If you love the classic, rugged comfort of Southern Marsh, you know the appeal of quality, Southern-inspired style. Their preppy-meets-outdoorsy polos, button-downs, and hoodies are perfect for everything from a day on the lake to casual weekend hangouts.
But if you're looking to expand your wardrobe with that same laid-back, Americana vibe, you're in luck. We've rounded up 19 other brands that capture a similar spirit, whether you're into coastal preppy, rugged outdoor gear, or classic style.
Columbia is your go-to for technical outdoor gear that easily doubles as casual weekend wear. Known for its durable fleeces, waterproof jackets, and performance polos, the brand focuses on functionality and innovative fabric tech. While Southern Marsh is about capturing a Southern lifestyle, Columbia is about equipping you for an active one. Think of it as Southern Marsh's more adventurous cousin who loves to hike and fish.
Shop now at columbia.com
Embodying a more coastal, nautical elegance, Southern Tide offers a polished take on Southern preppy style. You'll find classic polos, crisp chinos, and relaxed dresses perfect for a day by the water. If Southern Marsh is for the lake and the woods, Southern Tide is for the beach club and the marina. Both share Southern roots, but Southern Tide leans into a more refined, coastal aesthetic with a slightly higher price point.
Shop now at southerntide.com
Famous for its pink whale logo and an unabashedly preppy vibe, Vineyard Vines channels the East Coast coastal lifestyle. Their collections are filled with bright, cheerful polos, button-downs, and shorts in signature playful prints. It shares that all-American preppy DNA with Southern Marsh but dials up the color and has a more energetic, optimistic feel. It's a great choice if you want to add a vibrant pop to your wardrobe.
Shop now at vineyardvines.com
A true American heritage brand, L.L.Bean is all about rugged, built-to-last outdoor clothing. From iconic Bean Boots to cozy flannels and fleeces, their apparel is known for its durability and timeless style. Like Southern Marsh, it celebrates the outdoor lifestyle, but L.L.Bean is more utilitarian and less trend-driven, focusing on practicality for those who value gear that stands the test of time.
Shop now at llbean.com
Southern Shirt Co. offers a fun, casual, and youthful take on Southern style. Centered around super-soft graphic tees, comfortable hoodies, and easy-to-wear essentials, this brand is perfect for laid-back days. They share Southern Marsh's relaxed, Southern-inspired vibe but lean more heavily into playful graphics and comfort-first fabrics, appealing to a slightly younger audience.
Shop now at southernshirtco.com
While known for high-performance outdoor apparel, Patagonia's casual pieces are perfect for anyone who loves an adventurous, eco-conscious lifestyle. Their iconic fleeces, T-shirts, and hats blend functionality with a cool, understated Gorpcore aesthetic. It’s similar to Southern Marsh in its love for the outdoors, but Patagonia puts sustainability and environmental activism at the forefront of its brand, making it a great choice for conscious shoppers.
Shop now at patagonia.com
Instantly recognizable for its iconic boat shoes, Sperry also offers a full line of coastal-inspired apparel. Their polos, shorts, and lightweight jackets are designed for life on or near the water. The brand shares Southern Marsh's preppy and relaxed DNA but is deeply rooted in a nautical and maritime aesthetic. It’s the perfect brand to complete your classic, boat-ready look with footwear and apparel.
Shop now at sperry.com
An icon in the world of outdoor performance, The North Face is a solid choice for functional, everyday wear. While their technical jackets are legendary, their casual hoodies, fleeces, and tees are just as popular for their comfort and durability. Like Southern Marsh, it has broad appeal for its outdoor spirit, but The North Face gear often features more technical materials designed for true performance.
Shop now at thenorthface.com
Orvis is a heritage brand that caters to country and outdoor pursuits like fly fishing and bird hunting. Their clothing is rugged, high-quality, and deeply traditional, with a classic Americana feel. It aligns with Southern Marsh’s appreciation for the outdoors but serves a customer who wants time-honored styles rooted in specific sporting traditions rather than general Southern lifestyle fashion.
Shop now at orvis.com
Few brands define preppy American style better than Ralph Lauren Polo. Their iconic polo shirts, chinos, and sweaters are timeless wardrobe staples that offer a more refined and upscale feel. While it shares the preppy aesthetic with Southern Marsh, Ralph Lauren operates in a higher price bracket with a more sophisticated, luxury-oriented edge perfect for dressing up your casual style.
Shop now at ralphlauren.com
As one of America's oldest clothing retailers, Brooks Brothers is the authority on classic, traditional style. While known for suiting, their casual line of polos, chinos, and non-iron sport shirts offers a polished, preppy look. Brooks Brothers is a more formal and C-suite version of the Americana style that Southern Marsh embodies, making it ideal for business-casual settings.
Shop now at brooksbrothers.com
Famous for creating the original penny loafer, G.H. Bass & Co. delivers timeless, heritage-inspired style from head to toe. Their apparel includes casual chinos, sweaters, and polos that pair perfectly with their iconic footwear. The brand shares Southern Marsh’s easygoing, preppy vibe but with a stronger focus on classic, quality footwear that anchors a casual Southern wardrobe.
Shop now at ghbass.com
Lacoste brings a clean, sporty French elegance to the preppy category. Home of the original polo shirt, its collections feature clean lines, a sophisticated color palette, and a sharp, athletic feel. While both brands champion classic casualwear, Lacoste's style is more streamlined and European-inspired, offering a more minimalist alternative to Southern Marsh’s rustic charm.
Shop now at lacoste.com
Pendleton is synonymous with high-quality woolen goods, famous for its rich plaids and Southwestern-inspired patterns. Their durable wool shirts and blankets are American classics perfect for a cozy, rustic look. Like Southern Marsh, Pendleton has a deep appreciation for American heritage, but its aesthetic is geared more toward the rugged style of the Pacific Northwest and the American West.
Shop now at pendleton-usa.com
Cutter & Buck blends timeless style with modern performance, creating versatile apparel ready for the golf course, the office, or a weekend trip. Their polished polos, quarter-zips, and vests are known for high-quality fabrics and a comfortable fit. The brand offers a similar preppy, outdoor-oriented aesthetic as Southern Marsh but with a stronger lean toward sportswear.
Shop now at cutterbuck.com
A quintessential British heritage brand, Barbour is famed for its iconic waxed cotton jackets and country-inspired style. Their clothing exudes a timeless, rugged elegance perfect for navigating both a misty field and a city street. It shares an appreciation for the outdoors with Southern Marsh but presents it with a distinctly European, Anglophile twist.
Shop now at barbour.com
Tommy Bahama invites you to live the island life with its collection of relaxed, resort-ready apparel. Think breezy linen shirts, vibrant silk camp shirts, and effortless shorts designed for warm weather. It captures the same vacation-mode relaxation as Southern Marsh but swaps the Southern lake life for a more luxurious, tropical getaway vibe.
Shop now at tommybahama.com
Built for the rugged demands of mountain life, Mountain Khakis crafts durable apparel that works for any adventure. Known for its tough-as-nails pants, versatile flannels, and outdoor-ready layers, this brand prioritizes function and durability. It’s similar to Southern Marsh in its outdoorsy appeal but is more focused on performance and built for more demanding activities.
Shop now at mountainkhakis.com
J. Crew has mastered the art of classic American style with a modern twist. Offering everything from sharp chinos and broken-in tees to preppy blazers and sweaters, the brand is a wardrobe-building powerhouse. It shares Southern Marsh's preppy and casual foundation but is often more trend-conscious and offers a broader range of styles that feel at home in both urban and relaxed settings.
Shop now at jcrew.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
