If you're all about that cozy, vintage Americana vibe, you probably already have some Southern Fried Cotton in your closet. Known for their super soft t-shirts and oversized sweatshirts, the brand perfectly captures a laid-back Southern style that's both comfortable and cute.
Their pieces effortlessly blend nostalgic charm with everyday ease, making them a go-to for anyone who loves relaxed, down-to-earth fashion. For those moments when you want to expand your collection of comfy classics, here are 21 similar brands that offer that same laid-back style.
Free People Movement is the activewear and loungewear offshoot of the iconic boho brand. Think oversized sweatshirts, cozy joggers, and flowy tops that are perfect for a low-key day. They share Southern Fried Cotton's commitment to comfort and relaxed fits but bring a distinctly bohemian, free-spirited edge to the table. If you love a comfortable fit but want it with a touch of unique, vintage-inspired print, this is your spot.
Shop now at freepeople.com
Well-known for their incredible denim, Madewell also excels at creating high-quality, easygoing basics. Their collection is full of soft sweaters, relaxed t-shirts, and casual dresses in muted, earthy tones that give off a similar relaxed vibe. While their price point is a bit higher ($40-$150), their pieces are timeless and built to last. It's the perfect brand if you love Southern Fried Cotton's casual appeal but are looking for a slightly more polished, minimalist look.
Shop now at madewell.com
L.L.Bean is the original source for rugged, outdoor-inspired casualwear. With their iconic flannel shirts, cozy fleeces, and durable basics, the brand embodies a country-chic aesthetic that feels right at home with Southern Fried Cotton's Americana roots. They are celebrated for their quality and practicality, making them a top choice for anyone who values comfort and longevity in their wardrobe.
Shop now at llbean.com
While often known for its formalwear, Windsor has a great selection of casual and affordable pieces with a modern-meets-cozy twist. You can find everything from cozy knit sweaters to everyday dresses and lounge sets perfect for the weekend. Windsor shares Southern Fried Cotton's accessible spirit but leans into a slightly trendier and more youthful aesthetic, making it a great place to find laid-back styles with a bit of extra flair.
Shop now at windsorstore.com
Abercrombie & Fitch has completely rebranded itself into a destination for elevated, comfortable basics perfect for the modern young adult. Their focus is on soft, high-quality fabrics in relaxed silhouettes, offering up everything from perfect-fit t-shirts to effortless hoodies and joggers. The overall vibe is casually polished with a vintage feel, much like Southern Fried Cotton's comfortable staples.
Shop now at abercrombie.com
J.Crew Mercantile focuses on classic, casual styles that are timeless and comfortable. The clothes feel approachable and ready for everyday life, from soft knits and relaxed button-ups to easygoing dresses in neutral colors. It aligns with Southern Fried Cotton's laid-back vibe but delivers it with a touch more of a polished, preppy feel that makes their pieces endlessly versatile.
Shop now at jcrew.com
A longtime favorite for casual essentials, American Eagle delivers on cozy, accessible style. They're known for their comfortable denim, oversized hoodies, and soft graphic tees that fit seamlessly into a relaxed, Americana-inspired wardrobe. With an affordable price point of around $20-$60, it's a go-to for teens and young adults looking for effortless, everyday comfort.
Shop now at ae.com
If you love comfortable basics but also care about sustainability, Everlane is a brand worth knowing. They create high-quality, minimalistic staples like organic cotton tees, relaxed sweatshirts, and versatile dresses designed for everyday wear. Though priced slightly higher ($50-$150), their commitment to ethical production appeals to conscious shoppers who want easy style that does good.
Shop now at everlane.com
Known for its top-tier outdoor gear, Patagonia also creates some of the best casual, sustainable basics on the market. Their iconic fleece jackets, simple tees, and comfy joggers align perfectly with a relaxed, outdoorsy style. Patagonia is a leader in eco-friendly materials and durability, making it an excellent choice if you're looking for laid-back pieces that will last for years.
Shop now at patagonia.com
Tillys is your one-stop shop for affordable streetwear and laid-back essentials. You can find everything from graphic tees and oversized hoodies to joggers and casual shorts under one roof. Its youthful, relaxed vibe channels a similar comfort-first approach as Southern Fried Cotton, making it a great destination for casual weekend looks without the high price tag.
Shop now at tillys.com
When it comes to affordable, easy basics for the whole family, Old Navy is hard to beat. Their collection of comfortable t-shirts, cozy sweatshirts, and everyday joggers nails the laid-back aesthetic you love from Southern Fried Cotton. With prices usually in the $15-$50 range, it's an incredibly accessible option for stocking up on simple, friendly styles.
Shop now at oldnavy.com
Founded by surfer Kelly Slater, Outerknown is a sustainable brand focused on high-quality, relaxed pieces made from eco-friendly materials. Check them out for oversized shirts, lived-in tees, and comfortable bottoms that feel good to wear in more ways than one. They attract a similar customer to Southern Fried Cotton who values laid-back style but puts a premium on sustainability and quality.
Shop now at outerknown.com
Buck Mason creates elevated versions of all-American classics. Their motto is creating clothes that will last, and they specialize in essentials like perfectly cut t-shirts, durable sweatshirts, and timeless chinos. The brand is for those who love Southern Fried Cotton's easygoing feel but are looking for a more refined, premium take on casual wardrobe staples.
Shop now at buckmason.com
Chico’s specializes in casualwear with an emphasis on easy fits and comfortable materials. Their collection includes soft knit tops, relaxed linen trousers, and travel-friendly dresses that are both chic and effortless. While their aesthetic is a bit more polished and mature, it shares the same vintage Americana DNA as Southern Fried Cotton with a slightly more feminine touch.
Shop now at chicos.com
A master of classic American style, J.Crew offers preppy, casual staples that are built for comfort. From their signature chinos and chambray shirts to simple logo t-shirts and relaxed sweaters, their pieces feel both timeless and comfortable. Much like Southern Fried Cotton, they excel at creating versatile clothes you can live in season after season.
Shop now at jcrew.com
If your laid-back style leans more coastal than country, Roxy is the perfect brand for you. Inspired by surf culture, their collection includes loose tops, breezy dresses, and comfy boardshorts that embody an easygoing lifestyle. It mirrors Southern Fried Cotton's Americana comfort but translates it through a youthful, sun-bleached, beach-ready lens.
Shop now at roxy.com
Splendid is all about creating the softest basics possible. Their clothes are famous for feeling amazing against the skin, whether you're buying one of their cozy sweaters, relaxed tees, or incredibly comfortable lounge dresses. It's perfect for anyone who loves Southern Fried Cotton's signature softness and wants that same feeling with a slightly more minimalist, California-cool aesthetic.
Shop now at splendid.com
Lulu's offers a wide array of styles, but its casualwear section is full of relaxed, boho-chic gems. Find everything from flowy midi dresses and easygoing tops to comfortable shorts perfect for a casual Saturday. The aesthetic has a feminine, slightly playful feel that aligns well with Southern Fried Cotton's accessible charm but leans a bit more bohemian.
Shop now at lulus.com
Apostrophe successfully marries vintage Americana cool with modern casual style. Their collection is full of soft t-shirts, easy-to-wear dresses, and essential cozy layers that prioritize both comfort and quality. With their similar focus on softness and nostalgic design, they are an excellent alternative for fans of Southern Fried Cotton's core aesthetic.
Shop now at apostropheclothing.com
Sundry offers luxe comfort with a French-inspired, California-girl vibe. Their collections include incredibly soft loungewear, premium knits, and casual basics that feel both sophisticated and utterly relaxed. If you're looking to elevate your everyday basics, Sundry offers pieces with a similar spirit to Southern Fried Cotton but crafted with a more premium touch.
Shop now at sundry.com
Stripe & Stare has a clear mission: create the most comfortable and sustainable basics imaginable. Their line of loungewear, underwear, and casual staples are made from tree-derived fabrics that feel incredibly soft and are better for the planet. For eco-conscious fans of Southern Fried Cotton's relaxed vibe, their commitment to comfort and sustainability is a perfect match.
Shop now at stripeandstare.com
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