There's a reason so many of us are obsessed with the effortless, cool-girl aesthetic of Rouje Paris. Founded by French icon Jeanne Damas, the brand perfectly bottles that signature Parisian "je ne sais quoi," blending vintage-inspired silhouettes, flirty floral prints, and flattering cuts that feel both special and ridiculously easy to wear.
If your closet is full of Rouje and you're looking for more brands that capture that same romantic, slightly undone vibe, you're in the right place. Here are 20 similar brands that will help you nail that effortless French-style look.
Often considered Rouje's chic older sister, Sezane delivers that quintessential Parisian romance with a slightly more polished and bohemian touch. Known for its incredible knitwear, dreamy blouses, and perfectly cut denim, Sezane focuses on high-quality, sustainable materials and timeless pieces you’ll cherish for years. The aesthetic is incredibly similar to Rouje, but offers a broader range of styles from work-ready trousers to weekend-perfect dresses.
Prices are comparable, with blouses and sweaters often falling in the $80-$200 range. If you love Rouje’s feminine charm but sometimes want something a bit more refined and versatile, Sezane is your go-to. Their online "drops" are legendary, so be ready to act fast.
Shop now at sezane.com
Claudie Pierlot captures the spirit of the Parisian woman with collections that are playful, feminine, and always sophisticated. Expect beautifully tailored coats, chic A-line dresses, and smart separates that work for a variety of occasions. Prices are a bit higher, typically between $150-$400.
While Rouje has a more vintage, laid-back feel, Claudie Pierlot presents a more put-together look. It's the ideal brand for when you want to look effortlessly elegant, with classic cuts that feature charming, unexpected details like Peter Pan collars or statement buttons.
Shop now at claudiepierlot.com
Maje takes the core tenets of Parisian style - femininity and effortlessness - and injects a dose of modern, edgy energy. Here you'll find everything from delicate printed dresses and tweed mini skirts to sleek leather jackets. Maje shares Rouje’s vibe but isn't afraid to play with bold trends, textures, and a slightly more contemporary, rock-chic attitude.
With pieces typically ranging from $150 to $500, it's a great option for finding a true statement piece. If you love Rouje's femininity but want an outfit with a little more flair, Maje is the perfect fit.
Shop now at maje.com
Los Angeles-based Reformation serves up a similar effortless, romantic look with a strong commitment to sustainability. Their collection is an endless scroll of flirty dresses with thigh-high slits, slinky tops, and vintage-inspired denim that could easily be mistaken for Jeanne Damas's own wardrobe. The vibe is decidedly feminine and on-trend, just like Rouje.
Prices generally land between $80 and $300. The key difference is Ref's LA-cool feel versus Rouje's distinctly Parisian one, but both brands are masters of the perfect "I just threw this on" dress.
Shop now at thereformation.com
If Rouje’s style represents the romantic, floral side of the Parisian wardrobe, A.P.C. (Atelier de Production et de Creation) represents its cool, minimalist foundation. Known for its impeccable raw denim, classic trench coats, and understated basics, A.P.C. is all about clean lines and high-quality staples.
While less overtly feminine and vintage than Rouje, A.P.C. is the source for the key pieces that make the floral skirts and puff-sleeve blouses work so well. It offers the kind of timeless essentials, priced from $100-$400, that form the backbone of any chic French wardrobe.
Shop now at apc.fr
For a high-luxury take on understated elegance, Gabriela Hearst is a masterclass in modern craftsmanship and sustainability. This is French style elevated to an investment level, with perfectly tailored suits, sleek cashmere knits, and iconic leather goods. While Rouje is more accessible and trend-aware, Hearst focuses on creating timeless heirlooms.
With prices starting around $500, it's a brand for true investment pieces. It embodies the sophisticated, quiet-luxury side of femininity that complements Rouje's more playful vintage vibe.
Shop now at gabrielahearst.com
Mignonne feels like Rouje's younger, more whimsical cousin. The brand offers playful takes on French style with charming prints, flirty mini dresses, and cute, casual tops perfect for a picnic by the Seine. The vibe is airy, light, and decidedly youthful.
It's also more accessibly priced, with most items falling between $50 and $150. Where Rouje often feels sophisticated with its vintage-inspired midi dresses, Mignonne is all about having fun with shorter hemlines and sweeter details.
Shop now at mignonneparis.com
Zadig & Voltaire delivers the Parisian look with a rock 'n' roll heartbeat. Their collections mix luxurious, soft cashmeres and delicate silks with edgy details like skulls, studs, and leather. It's the brand for the French girl who listens to indie rock on her way to the art gallery.
While Rouje is soft and romantic, Zadig & Voltaire is effortlessly cool and rebellious. Their leather jackets, lace-trimmed camisoles, and slouchy knits create a perfect balance of tough and tender for a different kind of French-girl style.
Shop now at zadig-et-voltaire.com
L'Agence effortlessly fuses French sophistication with a casual Los Angeles lifestyle. The brand is celebrated for its luxurious fabrics, particularly silk blouses and perfectly fitting blazers, and its incredible celebrity-favorite denim. The look is polished, confident, and unapologetically chic.
Unlike Rouje’s vintage-inspired patterns, L'Agence focuses on solid colors, clean lines, and impeccable tailoring. Priced from $200-$600, it's for those who appreciate the French aesthetic but prefer a more modern and streamlined silhouette.
Shop now at lagencefashion.com
With design ateliers in Paris, Stockholm, and Los Angeles, & Other Stories is a treasure trove of styles - and their Parisian-inspired pieces are always on point. You can find feminine blouses, midi skirts, and elevated knitwear that strongly channel the Rouje aesthetic but at a much more accessible price point ($40-$150).
It's a fantastic place to experiment with the French-girl look, mixing timeless staples with more trend-driven items. Think of it as Rouje's highly creative, globetrotting friend.
Shop now at andotherstories.com
For a super-affordable and trend-friendly way to get the French-inspired look, Bershka is a surprisingly great find. While it's a fast-fashion brand aimed at a younger audience, you can often discover gems like breezy floral mini dresses, simple cardigans, and strappy sandals that echo the Rouje spirit.
With most pieces under $70, it's the perfect place to pick up a few playful items to mix into your wardrobe without a big commitment. It captures the youthful, casual side of that effortless Parisian charm.
Shop now at bershka.com
If you love the overt femininity of Rouje but crave even more drama and detail, For Love & Lemons will be your new obsession. This brand is known for its intricate lingerie-inspired designs, featuring an abundance of lace, delicate embroidery, and fairy-tale ruffles. It takes romance to the next level.
While both brands embrace femininity, Rouje’s is an understated, everyday elegance, whereas FL&L is ethereal, decorative, and head-turning. It's perfect for when you're feeling extra dreamy.
Shop now at forloveandlemons.com
The Frankie Shop is another source for a more minimalist, less-is-more approach to French style. Famous for its oversized blazers, perfect trousers, and elevated basics in a neutral palette, this brand builds the structural foundation of a Parisian wardrobe. It's chic, utilitarian, and utterly cool.
While it diverges from Rouje's flirty prints and romantic fits, it pairs perfectly with them. Throw a Frankie Shop blazer over a Rouje slip dress for the ultimate high-low Parisian look.
Shop now at thefrankieshop.com
Hailing from Barcelona, Paloma Wool has an artsy, cool-girl vibe that will appeal to any Rouje fan. The brand operates outside of traditional seasons, creating limited-run artistic pieces that focus on unique prints, interesting textures, and relaxed silhouettes. It shares Rouje's spirit of creative expression and laid-back confidence.
Their psychedelic knit sweaters and printed pants offer a more experimental alternative to Rouje's classic florals. Paloma Wool is for the French-style lover with a creative streak.
Shop now at palomawool.com
Mango is a high-street hero for capturing designer aesthetics at an affordable price, and their take on French-girl style is no exception. Season after season, you can find collections packed with tweed jackets, satin slip skirts, floral midi dresses, and strappy sandals that feel very aligned with the Rouje look.
Price points from $30-$150 make it an excellent affordable alternative. The quality won't match Rouje's, but it's perfect for trying out trends or building out a larger Parisian-inspired wardrobe on a budget.
Shop now at shop.mango.com
For finding the simple, foundational basics of French style at an extremely budget-friendly price point, don't sleep on C&A. This is the spot to find affordable denim, classic striped tees, well-fitting tees, and simple blouses that form the canvas for more statement pieces.
While you won't find the same unique, vintage-inspired prints as Rouje, C&A provides the classic everyday pieces you need to make the whole wardrobe work, with most items in the $20-$80 range.
Shop now at c-and-a.com
Attico is Rouje after hours, dressed for a glamorous party. This Italian luxury brand channels a maximalist, throwback glamour with feathered trims, bold sequins, and dramatic silhouettes. It's all about making a spectacular entrance and isn't afraid to be over-the-top.
Like Rouje, Attico leans heavily into a vintage aesthetic, but it's the high-octane version. If Rouje is for a charming brunch date, Attico is for a lavish night out on the town, celebrating femininity in its boldest form.
Shop now at theattico.com
This brand feels like stumbling upon a hidden vintage gem. Le Monde Bizarre focuses on romantic creations with specific retro aesthetics, from charming floral tea dresses to blouses with playful collars. It nails the nostalgic, distinctly French charm that makes Rouje so appealing.
With prices in a similar mid-range spot of $80-$200, its collections often feel a little more quirky and eclectic. It's a fantastic choice for those who love Rouje but want pieces that feel just a little more unique and less mainstream.
Shop now at lemondebizarre.com
Sister brand to Sezane, L'Iconique focuses on creating those perfectly elevated wardrobe essentials with a timeless sensibility. They craft iconic pieces - think the perfect trench, the ideal silk blouse, the chicest trousers - out of beautiful, long-lasting fabrics. It's less about trends and more about perfecting the archetypes of Parisian style.
This is where to go for the slightly more mature, investment-level versions of the versatile staples Rouje's cool-girl aesthetic is built upon. It's for the person who values impeccable quality and timeless design.
Shop now at liconiquebrands.com
Born from a shared love of fashion between two best friends, Ba&sh blends Parisian chic with a free-spirited, bohemian energy. Their collections are filled with flowy maxi dresses, cozy yet stylish knitwear, and folk-inspired prints. It delivers the same effortless vibe as Rouje, but leans more into a relaxed, boho aesthetic.
If your version of French-girl style includes a touch of wanderlust and earthy comfort, Ba&sh is your perfect match. It offers an equally effortless but slightly more laid-back point of view.
Shop now at ba-sh.com
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