If you're a fan of Tarte, you already appreciate makeup that's clean, cruelty-free, and perfect for a natural look. Known for its Amazonian clay formulas and skin-loving ingredients, Tarte has mastered the art of products that look good and feel good, all without heavy textures or ingredients.
But the world of natural beauty is huge and full of amazing options. For those who love Tarte's effortless, eco-conscious vibe, here are 20 other makeup brands to put on your radar.
ILIA Beauty sits at the intersection of skincare and makeup, offering clean, high-performance products that are truly good for your skin. Their formulas are packed with skin-nourishing, organic ingredients designed to give you a natural glow. Think tinted moisturizers and multipurpose sticks that feel weightless and look like your skin, but better.
Like Tarte, ILIA is all about clean, cruelty-free beauty, but they lean even more heavily into creating makeup that acts like skincare. With minimalist packaging and innovative formulas, this brand is perfect for anyone seeking a radiant, effortless look. Shop now at iliabeauty.com.
RMS Beauty is a gold standard in organic, non-toxic makeup, specializing in products that enhance your natural features. Founder Rose-Marie Swift believes in minimal, food-grade ingredients that deliver a fresh, dewy finish. Their legendary "Un" Cover-up concealer and Living Luminizer highlighter are cult favorites for a reason, providing a luminous, "lit-from-within" look.
While sharing a similar eco-conscious audience with Tarte, RMS sets itself apart with its strict commitment to organic, raw-food-grade ingredients and total transparency. If you want that signature dewy, healthy skin vibe, RMS Beauty is the holy grail. Shop now at rmsbeauty.com.
Farmacy uses the power of clean, farm-sourced ingredients to create hybrid products that blur the line between skincare and makeup. Best known for their effective skincare, their color products like tinted balms and moisturizing cheek tints continue that mission. They focus on promoting healthy skin while providing a natural, glowing finish.
Similar to Tarte, Farmacy is committed to cruelty-free formulas powered by nature. However, Farmacy's major differentiator is its focus on active botanicals that offer real skin benefits. It's the perfect brand for achieving a subtle look that actively cares for your skin underneath. Shop now at farmacybeauty.com.
For lovers of mineral makeup, Alima Pure is a must-try. This brand specializes in powder foundations, blushes, and eyeshadows made with minimal, pure ingredients. The formulas are free from synthetic dyes and preservatives, making them a dream for sensitive or acne-prone skin that reacts to traditional makeup.
Like Tarte, Alima Pure provides buildable coverage that perfects your complexion without irritation. But its mineral-based approach offers a uniquely weightless feel that lets your skin breathe. Their aesthetic is minimalist and sophisticated, with products designed to simply enhance your skin's natural tone and texture. Shop now at alimapure.com.
Juice Beauty is a leader in organic, high-performance beauty, combining plant-based ingredients with products that work. Their offerings range from serum-infused foundations to dewy tinted moisturizers and vibrant lip glosses, all formulated with an organic botanical juice base instead of water.
While sharing Tarte’s commitment to eco-friendly practices, Juice Beauty takes it a step further with its strong emphasis on certified organic ingredients. It’s the perfect choice for anyone looking to go fully green with their beauty routine without sacrificing performance. Shop now at juicebeauty.com.
You probably know Burt’s Bees for their iconic lip balms, but their makeup line is equally impressive. It’s all about approachable, affordable, natural beauty centered around hydration and skin health. From their glossy lip oils to their hydrating foundations, every product is formulated with nourishing ingredients like beeswax and botanical extracts.
Burt's Bees shares Tarte's commitment to natural ingredients but at a more accessible, drugstore price point. The brand's focus is less on trends and more on gentle, skin-friendly formulas that give you a healthy, subtle glow. It's fuss-free makeup for everyday wear. Shop now at burtsbees.com.
Founded by Jessica Alba, Honest Beauty was made for the modern woman who wants clean, effective makeup for her everyday life. Their creamy concealers, multipurpose cheek balms, and sheer lip crayons are designed to be user-friendly, prioritizing skin-friendly ingredients that result in a natural, luminous finish.
Honest sits in a similar space as Tarte, offering reliable and effective clean products with chic, modern branding. If you want makeup that is easy to apply, wears well throughout the day, and supports a healthy-looking complexion, Honest Beauty is a fantastic option. Shop now at thehonestcompany.com.
Kosas is the cool-girl of clean beauty, known for its sleek, millennial-friendly packaging and skincare-first approach. Their makeup is designed not just to cover but to improve your skin, with active-level botanicals infused into everything from their Revealer Concealer to their cult-favorite tinted face oil.
Kosas and Tarte both aim for that effortless, fresh-faced look, but Kosas really pushes the boundaries with innovative textures. Think super lightweight serum-foundations and Cloud Set pressed powder that feels like nothing at all. Their products are perfect for achieving a trendy, understated glow. Shop now at kosas.com.
Created by a makeup artist, a dermatologist, and a wellness-loving entrepreneur, W3LL PEOPLE offers gorgeous plant-powered makeup that feels good too. Known for its mineral and plant-based formulas, the brand creates products that are perfect for a natural, everyday look, like their fan-favorite Expressionist Lengthen and Curl Mascara.
Like Tarte, W3LL PEOPLE takes clean beauty seriously, focusing on formulas that support skin health without any harsh chemicals. However, W3LL PEOPLE often leans more into mineral-based formulations with an emphasis on minimalist, eco-conscious packaging. It's a fantastic brand for subtle, radiant essentials. Shop now at w3llpeople.com.
Beautycounter is more than just a brand, it’s a movement dedicated to getting safer beauty products into the hands of everyone. They offer a huge range of high-performing makeup, from their Dew Skin Tinted Moisturizer to their Sheer Genius Conditioning Lipstick, all created without over 2,800 questionable ingredients.
Beautycounter shares Tarte's commitment to clean formulations and sustainability, but they are uniquely known for their heavy advocacy work and education around safety regulations in the beauty industry. If transparency is your top priority, you can't go wrong with Beautycounter's fresh, modern, and effective lineup. Shop now at beautycounter.com.
A true pioneer in the clean beauty space, BareMinerals is famous for creating mineral-based foundations long before "clean" was a buzzword. Their iconic Original Loose Powder Foundation gives you a naturally luminous look while improving skin’s texture. Beyond powders, their range now includes hydrating foundations and creamy concealers.
While similar to Tarte in their long-standing commitment to skin-loving minerals, BareMinerals is really the expert in creating that weightless, "second-skin" effect. Their products are perfect for anyone who wants makeup that feels like absolutely nothing. Shop now at bareminerals.com.
Pixi Beauty is all about achieving a natural, healthy look in minutes, with formulas packed with botanicals and beneficial ingredients. Best known for their iconic Glow Tonic, their makeup line mirrors that "glow" philosophy, offering products like lightweight skin tints and highlighting balms for a fresh and awake appearance.
Similar to Tarte, Pixi promotes an effortless beauty aesthetic ideal for everyday wear. But Pixi’s signature style leans heavily into illuminating and brightening, giving you that 'lit-from-within' radiance. With its cute green packaging and accessible price point, it’s a fun brand for anyone chasing a dewy glow. Shop now at pixibeauty.com.
Known for its commitment to "farm to beauty," Juice Beauty creates exceptionally clean makeup using an antioxidant-rich organic juice base. Their products, from volumizing mascara to hydrating foundations, are all about protecting and nourishing the skin while delivering beautiful results.
Tarte uses naturally derived ingredients too, but Juice Beauty's dedication to organic certifications and plant-based formulas is their key differentiator. If you value vegan formulas coming from organic farms, their products are a perfect way to green up your beauty routine. Shop now at juicebeauty.com.
Created to simplify daily routines, Honest Beauty provides chic and clean essentials that perform beautifully. Jessica Alba's goal was effective makeup without compromise, and hits like the Fresh Flex Concealer and Cream Cheek + Lip Color prove that. The aesthetic is all about modern simplicity, for a polished yet natural look.
Honest delivers that same reliable, clean performance that Tarte fans love, but with a focus on ease-of-use and a subtly luminous finish. These are grab-and-go products for busy people who still want to look and feel put-together. Shop now at thehonestcompany.com.
Comfortable, skin-improving, and supremely wearable makeup - that's the Kosas philosophy. Known for their unique, light-as-air textures, Kosas delivers foolproof products like tinted face oils, brow gels, and wet lip oils that feel incredible on the skin and enhance your natural features without masking them.
While adhering to the clean, cruelty-free standards Tarte lovers expect, Kosas stands out with its innovative formulas and a distinct skin-first focus. Multi-use sticks and serum concealers simplify application, bringing an effortlessly cool feel to any makeup routine. Shop now at kosas.com.
If you prefer makeup infused with plant-based and mineral ingredients, W3LL PEOPLE is another fantastic choice. Their award-winning Expressionist Lengthen and Curl Mascara performs as well as any conventional mascara, just without any harsh chemicals. Everything they make is designed to feel light and promote radiant, healthy skin.
Like Tarte, W3LL PEOPLE champions a clean and simple approach to beauty. They do this with a focus on eco-conscious packaging. It's an ideal choice for clean "holy grail products," like their amazing and beloved foundation stick! Shop now at w3llpeople.com.
Yes, ILIA Beauty gets another spot, because their full range is truly stellar if you're a natural beauty lover who appreciates innovative, skin-focused formulas that simplify your routine without sacrificing performance.
With everything from its soft-focus powders to nourishing mascara that defines and volumizes lashes without irritation, ILIA helps you build a complex 'no-makeup' look. It's the ultimate brand for enhancing - not masking - what makes you feel beautiful. Check it out at iliabeauty.com.
The line of natural makeup with a focus on simplicity, hydration, and health. Their tinted moisturizers and blushes deliver a subtle, natural glow and are formulated with nourishing ingredients like beeswax extracts. These are similar to Tarte by being eco-friendly and affordable. Burt's often emphasizes skincare benefits alongside products. Shop now at burtsbees.com.
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