who value potent, well-researched formulas over cute packaging.
Shop now at cosrx.com
A global K-beauty sensation, Laneige is all about advanced water science for deep and lasting hydration. Famous for its Lip Sleeping Mask and Water Bank Moisture Cream, the brand offers luxuriously effective skincare in chic, sophisticated packaging. It feels like an everyday indulgence, priced around $20-$40.
If you're drawn to Tony Moly for its K-beauty credentials but want a more elegant and refined experience, Laneige delivers. It offers a premium feel while still capturing that innovative and fun K-beauty essence.
Shop now at laneige.com
Aritaum is a one-stop-shop for a wide array of affordable, on-trend K-beauty products. Similar to Sephora, they offer their own house brand alongside other popular ones. Their in-house line is known for vibrant makeup, innovative skincare, and accessible pricing ($5–$20) that encourages experimentation.
Both Aritaum and Tony Moly cater to a young, trend-conscious crowd that loves playing with bold colors and new textures. It's a key destination for discovering the next viral lip product or sheet mask set.
Shop now at aritaum.com
Named after the movie *The Curious Case of Benjamin Button*, Benton focuses on reversing the clock with clean, restorative skincare. Featuring gentle and natural ingredients like snail mucin, bee venom, and centella asiatica, the brand offers potent formulas in simple, eco-friendly packaging. With a price range of $10-$25, it’s a stellar value.
Unlike Tony Moly, Benton’s vibe is serious and health-focused rather than whimsical. It's an excellent choice for those with sensitive or troubled skin who want transparent, straightforward products that calm and repair.
Shop now at bentoncosmetics.com
Huxley is where modern minimalism meets luxury. This skincare brand centers its formulas around organic prickly pear seed oil from the Sahara Desert, known for its powerful antioxidant and hydrating properties. Housed in sleek, elegant glass bottles, the range feels far more expensive than its $20-$50 price tag.
A world away from Tony Moly’s cartoonish charm, Huxley appeals to those who crave a sophisticated, beautifully fragranced skincare ritual. It’s perfect for adding a touch of understated luxury to your daily routine.
Shop now at huxley.co.kr
If you love bold color and playful vibes, Peripera is a dream come true. Famous for its iconic Ink the Velvet lip tints that deliver incredible pigment and a velvety matte finish, the brand's aesthetic is youthful, vibrant, and fun. Everything is wallet-friendly, usually between $5-$15.
Peripera shares Tony Moly's energy and passion for fun, innovative makeup. If you're looking for trend-driven, impactful color cosmetics housed in super-cute packaging, Peripera is your playground.
Shop now at peripera.com
Kailijumei took the internet by storm with its enchanting flower-embedded jelly lipsticks that feel like something out of a fairy tale. The brand focuses on creating beautiful, unique pieces that double as art. Their products are on the higher end, from $30-$80, emphasizing luxury and stunning design.
While Tony Moly’s cuteness is accessible and quirky, Kailijumei’s beauty is more romantic and sophisticated. Both brands understand the power of show-stopping packaging, but Kailijumei is for those who want a true statement piece on their vanity.
Shop now at kailijumei.com
A giant in the K-beauty world, The Face Shop blends natural ingredients with scientific research to create a massive range of products for all skin types. Adorable character collaborations with Disney and Kakao Friends give it a playful edge, much like Tony Moly. Price points are similarly accessible and budget-friendly.
While both brands love fun collaborations, The Face Shop's general vibe is slightly more focused on natural beauty and skincare staples, like their popular Rice Water Bright cleanser. It's a reliable go-to for effective and fun K-beauty essentials.
Shop now at thefaceshop.com
Nature Republic is beloved for its commitment to natural ingredients sourced from all over the world. Its global bestseller, the Soothing & Moisture Aloe Vera 92% Soothing Gel, is a fixture in vanity cabinets everywhere. The brand’s aesthetic is bright and clean, emphasizing its natural origins.
While less quirky than Tony Moly, Nature Republic offers an equally approachable and comprehensive K-beauty experience at an excellent price. It's perfect for anyone who loves high-value skincare rooted in the power of nature.
Shop now at naturerepublic.com/eng/
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