If you're a fan of Shelly Cove, you already appreciate that perfect blend of casual, beachy style and effortless comfort. Their pieces make you feel like you’re on a permanent seaside vacation with their boho prints and laid-back designs that are both stylish and totally wearable.
For those who love Shelly Cove’s sunny aesthetic and are looking for more brands to fill their coastal-inspired wardrobe, we’ve found some amazing alternatives. From sporty surf-inspired lines to sustainable luxury swim, here are 16 similar brands worth checking out.
L*Space is your go-to for sleek, modern swimwear that oozes a relaxed, luxe beach vibe. They focus on premium fabrics and super flattering bikinis and one-pieces that fit like a dream, with most pieces ranging from $80 to $200. Their aesthetic is minimalist yet stylish, known for smooth, supportive swimwear that feels as good as it looks.
While sharing Shelly Cove’s commitment to quality and comfort, L*Space leans more toward a polished, fashion-forward look. It's the perfect choice when you want that effortless beach vibe with a more refined, contemporary edge.
Shop now at lspace.com
A classic for a reason, Billabong captures the essence of a fun, surf-chic lifestyle with its casual swimwear and beach accessories. With most items priced between $40 to $100, its collections are packed with vibrant prints and easy-breezy cover-ups perfect for a day on the waves. The overall spirit is youthful, active, and a little bit boho.
While Shelly Cove's style channels a more serene coastal elegance, Billabong is all about that high-energy, fun-in-the-sun vibe. If your dream beach day involves more activity and a youthful spirit, Billabong will be a great fit.
Shop now at billabong.com
Hailing from Australia, Seafolly is known for crafting high-quality bikinis and one-pieces that are both highly fashionable and super functional. Priced between $80 and $200, their pieces feature durable fabrics, supportive fits, and eye-catching tropical patterns. Seafolly’s vibe is playful and sophisticated all at once.
Compared to Shelly Cove's laid-back aesthetic, Seafolly offers a more polished, fashion-forward collection while still nailing that beach-ready comfort. It’s for the person who wants chic, reliable swimwear for long days by the water.
Shop now at seafolly.com
For those who care about sustainability without sacrificing style, Vitamin A is a dream. This luxe swimwear brand is known for its buttery-soft eco-friendly fabrics and sleek, minimalist designs that feel both timeless and modern. Expect to find pieces in the $150 to $250 range.
Vitamin A’s look is more refined and clean-lined than Shelly Cove’s boho-casual styles, but both share a passion for creating beautiful swimsuits that make you feel good. It’s perfect if you're looking to invest in high-quality, eco-conscious pieces that will last for years.
Shop now at vitaminaswim.com
Frankies Bikinis is all about trendy, confident, and fun swimwear. Loved for its bold prints, sexy silhouettes, and youthful energy, this brand is for someone who isn't afraid to make a statement. Their swimwear typically costs between $80 and $200.
The vibe at Frankies is definitely more daring and trend-driven than Shelly Cove's relaxed feel. However, both brands believe that cute swimwear should also be incredibly comfortable, making it a great option when you're feeling a little more playful.
Shop now at frankiesbikinis.com
Roxy delivers that quintessential surf-inspired lifestyle with its wide range of swimwear, activewear, and beach gear. At an accessible price point of $40 to $100 for swimsuits, it’s a go-to for anyone who loves an active day by the ocean. The style is youthful, a bit sporty, and always laid-back.
While Shelly Cove has a subtle, boho-beach feel, Roxy leans more into energetic, functional designs. Both brands, however, are mainstays for comfortable and stylish beachwear that you can live in all summer long.
Shop now at roxy.com
Known for its legendary outdoor gear, Patagonia also makes fantastic eco-friendly swimwear built to last. With prices from $60 to $150, their suits are designed for performance, durability, and a love for the planet. Their aesthetic is simple, functional, and deeply rooted in sustainability.
Unlike Shelly Cove’s casual-chic designs, Patagonia swimwear is more about utility and performance for active water-lovers. But if an eco-conscious mindset guides your closet, you'll feel right at home with Patagonia's beach offerings.
Shop now at patagonia.com
Mara Hoffman is for the fashion-lover who wants their beachwear to be a work of art. This high-end, sustainable brand is famous for its bold, vibrant prints, eclectic designs, and ultra-flattering fits. Prices generally range from $150 to $300.
If Shelly Cove is the perfect everyday beach look, Mara Hoffman is what you wear when you want to make a chic statement. Both brands share a commitment to beautiful, quality materials and a sunny state of mind, but Mara Hoffman turns up the volume on color and artistic flair.
Shop now at marahoffman.com
Bringing French elegance to the beach, Aubade specializes in vintage-inspired swimwear and resortwear full of delicate details and sophisticated prints. With prices ranging from $100 to $250, their pieces often feature classic cuts that feel romantic and absolutely timeless.
Where Shelly Cove is all about a casual coastal feel, Aubade channels a refined, feminine energy. If you appreciate stylish, comfortable pieces with a touch of European chic, you'll love their beautifully crafted collections.
Shop now at aubade.com
Reformation brings its signature brand of cool-girl sustainability to the beach with a stunning line of eco-friendly swim and cover-ups. Pricing typically falls between $80 and $200 for swim sets. Their designs are effortlessly chic, focusing on minimalist silhouettes and modern cuts that are great for mixing and matching.
Like Shelly Cove, Reformation offers a casual and extremely stylish approach to dressing for warm weather. The key difference is Reformation’s distinctly modern, minimalist edge that feels both trendy and timeless.
Shop now at thereformation.com
Summersalt revolutionized online swimwear with its inclusive sizing, data-backed fits, and accessible prices ($50-$150). They are celebrated for their supportive, comfortable suits available in a rainbow of vibrant, playful colorways. The style is fresh, modern, and overwhelmingly body-positive.
Compared to Shelly Cove's boho calm, Summersalt is a bit cheekier and bolder, with a strong focus on fit for every body type. They're a fantastic alternative if you're looking for incredibly comfortable swimwear that pops with color and energy.
Shop now at summersalt.com
Get two looks in one with Maaji, the Colombian brand famous for its magical reversible bikinis and lively, tropical prints. With prices generally between $60 and $150, Maaji is all about fun and personality. Their vibe is colorful, playful, and totally boho-chic, perfect for crafting a unique beach look.
While Shelly Cove has a more understated, breezy feel, Maaji dials up the fun with bold patterns and mix-and-match versatility. It's the perfect brand for anyone who loves having options and never wants to wear the same swimsuit twice.
Shop now at maajistudio.com
Hollister nails that youthful, carefree Southern California vibe with its trendy and affordable swim and beachwear. With pieces priced around $30 to $70, it’s a great budget-friendly option for stylish basics. Their collections focus on laid-back styles, comfortable fits, and fun, of-the-moment prints.
While Shelly Cove has a slightly more mature, coastal-preppy aesthetic, Hollister captures a similar easygoing energy for a younger crowd. If you’re looking for a casual swim closet update that won't break the bank, this is it.
Shop now at hollisterco.com
Andie is focused on one thing: creating better swimsuits. With a direct-to-consumer model and an emphasis on fit, their classic suits are designed for everyone. Prices range from $80 to $180, and their collections feature timeless silhouettes in a variety of classic and vibrant colors, all with an emphasis on comfort and support.
Compared to Shelly Cove’s free-spirited boho vibe, Andie offers a cleaner, more classic and polished look. It's a fantastic choice for finding that well-fitting, go-to swimsuit you’ll wear for years to come.
Shop now at andieswim.com
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