19 Brands Like Susmies for Unique, Trendy Fashion
If you love stocking your closet with bold, eclectic pieces that make a statement, you're probably already a fan of Susmies. Known for its fearless combination of streetwear, vibrant colors, and unique prints, the brand is a go-to for anyone wanting to wear their personality loud and proud.
For those times when you want to explore new aesthetics or find even more unique, trendy fashion, we've got you covered. Here are 19 brands that capture that same standout energy as Susmies, each with its own cool twist.
1. Dolls Kill
Dolls Kill is where you go when you want to dial up the rebellion. It serves bold, alternative styles inspired by punk, goth, and rave culture, making it a perfect fit for a crowd that loves to stand out. While Susmies brings playful streetwear energy, Dolls Kill commits to a darker, more provocative aesthetic with platform boots and lots of mesh. It’s Susmies’ edgier, "goes to the underground club" older sister.
2. BoohooMAN
Don't be fooled by the name - BoohooMAN delivers incredible high-street fashion with a great selection of gender-neutral and unisex pieces. Known for trend-led activewear, printed co-ord sets, and statement outerwear, it’s great for building out a fresh daily wardrobe. Like Susmies, BoohooMAN embraces oversized silhouettes and current streetwear graphics at a seriously affordable price point.
3. PrettyLittleThing
For fashion that’s unapologetically trendy and inspired by what’s hot on your social feeds, PrettyLittleThing is a must. The brand serves up playful, "main character energy" pieces from statement mini dresses and colorful sets to chunky shoes. It shares Susmies' focus on fun, eye-catching styles but often leans into a more glamorous, party-ready vibe that's perfect for a night out.
4. Nasty Gal
Nasty Gal started with founder Sophia Amoruso flipping vintage finds on eBay, a DNA that lives within the brand to this day. You'll find a huge selection of edgy band tees, faux leather essentials, sequin separates, and vintage-inspired dresses. If Susmies is youthful streetwear, Nasty Gal is its slightly more grown-up rock-n-roll counterpart - ideal for adding a bit of rebellious cool to your closet.
5. Shein
When you want to experiment with a dozen different micro-trends without a huge budget, Shein is the place. Much like Susmies, it’s a go-to for trendy graphics, fun accessories, and cool silhouettes that won't break the bank. Shein’s strength is its endlessly deep catalog - if a trend exists right now on TikTok, it’s already got pages of options for you to try.
6. Hot Topic
Hot Topic has long been the champion for alternative fashion that merges with pop culture. If you love the bold visuals of Susmies but also want to rep your favorite bands, anime shows, or movies, this is your spot. Expect graphic tees, fandom-inspired hoodies, and quirky accessories that add a dose of personality to any streetwear look.
7. Missguided
Operating with the tagline "keep on being you, always", this UK darling champions radical self-confidence with trend-driven fashion. Like Susmies, Missguided isn't afraid to go bold with color, print, and cutouts. Their collections are unapologetically edgy yet a little more sexy and polished, think sleek party dresses that contour curves and blazer co-ords in every color imaginable. They also boast a fantastic range of tall, petite, and plus-sized clothing.
8. Princess Polly
If your style leans a little sweeter and more "it-girl", Princess Polly is your perfect match. It offers cute and trendy pieces like colorful mini dresses, crop tops, and statement shoes that have a slightly more feminine feel compared to Susmies. It's the ideal brand for mixing soft, playful styles with your bolder streetwear staples.
9. Jaded London
Looking to really take your style to the next level? Say hello to Jaded London. Known for its unapologetically bold prints, innovative knitwear, and striking silhouettes, this brand is worn by fashion A-listers all over the globe like Cara Delevingne, Taylor Swift, and Beyoncé. Drawing from unique urban and streetwear inspirations, you find anything from corset tops in crazy prints to parachute pants you won't get anywhere else. It’s similar to Susmies’ unique style-DNA but with a more high-fashion European flair (and a slightly steeper price tag).
10. Cider
Cider has exploded in popularity with Gen-Z for its aesthetic-focused mood collections. Much like Susmies, it uses bold and unique expressions of trending styles to allow shoppers to fully immerse themselves into an identity or look. Cider feels more community and social-led - their website almost feels like a digital closet catered to your core niche. It’s cute, on-trend and great if your inspiration often comes from creators on TikTok and Instagram.
11. Lime Crime
Though primarily a vegan and cruelty-free makeup brand - beloved by fans for their highly pigmented and long-lasting hair dyes and liquid metallic lipsticks - Lime Crime now offers a line of equally playful apparel and accessories. While their clothing assortment is pretty limited, here you can get an entire look from head to toe, from your baby tee and beanie right down to your eyeshadow and eyeliner.
12. Urban Outfitters
Urban Outfitters mastered the cool, eclectic vibe long before anyone else. It's a goldmine for vintage-inspired graphic tees, oversized BDG denim, and edgy accessories that mix perfectly with modern trends. While Susmies focuses on bold streetwear, UO weaves in more boho and retro influences, giving you everything you need to create a unique, layered look.
13. Collusion
Available exclusively at ASOS, Collusion is a Gen-Z-designed, for Gen-Z brand. Inspired by creating clothing for a "generation of lovers, dreamers and risk-takers", you'll find experimental and ever-evolving styles as inclusive as their audiences. Much like Susmies, Collusion is all about vibrant new fashion that comes in all shapes and forms (it's also animal-free and unisex!). Think oversized t-shirts with graffiti-inspired scrawlings and dresses made with punk-like cuts and silhouettes that could exist only now.
14. House of CB
If you love the statement-making ethos of Susmies but need something for a seriously glamorous affair, House of CB is where you should look. Known for its incredible corsetry and sculpted, body-hugging designs, House of CB creates luxurious eveningwear designed to own any room you enter. While the prices are significantly higher, it’s the perfect brand when you want to feel ultra-glam and red-carpet ready for events like birthdays, weddings, or holidays.
15. Fashion Nova
Fashion Nova absolutely dominates the world of trendy, head-turning looks. Sharing Susmies’ youthful and fearless spirit, this brand is an endlessly scrollable go-to for all things sexy and fun, from clubwear to swim. If you're a loyal Susmies fan looking to branch out but you crave that same playful and rule-breaking vibe that'll surely be noticed, Fashion Nova will have you ready for whatever the weekend brings your way (their jeans are pretty top-notch as well).
16. Lazy Oaf
For fashion that serves color, personality, and a healthy dose of wit, look no further than an OG London original: Lazy Oaf. Famous for its whimsical prints, cartoon graphics, and delightfully unusual silhouettes, this brand is for anyone who doesn't take fashion too seriously. While Susmies lives in the world of streetwear trends, Lazy Oaf injects creativity and pure fun into every single piece - from heart-shaped everything to crazy sweaters you will likely wear for life.
17. ASOS Design
ASOS Design is the in-house brand of the online fashion giant, and it’s a goldmine for every trend imaginable. Much like Susmies, it offers bold prints, oversized fits, and cool accessories perfect for youth culture. The real benefit here is the sheer volume and variety - you can find everything from edgy moto jackets to Y2-inspired tracksuits for all body shapes and every price point.
18. Zara Trafaluc (TRF)
TRF is Zara's dedicated line for its youngest, most trend-obsessed shoppers. You’ll find pieces like varsity jackets, wide-leg pants, and cool crop tops that are always ahead of the curve. Compared to Susmies' bolder graphic-heavy vibe, Zara TRF offers a slightly more accessible and European chic take on emerging trends, making them super easy to mix into your everyday wardrobe.
19. Romwe
A cult-favorite amongst Gen-Z e-girls the world over, Romwe is another uber-affordable online destination for what's trending now. Much like Susmies, they're a go-to for trendy graphics and edgy finds you won't get anywhere else, think a sea of skull-printed hoodies, punk-plaid mini skirts, and playful cartoon tees from brands such as SpongeBob and Care Bears. Romwe is kind of like your favorite fast-fashion brand's cooler and much cuter little sister, she gets all the best hand-me-downs which she just so happens to make totally better and totally her own.
Written by
Ash Read
