If you're as obsessed with sparkle as we are, you understand the magic of Swarovski. Their signature precision-cut crystals are the perfect way to add a touch of glamour to just about any outfit, making affordable luxury feel effortlessly chic.
For those who love that brilliant, eye-catching style, there’s a whole world of jewelry brands that deliver on dazzling designs and stunning sparkle. Whether you’re looking for everyday shine or a new statement piece, here are 33 jewelry brands like Swarovski to check out now.
Known for its customizable charm bracelets, Pandora offers playful and sentimental jewelry made from sterling silver, gold, and cubic zirconia. While Swarovski brings the crystal glam, Pandora lets you tell a personal story with its extensive collection of charms, making it a go-to for meaningful gifts and everyday keepsakes.
Prices typically range from $30 to $150, putting it in a similar affordable-luxury bracket. If you love Swarovski’s delicate sparkle but want something more personalized and playful, Pandora is your best bet for mix-and-match fun.
Shop now at pandora.net
If you're all about trendy, fun, and ultra-affordable sparkle, Claire's is a must. Catering to a younger crowd, their pieces are packed with personality, featuring rhinestones, charms, and playful designs for under $30. It’s the perfect place to experiment with bold new trends without committing to a high price tag.
While Swarovski offers polished elegance, Claire’s provides a dose of vibrant, youthful energy. Think of it as fashion jewelry for your most fun, carefree moments.
Shop now at claires.com
Alex and Ani is known for its signature stackable charm bangles and meaningful jewelry made from recycled materials. Pieces range from $30 to $100 and often feature spiritual or symbolic motifs that are perfect for personal expression.
Compared to Swarovski's focus on pure crystal brilliance, Alex and Ani offers a more boho-chic, story-driven vibe. If you love jewelry that represents something special to you, their expandable bracelets are a modern classic.
Shop now at alexandani.com
For vibrant color and bold, modern designs, Kendra Scott is a fashion-lover's favorite. Known for her signature silhouettes and colorful gemstones, the brand offers statement earrings, layerable necklaces, and customizable pieces, typically from $50 to $200.
While Swarovski masters the clear crystal, Kendra Scott embraces a rainbow of stones to bring a pop of personality and sophistication to any look. It's the perfect choice when you want your sparkle to be bright and colorful.
Shop now at kendrascott.com
BaubleBar is your go-to for trendy statement jewelry at a totally guilt-free price point, mostly between $20 and $100. They nail every major trend, from oversized hoops and ornate earrings to playful beaded designs and custom nameplate necklaces.
If Swarovski is timeless elegance, BaubleBar is all about living in the now with fun, of-the-moment pieces. It's the best place to find that perfect sparkly accessory that makes your outfit pop for a night out or a special event.
Shop now at baublebar.com
Monica Vinader bridges the gap between fashion and fine jewelry with elegant designs crafted from sterling silver and 18ct gold vermeil. Loved by celebrities and editors, the brand is known for its engraving services and stackable pieces, priced from $150 to $500.
Where Swarovski delivers drama with crystals, Monica Vinader offers understated luxury through semi-precious stones and sleek metalwork. It's refined, everyday elegance you'll wear for years.
Shop now at monicavinader.com
Lovisa is the fast-fashion jewelry destination for anyone who wants to stay on top of the latest trends without breaking the bank. With a constant rotation of new styles, including rhinestone-heavy earrings, layered chain necklaces, and cute rings, most pieces are under $40.
If you love switching up your look constantly, Lovisa delivers that quick fashion fix. It offers the flashy, fun vibe of seasonal sparkle that's perfect for a night out.
Shop now at lovisa.com
J.Crew has perfected the art of preppy, polished accessories that work for every occasion. Their jewelry collection mixes timeless-with-a-twist pieces - think crystal statement necklaces, classic pearl earrings, and colorful enamel bracelets. Expect prices to be in the $30 to $150 range.
Similar to Swarovski, their pieces often feature sparkling crystals, but J.Crew's style is more about chic, versatile accents that can go from the office to dinner effortlessly.
Shop now at jcrew.com
Kate Spade is all about playful femininity, and their jewelry collection is no exception. Full of bright colors, charming motifs like bows and hearts, and sparkly crystal details, their pieces are designed to bring a smile to your face. Prices range from $50 to $150.
While Swarovski is rooted in pure glamour, Kate Spade offers whimsical sparkle that adds a quirky, fun personality to your look.
Shop now at katespade.com
If you're leaning into the "less is more" vibe, Mejuri is your brand. They focus on minimalist, fine jewelry designed for everyday wear - think dainty gold chains, simple diamond studs, and sleek hoops. Prices generally start at $50 for vermeil and go up for their 14k gold pieces.
Mejuri swaps out Swarovski’s bold crystals for subtle diamonds and high-quality metals. It’s for the person who wants quiet luxury they never have to take off.
Shop now at mejuri.com
Macy's is a jewelry destination for a reason. Whether you're looking for trend-driven costume jewelry or classic fine jewelry, their huge selection has something for everyone, often featuring great sales. The collections include everything from family-owned brands to designer names (including Swarovski!).
Macy's is the perfect place to shop if you want variety - you can find sparkly crystal pieces that echo the Swarovski feel, classic gold hoops, or colorful gemstone rings all in one go.
Shop now at macys.com
For jewelry that’s totally unique, Etsy is a treasure trove. It's home to countless independent jewelry designers and artisans crafting handmade pieces with crystals, semi-precious stones, and recycled metals. The styles and prices vary wildly, so there’s truly something for every taste.
Unlike mass-produced sparkle, many Etsy sellers offer custom options, so you can get a piece that’s made just for you. It's perfect for finding that one-of-a-kind statement accessory or personalized gift.
Shop now at etsy.com
Thomas Sabo offers stunning sterling silver jewelry with an edgy, rebellious flair. From intricate charm bracelets to bold, gothic-inspired rings and pendants, the designs are artful and full of attitude. Prices usually fall between $50 and $300.
Where Swarovski embodies sophisticated glamour, Thomas Sabo caters to a more rock-and-roll aesthetic. It's ideal for those who want their jewelry to have a bit of a creative, cool-girl bite.
Shop now at thomassabo.com
JewelMint delivers on-trend, chic sparkle that's easy on your wallet, with most pieces well under $50. From crystal-encrusted hoops and layered necklaces to delicate stacking rings, their collection is perfect for adding effortless glamour to casual looks.
Like Swarovski, JewelMint brings the sparkle, but its focus is on everyday, accessible styles that follow current trends, making it a great option for younger shoppers looking for a quick and stylish update.
Shop now at jewelmint.com
Loren Stewart creates minimalist fine jewelry with a vintage feel, crafted from solid gold in Los Angeles. The line focuses on chain necklaces, delicate rings, and timeless styles that are meant to be cherished for life.
Instead of attention-grabbing crystals, Loren Stewart's pieces find their sparkle through the quality and luster of the gold. It's a pared-back sense of luxury for those who appreciate superb craftsmanship and heirloom-worthy design.
Shop now at lorenstewart.com
Sometimes the best alternative to Swarovski... is still Swarovski! At their official outlet stores or on discount partner sites, you can score their iconic crystal pieces at a significant discount. It's the same signature quality and brilliance for 30-70% less.
For avid fans of the brand, this is the smartest way to build your collection of sparkling earrings, statement necklaces, and famous collectibles on a budget.
Shop now at swarovski.com
As part of the Inditex fashion family (which includes Zara), Bershka offers edgy and experimental jewelry for a young, trend-focused audience. With prices usually under $30, you'll find plenty of rhinestone chokers, chunky chains, and playful charm earrings to match your mood.
While Swarovski is perfectly polished, Bershka's jewelry brings a more casual, street-style vibe. It's where you go for fun, fleeting trends that make a big statement.
Shop now at bershka.com
If you love J.Crew's classic-meets-playful style, you'll love the J.Crew Factory jewelry collection even more - for its lower prices. Expect timeless items like pavé link bracelets, pearl studs, and crystal statement necklaces that look far more expensive than they are (usually $20-$70).
It carries the same versatile, preppy vibe as its big sister but with a more budget-friendly approach to everyday sparkle, making elegance accessible.
Shop now at factory.jcrew.com
Links of London offers sophisticated British jewelry with a timeless charm. Known for sterling silver friendship bracelets and elegant charms, their pieces often blend classic design with a modern touch, making them refined and highly giftable.
Like Swarovski, their collections feel elegant and special, but Links of London has a more understated, quintessentially classic British appeal perfect for celebrating life's milestones.
Visit linksoflondon.com for news and re-launch information.
Going a layer deeper than general Etsy, there's a huge community of artisans specifically creating handmade jewelry with high-quality crystals and semi-precious stones. This niche offers unique, personally-crafted alternatives to Swarovski's precision-cut stones, often with a more spiritual or bohemian feel.
This is where you'll find incredible wire-wrapped pendants, custom birthstone rings, and one-of-a-kind pieces that bring both sparkle and meaningful energy.
Shop now at etsy.com
For sparkle of the pearlescent variety, Mikimoto is the undisputed queen. The brand is legendary for its flawless cultured pearls featured in stunning necklaces, earrings, and rings. This is high-end jewelry for truly special occasions, with prices to match.
While Swarovski brings a modern crystal dazzle, Mikimoto delivers a timeless, iconic elegance that is the definition of classic luxury. It’s an investment in heirloom-quality beauty.
Shop now at mikimoto.com
Lulu Frost blends antique charm with modern design, creating striking statement jewelry that tells a story. Known for combining vintage components, intricate metalwork, and semi-precious stones, designer Lisa Salzer creates pieces that feel both nostalgic and entirely new.
If you're drawn to Swarovski's statement potential but want something with a unique, artful, and vintage-inspired edge, Lulu Frost is for you. Her Plaza and Numerology collections are cult favorites.
Shop now at lulufrost.com
Channeling the brand’s glamorous ready-to-wear, Oscar de la Renta's jewelry is bold, opulent, and statement-making. Often incorporating Swarovski crystals themselves, their designs are colorful, intricate, and absolutely head-turning - think flamboyant beaded tassel earrings and ornate floral necklaces.
This is ultimate special-occasion jewelry. It takes Swarovski's glamour to a high-fashion, catwalk level of extravagance, perfect for black-tie events.
Shop now at oscardelarenta.com
Bulgari is an Italian powerhouse known for its decadent and vibrant high jewelry. Famous for its use of precious metals, stunning gemstones in daring color combinations, and iconic motifs like the Serpenti snake, this is the pinnacle of opulent luxury.
While Swarovski offers accessible crystal sparkle, Bulgari is pure aspiration. It's for those who appreciate an investment piece rooted in legendary craftsmanship and bold Italian design.
Shop now at bulgari.com
Masters of fine Swiss craftsmanship, Chopard is synonymous with ethical diamonds and high jewelry. Their famous "Happy Diamonds" collection, featuring stones that float freely between panes of sapphire crystal, perfectly captures their joyful and innovative approach to luxury.
Chopard elevates the idea of sparkle to a whole new exclusive level. This is heirloom jewelry at its most elegant and dazzling - think red carpet glamour.
Shop now at chopard.com
The little blue box needs no introduction. Tiffany & Co. has set the standard for timeless elegance with its iconic sterling silver collections, classic diamond designs, and legendary engagement rings. From their "Return to Tiffany" heart tags to delicate "Diamonds by the Yard," their pieces are instantly recognizable.
While Swarovski delivers brilliant crystal sparkle, Tiffany centers on high-quality diamonds and precious metals. It's the ultimate go-to for heirloom pieces and milestone gifts.
Shop now at tiffany.com
David Yurman masterfully blends art, a modern edge, and high craftsmanship, most famous for its signature Cable bracelet made of twisted silver and gold. His designs often incorporate gemstones, adding pops of vibrant color with a sophisticated finish.
Swapping fine crystals for precious metals and stunning stones, David Yurman offers a kind of everyday luxury that feels weighty and substantial. It is unmistakably fine jewelry with a cool, downtown vibe.
Shop now at davidyurman.com
Anna Sheffield is for the unconventional fine jewelry lover. Her designs are known for their unique, ceremonial-but-alternative appeal - think stackable rings with black diamonds, mixed metals, and vintage-inspired geometric shapes. Her work feels deeply personal and artistically driven.
This brand brings sparkle with a distinct point of view, perfect for those who want a piece that breaks from tradition and feels like wearable art.
Shop now at annasheffield.com
Exclusive to members, the Swarovski Crystal Society (SCS) releases limited-edition collectible crystal pieces and exclusive jewelry a cut above their main line. SCS pieces are often more intricate, artistic, and designed for dedicated brand enthusiasts and collectors.
This is the VIP tier of Swarovski sparkle, focusing on craftsmanship and exclusivity. It’s perfect for the person who loves the brand and wants something truly unique from its main line.
Shop now at swarovski.com
Lagos is celebrated for its finely crafted jewelry, recognizable by its signature Caviar beading made of sterling silver and 18K gold. Their pieces exude a modern luxury, blending high artistry with effortless wearability.
Lagos provides a textural brilliance rather than crystal sparkle, which makes its designs feel both sophisticated and easy to wear. It's a statement of classic, enduring style.
Shop now at lagos.com
If you're looking for delicate layers with a hint of California cool, Gorjana is your perfect match. The brand specializes in 18k gold-plated jewelry designed for effortless stacking, from whisper-thin chains to dainty pavé necklaces and rings. Prices typically range from $40 to $100.
Gorjana offers a subtler take on sparkle than Swarovski, focusing on lightweight, everyday pieces that have an inviting, warm glow. It's the kind of jewelry you put on and completely forget you're wearing.
Shop now at gorjana.com
This London-based brand is famous for bringing the art of the curated ear stack to the masses. They offer perfectly designed huggies, hoops, and studs, often loaded with dainty pavé crystals, that look amazing layered together. They also do beautiful necklaces for stacking.
Astrid & Miyu has a distinctly youthful, trend-forward vibe compared to Swarovski. If you love creating personalized combinations and want your sparkle with a bit of an edge, this is your new favorite spot for everything ear magic.
Shop now at astridandmiyu.com
APM Monaco channels the chic, glamorous energy of its namesake with designs that are contemporary, playful, and dripping in sparkle. Their pieces use a lot of sterling silver and cubic zirconia to create fashion-forward looks like asymmetrical earrings, zodiac jewelry, and edgy ear cuffs.
Think of it as Swarovski's cooler, more fashionable younger sister. It delivers major sparkle and impact but with a modern, Instagram-ready aesthetic.
Shop now at apm.mc
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