If you're a fan of Vineyard Vines, you already appreciate the art of looking put-together without feeling stuffy. Their iconic whale logo has become synonymous with a relaxed, preppy, and fun-loving coastal style that's perfect for everything from a weekend boat trip to a casual Friday at the office.
But while a closet full of Vineyard Vines is great, sometimes you want to mix it up. Whether you're looking for a slightly different aesthetic, a higher-end performance polo, or just more options for your classic wardrobe, there are plenty of other brands that hit that same sweet spot. Here are 22 brands like Vineyard Vines perfect for any modern preppy guy.
Known for its iconic crocodile logo, Lacoste is a timeless brand that offers a clean, sporty, and sophisticated take on preppy style. While Vineyard Vines has its whale, Lacoste has its croc, a symbol of high-quality tennis-inspired fashion for decades. Their famous polo shirts are the star of the show, but you'll also find excellent chinos, sweaters, and casual wear that feel effortlessly cool.
Price-wise, Lacoste is a bit more premium than Vineyard Vines, but it's an investment in quality craftsmanship and enduring style. If you want a classic, slightly more minimalist and refined look that still feels relaxed, Lacoste is a fantastic choice. Shop now at lacoste.com
J.Crew is a cornerstone of American preppy style. They offer a huge range of menswear essentials that are polished but still approachable, including their famous broken-in chinos, button-down shirts, and cozy sweaters. Their look is classic and versatile, making it easy to build a wardrobe that works for both the office and the weekend.
Compared to the playful, coastal vibe of Vineyard Vines, J.Crew often feels a bit more tailored and sophisticated. If you're looking for preppy staples in versatile colors and high-quality fabrics that can easily be dressed up or down, J.Crew is a can't-miss. Shop now at jcrew.com
If you love the coastal feel of Vineyard Vines but want it with a Southern accent, meet Southern Tide. This brand is all about laid-back style inspired by life on the water. They're well-known for their colorful Skipjack polos, durable boat shoes, and casual shorts that are perfect for warm weather.
The vibe is very similar to Vineyard Vines - both brands love playful patterns, bright colors, and nautical themes. Southern Tide sets itself apart with its Skipjack tuna logo and a distinct focus on Southern hospitality and charm, making it a perfect alternative. Shop now at southerntide.com
Brooks Brothers is a heritage brand that practically invented American preppy style. For generations, they've been the go-to for high-quality dress shirts, tailored chinos, sharp blazers, and classic ties. This is preppy with an emphasis on traditional elegance and superb craftsmanship.
While Vineyard Vines is your weekend fun, Brooks Brothers is your polished best. Their style is more formal and timeless, perfect for work or special occasions where you need to look refined. It’s an ideal brand for building a foundation of wardrobe staples that will never go out of style. Shop now at brooksbrothers.com
No brand epitomizes the preppy lifestyle more than Ralph Lauren. The iconic Polo line offers everything you need to create a polished, East Coast-inspired look, from their famous polo shirts with the pony logo to rugby shirts, perfectly cut chinos, and classic loafers.
While both brands share a love for a relaxed lifestyle, Ralph Lauren has a noticeably more luxurious and sophisticated feel. It's the upscale, refined older brother to Vineyard Vines' fun and youthful energy. If you want to elevate your preppy look with a touch of timeless Americana, Polo is the ultimate destination. Shop now at ralphlauren.com
Embodying a preppy, Southern-outdoors aesthetic, Southern Marsh is all about comfort, durability, and a genuine love for the outdoors. Their collection includes everything from casual polos and graphic tees to performance shorts and reliable outerwear, all decorated with their signature duck logo.
Southern Marsh channels the same laid-back, cheerful energy as Vineyard Vines, but with a more rugged, outdoorsy focus. Think days spent fishing or hiking followed by a relaxed evening with friends. For a casual preppy look that’s built for adventure, Southern Marsh delivers. Shop now at southernmarsh.com
Yes, we’re mentioning it again because it’s just that essential. Polo Ralph Lauren is the quintessential brand for building a classic American wardrobe. The entire brand is structured around an aspirational, sophisticated lifestyle rooted in preppy staples. From polo shirts in every color imaginable to chinos and casual blazers, the brand provides a complete toolkit for effortless style.
Compared to Vineyard Vines' vibrant pastels and whimsical prints, Polo Ralph Lauren presents a more refined and classic color palette. It’s the brand you choose when you want to achieve that perfect blend of relaxed confidence and upscale polish. Shop now at ralphlauren.com
Peter Millar combines luxury materials with a sporty, preppy aesthetic. It's especially popular among golfers and those who appreciate high-performance apparel that doesn't sacrifice style. Think sophisticated polos made from premium technical fabrics, tailored shorts, and refined quarter-zips.
While Vineyard Vines is beachside casual, Peter Millar is country club cool. It’s more expensive, positioning itself as a luxury brand that focuses on impeccable fits and high-end fabrics. If you’re looking for elevated casualwear suitable for the golf course or an upscale resort, Peter Millar is the brand to check out. Shop now at petermillar.com
Orvis is a beloved heritage brand that combines classic preppy style with a rugged, outdoorsy spirit. Specializing in fly-fishing gear and adventure wear, their casual clothing line includes high-quality polos, durable flannels, and comfortable chinos that are built to last. The look is practical, timeless, and perfectly suited for a man who loves nature.
Orvis stands out from Vineyard Vines with its focus on function and outdoor performance. However, they share a similar appreciation for a relaxed, coastal-inspired look. If you want preppy clothes with an outdoorsy edge that can handle a bit of adventure, Orvis is an excellent fit. Shop now at orvis.com
A second mention for Brooks Brothers is essential because it is a foundational brand in men's preppy fashion. They excel at creating timeless pieces, particularly their Oxford cloth button-down shirts, non-iron chinos, and expertly tailored blazers. Their collections offer a complete wardrobe solution for turning a casual preppy interest into a full-fledged, polished style.
Where Vineyard Vines brings youthful energy and playful prints, Brooks Brothers offers sophisticated solids and traditional patterns like stripes and gingham. It's the brand you grow into for staple pieces that signify classic, professional style. Shop now at brooksbrothers.com
L.L.Bean is an authority on durable, outdoors-inspired clothing with a preppy twist. Best known for their iconic Bean Boots, the brand also makes fantastic fleece jackets, dependable polos, rugged chinos, and classic flannels. Everything they make is designed for practicality and comfort, perfect for an active, classic lifestyle.
L.L.Bean’s aesthetic is more rugged and functional than Vineyard Vines' resort-ready vibe, but their shared East Coast roots give them common ground. If you love the casual, classic look but need gear that can keep up with your outdoor hobbies, L.L.Bean is the perfect choice. Shop now at llbean.com
GANT originally started as an American sportswear brand known for its iconic button-down shirts and now blends that Ivy League heritage with a touch of European sophistication. Their collections include impeccably crafted polos, sharp chinos, and cable-knit sweaters that feel both timeless and modern.
While Vineyard Vines is all about playful fun, GANT leans into a more mature and refined aesthetic. Their pieces are clean, smart, and perfect for guys who appreciate subtle details and high-quality construction. It’s an ideal choice for preppy essentials with a more contemporary, international flair. Shop now at gant.com
If you love Vineyard Vines for its vacation-ready feel, then you'll appreciate Tommy Bahama's island-inspired style. This brand is all about embracing a permanent vacation mindset with its signature silk camp shirts, breezy linen pants, and tropical-print swim trunks. The vibe is luxurious, relaxed, and unabashedly tropical.
While Vineyard Vines has a nautical, New England preppy vibe, Tommy Bahama feels distinctly more resort-oriented and Caribbean. They are a go-to for anyone wanting to pack for a warm-weather getaway where relaxation and style are top priorities. Shop now at tommybahama.com
Worth another look, Southern Tide really nails the intersection of Southern charm and coastal activity. Beyond their classic polos, they've expanded into high-performance gear like their brrr-ipe polos with cooling technology and Intercoastal sport shirts meant for adventure. Their focus on technical features makes them stand out for the active preppy guy.
This is where they diverge from Vineyard Vines: while both brands are perfect for weekend adventures, Southern Tide offers more specific performance-oriented apparel. If you need clothes that feel good, look preppy, and can stand up to a hot day on the golf course or out on the boat, their technical collections are top-notch. Shop now at southerntide.com
Peter Duke offers a fresh, modern take on preppy fashion. They create well-fitting essentials like polos, chinos, and casual shirts with a focus on high-quality fabrics and contemporary tailoring. Their styles combine the best of classic preppy elements with an updated, clean-cut aesthetic.
Think of Peter Duke as the streamlined version of Vineyard Vines - similar relaxed vibe but with a sharper, more minimalist approach. It's an excellent brand for guys looking for refined staples that are easy to wear and incredibly versatile. Shop now at peterduke.com
If you're a fan of Ralph Lauren's preppy heritage but seek an elevated experience, the RL Blue Label delivers. This line focuses on premium casualwear, including luxurious cashmere sweaters, perfectly washed chinos, and impeccable polos crafted from the finest materials. It’s timeless style, but with a palpable upgrade in quality.
The RL Blue Label is significantly more upmarket than Vineyard Vines, offering a sophisticated and mature version of the preppy look. It appeals to men who want their wardrobe to be full of beautifully made, enduring classics rather than trendy pieces. Shop now at ralphlauren.com
For those who love the Vineyard Vines style but not always the price tag, their Factory Store is the answer. It offers the same cheerful, coastal vibe but at a more affordable price. Here, you can find a mix of made-for-outlet items and past-season favorites, all featuring that classic Vineyard Vines aesthetic.
There's no better alternative to a brand than its more accessible counterpart. It's the perfect place to score classic Shep Shirts, printed shorts, and iconic graphic tees without breaking the bank. For brand loyalists looking for a deal, this is a must-shop. Shop now at vineyardvines.com/outlet
Southern Marsh earns another spot for its unwavering commitment to authentic Southern style. More than just polos, their collection shines with unique graphic tees celebrating local Southern towns and traditions, great-fitting swimwear, and cozy fleece pullovers that are perfect for evenings by a bonfire. The brand is dedicated to capturing a specific, heartfelt lifestyle.
This deep connection to Southern culture distinguishes it from Vineyard Vines’ broader coastal theme. If the duck logo and a genuine love for relaxed, outdoor southern living resonate with you, Southern Marsh provides a depth that’s hard to find elsewhere. Shop now at southernmarsh.com
Within the Brooks Brothers collection, the "Madison Fit" is a fantastic option for guys who prefer a more traditional, relaxed silhouette. It’s tailored to have a bit more room in the chest and body, offering a classic fit that’s comfortable without being baggy. You can find this fit across their line, from sport shirts to blazers.
This is ideal for men who find the slimmer cuts of modern brands too restrictive. While Vineyard Vines inherently offers a relaxed fit, the Brooks Brothers Madison provides that same ease of wear but in a more traditionally structured and timeless clothing piece. Shop now at brooksbrothers.com
Orlebar Brown has redefined men's swimwear, famously creating tailored swim trunks that are so stylish you can wear them from the pool to the bar. Beyond their iconic shorts, they offer sophisticated polos, t-shirts, and linen shirts that exude a James Bond-on-vacation vibe. The aesthetic is resort-ready, luxurious, and impeccably polished.
While Vineyard Vines has a playful, all-American swimwear collection, Orlebar Brown's is decidedly more mature, European, and high-end. If your preppy style extends to your holiday wardrobe and you demand a perfect fit, this luxury brand is unmatched. Shop now at orlebarbrown.com
No preppy wardrobe is complete without the right footwear, and G.H. Bass & Co. is a legendary name in that space. They are the originators of the classic Weejuns penny loafer, an absolute staple in American style. The brand also offers timeless boat shoes, leather boots, and a range of casual preppy clothing like polos and chinos.
G.H. Bass complements the Vineyard Vines look perfectly by providing the foundational footwear to complete an outfit. While their apparel collection is solid, their legacy in shoes makes them an essential stop for anyone serious about nailing the preppy look from head to toe. Shop now at ghbass.com
Rounding out the list is a final nod to Southern Tide, specifically for their awesome collection of accessories and layering pieces. From belts with nautical flags to hats featuring the Skipjack logo and ultra-soft quarter-zips, the brand offers all the finishing touches needed to pull a preppy look together.
Much like Vineyard Vines prides itself on fun ties and belts, Southern Tide understands that details matter. It’s the perfect place to find those extra items that add personality and polish to your everyday chinos and polo uniform. Shop now at southerntide.com
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