Stussy is the blueprint for streetwear, but what's next? Finding brands like Stussy is about finding a similar soul—brands with a real point of view and a connection to subculture. We've curated the definitive list of 12 true heirs to the throne, breaking down their aesthetic, cultural relevance, pricing, and exactly where to find them.
If Stussy is the cool older brother, Noah is the one who went to college, read a bunch of books, and now sails on the weekend.
Founded by Brendon Babenzien, Supreme's former creative director, Noah is what happens when punk and skate culture grow up and get a conscience. The brand is built on an anti-corporate, activist stance, with a deep focus on quality materials and ethical production.
The aesthetic is pure prep-meets-skate; think rugby shirts, tailored trousers, and perfectly cut hoodies next to graphic tees with environmental messages. Tees run around $48 to $78, with hoodies in the $148 to $188 range. You can find it at their NYC flagship, Dover Street Market, SSENSE, and their official website, noahny.com.
ALD, by contrast, is less about the skate park and more about the basketball court. Teddy Santis’s Queens-based brand is a masterclass in '90s NYC nostalgia, built on a foundation of perfect basics, sharp outerwear, and a legendary collaboration with New Balance. ALD sells a complete lifestyle, one that involves vintage Porsches, Greek coffee, and a perfectly curated playlist. It’s the Stussy vibe filtered through a lens of vintage Ralph Lauren and '90s hip-hop lookbooks. It's a step up in price; tees are often $85 to $110, and their iconic sweatshirts can be $225 or more.
It's notoriously hard to get, sold almost exclusively via draws on the official aimeleondore.com website and at their flagships.
Rounding out this unofficial NYC trio is Awake NY, the most overtly political and community-focused of the group. Founded by another Supreme alum, Angelo Baque, the brand feels like a love letter to the New York of the '90s and 2000s, reflecting the city's diverse, creative, and unapologetic energy.
The look is classic NYC streetwear, full of bold logo flips and '90s-inspired graphics that often carry a strong social-conscious message. It perfectly captures that "I'm part of something" feeling. Prices are more accessible, with tees around $45 to $60 and hoodies from $140 to $170. Shop at their website, awakenyclothing.com.
If Supreme is New York, Patta is Amsterdam. Founded in 2004 by Edson Sabajo and Guillaume "Gee" Schmidt, Patta grew from a sneaker store into a global tribe. It's deeply and authentically rooted in hip-hop and local community, much like Stussy's original "tribe" vibe. Their graphics are bold, and their collaborations, especially with Nike on Air Max 1s, are legendary. The aesthetic is pure European streetwear, mixing classic sportswear with sharp graphics that have a real message. Tees are typically $50 to $70, and hoodies range from $130 to $160. Find it on their official site, patta.nl, or at their flagships in Amsterdam, London, and Milan.
Of course, we have to talk about the elephant in the room: Supreme. It's the most obvious heir and the one that truly inherited Stussy's "drop" model and cultural dominance. Supreme took the "International Tribe" idea and turned it into a global phenomenon defined by the red box logo and a rabid fanbase.
While Shawn Stussy was known for being in the culture, Supreme became known for curating it, collaborating with everyone from underground artists to Louis Vuitton. The aesthetic is New York skate culture, defined by provocative art and the iconic logo. Retail pricing is fair, with tees at $48 and hoodies around $168, but the real challenge is getting it. It's all about the infamous drops on supreme.com or their official stores, where items sell out instantly.
If Supreme is New York, Palace is London. This is the UK's gritty, sarcastic, and brilliant answer to Stussy. Founded by Lev Tanju, Palace is deeply rooted in British skate and club culture, especially '90s jungle and garage music. The brand is famous for its "Tri-Ferg" logo and its lo-fi, VHS-shot skate videos, which perfectly capture a sense of humor and authenticity.
The look is a mix of '90s UK skate scene and retro sportswear—especially tracksuits and football kits—all delivered with a signature witty, self-deprecating tone. Pricing is similar to Supreme, with tees around $48 and hoodies near $148.
Like Supreme, it's all about the drop, which happen ontheir official site, palaceskateboards.com, and their flagships.
Where other brands play with skate culture, Fucking Awesome is skate culture. Founded by legendary pro-skater Jason Dill, FA is raw, provocative, and uncompromisingly artistic. This isn't a "grown-up" streetwear brand; it's the unapologetic, unfiltered id of the scene.
The aesthetic is driven by Dill's collages, subversive graphics, and a general air of beautiful chaos. It's what Stussy might look like if it never grew up and instead just got weirder and more into art. Tees are in the $45 to $55 range, with hoodies around $100 to $130.
Shop at faworldentertainment.com or at the best skate shops globally.
For those who loved Stussy's deep-cut art and music references, there's Brain Dead. It's not a single brand but a "creative collective" of artists and designers, and it's for the weirdo in all of us (in the best way). The aesthetic is built from post-punk, underground comics, B-movie horror, and psychedelic art. It feels less like a clothing brand and more like an art project that happens to make wearable, high-quality pieces. Tees are generally $55 to $65, with hoodies hitting the $160 to $190 mark.
You can find their unique pieces at wearebraindead.com and select high-end skate shops.
If Brain Dead is psychedelic, Cav Empt is dystopian. Founded by the impossibly influential duo of Sk8thing (the graphic designer behind BAPE and BBC) and Toby Feltwell, C.E. is the definitive brand for the internet age.
The aesthetic is a collage of digital glitches, '80s sci-fi, consumerist critiques, and a general feeling of futuristic paranoia. It's dense, esoteric, and instantly recognizable, especially its boxy, oversized fits. This is the "art-haus" pick, with tees around $80 to $120 and their iconic sweatshirts and jackets climbing from $250 to $500+.
Find it at cavempt.com.
From Japan, we have Human Made, founded by the legendary Nigo of BAPE. This was Nigo's personal project, built on a deep obsession with pre-1960s vintage Americana, workwear, and diner culture. The style is pure vintage American workwear, filtered through Japanese precision and playful, nostalgic graphics like the signature heart and duck logos. It’s less "street" and more "archive." This is true craft, and the price reflects it. Tees start around $90, and sweatshirts can be $250 to $350.
Find it at humanmade.jp (they ship globally) or high-end boutiques like Bodega.
Pronounced "double-taps," WTAPS is the other pillar of premium Japanese streetwear, founded by Tetsu Nishiyama. Where Human Made is playful, WTAPS is precise. The aesthetic is a rigorous interpretation of military apparel and outdoor gear, guided by the motto "Placing things where they should be." It’s less about graphics and more about form, function, and unparalleled quality. Think perfectly cut cargo pants, militant button-downs, and iconic "Bones" logo basics. This is an investment. Tees start over $100, and hoodies and outerwear are $300+.
Find it at wtaps.com and premium retailers like HAVEN.
Finally, Carhartt WIP (Work In Progress) isn't a direct competitor; it's the canvas that the Stussy look is built on. This is the European division of the American workwear brand, which refines classic items like the Detroit Jacket and double-knee pants for a fashion-conscious audience. Skaters and artists adopted Carhartt for its durability, and WIP embraced that subculture. It provides an elevated, slimmed-down European workwear silhouette that serves as the timeless, durable foundation for the rest of your wardrobe. Tees are $45, and hoodies are around $90 to $120.
It's widely available at carhartt-wip.com and many major fashion retailers.
You've found a few brands, but how do you wear them? This isn't like finding brands like Reformation; streetwear has its own rules, and the key is to avoid looking like a full-time hypebeast.
This is the original Stussy secret. Never go head-to-toe in one brand. The real style comes from the mix. Pair a graphic Palace or FA tee with smart, tailored trousers from a brand like Aritzia. Wear an Aimé Leon Dore sweatsuit, but break it up with a classic trench coat and vintage-style New Balance. Mix a rugged Carhartt WIP jacket with clean, minimalist basics from Kotn or even the surf-adjacent Outerknown.
Fit is everything, and it's not consistent. As a general rule, Stussy, ALD, FA, and Cav Empt often run relaxed and boxy, so your true size works for the intended fit. Noah is a bit truer to a classic preppy fit, so I'd recommend sizing up for a baggier look. Palace, being a UK brand, often fits slimmer; I always size up one for a relaxed hoodie. Brain Dead and Human Made are all about unique, boxy cuts, so you must check the measurements. Carhartt WIP jackets are boxy, but their sweats are more standard.
Many of these brands, especially Supreme, Palace, and ALD, operate on a "drop" model. This means items release at a specific time and sell out instantly. If you're serious, follow their Instagram accounts for drop announcements. For more accessible, always-available pieces, focus on Noah's permanent collection, Carhartt WIP's core essentials, or basics from brands like Everlane.
Finding brands like Stussy is ultimately about looking for authenticity. It's about finding brands that have a real story, a connection to a community, and a point of view. Whether you're drawn to the grown-up prep of Noah, the retro skate vibes of Palace, or the art-school energy of Brain Dead, the goal is the same, to build a wardrobe that feels personal, lasts long, and tells a story.
