If you're obsessed with the playful prints, vintage-inspired cuts, and fun-loving spirit of Sugarhill Brighton, you're in the right place. Their ability to turn everyday basics like sweatshirts and tees into personality-packed statements is what makes them a go-to for anyone wanting to add a bit of joy to their wardrobe.
For those days when you want to expand your collection of quirky, standout fashion without losing that unique vibe, we’ve found some amazing alternatives. Here are 17 brands that capture a similar spirit of fun, color, and individuality.
London's Lazy Oaf is famous for its bold, cartoonish graphics and a playful, irreverent attitude. Their collections are packed with quirky sweaters, graphic tees, and statement accessories that are all about fun, offbeat fashion. You'll find a lot of eye-catching prints and humorous motifs perfect for making a statement.
Similar to Sugarhill Brighton, Lazy Oaf embraces bold, youthful expression but with more of a streetwear edge. Expect a similar price point, with most items hovering between $40 and $90. It’s perfect if you love that quirky spirit but want a slightly more graphic, modern vibe. Shop now at www.lazyoaf.com
Hailing from California, Wildfox is your go-to for vintage-inspired, whimsical loungewear. Their sweatshirts and tees are incredibly soft and comfortable, often featuring quirky slogans or playful graphics. The whole vibe is cozy, dreamy, and stylish all at once.
Wildfox shares Sugarhill Brighton’s love for fun prints, but leans into a more luxe, laid-back aesthetic. It's less punchy and more romantic. Prices are a bit higher, typically ranging from $70 to $150 for their iconic cozy pieces. Shop now at www.wildfox.com
For a darker take on quirky, Killstar delivers alternative fashion with a gothic twist. Think bold prints, occult motifs, and edgy graphics on everything from statement hoodies to accessories. It’s for anyone who loves fashion that’s rebellious, individual, and totally unafraid to be different.
Compared to Sugarhill Brighton’s bright and cheerful feel, Killstar taps into the darker side of quirky style. The pricing is comparable, with most pieces available from $30 to $100, making it a great place to find unique, bold pieces. Shop now at www.killstar.com
If you want to express your personality from the ground up, Irregular Choice is your brand. They’re known for eccentric, whimsical footwear and accessories that are bursting with color, texture, and quirky details. Their shoes feature unusual shapes, playful embellishments, and unmissable prints.
While Sugarhill Brighton covers your wardrobe, Irregular Choice handles statement accessories. Both share a deep love for bold, eye-catching design that guarantees you'll stand out. Their footwear typically costs between $100 and $200. Shop now at www.irregularchoice.com
Chinti and Parker is a British brand that combines quirky prints with luxurious knitwear for a result that's playful yet sophisticated. They're adored for their witty slogans and colorful patterns on high-quality sweaters and elevated basics. It's a touch of fun for the grown-up wardrobe.
This brand brings a more refined, upscale feel compared to Sugarhill Brighton but keeps that quirky, approachable aesthetic at its core. As a luxury brand, prices are higher, with sweaters and tops usually in the $150-$300 range. Shop now at www.chintiandparker.com
Inspired by Middle Eastern aesthetics, Dodo Bar Or is celebrated for its incredibly vibrant prints, bohemian silhouettes, and eclectic patterns. Every piece radiates a lively, artistic energy - think bold statement dresses and blouses perfect for vacations or making any day feel special.
Like Sugarhill Brighton, Dodo Bar Or has a passion for playful, bold design, but with a more worldly, boho-chic lens. It's a luxury option, with prices for their unique pieces generally falling between $200 and $600. Shop now at www.dodobaror.com
Minga London is all about bringing fun, quirky energy to your closet. Their apparel is defined by bold graphics, catchy slogans, and lots of color on casually cool silhouettes. Geared toward a youthful audience, their collections are totally affordable and perfect for making a statement.
Just like Sugarhill Brighton, Minga London designs clothing that is vibrant, perfect for everyday wear, and full of personality. With prices typically ranging from just $20 to $60, it's a great choice for wallet-friendly finds. Shop now at www.mingalondon.com
Boden is another British favorite known for cheerful, colorful designs and a heavy use of playful prints. While slightly more mainstream, their dresses, tops, and accessories often feature quirky patterns and bright colorways that are undeniably fun to wear.
Boden shares an affinity for vibrant color palettes but with a slightly more classic, preppy finish. It’s a great stop for wearable pieces that still have that unique spark. Prices are accessible, generally sitting between $50 and $150. Shop now at www.boden.com
London-based Rixo has become a cult favorite for its vintage-inspired, whimsical dresses. Their hand-painted prints are often bold florals or abstract patterns splashed across beautiful retro silhouettes. It’s the ultimate brand for a quirky, feminine aesthetic.
Where Sugarhill Brighton nails quirky casual, Rixo applies that same playful energy to more elevated evening and occasionwear. Fans of that retro vibe will feel right at home. Prices for their show-stopping dresses are typically in the $250-$500 range. Shop now at www.rixo.co.uk
French brand Paul & Joe is recognized for its charming, playful prints and dreamy designs on ready-to-wear pieces. With cute motifs, soft fabrics, and a touch of vintage flair, they appeal to anyone who loves a delicate spin on quirky style.
While more refined and sophisticated than Sugarhill Brighton’s casualwear, both brands understand the power of a great pattern. Paul & Joe are masters of putting a fun, colorful spin on classic pieces. The price point is mid-luxury, from $100 to $300. Shop now at www.pauljoseph.com
Fe Noel is a vibrant luxury brand bubbling with bold, tropical energy. Inspired by Caribbean culture, their collections feature unforgettable prints, beautiful colors, and incredible statement separates. It's joyful, high-energy fashion for those who aren’t afraid to turn heads.
Though more upscale and resort-focused, Fe Noel shares Sugarhill Brighton's commitment to creating clothing that is an explosion of color and print. It's a high-end alternative for special occasions. Prices are in the luxury tier, typically $300-$800. Shop now at www.fenoel.com
Australian brand Erstwilder specializes in quirky, collectible acrylic jewelry. They create incredible brooches, pins, and earrings featuring whimsical characters, nostalgic nods to pop culture, and other fun motifs. Their pieces are designed to start conversations and tell a story.
If you love the clothes from Sugarhill Brighton, an Erstwilder brooch is the perfect accessory to complete the look. Both brands let you showcase your personality through fun designs. Their adorable creations are accessibly priced, from $25 to $70. Shop now at www.erstwilder.com
Kate Spade has built an empire on playful, colorful design that exudes cheerful sophistication. Known for whimsical patterns and charming details on bags, accessories, and clothing, the brand is perfect for anyone who wants their quirky fashion to feel a little more polished.
Kate Spade leans more towards preppy, elegant styles than Sugarhill Brighton's casual streetwear, but the shared love for bold, mood-boosting prints is undeniable. Prices range widely from around $50 for small goods to over $300 for handbags. Shop now at www.katespade.com
Sister Jane is a quirky London label built on a vintage-inspired dreamscape. Their collections are filled with unexpected details, romantic silhouettes, and bold prints, especially on their gorgeous dresses and blouses. Each drop feels fresh and unique.
Like Sugarhill Brighton, Sister Jane champions individuality through stand-out, colorful pieces. However, Sister Jane's focus on blouses and occasionwear with a high-fashion twist sets it apart. Prices for its dreamy pieces fall between $150 and $400. Shop now at sisterjane.co.uk
Motel Rocks brings an edgy, youthful, and rebellious energy to its clothing. Born from a love of vintage thrifting, the brand delivers a constant stream of bold prints on crop tops, statement pants, and party dresses that feel both current and nostalgic.
Motel Rocks channels that same desire for self-expression as Sugarhill Brighton, but through a lens that's a bit more edgy and night-out-ready. With most items between $30 and $80, it's an affordable way to play with fun, street-inspired fashion. Shop now at www.motelrocks.com
Anthropologie isn't a single brand, but a curated destination for all things boho-chic and eclectic. Their fashion selection showcases unique prints, artistic embroidered details, and vintage-inspired cuts from a variety of designers, making it a treasure trove for quirky style.
They share Sugarhill Brighton’s affection for playful, artistic fashion, but offer it within a broader, more sophisticated edit that’s perfect for creative wardrobes. Price points can vary significantly, but most apparel lands between $50 and $200. Shop now at www.anthropologie.com
Louche London is a boutique British brand dedicated to vintage-inspired, feminine fashion with just the right amount of quirk. Their collections are thoughtfully designed with unique floral dresses, retro blouses, and charming prints that never feel cliché.
Perfect for those who love Sugarhill Brighton's vintage leanings, Louche offers a similar flair for fun, colorful design that helps you stand out effortlessly but in more polished, work-to-weekend silhouettes. Expect to find pieces costing from $100-$300. Shop now at www.louche.com
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