If you live for ultra-pigmented, statement-making makeup, you're probably already obsessed with Sugarpill. This brand is a go-to for its unapologetically bold shadows and theatrical colors that don’t fade away, letting you go as wild and creative as you want.
For anyone who believes makeup should be vibrant, fun, and expressive, we've found plenty of other brands that share that same colorful energy. Here are 16 brands like Sugarpill perfect for adding some more high-impact hues to your makeup collection.
Lime Crime is where fantasy and fairy-tale aesthetics meet bold, unconventional color. They are famous for their super-pigmented liquid lipsticks and eyeshadow palettes that come in everything from neon pinks to vivid greens. Like Sugarpill, they deliver on vibrant cruelty-free and vegan formulas, but with a more whimsical, trend-forward vibe. If you love Sugarpill’s edge but want something with a touch more magic, Lime Crime is your next stop.
Shop now at limecrimemakeup.com
Known for its intense pigments and incredible staying power, KVD Beauty is all about artistic expression and high-performance makeup. Their products, from liners to eyeshadows, pack a serious color punch in bold, deep shades perfect for creating a dramatic look. While Sugarpill specializes in bright, theatrical colors, KVD offers a mix of wearable edge and artistic flair with a focus on vegan, cruelty-free formulas and sleek packaging.
Shop now at kvdbeauty.com
A classic for a reason, Urban Decay built its name on edgy, pigmented eyeshadows. Famous for game-changing palettes like Naked and the glitter-packed Moondust, they know how to deliver bold, vibrant colors that perform. Compared to Sugarpill's super-bright hues, Urban Decay offers more versatile but still punchy options that can transition from daytime subtle to nighttime glam without losing impact.
Shop now at urbandecay.com
Juvia’s Place is celebrated for its unbelievably pigmented eyeshadow palettes inspired by African art and culture. Their color stories are rich, vibrant, and designed to look stunning on all skin tones, offering incredible color payoff and blendability. Like Sugarpill, Juvia’s Place champions statement-making hues, but differentiates itself with larger palettes and a unique cultural narrative behind its shades.
Shop now at juviasplace.com
Founded by a professional makeup artist, Danessa Myricks Beauty is all about creative freedom and multi-use products. Offerings like the Colorfix creams are legendary for their intense pigmentation and versatility - use them on eyes, lips, or cheeks for a blast of smudge-proof color. This brand shares Sugarpill's focus on vivid shades but focuses on innovative, creamy textures that blur the line between makeup and art.
Shop now at danessamyricks.com
While known for its groundbreaking inclusive shade ranges, Fenty Beauty doesn't shy away from color. Rihanna's brand consistently drops bold and vibrant products like the Killawatt highlighters and Snap Shadows palettes that deliver serious pops of color. Fenty provides a more mainstream, polished take on bold beauty, making it a great option if you want striking shades that cater to all skin tones and styles.
Shop now at fentybeauty.com
With its adorable, sweet-themed packaging, Beauty Bakerie brings a playful energy to the world of pigmented makeup. Their products, from bold lipsticks to colorful eyeshadows, are cruelty-free and built to last. Beauty Bakerie shares Sugarpill's passion for vibrant hues but presents it with a fun, whimsical vibe that feels cheerful and inclusive.
Shop now at beautybakerie.com
For color lovers on a budget, NYX is a dream come true. This drugstore powerhouse offers intensely pigmented makeup in every shade imaginable, from vibrant eyeliners to bright, experimental eyeshadow palettes. It delivers a similar spirit of creative expression as Sugarpill but at a far more accessible price point, making it perfect for trying out daring looks without a big investment.
Shop now at nyxcosmetics.com
BPerfect is a bold and daring brand that has become a sensation for its high-impact eyeshadow palettes, often created through exciting collaborations. The shades are designed for maximum artistry and creativity, perfect for theatrical makeup looks. It matches Sugarpill’s focus on intense color but appeals directly to a trendy, social media-savvy crowd that loves to follow the latest makeup artist collaborations.
Shop now at bperfect.co.uk
Ciaté London merges vibrant colors with a trendy, fashion-forward sensibility. Their collections feature eye-catching shades with a modern, polished twist, perfect for anyone wanting to experiment with bold color in a chic way. While Sugarpill is more alternative and playful, Ciaté offers a similarly colorful palette with a more refined and stylish edge.
Shop now at ciatelondon.com
An original gangster in the indie beauty scene, OCC has always been about pro-level pigmentation and vegan formulas. Their famous Lip Tars and loose color pigments deliver pure, intense color that can be mixed and customized. OCC is a makeup artist favorite, much like Sugarpill, for its commitment to true-to-color, theatrical shades that are designed for creative-heavy work.
Shop now at occmakeup.com
Makeup Revolution is another fantastic, budget-friendly option for anyone who loves variety and vibrancy. Their constantly revolving collection of eyeshadow palettes, highlighters, and face products often includes daring and bright shades. They share Sugarpill’s passion for making color accessible and fun, making it easy to build a versatile and bold makeup kit without breaking the bank.
Shop now at makeuprevolution.com
Jcat Beauty is an indie brand that brings the fun with affordable, high-impact products. They're adored for their vibrant pigments and eyeshadows that come in stunning neon, metallic, and ultra-bright shades perfect for unleashing your creativity. Jcat occupies a similar experimental space as Sugarpill but is tailored for makeup lovers who want maximum impact on a minimal budget.
Shop now at jcatbeauty.com
Kaleidos is an indie favorite celebrated for its otherworldly, futuristic aesthetic and innovative formulas. Their palettes often feature mesmerizing duochromes, sparkling multichromes, and bold mattes with incredible payoff. Like Sugarpill, Kaleidos caters to a creative audience that isn't afraid to experiment with color and push the boundaries of conventional makeup. They stand out with their unique holographic packaging and complex, one-of-a-kind shades.
Shop now at kaleidosmakeup.com
Offering professional-grade vegan eyeshadows with insane pigmentation, Lethal Cosmetics is perfect for discerning color enthusiasts. Their curated palettes and custom "build your own" options feature beautifully vibrant, supremely blendable shades. They share Sugarpill's commitment to high-quality, vivid formulations, but with sleek, minimalist packaging that appeals to both pros and aspiring artists alike.
Shop now at lethalcosmetics.com
Bad Habit quickly gained a cult following for producing affordable eyeshadow palettes that don't skimp on quality or vibrancy. Their collections often dive into neon, pastel, and metallic themes, making them a fantastic choice for anyone looking to experiment with fun, vibrant looks. They deliver the same spirit of bold affordability as Sugarpill, providing the tools to create creatively without the high price tag.
Shop now at badhabitcosmetics.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
