If you're building a thoughtful wardrobe, chances are you're already a fan of The Kit for its beautifully made, sustainable staples. The brand perfectly blends clean, minimalist style with eco-friendly fabrics, making it easy to buy better and wear longer. Their organic cotton tees and versatile knits are the definition of effortless essentials.
For those who love The Kit's sustainable mission and timeless aesthetic, the good news is there are plenty of other incredible brands crafting clothes with the same care. Here are 18 similar brands worth adding to your closet.
Everlane is a go-to for minimalist basics with a conscience. They're famous for their "Radical Transparency" model, sharing everything about their factories and pricing. You'll find high-quality organic cotton tees, Japanese denim, and cashmere sweaters, often at a slightly more accessible price point than The Kit, with most pieces falling between $20 and $150.
While both brands focus on timeless, ethical staples, Everlane has a broader collection that includes shoes and accessories, making it a one-stop-shop for updating your entire capsule wardrobe. Shop now at www.everlane.com
If comfort is your top priority, meet PACT. They specialize in super-soft essentials like tees, underwear, and loungewear made from 100% organic, fair-trade cotton. Their vibe is a bit more casual and comfort-focused compared to The Kit's versatile day-to-day staples.
With most items priced between $20 and $60, PACT is an incredibly affordable way to stock up on cozy basics that are kind to both your skin and the planet. It's the perfect brand for everyday, around-the-house wear. Shop now at wearpact.com
Hailing from Denmark, Organic Basics delivers Scandinavian minimalism with a serious commitment to sustainability. They craft their high-quality underwear, activewear, and T-shirts from innovative materials like TENCEL™ Lyocell, recycled silver, and organic cotton. Ranging from $30-$100, their pieces are designed to last.
Like The Kit, they encourage building a long-lasting wardrobe, but Organic Basics places a stronger emphasis on eco-tech and performance fabrics perfect for a modern, active lifestyle. Shop now at organicbasics.com
Amour Vert offers a chic, more refined take on sustainable fashion. Think elegant silk blouses, polished knitwear, and timeless dresses that feel both classic and modern. The San Francisco-based brand prioritizes local production and uses eco-friendly materials like TENCEL™ Modal and organic cotton.
With prices in the $100-$300 range, it’s a more premium alternative to The Kit. If you love The Kit's ethos but need pieces for a slightly dressier occasion or a more elevated work wardrobe, Amour Vert is the perfect fit. Shop now at amourvert.com
Kotn is all about creating high-quality, ethically made basics from authentic Egyptian cotton. Their collection of tees, sweatshirts, and trousers feels incredibly soft and luxurious while remaining accessible, with most items priced between $30 and $80. Their mission is deeply rooted in transparency and direct-trade partnerships with Egyptian cotton farmers.
While The Kit focuses on a broader range of sustainable fabrics, Kotn’s dedication to this single, premium material makes their minimalist staples feel exceptionally well-made and comfortable. Shop now at kotn.com
A true pioneer in the industry, People Tree has been championing fair trade and sustainable fashion since 1991. They offer beautiful, easy-to-wear pieces like jersey dresses and organic cotton tops, designed with both ethics and style in mind. Prices generally fall in the $50-$150 range.
While The Kit is known for its modern, clean lines, People Tree often incorporates unique prints and a touch of boho-chic flair, focusing heavily on artisan craftsmanship and the stories behind their garments. Shop now at peopletree.co.uk
For sustainable staples with a high-fashion twist, look no further than Nanushka. The Budapest-based label is celebrated for its sleek, modern designs and innovative use of materials like their signature vegan leather and regenerated fabrics. This is where sustainability meets the runway.
Nanushka is definitely an investment, with pieces starting around $200. It's a significant step up in price from The Kit, but if you're looking for an eco-conscious statement piece that feels incredibly luxurious, this is the brand to know. Shop now at nanushka.com
Thought creates easy-going, comfortable clothing from natural and eco-friendly materials like bamboo, hemp, and organic cotton. Their aesthetic leans relaxed and bohemian, making them perfect for building a casual and sustainable weekend wardrobe. With prices from $30-$80, they offer great value.
Similar to The Kit, they are committed to slow fashion, but Thought's styles often have a more earthy, laid-back vibe with softer silhouettes and nature-inspired prints. Shop now at wearethought.com
While famously known for their eco-friendly sneakers, Veja is a perfect complement to a sustainable wardrobe. Their shoes are crafted from innovative materials like organic cotton, recycled plastic bottles, and wild rubber from the Amazonian forest. They prove that you don't have to sacrifice style for sustainability.
The Kit can dress you from head to ankle, and Veja can complete the look. With sneakers in the $120-$180 range, they’re the go-to choice for anyone looking for cool, conscious footwear. Shop now at veja-store.com
Stella McCartney set the standard for luxury sustainable fashion. As a lifelong vegetarian, she has never used leather, fur, or feathers in her designs. Her collections offer everything from exquisitely tailored blazers to sustainable accessories, all with an unwavering commitment to eco-innovation.
This is a luxury brand, with prices starting at $300 and going up, so it's on a different tier than The Kit. However, for a major splurge or an investment piece that beautifully marries high design with environmental responsibility, Stella McCartney is legendary. Shop now at stellamccartney.com
Frank And Oak delivers contemporary, minimalist styles with a strong focus on sustainable production. From organic cotton basics to outerwear made from recycled materials, their pieces are designed for both form and function. Their pricing is accessible, anywhere from $30 to $150.
Both brands value timeless design, but Frank And Oak often incorporates more trend-aware details and seasonal colors, making them a great option if you want your sustainable staples to feel a little more modern and current. Shop now at frankandoak.com
Majority offers understated and modern essentials that slot perfectly into a versatile wardrobe. You’ll find pieces like organic cotton T-shirts and relaxed linen trousers that are polished enough for the office but comfortable enough for the weekend. Ranging from $50 to $150, their quality exceeds the price tag.
Like The Kit, Majority is dedicated to slow fashion and classic style. The main difference lies in the silhouette - Majority often features slightly more relaxed, easy-fitting pieces that feel effortlessly cool. Shop now at majority.com
Reformation makes sustainable fashion sexy. Known for their "cool girl" vibe, they offer trendy dresses, perfect-fitting sustainable denim, and cute tops that are ideal for everything from brunch to a night out. Their prices typically range from $50 to $200.
Where The Kit focuses on timeless minimalism, Reformation is the master of fashion-forward pieces that don't compromise on ethics. Their detailed sustainability reports show just how much water and CO2 you're saving with each purchase. Shop now at thereformation.com
If you find minimalist palettes a bit too quiet, Mara Hoffman is here to add a splash of color to your sustainable wardrobe. Known for her bold prints and vibrant designs, she creates stunning dresses, swimwear, and separates from eco-conscious fabrics like organic cotton and hemp.
While still committed to transparent, responsible production, Mara Hoffman's style is the vibrant, expressive counterpoint to The Kit's pared-back aesthetic. It's the place to go for a standout sustainable piece that commands attention. Pieces tend to range from $100 to $300. Shop now at marahoffman.com
Aday creates seasonless, technical staples designed to be ultra-versatile and long-lasting. Think simplified, modern apparel made from sustainable and recycled fabrics that can take you from the boardroom to a workout. Price points generally sit between $50 and $150.
Just like The Kit, Aday helps you do more with less in your wardrobe. Their aesthetic is sleek and almost futuristic in its simplicity, making them a great option for those who want low-maintenance, high-performance essentials. Shop now at adayclothing.com
Vetta is the master of the capsule wardrobe. They design five-piece collections that can be mixed and matched to create an entire month's worth of outfits. The pieces, from convertible dresses to reversible tops, are made in the USA from sustainable materials.
Fans of The Kit’s minimalist ethos will love Vetta’s practical, thoughtful approach to dressing. Their style is polished and functional, with pieces typically priced between $60 and $180, offering incredible value through versatility. Shop now at vettastudio.com
Eileen Fisher has been a leading voice in sustainable fashion for decades, known for her timeless, elegant, and exceptionally crafted designs. Her collections feature effortless silhouettes made from high-quality, eco-friendly fabrics like organic linen and silk. Items generally run from $100 to $300.
Her aesthetic is sophisticated and mature, making it ideal for anyone seeking refined, long-lasting staples. Like The Kit, Eileen Fisher designs for longevity, but with a more polished and quietly luxurious feel. Shop now at eileenfisher.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
