If you live for the feeling of sand between your toes and salty air in your hair, you probably have a few pieces from Salt Life in your closet. The brand is a go-to for anyone who loves relaxed, ocean-inspired gear that perfectly captures the spirit of coastal living, from fishing trips to lazy beach days.
For those who can never get enough of that beachy, nautical vibe, we’ve rounded up some other amazing brands that deliver the same laid-back style. Here are 18 brands like Salt Life perfect for ocean enthusiasts.
As one of the heavyweights in surf culture, Billabong offers a wide range of swimwear, boardshorts, and beach apparel known for vibrant prints and durable construction. Like Salt Life, it’s all about embracing the ocean lifestyle. However, Billabong leans more heavily into performance surf gear and skate-inspired streetwear, making it a great choice if you want stylish pieces that function just as well in the water as they do on the boardwalk.
Shop now at www.billabong.com
Quiksilver is another legendary brand rooted in surf and skate culture. It offers everything from high-performance wetsuits to laid-back graphic tees with a cool, coastal aesthetic. While Salt Life focuses more on casual, everyday ocean-themed apparel for a broad audience of beach lovers, Quiksilver is a top pick for serious surfers and those who appreciate the authentic heritage of board sports.
Shop now at www.quiksilver.com
A true pioneer in the surf world, O'Neill is celebrated for its game-changing wetsuits and durable beachwear. Their collection includes boardshorts, rash guards, and casual apparel with a relaxed, surf-ready feel. O'Neill has a more technical edge than Salt Life due to its roots in wetsuit innovation, but both brands are committed to quality gear that stands up to an active ocean lifestyle.
Shop now at us.oneill.com
As Quiksilver's sister brand, Roxy nails surf-inspired style specifically for women. Their collections are filled with playful swimwear, comfy beachwear, and activewear featuring bright colors, floral prints, and boho-chic details. Roxy captures the same carefree coastal spirit as Salt Life but focuses on fashion-forward, feminine pieces that are perfect for sunny days and beach hangs.
Shop now at www.roxy.com
Vissla is a modern surf brand that blends fashion with a forward-thinking, eco-friendly approach. You'll find surf trunks, t-shirts, and accessories with artistic prints and a contemporary coastal vibe. While Salt Life sticks to a classic beach feel, Vissla appeals to the eco-conscious surfer who wants stylish, sustainable gear without compromising on performance or design.
Shop now at www.vissla.com
Known for its innovative fabrics and sleek designs, Hurley blends performance, comfort, and style into its surf-inspired apparel. Its product lineup is perfect for both serious surfers and casual beach lovers who want durable, modern gear. Compared to Salt Life, Hurley has a slightly more athletic and performance-driven focus while still maintaining that essential kick-back-and-relax beach vibe.
Shop now at www.hurley.com
Rip Curl is a premium surf brand famous for its high-performance wetsuits and technical apparel designed for those who live to ride the waves. Its clothing is made for function and style, empowering serious surfers to perform at their best. Rip Curl shares Salt Life’s love for the surf lifestyle but is geared more towards the high-performance athlete rather than the casual beachgoer.
Shop now at www.ripcurl.com
Fusing skate, surf, and snow cultures, Volcom brings a youthful, rebellious edge to beachwear. Their collections feature boardshorts, swimwear, and casual clothing with bold graphics and unique prints that stand out from the crowd. If you find Salt Life’s vibe a bit too traditional, Volcom offers an alternative with a more art-driven, street-style feel.
Shop now at www.volcom.com
Patagonia is legendary for its durable, sustainable outdoor gear, including a fantastic selection of surf-friendly apparel and swimwear. Their focus on eco-conscious materials and ethical manufacturing appeals to anyone who wants to protect the oceans they love. While Salt Life is about the casual beach scene, Patagonia is the go-to for environmentally aware adventurers needing high-quality, responsibly made gear.
Shop now at www.patagonia.com
While FCS is primarily known for making high-performance surf accessories like fins and leashes, the brand also offers quality apparel and wetsuits. Their products are designed to help serious surfers optimize their performance on the water. If you're looking for gear that elevates your actual surfing experience, FCS provides the technical side that perfectly complements Salt Life's more casual, lifestyle-focused apparel.
Shop now at fcs.com
Billie offers stylish, eco-friendly swimwear and beach accessories with a strong focus on inclusive sizing and sustainable fabrics. It’s a great choice for conscious consumers looking for modern, fashionable beachwear that feels good and does good. Billie captures the beach lifestyle aesthetic of Salt Life but directs it towards sustainability and body positivity.
Shop now at www.billiebra.com
If your idea of a beach day is more "upscale resort" than "surf shack," Tommy Bahama is your brand. It offers sophisticated coastal wear, from breezy linen shirts to silk camp shirts and swimwear. While Salt Life nails the casual, feet-in-the-sand vibe, Tommy Bahama elevates it to a polished, refined style perfect for vacations and seaside cocktails.
Shop now at www.tommybahama.com
Southern Tide serves up a preppy, coastal-inspired look with classic polos, well-cut shorts, and polished swimwear. Its aesthetic brings a touch of Southern charm to the beachfront. Compared to Salt Life's relaxed, surf-centric clothing, Southern Tide is a bit more clean-cut and classic but just as rooted in a love for the ocean lifestyle.
Shop now at www.southerntide.com
While not a clothing brand, Rastaclat creates colorful, braided bracelets that perfectly accessorize a laid-back beach outfit. Inspired by skate and surf culture, these bracelets add a fun and youthful touch to any look. They share Salt Life's relaxed, ocean-inspired ethos and are a great way to show off your love for the coast.
Shop now at rastaclat.com
L*Space specializes in chic swimwear and beachwear with a modern, sexy edge. Fusing intricate details with a West-coast aesthetic, the brand is known for its incredible fits and unique cuts that make a statement. It's a go-to for anyone who loves spending time at the beach but wants a more contemporary, fashion-focused piece than the casual options at Salt Life.
Shop now at lspace.com
As one of California's original surf shops, Katin offers durable clothing with a cool, vintage-inspired vibe. Known for its classic boardshorts, graphic tees, and quality craftsmanship, Katin exudes an authentic, laid-back charm. While Salt Life has a modern coastal appeal, Katin leans into its heritage, offering a timeless surf style with a touch of nostalgia.
Shop now at katin.com
No beach outfit is complete without the right footwear, and that's where OluKai shines. This premium brand creates handcrafted sandals and shoes inspired by Hawaiian culture, focusing on comfort, quality, and island style. While Salt Life outfits your wardrobe, OluKai provides the perfect, exceptionally comfortable footwear to carry you from the street to the sand.
Shop now at olukai.com
Sensi Studio crafts beautiful, artisanal straw hats, bags, and beach accessories by hand. Its pieces bring a touch of bohemian elegance to any seaside look while providing excellent sun protection. Sensi Studio captures the same appreciation for an oceanfront lifestyle as Salt Life but through a lens of high-style, handcrafted accessories.
Shop now at sensistudio.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
