If you love makeup that enhances rather than covers, you've probably fallen for Refy. Known for its viral Brow Sculpt and minimalist approach, the brand has perfected the art of the effortless, dewy glow. It’s all about creating that flawless, "your skin but better" look without a hundred complicated steps.
For those of us who live for that polished yet natural vibe, the good news is there are plenty of other brands that share this same beauty philosophy. Here are 18 brands like Refy that will help you master that flawless, fresh-faced finish.
Tower 28 is the perfect brand for anyone with sensitive skin who still craves a dewy glow. Their entire line is clean, vegan, and designed to be non-irritating, following the National Eczema Association's guidelines. From their best-selling SunnyDays SPF 30 Tinted Sunscreen to their ShineOn Lip Jellies, every product delivers sheer, buildable coverage that feels just as good as it looks. It's the "no-makeup makeup" look with a serious skincare-first attitude.
Shop now at tower28beauty.com
If you're chasing that coveted "Saie glow," you're in the right place. This clean beauty brand focuses on creating lightweight, skin-loving products that deliver a luminous finish. Their viral Glowy Super Gel can be used as a primer or highlighter for an all-over radiance, perfectly capturing the dewy look Refy fans love. With a strong commitment to sustainability and high-performance formulas, Saie helps you look good while feeling good about your products.
Shop now at saie.com
As one of the originators of the "skin first, makeup second" movement, Glossier is a natural alternative to Refy. Staples like Boy Brow (for fluffy brows) and Cloud Paint (for a seamless flush) are iconic for a reason - they're incredibly easy to use and melt into the skin for a fresh, natural finish. If you love Refy's minimalist aesthetic, you'll feel right at home with Glossier's user-friendly products and dewy results.
Shop now at glossier.com
Founded by Selena Gomez, Rare Beauty is all about makeup that feels weightless and lets your real skin shine through. Their product line, especially the beloved Soft Pinch Liquid Blush and Liquid Touch Foundation, is designed to be breathable and buildable. Much like Refy, Rare offers high-performance formulas that enhance your features naturally, with an added mission of promoting inclusivity and mental well-being.
Shop now at rarebeauty.com
Jouer is known for its elegant, luminous makeup that blends French aesthetics with a modern L.A. vibe. If you love the polished glow of Refy's highlighters, Jouer's Powder Highlighters are a must-try. Their products, from blushes to skin tints, give you that effortless, long-lasting radiance without ever feeling heavy. It’s perfect for creating a refined, natural beat that looks sophisticated and clean.
Shop now at jouercosmetics.com
For a budget-friendly option that doesn't compromise on the natural glow, check out Lottie London. This cruelty-free brand offers easy-to-use products like tinted moisturizers and brow gels that create a fresh, effortless look similar to Refy's. It's a fantastic choice for trying out new trends or building a simple, everyday makeup routine without breaking the bank.
Shop now at lottielondon.com
Milk Makeup brings a bit of an edgy, cool-kid vibe to the clean beauty world. Their products are often in convenient stick formats - like their iconic Lip + Cheek sticks and contour sticks - making application fast and foolproof. With 100% vegan formulas, they focus on a dewy, hydrated look using skincare-forward ingredients, placing them firmly in the same glow-loving category as Refy.
Shop now at milkmakeup.com
E.l.f. has mastered the art of creating affordable products that often perform just as well as their high-end counterparts. If you're a fan of Refy's radiant primers and skin finishers, you'll love e.l.f.'s Halo Glow Liquid Filter, which gives an incredible "lit-from-within" look. As a vegan and cruelty-free brand, e.l.f. makes achieving that luminous, natural finish accessible to everyone.
Shop now at elfcosmetics.com
Kosas describes itself as "makeup for skincare freaks," and it lives up to the name. Every product is packed with skin-nourishing ingredients that visibly improve your skin over time. Their Tinted Face Oil and Revealer Concealer are fan favorites for providing beautiful, skin-like coverage with a major glow. It has the same effortless, skincare-forward approach as Refy but with a stronger focus on active botanical ingredients.
Shop now at kosas.com
Clio is a leading K-beauty brand known for its high-quality formulas and wearable shades that are perfect for natural looks. Their brow pencils and liquid highlighters deliver precise application and a sophisticated, polished finish that enhances your features rather than masking them. If you love Refy’s sleek packaging and effective formulas, Clio’s affordable and streamlined products are definitely worth exploring.
Shop now at cliocosmetics.com
While known for its impressive shade ranges and full-coverage options, Fenty Beauty also excels at creating natural, second-skin finishes. The Eaze Drop Blurring Skin Tint and Cheeks Out Freestyle Cream Blush are perfect for tapping into that everyday glow. Fenty gives you the versatility to go natural or full glam, but its skin-focused products share Refy’s philosophy of making sure your skin always looks like skin.
Shop now at fentybeauty.com
Pixi’s mission has always been to bring out your skin’s natural radiance. The brand infuses its makeup with skin-loving botanical ingredients, blurring the line between skincare and cosmetics. Products like the H2O Skintint and Glow-y Gossamer Duo highlighters are made for achieving that healthy, effortless glow, making it a perfect match for anyone who’s hooked on the Refy aesthetic.
Shop now at pixibeauty.com
Ilia is at the forefront of the clean luxury beauty movement, creating makeup that is genuinely good for your skin. Their Super Serum Skin Tint SPF 40 is a revolutionary three-in-one product that has become a cult favorite for its dewy finish and powerful skincare benefits. If you're drawn to Refy’s skin-centric vibe and are willing to invest a little more, Ilia is a fantastic choice.
Shop now at iliabeauty.com
Founded by Jessica Alba, Honest Beauty lives up to its name with clean, transparent formulas that are easy to use. The brand's CCC Clean Corrective with Vitamin C Tinted Moisturizer and Cream Cheek + Lip Color are designed for a quick, fresh look on the go. It shares Refy’s ethos of simplicity and enhancing your natural beauty with nourishing ingredients and soft-focus finishes.
Shop now at honestbeauty.com
Known for its beloved lip balms, Burt’s Bees also offers a full line of surprisingly effective and affordable natural makeup. Their Goodness Glows Foundation and Tinted Lip Balms are perfect for a hydrating, super-subtle, minimal look. If you love the absolute basics and a truly "no-makeup makeup" feel, this is an excellent, natural alternative to check out.
Shop now at burtsbees.com
Primarily a clean skincare brand, Versed recently introduced makeup essentials that stick to its skin-first roots. Their Mood Lighting Luminizing Glow Drops can be mixed with your moisturizer or foundation for a subtle, all-over radiance reminiscent of Refy's highlighters. For fans of transparency, sustainability, and simple formulas, Versed offers a great starting point for glowing skin.
Shop now at versedskin.com
MERIT's tagline is "the antidote to the over-saturated world of beauty," focusing on well-edited essentials for a "five-minute morning." Its minimalist aesthetic, from the chic packaging to the simple product lineup (like The Minimalist complexion stick and Flush Balm cream blush), will instantly appeal to Refy lovers. MERIT is all about creating impossibly easy, clean, and polished looks with just a handful of versatile items.
Shop now at meritbeauty.com
Ami Colé is a clean beauty brand designed to celebrate melanin-rich skin. Focusing on a "better-for-you" approach, its products give you just the right amount of flexible color to bring out your inner glow. Their Skin-Enhancing Tint and Light-Catching Highlighter melt into the skin for a believable, healthy finish. If you love Refy’s ‘enhancement, not coverage’ philosophy, Ami Colé offers a beautifully curated range that does just that.
Shop now at amicole.com
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