If you've ever fallen hard for a dress covered in croissants or a sweater adorned with pasta, you're already familiar with the quirky, charming world of Rachel Antonoff. The brand is a go-to for anyone who believes fashion should be fun, blending nostalgic shapes with cheeky prints that never take themselves too seriously.
Her pieces are conversation starters, designed for creatives who love a bold color and a playful narrative. For those who adore that unique mix of vintage cool and modern whimsy, here are 19 similar brands that serve up their own brand of playful style.
Kate Spade New York is a classic choice for cheerful, polished style. It’s the place to go for accessories, clothing, and handbags with bright colors, preppy stripes, and cute motifs like polka dots or floral prints. Think of it as Rachel Antonoff’s slightly more buttoned-up big sister: a bit more luxe and structured, but still loves a pop of vibrant color and a witty detail.
Prices for dresses and handbags generally fall in the $300+ range, while accessories start around $50. If you love Antonoff's joyful aesthetic but want something with a more timeless, sophisticated finish, Kate Spade is your perfect match.
Shop now at katespade.com
While primarily a children’s brand, Swedish label Mini Rodini’s whimsical collections often include pieces for adults. They are famous for their bold, quirky illustrations of tigers, pandas, and other characters, all produced with a strong focus on sustainability. The vibe overlaps with Rachel Antonoff’s love for standout prints, but with a more overt commitment to eco-friendly materials.
Clothing pieces typically range from $50-$200. It’s an amazing source for standout sweatshirts, tees, and leggings that pack a playful punch while letting you shop with more environmental consciousness.
Shop now at minirodini.com
For a dose of playful fashion with a rebellious, streetwear edge, look no further than London-based Lazy Oaf. Known for its cartoon-inspired graphics, oversized fits, and tongue-in-cheek attitude, this brand shares Rachel Antonoff's love of humor. However, where Antonoff is vintage-inspired and charming, Lazy Oaf is bold, graphic, and unapologetically weird.
Statement pieces typically cost around $150, with accessories starting closer to $30. If you want your witty fashion served with a side of ‘90s-era slacker cool, Lazy Oaf is a must-visit.
Shop now at lazyoaf.com
Saint Heron offers an artistic, avant-garde take on statement dressing. Their apparel line is filled with eclectic, culturally-influenced pieces that celebrate bold prints and unique silhouettes. The vibe is less about quirky motifs and more about high-concept artistry, but it nails the same expressive, individualistic spirit as Rachel Antonoff.
With prices generally ranging from $100-$400, it's for the fashion lover who sees their clothing as wearable art and wants designs rooted in a deeper creative vision.
Shop now at saintheron.com
If Rachel Antonoff’s whimsical energy was distilled into footwear, you'd get Irregular Choice. This UK-based brand specializes in wildly imaginative, statement-making shoes and accessories. Think glitter-encrusted heels shaped like characters, boots adorned with oversized bows, and funky, textured flats.
Shoes typically range from $80 to $200. While they don't do clothing, their accessories are the perfect way to bring that playful Antonoff spirit to any outfit from the ground up.
Shop now at irregularchoice.com
Mara Hoffman is your brand if you love vibrant, expressive fashion backed by a serious commitment to sustainability. She’s best known for her gorgeous, flowing dresses and swimwear in custom bold prints and energetic colors. The aesthetic leans more bohemian and resort-chic than Rachel Antonoff's vintage-preppy vibe, but both designers share a core belief in joyful, colorful dressing.
With separates starting around $150 and dresses climbing to $400 and beyond, Mara Hoffman offers thoughtful, beautifully made pieces designed to last.
Shop now at marahoffman.com
While the main Nina Ricci line is pure luxury, the brand's resort and pre-fall collections often showcase a surprisingly playful side. Look to these collections for fantastical details like exaggerated ruffles, massive bows, candy-colored palettes, and charming prints on couture-level fabrics. It's a much more high-end and refined take, but the underlying sense of fun and fantasy will definitely appeal to an Antonoff fan with a bigger budget.
Prices are firmly in the luxury tier, starting at $500 and going up significantly, but it’s a great source of inspiration for unabashedly feminine, whimsical fashion.
Shop now at ninaricci.com
Copenhagen-based Ganni redefined Scandi style by making it playful, colorful, and anything but minimalist. Known for their "Ganni Girls," the brand offers pieces like leopard print dresses, colorful checkered suits, and quirky graphic tees that mix cool with effortless fun. Their aesthetic shares Rachel Antonoff's penchant for statement prints and youthful energy but filters it through a fresh, modern Scandinavian lens.
Prices typically fall between $150-$400, making it a great contemporary comparable for building a closet of cool-girl staples that don't skimp on personality.
Shop now at ganni.com
For those who prefer their playful style with a darker twist, Killstar is the answer. Their goth-inspired clothing is full of bold graphics, occult motifs, and tongue-in-cheek slogans that share a similar spirit of fun, just from a different part of the style universe. Instead of food patterns, you’ll find dark florals, bats, and moody phrases.
Prices are accessible, with most clothing in the $50-$150 range. Killstar proves that playful doesn’t always have to be bright and bubbly, sometimes, it’s just as fun to have a little edge.
Shop now at killstar.com
Paul &, Joe delivers Parisian chic with a heavy dose of charm and whimsy. Their collections are known for cute, vintage-inspired prints (think kittens and florals), delicate details like ruffles and bows, and an irrepressibly cheerful color palette. The vibe is a bit more feminine and romantic than Rachel Antonoff, but both brands excel at creating happy clothes that feel special.
Expect to find pieces in the $100-$300 price range, perfect for adding a touch of sweet, lighthearted Parisian flair to your wardrobe.
Shop now at paul-joe.com
Saturdays NYC blends a casual, surf-inspired aesthetic with a refined urban sensibility. While they started as a menswear brand, many of their relaxed pieces, graphic tees, and printed camp-collar shirts have a great unisex appeal. The connection to Rachel Antonoff is found in their playful prints and laid-back, youthful approach to everyday style.
Pieces are generally priced from $50–$200. It’s great for high-quality, comfortable essentials that still have a bit of personality and visual interest.
Shop now at saturdaysnyc.com
Dodo Bar Or is synonymous with vibrant, globetrotting style that's full of energy. The brand is known for its intricate embroidery, bold geometric patterns, and resort-ready silhouettes that feel both playful and luxurious. It's a fantastic alternative if you love Rachel Antonoff’s use of color and pattern but are looking for something with a more bohemian, vacation-ready feel.
Prices range from about $200-$600, reflecting the detailed craftsmanship and high-quality materials of their statement-making pieces.
Shop now at dodobaror.com
Tanya Taylor champions expressive color and optimistic, hand-painted prints. Her collections are filled with beautifully constructed dresses and separates that celebrate feel-good fashion. Like Rachel Antonoff, she designs pieces that are bold and expressive yet remain incredibly wearable and flattering. Tanya Taylor offers a slightly more sophisticated and polished take on playful dressing, making her pieces perfect for weddings and work alike.
Prices generally land in the $200-$600 range, positioning it as a higher-end contemporary choice for standout, high-quality styles.
Shop now at tanyataylor.com
Okay, this one's a bit different because RMS is a beauty brand, but stay with us! Their whole aesthetic - from the minimalist, clean packaging to their fresh, natural approach to makeup - perfectly complements the effortless and fun vibe of a Rachel Antonoff look. If you love building a head-to-toe style, RMS Beauty’s ethos aligns beautifully with the low-key, "I just woke up this cool," vibe that makes Antonoff's clothing so appealing.
Shop now at rmsbeauty.com
Another Copenhagen gem, Stine Goya is defined by its joyful, artistic approach to fashion. Their collections are unapologetically vibrant, featuring custom-designed prints and a signature use of bold, often unexpected color combinations. It shares Rachel Antonoff's mission to make dressing fun, but Stine Goya’s silhouettes often have a little bit of dramatic flair, like puffy sleeves and flowing shapes that make it stand out.
Pieces often range from $250-$700. If you love fashion that feels like a wearable piece of modern art, Stine Goya will definitely speak to you.
Shop now at stinegoya.com
This entry isn't a standalone brand but a brilliant artist collaboration that embodies whimsical, high-fashion fun. Yayoi Kusama's signature polka dots and quirky pumpkin motifs splashed across iconic Louis Vuitton silhouettes is the ultimate luxury expression of playful style. Finding pieces from this collection on resale sites is a treasure hunt!
For fans of Rachel Antonoff’s artistic prints, this collaboration represents the pinnacle of quirky, statement-making design. Prices are at a luxury collector's level, but the aesthetic is pure joy.
Shop now at louisvuitton.com
Miu Miu is Prada's rebellious, free-spirited younger sister, and its collections are consistently brimming with youthful, playful energy. The brand nails the playful preppy look with things like embellished Peter Pan collars, quirky prints, pastel color palettes, and flirty silhouettes. It's the ultimate high-fashion destination for those who want their playful style served with a dose of cheekiness.
While the prices are in the luxury world, starting around $700, Miu Miu provides endless inspiration for charming, irreverent, and utterly cool dressing.
Shop now at miumiu.com
Collina Strada is where playful style collides with fearless creativity and a dedication to sustainability. Designer Hillary Taymour’s collections are pure fantasy, featuring eclectic, vibrant prints on innovative, often upcycled silhouettes. The brand is known for tie-dye, sparkly details, and an artistic irreverence.
It captures Rachel Antonoff’s free spirit but takes it in a more avant-garde streetwear direction. Look for pieces in the $200-$700 range.
Shop now at collinastrada.com
For playful style on a budget, Daisy Street is an unbeatable option. This fast-fashion brand specializes in capturing trendy, youthful aesthetics with a heavy dose of fun. You’ll find ditsy floral prairie dresses, quirky printed crop tops, and bold colored knits perfect for experimenting with trends inspired by more expensive brands.
It’s great for affordable dupes, with almost everything priced under $100.
Shop now at daisystreet.co.uk
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