Chances are if you're serious about your hair care, you've got a bottle or two of Redken in your shower. It's a salon staple for a reason, blending science-backed formulas with trendy styling products that actually deliver on their promises, all without a hefty luxury price tag.
But whether you're looking for a cleaner formula, a more budget-friendly option, or just want to shake things up, there are plenty of other brands that hit that sweet spot of professional results and great value. Here are 19 brands like Redken to add to your hair care rotation.
A true salon classic, Paul Mitchell offers a huge range of high-performance products that handle everything from color care to styling. It’s a direct competitor to Redken in quality and price, but Paul Mitchell has long distinguished itself with a strong commitment to being cruelty-free and using plant-based ingredients.
If you love Redken's reliability but want a brand with a slightly stronger eco-conscious and cruelty-free mission, Paul Mitchell is an easy switch. Their Tea Tree line is iconic for a reason and perfect for a scalp reset.
Shop now at paulmitchell.com
Matrix is another salon powerhouse known for delivering professional-grade results at a very accessible price point. The brand focuses on versatile solutions that work for a wide variety of hair types and textures, from color care to smoothing and volumizing.
While Redken is often focused on the latest hair trends, Matrix is the reliable workhorse you can count on for staple products that just work, making it a great, slightly more affordable alternative.
Shop now at matrix.com
From the same parent company, L'Oréal Professionnel is like Redken’s sophisticated European cousin. It offers the same level of scientific innovation and high-quality formulas but with a polished, slightly more luxurious feel in its packaging and branding. It’s particularly famous for its Absolut Repair and Vitamino Color lines, which are salon go-tos for treating damaged and color-treated hair.
Shop now at lorealprofessionnel.com
If your hair goals are centered around health and repair, Joico is the brand for you. Celebrated for its focus on hair reconstruction and damage repair, Joico's formulas bring brittle, over-processed hair back to life. Their K-PAK line is a hero for anyone with chemically-treated or fragile strands, deeply restoring strength and shine.
While Redken has great repair lines like Acidic Bonding Concentrate, Joico is arguably the MVP for intense, science-backed hair reconstruction.
Shop now at joico.com
For those who love Redken's styling products, Kenra is a must-try. This brand is a favorite among stylists for its reliable, high-performance styling products - especially their hairsprays and blow-dry sprays that provide incredible hold and shine without feeling stiff or sticky.
Kenra excels in creating long-lasting looks that can withstand anything, making it the perfect choice when finishing and hold are your top priorities.
Shop now at kenraprofessional.com
Bumble and Bumble brings a cool, fashion-forward edge to professional hair care. Known for its innovative styling products that help create modern, lived-in looks, it's a go-to for texturizers, heat protectants, and unique styling creams.
Compared to Redken’s sleek and professional vibe, Bumble and Bumble has a bit more personality and creative flair. If you love a good sea salt spray or a versatile primer, this is your brand.
Shop now at bumbleandbumble.com
If you're looking to graduate from Redken to a truly luxurious hair care experience, Oribe is the top tier. This brand combines high-performance, dermatologist-tested formulas with breathtaking packaging and a signature scent that smells like a five-star vacation.
Everything from their shampoos to their iconic Dry Texturizing Spray feels incredibly indulgent. It's a definite price jump, but for those who want to treat their hair to the best of the best, Oribe is worth the investment.
Shop now at oribe.com
Specializing in care for color-treated hair, Pureology is committed to vegan, sulfate-free formulas that protect your color investment. Their products provide salon-level results without harsh ingredients, preserving vibrancy and improving hair health.
While Redken offers its own excellent color-care line, Pureology is the dedicated specialist in this arena, making it the top pick for anyone whose primary concern is preventing color fade in a gentle, sustainable way.
Shop now at pureology.com
This Australian brand offers "skincare for your hair" with a philosophy centered around chic, session-stylist results and a commitment to environmental responsibility. Known for lightweight textures and natural ingredients, Kevin Murphy products are all sulfate-free and cruelty-free.
If you find that Redken products can sometimes feel a bit heavy, Kevin Murphy offers a similar professional quality with a lighter, fresher feel and a sustainable, boutique vibe.
Shop now at kevinmurphy.com.au
Born from a team of MIT scientists, Living Proof shares Redken’s dedication to science-backed formulas. The brand develops and patents its own molecules to solve common hair problems like frizz, damage, and lack of volume without using heavy silicones or oils.
If you’re drawn to Redken for its effective, cutting-edge technology, you'll love Living Proof's innovative and high-tech approach to hair health. Their Perfect Hair Day and Restore lines are fan favorites.
Shop now at livingproof.com
Sebastian Professional is known for its bold, art-inspired approach to hair and its boundary-pushing styling products. The brand behind the iconic Potion 9 treatment, it excels in creating products that add texture, volume, and endless creative possibilities.
If you love experimenting with your style and need products that can keep up, Sebastian offers that same salon-trusted quality as Redken but with a more avant-garde and edgy spirit.
Shop now at sebastianprofessional.com
If your love for Redken runs deep but your budget doesn’t, Aussie is a fantastic drugstore alternative for everyday hydration. Famous for its 3 Minute Miracle deep conditioner and delicious scent, Aussie delivers impressive moisture and shine for a fraction of the price.
While it may not pack the same scientific punch for targeted issues like severe damage or color care, it's a solid, budget-friendly choice for keeping hair happy and hydrated.
Shop now at aussie.com
This Italian brand champions sustainable beauty, using high-quality natural ingredients sourced from local farms in Italy. Davines combines ethical practices with effective, gentle formulas that feel both luxurious and grounded.
Their OI line has a cult following for its ability to leave all hair types soft and shiny. It's a great choice if you're looking for professional-level hair care with a strong commitment to clean ingredients and environmental responsibility.
Shop now at davines.com
Alterna offers a luxury approach to hair, with innovative ingredients like caviar and bamboo often found in their anti-aging formulas. It's designed to restore vitality, strength, and elasticity to mature or tired hair, using clean ingredients free from parabens and sulfates.
Think of Alterna as a more specialized and premium version of what Redken offers, perfect for anyone looking to step up their anti-aging hair care routine.
Shop now at alternahair.com
A star in the drugstore aisle, Not Your Mother's offers fun, effective, and incredibly affordable hair care. The brand has lines that are silicone-free, sulfate-free, and vegan, making it easy to find a clean formula that fits your budget.
While Redken targets the professional salon market, Not Your Mother's brings trendy and reliable care - from curl creams to dry shampoos - to everyone.
Shop now at notyourmothers.com
Created by a collective of high-profile hairstylists, R+Co feels like a product you’d find backstage at a fashion shoot. From the artist-designed packaging to the unique, sophisticated scents, every product is an experience. More than just looks, the formulas are all vegan, cruelty-free, and designed for high performance.
It's for the person who loves Redken's effectiveness but wants their routine to be more aesthetically driven and edgy.
Shop now at randco.com
Neuma is all about clean beauty without compromise. This brand delivers professional-grade performance with certified vegan, cruelty-free formulas that exclude synthetic fragrances and toxic ingredients. Focused on sustainability, Neuma uses recycled and renewable-sourced packaging.
For those who prioritize an ingredient-conscious and transparent approach to beauty, Neuma offers the high-quality results you expect from a brand like Redken with a superior clean commitment.
Shop now at neuma.com
This fun, innovative Canadian brand offers cruelty-free and vegan hair care created by stylists. DESIGN.ME is known for easy-to-use, multitasking products, like their iconic Puff.ME volumizing powder and Fab.ME multi-benefit leave-in treatment.
With performance similar to Redken's styling lines but with a burst of color and a modern vibe, it's perfect for anyone who wants their hair products to be both effective and playful.
Shop now at designme.ca
Situated firmly in the luxury hair care space, Kérastase offers scientifically advanced formulas and an unbelievably indulgent user experience. Known for its powerful, targeted treatments, each line is carefully formulated to address specific hair concerns - from hair fall to extreme dryness.
If you're ready to make a serious investment in your hair health and want a truly prescriptive routine, Kérastase provides a prestigious, salon-exclusive upgrade from Redken.
Shop now at kerastase.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
