19 Brands Like Redken for Professional Hair Care
The bottle runs out on a Tuesday, the salon that sold it to you is a forty-minute drive away, and the marketplace listing that comes up first costs double with no promise the stock is genuine. Redken built its name on that salon-shelf model, and a lot of people stay with it out of habit rather than choice.
Redken is a professional hair care brand in L'Oréal's Professional Products Division, sold through salons and stockists at mid-range prices, and known for repair, colour care and styling. Here are 19 brands like Redken worth knowing, from drugstore to luxury. Some sell straight to you with a cart on their own site. Others hand you a salon finder instead of a checkout, which changes how you shop them, so each section says which. We checked prices on every brand's own site and left the figure out where the site wouldn't show one.
Quick comparison:
- Closest to Redken: Paul Mitchell, Matrix, L'Oréal Professionnel, Joico, Kenra Professional
- Cheapest: Aussie, Not Your Mother's
- Most premium: Oribe, Kérastase, Bumble and bumble, Alterna Haircare, Kevin Murphy
- Specialist picks: Pureology for colour, Living Proof for frizz, Davines and Neuma for plant-based formulas, R+Co and DESIGN.ME for vegan styling, Sebastian Professional for grip
| Brand | Price | Best for |
|---|---|---|
| Paul Mitchell | From $9.50 on a 2.5 fl oz Tea Tree Special Shampoo | Scalp and tea tree formulas, bought direct |
| Matrix | Mid-range, sold through salons and stockists | Bond and curl lines at salon prices |
| L'Oréal Professionnel | Mid-range, sold through salons | Redken's stablemate with a European finish |
| Joico | Mid-range, sold through salons and stockists | Repair-focused K-PAK routines |
| Kenra Professional | $32 for a 16 oz Volume Spray 25 | Hairspray and hold |
| Bumble and bumble | Premium | Texture sprays and editorial styling |
| Oribe | $46 to $72 on bestsellers | Luxury bottles you leave on show |
| Pureology | Premium, sold through salons and stockists | Sulfate-free care for colour-treated hair |
| Kevin Murphy | $37 to $53 on the products checked | Lightweight styling with a salon finder |
| Living Proof | $32 to $68 | Patented formulas for frizz and volume |
| Sebastian Professional | Mid-range, sold through salons | Potion 9 and styling with grip |
| Aussie | Budget, sold through retailers | Deep conditioning on a supermarket run |
| Davines | $25 to $57 on the OI line | B Corp haircare made in Parma |
| Alterna Haircare | Premium | Caviar Anti-Aging and bond repair |
| Not Your Mother's | $10.99 to $15.49 on Curl Talk | Curl products under $16 |
| R+Co | $34 to $38 on shampoos | Vegan formulas and artist packaging |
| Neuma | $27 to $36 on full-size styling | Plant-based styling with a cart |
| DESIGN.ME | $19 to $38 | Volume powders and curl balms from Canada |
| Kérastase | Premium, sold through salons | In-salon diagnosis and prescriptive routines |
Paul Mitchell
Paul Mitchell is the closest thing on this list to a straight swap for Redken, and the difference you notice first is that you can buy it yourself. The site runs its own checkout with free shipping over $50, so nothing depends on finding a stockist.
The Tea Tree Special Shampoo starts at $9.50 for the 2.5 fl oz size and the product page carries a vegan icon alongside colour safe, paraben free and made without gluten. Paul Mitchell says the tea tree is 100% Australian, from a farm certified for responsible sourcing and harvesting. The wider range covers colour care, scalp care, frizz control and hair tools, plus liter and refill sizes if you go through shampoo faster than most.
Best for: A tea tree scalp reset you can order at midnight.
Matrix
Matrix sits in the same L'Oréal Professional Products Division as Redken, which L'Oréal lists on its own corporate site alongside Kérastase and Pureology. The two brands are stablemates, so the useful comparison is range and price rather than rivalry.
Matrix.com has no cart. The site points you at a salon finder and a Where to Buy page, and prices come from whichever stockist you land on. The brand says it works with more than 15,000 stylists around the world. Product lines include Instacure Build-A-Bond, Food for Soft, A Curl Can Dream, Mega Sleek and Glow Mania, with the colour side covering blonde, balayage and ombré work. Worth knowing before you click through expecting a checkout.
Best for: Bond and curl lines, if your salon stocks them.
L'Oréal Professionnel
L'Oréal Professionnel is Redken's sibling brand inside the same L'Oréal division, and it reads as the more European of the two. Absolut Repair Molecular, Metal Detox, Keratin Alpha Sleek, Vitamino Color Spectrum and Scalp Advanced make up the haircare side.
The colour range runs iNOA, Majirel, Dia color and Dia light, and the tools line covers the AirLight Pro dryer and the SteamPod straightener. No consumer prices appear on the site. Every route leads to Find a Salon or to a Pro shop for stylists with a professional account, so this is a brand you buy in a chair or from a stockist. The site to bookmark is lorealprofessionnel.com, with no hyphen in the middle.
Best for: Redken's formulas with a Paris finish, via your colourist.
Shop L'Oréal Professionnel Now
Joico
Joico belongs to Henkel, which the copyright line on the brand's European site confirms, so it sits outside the L'Oréal family that Redken and Kérastase share. Repair is the reason people come to it.
The K-PAK collection is the flagship, built around what Joico calls SmartRelease liposome technology, with a four-step in-salon backbar treatment for heavily processed hair. The brand's own claim for the Reconstructor is that it makes hair 2.7 times stronger, which is Joico's figure and worth reading as such. The consumer site blocks automated checks, so no prices are quoted here. Distribution runs through salons and professional stockists like SalonCentric rather than a supermarket shelf.
Best for: Colour-processed hair that's snapping at the mid-lengths.
Kenra Professional
Kenra Professional is a hairspray brand first, and it's one of the few salon names here with a working cart on its own site. If you loved Redken for finishing products, this is the switch that costs you nothing in convenience.
The hairsprays are numbered by hold, running from Dry Volume Burst 3 up to Finishing Spray 26, which makes picking one straightforward. Volume Spray 25 costs $32 for the 16 oz can, and Kenra claims super hold up to 120 hours against untreated hair in high humidity plus wind resistance to 25 mph. Beyond hairspray there are Kenra Platinum and Kenra Color ranges. A salon locator sits on the site too, and note the working domain is kenraprofessional.com.
Best for: Hold that survives a humid commute.
Bumble and bumble
Bumble and bumble is an Estée Lauder Companies brand, and it got considerably easier to buy this year. From 1 February 2026 its products and its education programme run through SalonCentric's 850-plus US stores, saloncentric.com and the SalonCentric app, which the parent company announced in January.
The brand's reputation rests on styling rather than repair. Surf Spray is the product people name first, and the range leans on texture, primers and heat protection for lived-in shapes rather than glass-smooth blowouts. Redken's styling side is more polished by comparison. Bumble and bumble's own site blocks automated price checks, so figures aren't quoted here, and it sits at the premium end of this list.
Best for: Texture and second-day hair.
Oribe
Oribe is the step up from Redken in both price and packaging, and it sells direct with complimentary shipping over $100. The Dry Texturizing Spray ($52) is the one that built the brand's following.
Gold Lust is the hero range, with the Repair & Restore Shampoo at $56, the matching conditioner at $59 and the Nourishing Hair Oil at $59. Elsewhere the Hair Alchemy Fortifying Treatment Serum runs $66, the Serene Scalp Densifying Shampoo $52 and Superfine Hair Spray $46. You're paying roughly double what a salon mid-range brand charges, and what you get for it is scent, weight of bottle and a range built around specific hair states. UK shoppers get their own store at uk.oribe.com, where the Supershine Moisturizing Cream is £57 for 150ml.
Best for: Someone who wants the bottle on display.
Pureology
Pureology is the colour-care specialist inside the same L'Oréal Professional Products Division as Redken, and its whole positioning is sulfate-free care for colour-treated hair. Where Redken spreads across repair, styling and colour, Pureology narrows to one job.
The brand describes its shampoos as sulfate-free and its conditioners as 100% vegan, with Hydrate and Strength Cure among the named ranges. Its site returns a block to automated requests, so no prices or product-page details are quoted here beyond what the brand states about its own formulas. Distribution runs through salons and professional stockists, which is worth knowing if you're used to adding things to a cart.
Best for: Protecting an expensive colour appointment between visits.
Kevin Murphy
Kevin Murphy is an Australian brand whose US site sells direct while also running a Find a Salon tool, so you can go either way. The formulas run lighter than most salon ranges, which matters if Redken products have ever felt heavy on fine hair.
Products are named in the brand's shouty full-stop style. SHIMMER.SHINE ($37) is a shine mist the brand describes as delivering gloss without weighing hair down, and YOUNG.AGAIN ($53) sits at the treatment end. The site sorts by benefit rather than by line, so you pick Hydrate, Volume or Smooth and work down from there. Prices land between the salon mid-range and Oribe territory.
Best for: Fine hair that goes flat under a rich conditioner.
Living Proof
Living Proof leads with its MIT roots and counts over 120 global patents, 450-plus formulas and 44 products on its About page. If the science side of Redken is what keeps you there, this is the closest match in temperament.
Perfect hair Day is the best-known range, with the shampoo and conditioner at $36 each, the Dry Shampoo at $33 and the 5-in-1 Styling Treatment at $36. Frizz, Full, Restore, Curl and Scalp Care cover the rest, and prices run from $32 for the Style Refresh Mist up to $68 for the Scalp Care Density Serum. Triple Bond Complex costs $45. The site sells direct, so there's no stockist hunt.
Best for: Frizz and volume problems you want a patented answer to.
Sebastian Professional
Sebastian Professional belongs to Wella rather than to L'Oréal or Henkel, which the footer on its own site sets out, so it comes from a different professional stable than Redken. Styling is where it earns its place.
Potion 9 is the product that made the name, and it now runs as a full line with a shampoo, conditioner, leave-in cream, styling drops and treatment. Dark Oil, Re-shaper hairspray, No Breaker bond-building spray and the Penetraitt overnight serum fill out the range. The site has no consumer checkout. A salon locator invites you to find a Sebastian salon near you, and the footer points to WellaStore, so prices depend on where you buy.
Best for: Styling with grip, bought at the salon.
Shop Sebastian Professional Now
Aussie
Aussie is the budget end of this list and a Procter & Gamble brand, catalogued in plenty of places as Aussie Hair when the name on the bottle is Aussie. The 3 Minute Miracle deep conditioner is the reason most people know it.
Miracle Moist, Miracle Curls, Miracle Coils, Miracle Waves, Instant Freeze, Mega, Sprunch and Hair Insurance cover the rest of the range, split by hair type rather than by concern. Aussie markets its products as cruelty-free. Its site is a catalogue with no cart and no prices, so you buy it in a supermarket or a drugstore, which is the trade-off for spending a fraction of what a salon bottle costs. Targeted repair and colour protection are where a professional brand still pulls ahead.
Best for: A deep conditioner that costs less than a coffee round.
Davines
Davines is a family-owned Italian brand made in Parma and a Certified B Corp since 2016, which it states on its North American shop. Sustainability is the reason most people move to it from a bigger professional name.
The OI line is the cult one. OI Soufflé costs $25, OI Shampoo $43, OI All In One Milk $46, OI Conditioner $50, OI Hair Butter $52 and OI Oil $57, with a shampoo refill at $63. Essential Haircare covers LOVE CURL, MELU, MINU and NOUNOU, and Naturaltech handles scalp concerns. The North American shop sells direct with free carbon neutral shipping over $75 and four samples in the box.
Best for: Buying professional haircare from a B Corp.
Alterna Haircare
Alterna Haircare builds nearly everything around its Caviar Anti-Aging collection, which splits into Restructuring Bond Repair, Replenishing Moisture, Smoothing Anti-Frizz, Multiplying Volume, Infinite Color Hold and Clinical Densifying. That's a narrower, more prescriptive setup than Redken's.
The brand says its formulas are made without parabens and without SLS and SLES sulfates, and it counts over 50,000 five-star reviews across the range. Bond Repair covers the same ground as Redken's repair line, with an intensive leave-in masque, an overnight serum and a heat protection spray. Alterna sells direct at alternahaircare.com and also runs a Where to Buy page. Prices don't appear on the category pages, so open the individual product page before you commit.
Best for: A bond-repair routine with an anti-ageing angle.
Not Your Mother's
Not Your Mother's is the drugstore brand on this list that behaves like a salon one, and almost everything in the Curl Talk range costs $10.99. The 9.7 fl oz Defining Cream and Sculpting Gel go to $15.49, and the Gel Custard is $13.49.
Curl Talk alone runs to more than twenty products, including bond-building shampoo, conditioner and mask, a root lift spray and fragrance-and-protein-free versions of the mousse and defining cream for sensitive scalps. The brand states its products are aluminum free, paraben free, sulfate free, cruelty free, made in the USA and packaged in recyclable materials. The site sells direct with free shipping over $30. What you give up against a salon brand is the stylist standing next to you.
Best for: Curls on a budget, with a fragrance-free option.
R+Co
R+Co prices its shampoos between $34 and $38 and puts artist-designed labels on them, which is the point of difference against Redken's clinical bottles. TELEVISION Perfect Hair Shampoo costs $38, GEMSTONE Color Shampoo $34 and ATLANTIS Moisturizing B5 Shampoo $34.
On the styling side, DART Pomade Stick is $25 and OUTER SPACE Flexible Hairspray $37. The R+Co BLEU tier runs $49 to $52 for shampoos, and liters land between $102 and $114 if you're refilling rather than repurchasing. R+Co states that all its products are Leaping Bunny Certified with 100% vegan formulas, made without parabens, sulfates, petrolatum or mineral oil. It sells direct with free shipping over $40 and free returns on every order.
Best for: Vegan formulas you don't want to hide in a cupboard.
Neuma
Neuma is the plant-based option here, and full-size styling products land between $27 and $36. The NEU MOISTURE ARGAN OIL is $36, NEU STYLING FLEXIBLE HAIRSPRAY $32, NEU STYLING MOUSSE and NEU STYLING CLAY $30 each, and RE NEU DRY SHAMPOO $27.
Neuma states that every formula is sulfate-free, paraben-free, vegan and cruelty-free, made without phthalates or synthetic fragrance, and the brand plants trees through a partnership with Trees for the Future. Discovery sizes start at $6, which makes trying the range cheap. The ranges split into NEU MOISTURE, NEU VOLUME, RE NEU and a curl line. One practical note: the site that works is neumabeauty.com, since neuma.com serves a certificate that doesn't match.
Best for: Testing a clean salon range for six dollars.
DESIGN.ME
DESIGN.ME is a Canadian brand, made in Canada, and it prices between $19 and $38. PUFF.ME Volumizing Powder costs $27, the Volumizing Mousse and Dry Texture Spray $31 each, and the Volumizing Treatment Whip $32.
The curl side, BOUNCE.ME, runs $29 for the Curl Balm, Curl Shampoo and Curl Conditioner, $31 for the Curl Mousse and $38 for the Curl Enhancer Mist. GLOSS.ME covers hair oil. DESIGN.ME states its products are 100% vegan and PETA-certified cruelty-free, made without SLS and SLES, parabens or gluten. Discovery sizes at $5 to $6 do the same job as Neuma's. It sells direct in USD, CAD, EUR and GBP, and it also runs a salon locator.
Best for: Volume powders and a playful shelf.
Kérastase
Kérastase is the luxury end of the same L'Oréal Professional Products Division Redken belongs to, and by L'Oréal's own 2024 reporting it became the division's largest brand. The routines are prescriptive, built around a diagnosis rather than a shelf browse.
Blond Absolu, Genesis, Chronologiste, Première, Nutritive, Elixir Ultime, Gloss Absolu and Curl Manifesto each target a hair state, and named products include Bain Lumière, Cicaflash and the 8H Magic Night Serum. Kérastase.com carries no prices and no cart. It points you to the closest hairdresser and to in-salon services like the K-SCAN diagnosis and Fusio-Dose treatments, so this is a brand you meet in a chair first. For beauty picks beyond hair, our Sephora alternatives guide covers the wider aisle.
Best for: A routine prescribed by your colourist.
Picking Between Nineteen Bottles
Start with how you want to buy. Paul Mitchell, Kenra Professional, Oribe, Living Proof, Davines, R+Co, Neuma, DESIGN.ME and Not Your Mother's all run their own checkouts, so you order and it arrives. Matrix, L'Oréal Professionnel, Sebastian Professional, Pureology and Kérastase send you to a salon finder instead, and their prices depend on the stockist. That's a real difference in a Sunday-night emergency.
Then match the job. Colour fade points to Pureology, breakage to Joico or Alterna Haircare, flat fine hair to Kevin Murphy, and hold to Kenra. If money is the constraint, Aussie and Not Your Mother's do the basics for under $16. More beauty picks sit in our Beautycounter alternatives guide and our Krave Beauty roundup.
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Written by
Spencer Lanoue
