If your personal style motto is "effortlessly cool," you're likely already familiar with the minimalist magic of Subdued. The brand has perfected the art of laid-back sophistication with its collection of sleek slip dresses, relaxed blouses, and clean-lined basics that feel both timeless and modern. They have a knack for creating those essential pieces you'll reach for again and again.
For anyone obsessed with that cool-girl, understated vibe and looking to expand their wardrobe, we've found 19 other brands that hit that same sweet spot. From sustainable essentials to Parisian chic, here are the brands like Subdued worth exploring next.
Aritzia is the ultimate destination for elevated basics and trend-forward pieces that feel incredibly luxe. Much like Subdued, it focuses on quality fabrics, flattering fits, and creating a wardrobe of versatile staples. You'll find everything from sleek trousers and essential bodysuits to cozy knits and perfectly tailored blazers.
While the aesthetic is very similar, Aritzia offers a wider variety of in-house brands with distinct personalities, from the minimalist lines of Babaton to the soft, everyday basics of Tna. It’s a one-stop shop for building a sophisticated, modern wardrobe.
Shop now at aritzia.com
If you're drawn to Subdued for its timeless simplicity, you'll love Everlane's commitment to "Radical Transparency" and ethical production. The brand specializes in high-quality, minimalist essentials designed to last a lifetime. Think perfectly cut t-shirts, tailored pants, cashmere sweaters, and simple dresses that form the foundation of an effortless wardrobe.
Everlane’s style aligns perfectly with the understated, cool-girl vibe, but with an added layer of conscious consumerism. It's the ideal choice for building a closet of dependable, low-maintenance staples.
Shop now at everlane.com
COS takes minimalism and gives it an architectural, fashion-forward twist. Known for its clean lines, innovative silhouettes, and high-quality materials, the brand offers pieces that feel both timeless and contemporary. Expect structured blazers, modern knitwear, and dresses with interesting draping and sculptural details.
While Subdued masters effortless simplicity, COS pushes the boundaries a bit more, making it perfect for the minimalist who wants their clothes to feel like subtle works of art. The vibe is sophisticated, cool, and undeniably European.
Shop now at cosstores.com
Reformation brings a sustainable and slightly feminine sensibility to the cool-girl aesthetic. Known for its breezy slip dresses, vintage-inspired tops, and perfect-fitting jeans, Ref marries effortless style with eco-conscious practices. Their pieces are designed to be both stylish and flattering, often featuring florals, delicate prints, and smocked details.
If you like Subdued's streamlined silhouettes but are sometimes in the mood for something a bit more romantic or flirty, Reformation is your perfect match. It's where cool meets conscious, with a Cali-girl twist.
Shop now at thereformation.com
J.Crew has undergone a modern refresh, perfecting the art of timeless, preppy-inspired staples with a contemporary edge. It offers a slightly more classic and polished take on the cool-girl look. Think crisp shirts, sharply tailored trousers, simple knits, and iconic blazers that are endlessly versatile.
While Subdued leans more minimalist-modern, J.Crew's foundations are in American prep. It's a great choice when your effortless look needs to be a bit more put-together for the office or a special event without feeling stuffy.
Shop now at jcrew.com
Designed across ateliers in Paris, Stockholm, and Los Angeles, & Other Stories offers a diverse range of styles that all fall under the umbrella of "effortlessly cool." You'll find everything from polished Parisian blouses and edgy LA-inspired denim to minimalist Scandinavian knits.
Similar to Subdued, the brand excels at creating versatile pieces that can elevate your everyday look. However, & Other Stories often plays with more color, texture, and on-trend details, making it a fantastic destination for unique finds.
Shop now at andotherstories.com
The Frankie Shop is the go-to for the cool girl who loves oversized silhouettes and an understated, almost rebellious vibe. The brand is famous for its powerful blazers, slouchy trousers, and minimalist essentials with a chic, tomboyish twist. Their pieces are instant outfit-makers that exude confidence.
While sharing a minimalist spirit with Subdued, The Frankie Shop cranks up the volume on proportions. If you love a good menswear-inspired look and believe a power suit can be worn anywhere, this is your place.
Shop now at thefrankieshop.com
Mango delivers on-trend, contemporary pieces with a distinctly European flair at an accessible price point. Like Subdued, it’s a master of creating stylish, modern basics - from sleek blouses and printed dresses to great-fitting jeans and sharp outerwear. The brand consistently nails the perfect balance of timely trends and timeless style.
Mango often features bolder colors and more trend-forward silhouettes in its collections, making it a great place to refresh your wardrobe each season without straying too far from your minimalist roots.
Shop now at mango.com
Sezane encapsulates the coveted Parisian-chic aesthetic, offering thoughtfully designed pieces made with quality and longevity in mind. Their collections feature soft blouses, elegant trousers, iconic knitwear, and timeless dresses that feel both special and perfect for every day.
Sezane shares Subdued's commitment to effortlessness but infuses it with a distinctly romantic, feminine touch. It’s for the cool girl who dreams of strolling through Le Marais in a perfect silk shirt and vintage-inspired jeans.
Shop now at sezane.com
Consider Khaite the luxury pinnacle of the effortless cool-girl aesthetic. The New York-based label delivers sophisticated, understated pieces defined by exceptional materials and impeccable craftsmanship. Think buttery leather tops, perfectly cut blazers, sensual knitwear, and minimalist dresses that exude quiet confidence.
While it lives at a much higher price point, Khaite is the ultimate inspiration brand for Subdued lovers. It embodies the same refined, powerful-yet-relaxed spirit in a truly investment-worthy form.
Shop now at khaite.com
Woolrich beautifully blends outdoor-inspired practicality with a sleek, minimalist style. Far more than just its famous parkas, the brand offers cozy knits, relaxed trousers, and simple layering pieces designed for comfort and durability. This is cool-girl style with a touch of ruggedness.
If you love Subdued's easygoing vibe but your lifestyle calls for something more functional and hard-wearing - without sacrificing style - Woolrich offers a fantastic alternative for chic yet comfortable everyday wear.
Shop now at woolrich.com
Vince is synonymous with modern, understated luxury. The brand is known for its lineup of incredibly soft cashmere sweaters, sleek silk blouses, and perfectly tailored trousers, all rendered in a serene, neutral-heavy color palette. Their focus is on high-quality fabrics and timeless designs that make getting dressed a simple, elegant affair.
Vince is essentially the grown-up, more luxurious sister to Subdued. It shares the same minimalist ethos but elevates it with premium materials, making it a go-to for sophisticated wardrobe staples you'll cherish for years.
Shop now at vince.com
NA-KD is a trend-driven online powerhouse that offers affordable fashion with a cool, modern vibe. Their collections are packed with minimal basics, edgy statement tops, and relaxed trousers that capture the Scandinavian street-style aesthetic. It's a goldmine for discovering the season's latest silhouettes and colors.
NA-KD is a faster-fashion alternative for those who love Subdued's coolness but want to experiment with more current trends without a huge investment. It's edgy, youthful, and always up-to-date.
Shop now at na-kd.com
Born from the H&M group, Arket is a haven for Scandinavian-inspired minimalism and high-quality, sustainable essentials. The brand is dedicated to creating a well-curated "modern-day market" of clothing built to last - think perfectly cut t-shirts, relaxed wool trousers, and functional outerwear in beautiful, simple designs.
Arket’s emphasis on creating a perfect capsule wardrobe syncs up perfectly with Subdued's philosophy. It’s ideal for building a foundation of versatile and stylish pieces with an unwavering focus on quality and longevity.
Shop now at arket.com
Reiss offers a sleek and polished take on modern style, blending minimalist principles with a touch of sophisticated luxury. The brand excels at tailoring, offering sharp blazers, refined dresses, and chic separates that are perfect for looking put-together without feeling overly formal.
This is where the Subdued fan goes for an upgraded, event-ready wardrobe. While the core is still about clean lines and effortless silhouettes, Reiss gives it all a more luxe, polished finish suitable for big meetings or nights out.
Shop now at reiss.com
Oak + Fort is a master of minimalist, modern essentials with a slightly unconventional, architectural edge. The brand’s philosophy centers on thoughtful design and attainable luxury, showcased in their collection of oversized shirts, wide-leg trousers, vegan leather pieces, and sculptural jewelry, all in a moody, neutral palette.
Oak + Fort shares Subdued's stripped-back aesthetic but often with more dramatic silhouettes and interesting textiles. It’s a fantastic brand for building a cohesive, impactful capsule wardrobe that feels both understated and unique.
Shop now at oakandfort.com
Built on a philosophy of "fewer, better," Cuyana creates timeless, high-quality essentials designed to be the foundation of a modern woman's wardrobe. The brand is beloved for its luxurious materials, from soft pima cotton tees and elegant silk blouses to structured leather totes and tailored trousers.
Like Subdued, Cuyana champions an effortless aesthetic, but with an unwavering focus on craftsmanship and sustainability. It's the perfect brand for investing in versatile, forever pieces that embody quiet luxury.
Shop now at cuyana.com
Inspired by the city of Paris, Loulou Studio creates sleek, minimal designs with a soft, comfortable, and modern edge. The brand is known for its luxurious knitwear, fluid tailoring, and simple silhouettes crafted from high-quality fabrics like cashmere, wool, and silk. Each piece feels both comfortable and impossibly chic.
Loulou Studio channels the same cool, understated confidence as Subdued but leans more heavily into luxurious, feel-good textures. It's the go-to for cool girls who value comfort as much as they do style.
Shop now at louloustudio.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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