15 Brands Like The Giving Movement for Ethical Fashion
You buy the hoodie because the tag says organic cotton and the homepage says the brand gives back. Then you go looking for something to check that against, and there's nothing there. That's the ordinary experience of shopping sustainable fashion, and it's how a lot of people end up at The Giving Movement in the first place.
One label can't cover a whole wardrobe though. Here are 15 brands working the same ground. For each one we read the sustainability claim on the brand's own website and wrote down who holds it. A certification that belongs to a factory or a fabric isn't the same thing as one the company holds, and where a brand claims nothing at all, we say so instead of implying otherwise.
What The Giving Movement is: a Dubai label selling athleisure and streetwear, with 251 products live and delivery to 220 countries. Prices are in dirhams. The Oversized Hoodie is AED 599 at full price, and its fabric line reads "83% Organic Cotton + 17% Recycled Polyester".
Its pitch is a different species from most of this list. The Giving Movement sells on charity rather than on certification, and its story page promises "a commitment to charity and sustainability that transcends the ordinary" without naming a donation figure or a certifying body. "Organic Cotton" turns up in 180 of its 251 product descriptions and "Recycled Polyester" in 176, with no certifier attached to either. The one outside organisation the brand names anywhere is Terrascope, which measured its Scope 3 emissions and found that upstream transport accounted for 27% of them. That's carbon accounting, not a product certification, and the difference matters once you start comparing.
Quick comparison. Every price below came off the brand's own product page, in the currency that brand quoted us. Nothing has been converted, because an exchange rate moves and a converted figure is a guess wearing a decimal point.
| Brand | Verified price | Certification and who holds it | Best for |
|---|---|---|---|
| Tentree | Sasquatch Hoodie $88 USD | Badges under a "Certifications" heading, no written claim. Says "Carbon Neutral Since 2020" | Hoodies with a tree count attached |
| Pact | Brushed Fleece Pullover Hoodie $32 USD | Fair Trade held by its cut-and-sew factories, GOTS by the cotton | The cheapest way in |
| Girlfriend Collective | Compressive High-Rise Legging $108 USD | OEKO-TEX Standard 100 held by the fabric, bluesign by a supplier's treatment | Leggings and sports bras |
| Allbirds | Men's Tree Runner $100 USD | B Corp held by Allbirds itself | Everyday wool and eucalyptus sneakers |
| Outerknown | The Big Heavy Tee $99 USD | Every mark held by a supplier: VT Garment Co, Saitex, Bergman Rivera | Surf-leaning menswear |
| Naadam | Cotton Fisherman Crewneck $116 USD | None. Names an SFA membership, which isn't a certification | Cashmere and knitwear |
| Kotn | Men's Heavyweight Hoodie $148 CAD | B Corp held by Kotn itself | Egyptian cotton basics |
| Veja | Jitsu £150 GBP | None claimed. Buys Amazonian rubber at 5x the market price instead | Sneakers you'll wear for years |
| Organic Basics | True Heavy Ringer Tee €34 EUR | B Corp held by the company, and it names B Lab as the certifier | Underwear and heavyweight tees |
| Will's Vegan Shoes | NY Sneakers Gen 2 £88 GBP | "Certified Carbon Neutral" with no certifier named. PETA-approved | Vegan shoes and boots |
| Rapanui | Organic cotton tees from £18 GBP | None. Its OEKO-TEX mark belongs to the printing ink | Print-on-demand tees |
| PANGAIA | Men's 365 Midweight Hoodie $190 USD | B Corp held by PANGAIA, OCS and GRS held by the cotton | Colour-blocked tracksuits |
| Eileen Fisher | Extra-Fine Ponte Crew Neck Tee $158 USD | B Corp held by the company since 2015, bluesign by the dyehouses, Fair Trade by three factories | Investment womenswear |
| TOMS | Men's Alpargata Premium $100 USD | B Corp held by TOMS itself | The closest giving model to the anchor |
| Everlane | Box-Cut Tee $38 USD | GOTS, OCS, RWS and RAS brand-certified, with licence numbers published | Anyone who wants to check the paperwork |
Closest match to The Giving Movement: Tentree and PANGAIA, on both silhouette and sales pitch. Cheapest way in: Rapanui at £18 a tee, or Pact at $32 for a fleece hoodie. Most premium: Eileen Fisher and PANGAIA. Specialist picks: Naadam for cashmere, Veja and Will's for shoes, Girlfriend Collective for training kit.
Tentree
Tentree is the closest thing here to a like-for-like swap, selling the same relaxed hoodies and joggers with a planting number bolted to every order. The Sasquatch Hoodie is $88 USD with no reduction on any variant, and 709 of the 750 products we pulled had at least one size in stock.
The certification picture is worth a close look. Tentree's sustainability page carries a heading that reads "Certifications" followed by four logos, and every one of them has an empty alt attribute and no sentence beside it. You can work out the holders only by following the links, one of which lands on tentree International's own B Lab listing. The single claim written in words on that page is "We've Been Carbon Neutral Since 2020", with no certifying body named alongside it.
Best for: someone who wants the hoodie shape The Giving Movement does, with a countable outcome. The site reports 117,846,160 trees planted to date.
Pact
Pact undercuts everything else on this list. Its Brushed Fleece Pullover Hoodie is $32 USD, which is less than a fifth of what PANGAIA asks for the same garment type, and the range runs from organic cotton tees through leggings to bedding.
Pact's Fair Trade certification belongs to its factories rather than to Pact. The brand's own article on the subject says "Pact's cut+sew factories are all Fair Trade Certified and are top tier in both social and environmental standards", which scopes it to cut-and-sew sites and stops there. No individual factory gets named. GOTS attaches a step further down, to the fibre: a product page describes the On The Go-to Legging as "GOTS-certified made with 90% Organic Cotton, 10% Spandex".
Best for: building out a drawer of basics without an investment decision attached to each one.
Girlfriend Collective
Girlfriend Collective makes recycled-polyester activewear in a size range that runs XXS to 6XL, and it's the pick here if what you liked about The Giving Movement was the training kit rather than the streetwear. The Compressive High-Rise Legging is $108 USD with no compare-at price on any of its 33 variants, and 164 of the 165 products we pulled had stock.
Its certification sits with the textile. The about page says "All our recycled fabric is certified Standard 100 by OEKO-TEX, the world's leader in testing fabrics to regulate harmful substances", and the fabric guide repeats the mark per fabric. A bluesign claim appears too, but it covers the water-resistant treatment and belongs to whoever makes that product. The factory isn't named anywhere on the site, and no labour certification is claimed for it.
Best for: leggings, bike shorts and bras, in sizes most activewear brands skip.
Shop Girlfriend Collective Now
Allbirds
Allbirds is a footwear brand rather than an apparel one, built on merino wool and eucalyptus fibre. The Men's Tree Runner in Mist is $100 USD at full price.
Allbirds does hold a company-level certification, and it says so in words: "As a certified B Corp, we use a data-driven approach to invest in projects, systems, and tools that maximize our opportunity for positive impact." That sentence lives on the our story page, not the sustainability page, which names no certification at all. The regenerative wool programme behind its M0.0NSHOT shoe, ZQRX, belongs to The New Zealand Merino Company, and the farm carbon footprint behind it was verified by Toitū Envirocare.
One thing to know before you browse. Of 291 products listed, only 77 had a size available when we checked, and 155 carried a reduced price, so a lot of what you'll scroll past is retired colourways.
Outerknown
Outerknown sells surf-leaning menswear at a higher price than the anchor, with The Big Heavy Tee at $99 USD and 227 of 250 products holding stock.
Outerknown is the clearest example on this list of certifications that belong to somebody else. Its about page states that "VT Garment Co is Fair Trade Certified factory", that Saitex's "Vietnam facility was the first factory in Asia to become B Corp Certified", that "We work with two B Corp Certified suppliers", and that "Bergman Rivera and Serflex S.A.C. are both GOTS (Global Organic Textile Standard) approved". Four named certifications, four holders, and none of them is Outerknown. Naming the suppliers is more than most brands do. Reading a supplier list as a brand credential is where articles about this category go wrong.
Best for: heavyweight tees, trunks and workwear-cut shirts.
Naadam
Naadam is the cashmere specialist here, and the furthest from The Giving Movement in what it sells. The Cotton Fisherman Crewneck Sweater is $116 USD, and 232 of 250 products had stock.
Naadam names no certification anywhere. The one outside body it mentions is a membership, and its cashmere page is careful about the wording: "We're proud members of the Sustainable Fibre Alliance (SFA): an international organization that works across the entire cashmere supply chain to improve animal welfare, preserve grasslands, and secure herder livelihoods." Joining an alliance and passing an audit are different things, and Naadam doesn't blur them.
Watch the pricing. A big share of the catalogue is marked down right now, so a cashmere sweater showing $78 against $116 is a sale price rather than the list price.
Kotn
Kotn works Egyptian cotton the way The Giving Movement works organic cotton blends, and it's one of the few brands here whose certification and whose story point at the same thing. The Men's Heavyweight Hoodie is $148 CAD, and 1,193 products are published across 35 shipping countries.
The certification belongs to the company. Kotn's about page says "Today, we're a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America." The B Corp status is a real company-level mark. The ranking attached to it comes from Kotn alone, with no source given, so treat the two halves of that sentence differently.
A pricing note. Kotn is Toronto-based and its default currency is Canadian dollars, so a USD figure you see is a converted presentment price rather than a separate list price.
Veja
Veja is the sneaker brand people buy when they want one pair to last, and its UK store lists the Jitsu at £150 GBP with no reduction.
Veja claims no certification, which is unusual for a brand this loudly associated with ethics. What it publishes instead is a set of numbers about what it pays. Its project pages say the organic cotton "is grown by farmer's associations in Brazil and Peru", that the brand buys Amazonian rubber "at 5 times the market price", and that more than 4,382 tons of that rubber have been bought since 2004. A price premium you can quote is a different kind of evidence from a certificate, and a harder one to fake.
Best for: a white leather sneaker that goes with the joggers you already own.
Organic Basics
Organic Basics is the Copenhagen answer to a drawer of blank tees and underwear. The True Heavy Ringer Tee is €34 EUR on the EU store, and all 250 products we pulled had at least one size available.
This is the most thoroughly documented certification on the list after Everlane's. The impact page says "As a Certified B Corporation™, we're proud to be part of a community of companies working together for change", and it goes further than a badge by publishing a formal notice explaining that the trademark is "licensed by B Lab, a private non-profit organization". Naming the certifier in writing is the step most brands here skip. The company also says it donates one percent of annual revenue through 1% for the Planet.
Worth knowing: the site identifies itself as Organic Basics EU and prices in euros by default.
Will's Vegan Shoes
Will's Vegan Shoes makes vegan footwear in Italy and Portugal, with the NY Sneakers Gen 2 at £88 GBP and 239 of 250 products in stock.
Two claims, two different levels of proof. The brand says "Everything we make & do is certified Carbon Neutral from operating our online vegan store, to shipping your parcel", and no certifier is named for it anywhere on the site, so there's nothing to look up. The vegan claim is firmer: "We are also PETA-approved", which is a named third-party mark that attaches to the brand. Its about page also states the collection is made "under European Union employment, discrimination & health & safety law".
One practical warning. The domain willsvegan.com is now a parked page with no shop behind it, so if an old link sends you there, that isn't the brand.
Rapanui
Rapanui prints organic cotton tees to order on the Isle of Wight, and it's the cheapest brand here: the organic cotton tees start at £18 GBP with no colourway discounted, and hoodies run £40.
Rapanui claims no certification of its own, and that's the honest reading of its site. GOTS appears twice, once in a blog post explaining what GOTS is and once as a bare logo in a badge strip with no copy, holder or licence number beside it. The OEKO-TEX reference belongs to the printing ink, in its own words: "all ink ingredients are tested to Oeko-tex 100 standard". Even the renewable-energy story credits somebody else, since the page notes that in India "the factory owns two wind farms and a 150kw PV array".
What Rapanui does own is the process. Nothing gets printed until you order it, the factory is its own, and the Remill scheme takes garments back to be remade. Free returns on that scheme are UK-only, so buyers elsewhere pay the postage.
PANGAIA
PANGAIA sells the colour-blocked tracksuit that the anchor's customers tend to already know, and the Men's 365 Midweight Hoodie lists at $190 USD. It's discounted to $109 at the moment, along with 156 of the 158 products in stock, so $190 is the number to plan around rather than the one on screen today.
PANGAIA holds a company certification and says so plainly on its about page: "PANGAIA is a responsible, proudly B Corp-certified company." Its material certifications sit with the fibre, and its impact report is precise about that, describing "OCS-certified organic cotton and GRS-certified recycled cotton" rather than claiming either mark for the brand. Its impact pages name no certification at all, so those aren't the ones to cite.
Best for: the tracksuit look, in colours the rest of this list doesn't run.
Eileen Fisher
Eileen Fisher is the outlier here, making investment womenswear in simple shapes for a customer who buys four pieces a year. The Extra-Fine Ponte Crew Neck Tee is $158 USD at full price.
Its claims are the most carefully split of any brand on this list. The company certification is its own: the site says it "became a B Corp, verifying that we voluntarily meet high criteria for social and environmental performance, accountability and transparency", dated 2015, with no recertification year published. The bluesign mark belongs to the dyehouses and to the silk, since the wording is "our core silks received bluesign® certification". Fair Trade belongs to named factories, and the site counts them: "Currently, we offer product from three Fair Trade Certified™ factories." SA8000 appears as a standard it has "adopted", which isn't the same as holding a certificate, and Regenerative Organic Certified cotton is described as something the brand is working toward.
Currency warning. From a UK connection the same tee served at £160 through Global-e, so pin the US store if you want the dollar figure.
TOMS
TOMS is the closest thing on this list to The Giving Movement's own proposition, because giving is the product story rather than a materials claim. The Men's Alpargata Premium Water Resistant is $100 USD, and 246 of 250 products had stock.
The mechanism has changed, and it's the detail most write-ups miss. TOMS no longer donates a pair per pair. It gives a share of profits as cash grants, and it reports "more than $200 Million U.S. Dollars in the form of shoe donations and monetary grants to nonprofits across the globe" since 2006. Its one certification is company-level and it links straight to its own listing: "TOMS is proud to be a Certified B Corporation™."
Set against The Giving Movement, TOMS answers the question the anchor leaves open. Both sell on giving. Only one of them publishes a number.
Everlane
Everlane ends the list because it does the one thing none of the other fourteen do. The Box-Cut Tee in Essential Cotton is $38 USD with no compare-at price and seven of eight sizes in stock.
Everlane's certifications page lists GOTS as "Brand-certified since 2019. License Number: CU1019435", along with the Organic Cotton Standard on the same licence and the Responsible Wool and Responsible Alpaca Standards on licence CU891284. "Brand-certified" states the holder, and a licence number can be looked up. Read the rest of that page carefully though, because nine further marks including Leather Working Group, FSC and OEKO-TEX are shown as logos with no holder sentence at all, and those normally attach to tanneries and mills. Everlane makes no B Corp claim.
Deep discounting is the norm here. Most of the live catalogue carries a reduced price, so check whether the number you're looking at is the list price before you judge the value.
How to Read a Sustainability Claim Before You Buy
Fifteen brands, and one of them publishes a licence number you can check. That's the finding. Everlane names GOTS licence CU1019435 against its own company name. Seven others state a company-level certification in words, all of them B Corp. Tentree shows the badges with no sentence attached. The rest either hold nothing, like Veja and Naadam, or hold something that belongs to a supplier, like Outerknown and Pact.
None of that makes a brand a poor buy. Veja's rubber premium and Rapanui's on-demand printing tell you something concrete, and neither involves an auditor. What it does mean is that "sustainable brand" and "certified brand" describe different things, and the tag won't tell you which one you're holding. If you want to get quicker at spotting the difference, our guide to telling a sustainable brand from a greenwashed one works through the same test on other categories.
Two names from older versions of this list are gone. People Tree, whose UK arm was liquidated in 2023, now runs a European store with zero published products and a homepage still showing its theme's placeholder items. The brand still trades at peopletree.co.jp, which prices in yen and ships within Japan only, so a shopper in Britain, Europe or America can't buy from it today. Thought survived too and sells through Thought Clothing UK, but its range is socks, underwear and womenswear lounge rather than the hoodies and joggers this list is about.
Start with Tentree if you want the same clothes, Pact if you want the same clothes cheaper, and Everlane if the paperwork is what you came for. We've also broken down Organic Basics and PANGAIA in their own guides, and gathered the whole category in our sustainable brands collection.
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Written by
Spencer Lanoue
