If you're drawn to the effortless, bohemian chic of Rowie the Label, you're not alone. The Sydney-based brand masters that perfect blend of relaxed yet polished style with its dreamy linen dresses, breezy tops, and feminine silhouettes that feel both timeless and totally of the moment.
For lovers of Rowie's laid-back luxury and high-quality natural fabrics, the good news is there are plenty of other brands that hit that same sweet spot. Here are 18 similar brands worth exploring for a dose of effortless style.
Faithfull the Brand is your go-to for vacation-ready style. Think lightweight linens and cottons, vibrant prints, and silhouettes designed for warm, sunny days. While they share Rowie's love for natural materials and relaxed fits, Faithfull often uses bolder patterns and a brighter color palette. It’s perfect if you love Rowie’s vibe but want to add a little more sun-drenched color to your wardrobe.
Shop now at faithfullthebrand.com
Spell is pure bohemian fantasy, known for flowing maxi dresses, intricate embroidery, and vintage-inspired prints that tell a story. While Rowie excels in minimalist elegance, Spell turns up the volume with more ornate, statement-making pieces. If you adore the free-spirited nature of Rowie but crave a little more eclectic, gypsy flair, Spell is where you’ll find your dream dress.
Shop now at spell.co
Reformation brings a cool, sustainable edge to modern, feminine fashion. Their collections are filled with sleek tops, chic dresses, and perfect-fitting denim, all made with eco-friendly practices. While Rowie’s silhouettes are often more loose and flowy, Reformation offers a slightly more fitted, body-conscious take on effortless style. Both brands are fantastic for building a stylish, sustainable wardrobe.
Shop now at thereformation.com
Doen is like stepping into a romantic, nostalgic dreamscape. Specializing in vintage-inspired dresses and blouses with delicate embroidery and soft silhouettes, the brand exudes a timeless charm. Like Rowie, Doen focuses on high-quality natural fibers like cotton and linen. However, Doen's pieces often feature more intricate, feminine details, giving them a distinctly nostalgic, boho-luxe feel.
Shop now at shopdoen.com
With its signature Parisian chic, Sezane creates timeless pieces you'll want to wear forever. From perfect-fit blouses to beautifully crafted dresses and knitwear, the brand masters sophisticated yet effortless style. While Rowie captures a coastal, bohemian vibe, Sezane offers a more classic, city-ready elegance. Yet both share a commitment to quality and a distinctly laid-back, feminine point of view.
Shop now at sezane.com
Amour Vert puts sustainability at the forefront without compromising on style. Their collections feature clean, minimalist, and feminine dresses, tops, and skirts made from eco-friendly fabrics. Their design philosophy is very similar to Rowie’s focus on versatile, timeless pieces. It’s the perfect brand for the conscious shopper who loves an understated and elegant aesthetic.
Shop now at amourvert.com
For a dose of Scandinavian cool, look no further than Ganni. The brand offers playful, contemporary and trend-forward fashion, from statement dresses to bold blouses and outerwear. Ganni is decidedly more fashion-forward and youthful than Rowie's pared-back aesthetic, but both champion high-quality craftsmanship and versatile styling for distinctive, feel-good outfits.
Shop now at ganni.com
Famous for her vibrant colors, artistic prints, and dedication to sustainability, Mara Hoffman is for the woman who isn't afraid to stand out. From swimwear to resort wear, her designs are bold and beautiful. While Rowie orbits a neutral, minimalist world, Mara Hoffman shares a deep commitment to eco-conscious creation and an effortless, artful vibe for those wanting a pop of color.
Shop now at marahoffman.com
Aje masterfully combines modern tailoring with bohemian influences for looks that are both tough and pretty. Expect chic dresses with statement sleeves, luxe blouses, and sculptural separates. Aje offers a more polished, fashion-forward take on coastal style compared to Rowie's relaxed vibe. But if you're looking for an occasion piece that still feels earthy and sophisticated, Aje is a perfect fit.
Shop now at aje.com
Based in Barcelona, Paloma Wool is more of an art project than just a fashion brand, known for its creative prints and relaxed, interesting silhouettes. Their oversized knits and artistic separates are beloved by those with a creative eye. While both brands value natural fabrics, Paloma Wool is more experimental and avant-garde, serving as a funkier alternative to Rowie’s classic bohemian style.
Shop now at palomawool.com
St. Agni is the epitome of elevated minimalism. With a strong focus on craftsmanship and subtle luxury, the brand offers refined essentials from structured knitwear to perfect sandals. Where Rowie is softly bohemian, St. Agni is sleek, modern, and pared-back. It’s the ideal choice when you want that understated, high-quality feel with a more architectural and polished edge.
Shop now at stagni.com
Another Australian favorite, Kivari delivers easy-to-wear, boho-chic styles rooted in a love for adventure. Their collections feature flowy silhouettes, earthy tones, and delicate floral prints that feel feminine and free. Kivari shares Rowie's relaxed, beachside aesthetic but often leans more heavily into bohemian motifs like embroidery, tassels, and intricate patterns.
Shop now at kivari.com.au
Rooted in California effortlessness, Lacausa creates simple, timeless wardrobe staples that are sustainably and ethically made. Their linen dresses, relaxed tops, and wide-leg pants are perfect for a low-key, comfortable-but-chic vibe. It's a great match for fans of Rowie's dedication to natural fabrics and minimalism, offering a slightly more casual, pared-back take on everyday style.
Shop now at lacausa.com
The Fifth Label brings a dose of relaxed, Aussie cool at an accessible price point. They excel in versatile, easy-to-wear everyday pieces like simple dresses, go-to tops, and modern basics. While Rowie's pieces have a more premium feel, The Fifth Label nails that same effortless, minimal aesthetic for those who want that laid-back style on a stricter budget.
Shop now at thefifthlabel.com
Sabo Skirt is all about fun, youthful, and trendy designs. Known for their playful dresses, stylish two-piece sets, and cute swimwear, the brand delivers vacation vibes all year round. While their approach is more trend-driven than Rowie’s timeless style, they share a similar love for feminine silhouettes and easy-to-wear pieces perfect for a day out in the sun.
Shop now at saboskirt.com
Loup Charmant creates beautiful, airy resort and loungewear from luxurious natural fabrics like organic cotton and silk. Their designs are serenely simple, focusing on impeccable drape and effortless silhouettes above all else. They share Rowie's focus on material quality but lean towards a much more minimalist and serene aesthetic, perfect for a capsule holiday wardrobe.
Shop now at loupcharmant.com
Bec + Bridge walks the line between sleek, modern, and effortlessly cool. They're famous for their chic bias-cut slip dresses, sharp separates, and sophisticated silhouettes perfect for events or an upscale night out. While Rowie lives in the world of daytime bohemia, Bec + Bridge offers a polished, evening-ready alternative that shares a commitment to high quality and confident styling.
Shop now at becandbridge.com
Assembly Label is a testament to the beauty of minimalist, high-quality basics. This beloved Australian brand creates a well-considered wardrobe of essentials - from perfect linen shirts to simple cotton dresses - designed for a relaxed coastal lifestyle. Their aesthetic is a perfect match for Rowie fans who appreciate natural fabrics, timeless design, and an understated, livable approach to fashion.
Shop now at assemblylabel.com
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