If you love turning your skincare routine into a luxurious, mindful ritual, you're probably already a fan of Tatcha. Known for its beautiful packaging and gentle, Japanese-inspired formulas, Tatcha has a way of making products like cleansers and moisturizers feel like pure indulgence with ingredients like rice, algae, and green tea.
For those who adore Tatcha's blend of ancient beauty secrets and modern science but are looking to explore other brands with a similar vibe, we’ve found 18 alternatives that offer that same sense of pampering and effectiveness. Here are the best brands to check out next for your skincare shelfie.
Herbivore Botanicals is all about clean, plant-based skincare that feels as good as it looks. With their minimalist and stunningly chic packaging, they focus on pure botanical ingredients like blue tansy and adaptogens to create gentle yet effective serums, masks, and face oils. Their products usually fall within the $30-$80 range, making them an accessible luxury.
Much like Tatcha, Herbivore champions clean beauty and creates a sensory experience with their routines. The key difference lies in Herbivore’s focus on vegan, botanical-forward formulations that draw from nature's most powerful plants. If you want that beautiful shelf aesthetic with an earthy, plant-powered approach, this is the brand for you.
Shop now at herbivorebotanicals.com
Fresh is known for its mastery of natural ingredients, transforming kitchen-inspired staples like sugar, rose, and honey into luxurious treatments. With products ranging from $25 mini masks to $150 serums, the brand offers nourishing textures and beautiful scents that make skincare feel like a treat. Their Rose Deep Hydration Toner and Sugar Face Polish are cult favorites for a reason.
What makes Fresh a great Tatcha alternative is its similar commitment to the ritual of skincare - each product feels indulgent and is designed to create a moment of self-care. While Tatcha leans into Japanese traditions, Fresh finds its inspiration in time-tested natural remedies from around the world.
Shop now at fresh.com
As a high-end Korean beauty powerhouse, AmorePacific blends precious Asian botanicals with cutting-edge technology. This is luxury skincare at its finest, with scientifically advanced formulas focused on anti-aging and skin regeneration, priced from around $50 to over $300. They are particularly famous for their effective use of green tea from their own gardens.
Similar to Tatcha's appreciation for Asian heritage, AmorePacific builds on tradition but takes it a step further with serious innovation. This brand is for the skincare enthusiast who loves Tatcha’s aesthetic but is ready to invest in potent, tech-driven formulations that deliver impressive results.
Shop now at us.amorepacific.com
Drunk Elephant has built a massive following with its philosophy of "biocompatible" skincare, focusing on effective ingredients while avoiding common irritants they call the "Suspicious 6." Their products, like the iconic T.L.C. Framboos™ Glycolic Night Serum and Lala Retro™ Whipped Cream, sit in the $36-$90 range and are all about results without the fluff.
While Drunk Elephant’s colorful, fun packaging is worlds away from Tatcha's serene minimalism, the two brands share a core belief in gentle-yet-powerful, clean formulations. If you love Tatcha's effectiveness but prefer a more direct, ingredient-focused approach to your routine, Drunk Elephant is your perfect match.
Shop now at drunkelephant.com
Sunday Riley is where science-backed formulas meet a luxurious experience. Known for its potent, active-driven products like Good Genes and C.E.O. Glow, the brand targets specific concerns like dullness, fine lines, and blemishes with precision. Prices generally range from $30-$125.
Like Tatcha, Sunday Riley offers a polished, premium feel with products that deliver visible results. However, where Tatcha focuses on harmony and tradition, Sunday Riley is all about high-performance, fast-acting science. When you want your luxury skincare to pack a serious punch, this is the brand to try.
Shop now at sundayriley.com
Another titan of Japanese beauty, SK-II is renowned for its iconic Facial Treatment Essence, powered by a miracle ingredient called Pitera™. This proprietary, fermented ingredient is prized for its ability to transform skin, promoting a crystal-clear complexion. A bottle of the essence starts around $99 and is a staple on vanities worldwide.
If you're drawn to Tatcha because of its Japanese roots and impressive results, SK-II is a natural next step. While both brands share a minimalist, sophisticated aesthetic, SK-II is centered almost entirely around the legendary benefits of Pitera™, offering a more focused, prestige approach to brightening and anti-aging.
Shop now at sk-ii.com
With its signature green bottles, Tata Harper delivers a "farm-to-face" skincare experience that is 100% natural and non-toxic. Priced from approximately $60-$180, their complex formulas are packed with high concentrations of botanical ingredients grown on their own Vermont farm. Their serums and masks feel incredibly decadent and are loved by green beauty devotees.
Tata Harper shares Tatcha's ritualistic, spa-like feel, as each product is designed for a mindful and enjoyable application. The main difference is Tata Harper’s deep commitment to organic, farm-fresh ingredients, making it the perfect choice for those who want uncompromising purity with their luxury.
Shop now at tataharper.com
La Mer represents the pinnacle of luxury skincare. Its legendary Crème de la Mer, priced around $180 for a small jar, is famous for its healing "Miracle Broth" - a fermented sea kelp elixir that intensely hydrates and soothes the skin. The entire line is focused on skin renewal and providing an ultra-rich, opulent experience.
While firmly in the ultra-luxury category, La Mer appeals to a similar desire for high-performance, prestige skincare as Tatcha. If you love the nourishing feel of Tatcha's creams but are seeking an even richer, more decadent level of opulence for dry or mature skin, La Mer is the ultimate splurge.
Shop now at lamer.com
Inspired by the ocean, Osea is a clean, vegan skincare brand that harnesses the power of marine ingredients like seaweed and algae. With a price point of around $30-$70, Osea focuses on creating products that hydrate, detoxify, and nourish the skin in a sustainable way. Their Undaria Algae Body Oil is a cult-favorite for its glow-boosting benefits.
Much like Tatcha, Osea is committed to clean ingredients and a sensory experience that connects you with nature. If Tatcha's elegance comes from Japanese rice fields and streams, Osea's comes from the Malibu coastline, offering a distinctly Californian, eco-conscious take on natural luxury.
Shop now at oseamalibu.com
This brand rocketed to fame on the strength of just two products: The Cream and The Rich Cream (both starting at $280). Backed by regenerative science and their patented TFC8® technology, Augustinus Bader's formulas are designed to promote skin renewal and repair on a cellular level. It's high-tech, clinical luxury beloved by celebrities and editors.
Augustinus Bader is an alternative for the Tatcha lover who is primarily focused on scientifically proven, anti-aging results. While it lacks the traditional, ritualistic vibe of Tatcha, it delivers an equivalent sense of luxury through its world-class innovation and minimalist-chic packaging.
Shop now at augustinusbader.com
Rooted in Hungarian beauty traditions, Omorovicza uses the mineral-rich thermal waters from Budapest's famous baths in all of its products. Known for their cleansing balms, face mists, and anti-aging treatments - priced from $70-$250 - the brand delivers a luxurious, spa-like experience that makes your bathroom feel like an ancient healing sanctuary.
Omorovicza shares Tatcha's dedication to creating a skincare ritual. Using their products feels grounding and indulgent. But instead of Japanese ingredients, this brand's power comes from European mineral therapy and a heritage of thermal bathing, perfect for those wanting to soothe and rejuvenate their skin.
Shop now at omorovicza.com
On the surface, The Ordinary is the total opposite of Tatcha - its clinical, no-frills packaging and incredibly low prices ($5-$30) stand in stark contrast to Tatcha's opulent branding. However, it's a great option for skincare lovers who appreciate another one of Tatcha's key pillars: efficacy.
Both brands share a commitment to transparency and delivering results. If you love how effective Tatcha's products are but want to experiment with specific potent ingredients like acids, retinoids, or niacinamide without the luxury price tag, The Ordinary offers the perfect 'sk-intellectual' counterpoint.
Shop now at theordinary.com
Renowned for its meticulously crafted Active Botanical Serum ($185), Vintner's Daughter is a cult-favorite brand that champions quality over quantity. The serum contains 22 of the world's most nutrient-rich botanicals, formulated to deliver powerful nutrition to the skin. The brand’s philosophy is all about using fewer, better products.
Vintner’s Daughter echoes Tatcha’s emphasis on luxurious ingredients and a mindful, ritual-like application. If you’re seeking to simplify your routine while elevating it with one powerhouse, botanical product that feels exceptionally indulgent, this brand is for you.
Shop now at vintnersdaughter.com
Born in the Austrian Alps, Susanne Kaufmann offers high-end, plant-based skincare rooted in holistic wellness. With simple, elegant packaging and prices from $50 to $150, the brand combines Alpine botanical extracts with scientific innovation to create products that feel both natural and effective. The line has a distinct European spa heritage.
Like Tatcha, this brand is all about creating a ritual and bringing the serenity of nature into your routine. Instead of the gentle florals of Japan, think of the crisp, clean air of the Alps. It’s perfect for those who want natural luxury with a refined, holistic touch.
Shop now at susannekaufmann.com
Famous for its clinic-to-cabinet approach, Kate Somerville is a "paramedical esthetician" who creates products that tackle real skin concerns. Her line, priced from $48-$135, is known for results-driven treatments like the ExfoliKate™ Intensive Exfoliating Treatment, designed to give you that "Hollywood glow" at home.
While less focused on the traditional ritual aspect, Kate Somerville shares Tatcha's commitment to high-quality, premium formulations that feel great on the skin and deliver visible results. If you appreciate Tatcha’s efficacy but want something with a more clinical, problem-solving edge, this is it.
Shop now at katesomerville.com
As one of the oldest cosmetics companies in the world, Shiseido is a legendary Japanese brand that masterfully blends traditional beauty philosophies with cutting-edge science. From their iconic Ultimune Power Infusing Concentrate to their advanced sunscreens and anti-aging creams, their products range from accessible to ultra-luxe.
For Tatcha fans, Shiseido feels like visiting an experienced, elegant relative. Both brands share a deep respect for Japanese heritage and prioritize beautiful textures and scientifically proven results. Shiseido offers a broader range of products with decades of iconic research behind them.
Shop now at www.shiseido.com
Sulwhasoo is a luxury Korean skincare brand that elevates traditional Korean herbal medicine (Hanbang) to an art form. Its formulas are built around prized ingredients like ginseng to harmonize the skin and promote a healthy glow. The brand is renowned for its First Care Activating Serum and Concentrated Ginseng Renewing Cream.
If you love Tatcha's ritualistic approach and heritage-based ingredients, Sulwhasoo is a must-try. It provides a similar sense of holistic, mindful luxury but through the lens of Korean tradition. The brand's textures and scents are deeply nourishing, making it a perfect sensorial experience.
Shop now at us.sulwhasoo.com
Omniya is a boutique skincare brand that occupies a sweet spot between clinical results and luxury self-care. With products priced generally from $80-$200, this line offers high-performance, innovative formulas in elegant, minimalist packaging. Their focus is on creating a holistic experience with products that feel refined and effective.
Omniya is a great choice for those who love the luxurious, considered feel of Tatcha’s routine but are looking to try a more under-the-radar brand known for its intelligent and targeted formulations. It delivers a similar sense of quiet indulgence backed by serious skincare science.
Shop now at omniya.com
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