Minimalist

19 Brands Like Saie for Clean Beauty Enthusiasts

Ash Read·December 6, 2025·7 min read

If you're obsessed with glowing, healthy-looking skin, chances are you already have Saie in your makeup bag. The brand has won over clean beauty lovers with its skincare-infused formulas, minimalist vibe, and commitment to creating makeup that just makes you look effortlessly radiant.

For those who can't get enough of that dewy, 'your-skin-but-better' finish, there are plenty of other incredible brands that share Saie's ethos. From budget-friendly finds to luxe formulations, here are 19 similar brands perfect for any clean beauty enthusiast.

1. Tower 28 Beauty

Tower 28 Beauty

Designed specifically for sensitive skin, Tower 28 is all about clean, non-irritating makeup that won't cause flare-ups. Their products are made to be easy to use and give you that healthy, hydrated glow. Think of their famous ShineOn Lip Jellies and SunnyDays SPF Tinted Sunscreen as your go-to for a fresh, effortless look.

Like Saie, Tower 28 emphasizes skincare-first formulations. The main difference? Tower 28 puts a slightly stronger focus on being safe for even the most reactive skin types (they follow the National Eczema Association's guidelines), making it a perfect choice if you need something extra gentle.

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2. Ilia Beauty

ILIA Beauty

Ilia Beauty perfectly merges high-performance makeup with powerful skincare ingredients. It’s for the person who loves Saie's approach but wants products that do even more double-duty. Their standout Super Serum Skin Tint SPF 40 is a prime example, combining foundation, skincare, and sun protection in one simple step for a dewy, luminous finish.

While Saie is known for its fresh and youthful glow, Ilia offers a slightly more sophisticated, polished vibe. Its price point is similar, making it an easy swap if you're looking for clean beauty staples that simplify your routine without sacrificing results.

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3. Kosas

Kosas

Kosas is all about makeup that feels comfortable, looks like real skin, and is packed with active skincare ingredients. If you love Saie's lightweight complexion products, you'll feel right at home with Kosas's Revealer Concealer and Tinted Face Oil. They give you a beautiful, radiant finish while actively nourishing your skin.

Both brands champion a supple, healthy glow, but Kosas really leans into skin improvement as a core benefit of their makeup. Their bright, juicy color products and body care line also offer a bit more variety for a head-to-toe clean routine.

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4. Westman Atelier

Westman Atelier

Founded by legendary makeup artist Gucci Westman, Westman Atelier is the peak of luxurious clean beauty. Think buttery formulas, chic magnetic packaging, and a focus on polished, second-skin makeup. Their cream blushes and Face Trace Contour Stick blend into the skin seamlessly for a sophisticated, editorial-ready look.

This is your "special occasion" upgrade from Saie. While both brands focus on clean ingredients, Westman Atelier is significantly pricier and delivers a more refined, high-fashion finish compared to Saie's everyday, dewy glow.

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5. MERIT

MERIT

If your beauty philosophy is "less is more," MERIT is for you. This brand is all about creating well-edited, multipurpose essentials for a five-minute makeup routine. Their products, from the Minimalist Perfecting Complexion Stick to the Flush Balm cheek colors, are designed to be impossible to mess up and come in chic, minimalist packaging.

MERIT shares Saie's commitment to clean, vegan formulas and an easy-going aesthetic. But where Saie is all about the glow, MERIT masters the art of a subtle, natural, and sophisticated look that simply enhances your features without trying too hard.

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6. RMS Beauty

RMS Beauty

As one of the original pioneers of the clean beauty movement, RMS Beauty is famous for its raw, food-grade, and organic ingredients. Their legendary "Un" Cover-Up and Living Luminizer give skin a vibrant, light-reflective glow that looks like it's coming from within - exactly what Saie fans love.

RMS products often have a uniquely moisturizing, coconut-oil-based feel, which is perfect for dry skin types looking for that signature dewy finish. They are a great alternative if you want intensely nourishing formulas rooted in the most natural ingredients possible.

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7. Milk Makeup

Milk

For those who love Saie's fresh vibe but want something a bit edgier, meet Milk Makeup. Known for its cool, innovative stick formats and high-performance vegan formulas, Milk offers everything from dewy highlighters to hydrating primers. Their Hydro Grip Primer and Lip + Cheek Sticks are cult favorites for a reason.

Milk shares Saie's dedication to clean, cruelty-free beauty and radiant finishes, but with a more expressive, "cool kid" aesthetic. If you're looking for bolder payoff and innovative application, Milk delivers that glow with a dose of downtown energy.

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8. Kjaer Weis

Kjaer Weis

Kjaer Weis effortlessly blends Scandinavian minimalism with high-performance, organic formulas - all housed in stunning, refillable packaging. Their products, like the Cream Blush and Cream Foundation, feel incredibly luxurious and provide a beautiful, natural-looking finish on the skin.

This brand is the epitome of eco-luxe. Like Saie, it delivers beautiful results with clean ingredients, but its refillable system and higher price point elevate it to a luxury investment piece for the sustainably-minded beauty lover.

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9. Vapour Organic Beauty

With an emphasis on organic, plant-based botanicals, Vapour creates makeup that truly cares for your skin. They specialize in multi-use sticks and luminous complexion products that feel lightweight and breathable. Their products are perfect for achieving that lit-from-within glow that Saie users adore.

Vapour’s vibe is slightly more earthy and holistic, focusing on the power of natural ingredients to create effortless results. It’s an ideal choice for someone who prioritizes purely organic formulas in their clean beauty routine.

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10. Juice Beauty

Juice Beauty

Juice Beauty is another long-standing leader in the organic beauty space, using an antioxidant-rich botanical juice base for their skincare and makeup. Their Phyto-Pigments Flawless Serum Foundation and cream blushes provide beautiful, skin-loving coverage with a healthy radiance.

Similar to Saie, Juice Beauty is focused on performance and skin health. It's a great option for those who want makeup built on a foundation of certified organic ingredients and proven skincare technologies.

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11. W3LL PEOPLE

W3LL PEOPLE

W3LL PEOPLE makes clean beauty super accessible without compromising on quality. Their plant-powered formulas are known for being lightweight and effective, from the best-selling Expressionist Pro Mascara to their Bio Tint Moisturizer with SPF 30. They master the no-makeup-makeup look.

This brand is a fantastic, budget-friendly parallel to Saie. You'll get the same commitment to skin-loving ingredients and natural-looking finishes but at a more affordable drugstore price point, making it easy to build a full clean routine.

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12. Alima Pure

Alima Pure

If you're a fan of mineral makeup but still crave that Saie-style finish, try Alima Pure. This brand creates beautiful, high-performance makeup using minimal, pure mineral pigments. Their award-winning Satin Matte Foundation is known for providing weightless, buildable coverage that perfects the skin.

Alima Pure offers a similar minimalist and eco-conscious approach, but swaps liquids and creams for clean, powder-based formulas. It’s perfect for sensitive or oily skin types who want a natural look with a soft-focus finish.

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13. Beautycounter

Beautycounter

Beautycounter is a powerhouse when it comes to advocating for safer beauty, and their extensive product line proves that clean can be chic and effective. Their Skin Twin Featherweight Foundation and Cheeky Clean Cream Blush are designed for a seamless, radiant finish, much like Saie's signature aesthetic.

The main differentiator is Beautycounter's sheer breadth of products, which includes extensive skincare, body care, and even men's lines. If you love Saie and want a one-stop-shop for all your clean beauty needs, Beautycounter is it.

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14. Burt's Bees Beauty

Burt

Beloved for its classic lip balm, Burt's Bees also has a full range of simple, natural, and surprisingly great makeup. Their products, like the Goodness Glows Tinted Moisturizer and natural blushes, focus on simple formulas that give a healthy, understated flush of color.

Think of Burt's Bees as the ultra-accessible, wallet-friendly cousin to Saie. It delivers on the promise of natural-looking makeup with skin-friendly ingredients, making it perfect for anyone starting their clean beauty journey or shopping on a budget.

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15. Honest Beauty

Founded by Jessica Alba, Honest Beauty focuses on developing clean, effective products that are easy to use. Their Fresh Flex Concealer and CCC Clean Corrective with Vitamin C Tinted Moisturizer are fan favorites for creating a fresh, dewy base, much in line with Saie's overall philosophy.

Honest Beauty shares Saie’s commitment to transparency and multitasking formulas, but offers a broader range that often includes bold lip colors and eyeshadow palettes, giving you more room to play while staying clean.

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16. Lilah B.

Lilah B. captures a minimalist, "with less, you are more" ethos with its collection of luxurious and multipurpose products. Housed in stunning, weighty pebble-like compacts, offerings like the Divine Duo Lip & Cheek provide creamy, blendable color for an effortless look of elegance.

This brand brings a truly high-end feel to the clean beauty space. It aligns with Saie’s simplicity but feels more luxurious and refined, making it a perfect gift-to-self for those who appreciate beautiful packaging and whisper-light formulas.

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17. Rituel de Fille

Rituel de Fille

For the clean beauty lover with an artistic soul, Rituel de Fille brings a touch of magic. Their products are made with minimal, raw ingredients but come in spellbinding, esoteric colors. Think ghostly highlighters and deep, witchy lip colors - all 99% natural.

While their commitment to clean ingredients is on par with Saie's, their aesthetic couldn't be more different. If you want to experiment with bold, unconventional shades while keeping your ingredient list pristine, Rituel de Fille offers a whole other world of creativity.

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18. Au Naturale

Au Naturale is serious about clean beauty, creating vegan, gluten-free, and ethically sourced makeup that performs beautifully. Their line is fresh and modern, with everything from cream foundations to bold lipsticks, all designed to be good for you and the planet.

Like Saie, they deliver on the promise of healthy beauty. However, Au Naturale has a stronger focus on being completely vegan and often champions a fresh-yet-bold look with a wider range of vibrant color options than you might find in Saie’s more neutral palette.

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19. Viseart

Viseart

While mostly famous in professional makeup artist kits, Viseart is a hidden gem for clean beauty fans - especially when it comes to eyeshadow. Formulated without parabens, silicones, or mineral oil, their buttery, highly-pigmented powder formulas are simply unparalleled in quality.

This is a specialist brand. While Saie covers the glowy complexion base, Viseart provides the clean, high-performance eye makeup to finish the look. It's the perfect brand to explore when you're ready to invest in top-tier, long-lasting color that meets clean standards.

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Written by

Ash Read

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