Let's be real, there's nothing better than the confidence that comes from a perfectly chic makeup look. For anyone chasing that sophisticated vibe, Rouge is a go-to for its flawless foundations, striking lipsticks, and elegant packaging that just looks good on a vanity.
But part of the fun is discovering new treasures to add to your collection. If you love Rouge's cruelty-free formulas and modern aesthetic but are looking to explore some new brands, here are 18 similar beauty brands that deliver on style and performance.
Fenty Beauty changed the game with its groundbreaking approach to inclusivity. If you love Rouge for its quality, you'll appreciate Fenty's innovative formulas and vibrant products, from luminous highlighters to their famous universal lip glosses. While Rouge masterfully executes Parisian chic, Fenty offers a bolder, edgier, and more modern vibe, all while celebrating incredible shade diversity.
Shop now at fentybeauty.com
NARS walks the line between sophisticated and daring, making it a perfect next step for a Rouge fan. Known for its iconic shades like the "Orgasm" blush and powerfully pigmented lipsticks, NARS delivers high-end, artistic results. Both brands share a sleek, minimalist aesthetic, but NARS often leans into more rebellious, statement looks with unparalleled pigment payoff. Prices sit in a comparable $20-$50 range.
Shop now at narscosmetics.com
If you're ready to dial up the glamour, allow us to introduce you to "Mother." Pat McGrath Labs is pure luxe artistry, beloved for its shimmering eyeshadows, bold lipsticks, and ethereal highlighters. While it's a step up in price - often over $50 - it shares Rouge's focus on high-quality, statement looks. Where Rouge is chic and polished, Pat McGrath is completely decadent and runway-ready.
Shop now at patmcgrath.com
Huda Beauty is where social media glam meets luxe innovation. Much like Rouge, Huda offers stylish, high-performing products, including fan-favorite eyeshadow palettes, lip kits, and skincare-infused foundations. Huda tends to embrace a more-is-more approach to beauty, with bolder colors and full-glam finishes that are perfect for anyone wanting to make a splash.
Shop now at hudabeauty.com
While Anastasia Beverly Hills (ABH) is the undisputed queen of brows, the brand's full makeup range delivers the same precision and quality. With professional-grade eyeshadows, liquid lipsticks, and highlighters in the $20-$40 range, ABH shares Rouge's chic and modern simplicity. It stands out with a focus on expertly sculpted looks, from perfect brows to contoured cheeks.
Shop now at anastasiabeverlyhills.com
Charlotte Tilbury embodies timeless Hollywood glamour with a modern twist. The brand is beloved for its dreamy lipsticks ("Pillow Talk," anyone?) and radiant finishing powders that give you a red-carpet glow. Like Rouge, it blends chic packaging with elegant results, but Charlotte Tilbury puts a special emphasis on luminous, glowing finishes that define its signature polished look.
Shop now at charlottetilbury.com
For those who love Rouge’s quality but want to play with more color, Urban Decay is the answer. Famed for its edgy eyeshadow palettes and invincible setting sprays, this brand is all about vibrant, long-lasting makeup. Both brands are trend-forward and high-quality, but Urban Decay encourages a more artistic and unexpected approach to beauty with its bold color stories.
Shop now at urbandecay.com
Too Faced proves that makeup can be both high-performance and incredibly fun. Known for its quirky packaging and bestselling products like the "Better Than Sex" mascara, Too Faced offers glam with a playful personality. It shares Rouge's commitment to quality formulas in a similar $20-$40 price range, but with a sweeter, more whimsical aesthetic.
Shop now at toofaced.com
Ilia is for lovers of clean beauty that feels as good as it looks. The brand excels at creating "skin-centric" makeup, like its iconic Super Serum Skin Tint and multi-use pigment sticks. Both Ilia and Rouge deliver a polished, modern aesthetic, but Ilia’s focus is on enhancing your natural features with formulas powered by skincare ingredients for a fresh, dewy finish.
Shop now at iliabeauty.com
Dior Beauty is the epitome of timeless luxury makeup. Offering iconic lip oils, couture-inspired eyeshadows, and luminous foundations, Dior provides an ultra-premium experience. While Rouge occupies the accessible-luxe space, Dior offers a taste of high-fashion beauty with its refined formulas and heritage of Parisian glamour, making it a perfect special-occasion splurge.
Shop now at dior.com
Milk Makeup brings a cool, downtown edge to clean beauty with its easy-to-use stick formulas and vegan ingredients. From cream blushes to multi-use highlighters, the brand is minimalist and practical. It shares Rouge’s knack for chic, modern vibes and cruelty-free formulas, but with a stronger focus on quick, effortless makeup for an on-the-go lifestyle.
Shop now at milkmakeup.com
Feel like being a little extra? Buxom is your brand. It’s famous for its lineup of plumping lip glosses and polishes that deliver intense shine and dimension. While Rouge leans into sophisticated elegance, Buxom is all about a fun, flirty, and bold look. If you love a glossy finish and want your lips to be the center of attention, Buxom is a must-try.
Shop now at buxomcosmetics.com
With its artistry ink-inspired aesthetic, KVD Beauty is all about high-impact, long-wear makeup. Famous for its Tattoo Liner and intensely pigmented liquid lipsticks, this brand is for those who aren't afraid to go bold. Both KVD and Rouge offer chic, modern packaging, but KVD’s vibe is unapologetically edgy, with products designed to last all day and all night.
Shop now at kvdbeauty.com
Hourglass strikes the perfect balance between futuristic innovation and timeless luxury. This brand is celebrated for its stunning ambient lighting powders, flawless foundations, and skincare-infused formulas - all housed in sleek, high-end packaging. Like Rouge, it’s cruelty-free and sophisticated, but Hourglass specializes in creating an almost airbrushed, luminous glow.
Shop now at hourglasscosmetics.com
Kosas makes clean beauty cool, trendy, and incredibly effective, blending active skincare ingredients with gorgeous pigments. Their "Revealer" concealer is a cult favorite for a reason, alongside their juicy lip oils and creamy blushes. Kosas shares Rouge's chic vibe but with a West Coast flair, perfect for anyone who wants their makeup to visibly improve their skin over time.
Shop now at kosas.com
Born from the idea that "every woman should be able to find herself in the world of beauty," Mented Cosmetics excels at creating the perfect nude lipsticks for all skin tones. The brand offers chic, minimalist makeup essentials with vegan, cruelty-free formulas. It shares Rouge’s spirit of sophisticated wearability but with a laser focus on inclusivity and everyday elegance for women of color.
Shop now at mented.com
Prepare to fall in love with color. Juvia's Place creates incredibly pigmented makeup inspired by African culture, particularly known for its stunning and affordable eyeshadow palettes. While Rouge is your go-to for sophisticated polish, Juvia’s Place is where you turn for bold, vibrant looks that make an unforgettable statement. Their rich colors and striking artwork are unmatched.
Shop now at juviasplace.com
Glossier is the master of the "no-makeup makeup" look. With iconic products like Boy Brow and Cloud Paint cream blush, the brand prioritizes a fresh, dewy-skinned aesthetic. For Rouge fans who love a more understated, skin-first look for off-duty days, Glossier is the perfect complement. It trades polished glam for an effortless, minimalist cool that’s just as chic.
Shop now at glossier.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
