If you're into laid-back, wanderlust-inspired style, chances are you already have a stack of bracelets from Pura Vida. The brand perfectly captures that effortless, boho-chic beach vibe with its vibrant, handcrafted accessories that don't break the bank.
But for those moments when you want to expand your jewelry collection while staying true to that free-spirited aesthetic, there are plenty of other amazing brands to explore. From minimalist handmade pieces to bold, globally-inspired designs, here are 22 brands like Pura Vida that every boho-chic jewelry lover should know.
Mejuri creates delicate, minimalist jewelry designed to be worn every day. Think dainty gold vermeil chains, subtle earrings, and chic stackable rings that feel timeless and modern. Unlike Pura Vida’s colorful, beachy vibe, Mejuri offers a more understated and sophisticated aesthetic for the boho lover who prefers refined, elegant pieces. Their jewelry is perfect for layering, allowing you to create a personalized look that’s chic and effortless.
With price points from $30 to $200, Mejuri is more of a fine-jewelry-for-everyday brand. They focus on transparency and ethical sourcing, making them a great option if you appreciate Pura Vida’s ethos but your style leans more towards quiet luxury and less towards bold color.
Shop now at mejuri.com
Soko connects you with stunning, handcrafted designs made by artisans in Kenya. The brand champions ethical production and sustainability, offering bold statement pieces like beaded necklaces and sculptural earrings made from unique materials. If you’re drawn to the artisan story and positive impact behind Pura Vida, you’ll love Soko’s mission.
The style here is more African-inspired and architectural, offering a globally-conscious alternative that feels both earthy and modern. With most pieces in the $50 to $150 range, Soko is for the person who loves vibrant, meaningful accessories that tell a story.
Shop now at soko.co
For the boho fan with a bit of an edge, Luv Aj delivers. This brand blends free-spirited style with a cool, rock-and-roll attitude, offering chunky chains, bold hoop earrings, and statement rings that are made for layering. It’s less beach bonfire and more festival headliner.
While sharing Pura Vida’s love for stacking and self-expression, Luv Aj turns up the volume with high-shine metallics and a more glamorous feel. With pieces typically ranging from $50 to $300, it's the perfect brand for when you want your accessories to make a statement.
Shop now at luvaj.com
Wildflower is a fantastic find if you love the charming, delicate side of bohemian styling. The brand specializes in layered necklaces, stacking rings, and sweet charm bracelets that often incorporate natural stones and shells. The aesthetic feels very aligned with Pura Vida's - relaxed, feminine, and infused with an earthy vibe.
The prices are just as accessible, usually running from $20 to $70. If you’re looking for dainty, everyday pieces with a slightly vintage-inspired twist, Wildflower offers that soft boho feel that complements any casual look.
Shop now at wildflowerjewelry.com
Maya Brenner is known for beautifully minimalist and personalized jewelry, especially her famous initial charms. While Pura Vida is vibrant and playful, Maya Brenner offers a more refined, sentimental take on everyday accessories with her delicate necklaces designed for layering.
This brand is ideal for those who express their story through subtle, meaningful pieces rather than bright colors. Ranging from $50 to $200, it's for anyone who wants a clean, elegant piece that holds personal significance and can be worn for years to come.
Shop now at mayabrenner.com
If the bright, fun-loving spirit of Pura Vida is what you love most, BaubleBar is your playground. They’re masters of trendy, statement jewelry, offering everything from bold, colorful earrings to glittering layered necklaces that are designed to inject personality into your outfit. The vibe is eclectic and unapologetically cheerful.
While Pura Vida is laid-back, BaubleBar leans into a more fashion-forward, party-ready energy. With most pieces priced between $20 and $100, it’s an affordable way to play with trends and add a pop of vibrant fun to your look.
Shop now at baublebar.com
Lia Sophia was once famous for its bold, vintage-inspired statement pieces. Though the brand now lives on through sites like QVC and resellers, its style still resonates with boho-glam lovers. Think chunky necklaces and dramatic cocktail rings with an opulent, textured feel.
Like Pura Vida, the jewelry is made for layering and making a statement, but Lia Sophia’s designs bring a dose of vintage glamour rather than beachside casual. It’s for the free spirit who isn't afraid of a little sparkle and drama.
Shop now at qvc.com
Shashi captures the same handcrafted, artisanal spirit as Pura Vida but draws inspiration from global cultures to create intricate and meaningful designs. The collections are filled with colorful beads, delicate coins, natural stones, and multi-layered pieces that feel collected from travels around the world.
Ranging from $50 to $150, Shashi offers a slightly more elevated, detailed take on boho jewelry. It's perfect for anyone who loves accessories with cultural richness and a handmade touch that feels special and unique.
Shop now at shashijewelry.com
Known for its signature use of colorful gemstones and customizable designs, Kendra Scott offers a polished and feminine take on statement jewelry. You'll find everything from iconic pendant necklaces and drop earrings to stackable rings featuring vibrant, semi-precious stones.
While Pura Vida’s vibe is rooted in casual, beaded materials, Kendra Scott translates that love for color into a more refined, versatile jewelry collection. With prices between $50 and $150, it is the perfect brand when you want a fun pop of color that feels equally at home with a t-shirt or a dress.
Shop now at kendrascott.com
Omi Woods creates contemporary heirlooms that celebrate African heritage. Their ethically sourced jewelry includes beautiful gold hoops, delicate necklaces, and meaningful coin pendants that feel timeless. Similar to Pura Vida's focus on empowerment, Omi Woods is committed to ethical practices and telling cultural stories.
However, Omi Woods focuses on fine jewelry, working with everything from gold-plated metals to solid gold. It’s for the boho-chic lover who is looking to invest in meaningful, luxurious pieces with a story to tell. Prices range from $80 to over $400.
Shop now at omiwoods.com
Think of JewelStreet as a beautifully curated marketplace for jewelry lovers. It features independent designers from all over the world, offering an incredible variety of handcrafted pieces. Just like Pura Vida’s styles feel unique and personal, here you can discover one-of-a-kind finds direct from the creators.
The selection is huge, spanning everything from minimalist gold necklaces to beaded boho bracelets, with price points from casual ($30) to investment. It's perfect if you value handmade quality and want to find something truly unique that no one else has.
Shop now at jewelstreet.com
Famed for its effortlessly cool and casual style, Madewell’s jewelry line is no exception. It offers simple, chic pieces like layered chain necklaces, classic gold hoops, and understated studs that are perfect for everyday wear. Madewell captures Pura Vida’s laid-back spirit but channels it into a more modern, minimalist staple collection.
Priced accessibly from $20 to $60, Madewell is the ideal stop for building a foundation of versatile jewelry that mixes perfectly with your more colorful, statement boho accessories.
Shop now at madewell.com
Mineral & Matter is a fantastic brand for those drawn to the natural elements in Pura Vida’s designs. They focus on jewelry made with real gemstones and ethically sourced materials, creating delicate pendants and stackable rings that highlight the beauty of the stones.
Their aesthetic is more refined and minimalist compared to Pura Vida's eclectic beadwork, offering an elegant way to incorporate earthy elements into your look. Prices generally sit between $50 and $200.
Shop now at mineralandmatter.com
Cuyana’s philosophy is "fewer, better things," and their jewelry selection reflects that beautifully. Here, you'll find timeless, elegant pieces designed for longevity. The styles are minimal and sophisticated, like classic hoops, chains, and rings made with high-quality, sustainable materials.
If you love the purposeful story behind Pura Vida but are looking for something more classic and less trend-driven, Cuyana is a great fit. Their jewelry, priced from $50 to $200, is for the minimalist who values lasting style over fleeting trends.
Shop now at cuyana.com
Stella & Bow strikes a lovely balance between trendy and timeless with its delicate, romantic jewelry. The collection is full of dainty layered necklaces, whimsical charm bracelets, and pretty stacking rings that embody a soft, feminine version of the boho aesthetic. Their pieces feel like sweet, thoughtful additions to any outfit.
At an affordable price point of $30 to $100, Stella & Bow captures a similar free-spirited feel to Pura Vida, but with a more polished and whimsical touch that’s perfect for everyday elegance.
Shop now at stellaandbow.com
For the conscious consumer, Ana Luisa is a dream. The brand is dedicated to creating sustainable jewelry from recycled metals, with a commitment to carbon neutrality. Their designs are modern and chic, featuring simple chains, classic hoops, and elegant rings perfect for everyday wear.
While their aesthetic is more minimalist than Pura Vida’s colorful boho look, Ana Luisa shares the same commitment to making a positive impact. With prices from $30 to $150, it's an excellent choice for versatile, eco-friendly pieces.
Shop now at analuisa.com
The Last Line is where jewelry gets playful and luxurious. This brand is all about breaking the rules of fine jewelry, offering a rainbow of candy-colored gems, quirky charms, and bold essentials designed to be mixed, matched, and enjoyed. Think of it as the high-end, glamorous version of expressing yourself through accessories.
Compared to Pura Vida’s wallet-friendly bracelets, this is an investment in fun, with prices starting around $150. It’s perfect for the person who loves Pura Vida’s color but wants to inject that same playful spirit into their fine jewelry collection.
Shop now at thelastlinenyc.com
Calypso St. Barth is the definition of resort-chic. Their jewelry perfectly captures a sophisticated, travel-inspired vibe, often incorporating natural stones, shells, and intricate beadwork into their designs. It has the same beachy, relaxed feel as Pura Vida but with a more elevated, globetrotting twist.
Priced between $40 to $150, their pieces are ideal for vacation or for bringing a bit of that holiday spirit into your everyday life. If you’re looking for boho jewelry that feels polished and worldly, this is your brand.
Shop now at calypsostbarth.com
Famous for their vibrant patterns, Vera Bradley extends that same cheerful energy to their jewelry line. You'll find plenty of color here, from beaded bracelets to charming pendants and playful earrings. Their pieces are fun, accessible, and designed to add a splash of happiness to your day.
Much like Pura Vida, Vera Bradley’s jewelry embraces a casual, eclectic sense of style. With price points typically from $20 to $70, it’s great for anyone who believes more color is always a good idea.
Shop now at verabradley.com
Etsy is an endless ocean of handcrafted creativity, making it one of the best places to find unique, artisan-made jewelry. It embodies the same spirit of craftsmanship and individuality that Pura Vida champions. You can find everything from personalized charm necklaces and custom-stamped rings to intricate beaded bracelets that rival your favorite Pura Vida styles.
Since you’re buying directly from makers, the variety and price points are limitless, from under $10 to several hundred dollars. It's the ultimate destination for discovering one-of-a-kind boho and wanderlust-inspired gems.
Shop now at etsy.com
As the name suggests, Boho Betty is deeply rooted in bohemian style. The brand specializes in creating beautiful stacking bracelets, layered necklaces, and wraps that often incorporate natural stones and charms. Their aesthetic closely aligns with Pura Vida's free-spirited, travel-inspired vibe, making them a fantastic direct alternative.
With most pieces in the affordable $20 to $80 range, Boho Betty is perfect for building your arm stack with textured, handcrafted designs that mix and match effortlessly for a laid-back, earthy look.
Shop now at bohobetty.com
Miansai takes inspiration from the sea, creating sleek, modern jewelry with a distinct nautical touch. They’re famous for their minimalist cord, leather, and metal bracelets, which share Pura Vida’s casual, everyday wearability but offer a more refined and minimalist design language.
Ranging from $50 to $300, Miansai’s pieces are modern yet timeless, featuring clean lines and high-quality craftsmanship. It's a great choice for the person who loves a simple, laid-back bracelet but prefers a more subtle, contemporary aesthetic.
Shop now at miansai.com
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