If you're a fan of laid-back, eco-conscious style, chances are you already love Rapanui. The UK-based brand is a go-to for sustainable basics like soft organic cotton tees and cozy hoodies, all made with transparency and a planet-first mindset. They make building a green wardrobe feel both easy and affordable.
For those looking to expand their collection of ethical and stylish essentials, you're in luck. There are plenty of other brands that share Rapanui's commitment to quality and sustainability. Here are 19 similar brands that get it right.
Tentree is built around a simple but powerful idea: for every item purchased, they plant ten trees. Their collections are filled with super-soft joggers, hoodies, and tees made from sustainable materials like organic cotton and recycled polyester. Think comfy, casual essentials designed for everyday adventures.
While Rapanui focuses on traceable circularity, Tentree's standout feature is its dedication to reforestation, making it a great choice for those who want their purchase to have a direct, positive environmental impact. Their vibe is a bit more outdoor and athleisure-focused, perfect for a relaxed, nature-inspired look. Shop now at tentree.com
If you're hunting for GOTS-certified organic cotton basics that are fair-trade and affordable, PACT is your answer. This US-based brand specializes in incredibly comfortable, high-quality essentials - from underwear and socks to tees and loungewear. Their commitment to ethical production is clear in every piece.
Like Rapanui, PACT makes sustainable fashion accessible. While both offer minimalist designs, PACT has a broader range of everyday essentials, including kids' clothing and bedding, making them a great one-stop shop for an eco-friendly household. Shop now at wearpact.com
UK-based brand Thought creates beautiful clothing using natural and sustainable fabrics like bamboo, hemp, and organic cotton. You’ll find everything from basic tops and cozy loungewear to unique printed dresses and skirts, often in earthy, nature-inspired palettes. Their designs are both comfortable and effortlessly stylish.
Both Thought and Rapanui prioritize sustainability, but Thought offers a slightly more bohemian and artistic aesthetic. If you're looking for sustainable essentials with a softer, more eclectic edge, Thought is a fantastic brand to explore. Shop now at thoughtclothing.com
Founded by professional surfer Kelly Slater, Outerknown effortlessly blends a cool, coastal style with a serious commitment to sustainability. They craft high-quality casual wear like flannel shirts, rugged jeans, and versatile tees from organic, recycled, and regenerated materials. The entire operation is Fair Labor Association accredited.
Like Rapanui, Outerknown is huge on transparency in their supply chain. However, their aesthetic is distinctly surf-inspired and built for durability, bringing a more rugged, adventurous spirit to sustainable fashion. Shop now at outerknown.com
A true pioneer in the ethical fashion movement, People Tree has been creating fair trade and eco-friendly clothing for over three decades. They partner with artisans and farmers in the developing world to produce beautiful pieces from organic cotton and other sustainable fabrics. Their collections often feature unique prints, hand-woven textiles, and classic, feminine silhouettes.
Both Rapanui and People Tree are champions of transparency and ethical production. While Rapanui's style is more modern and minimalist, People Tree offers more bohemian and vintage-inspired designs that celebrate traditional craftsmanship. Shop now at peopletree.co.uk
Girlfriend Collective is famous for its chic, size-inclusive activewear made from recycled materials like post-consumer water bottles and fishing nets. Their leggings, sports bras, and sweats come in a stunning array of colors and are known for their great fit and buttery-soft feel. They are transparent about their fabrication and manufacturing process, from start to finish.
Where Rapanui nails the sustainable streetwear brief, Girlfriend Collective is the leader in eco-friendly athleisure. If you’re looking for high-quality sustainable gear for your workouts or weekend lounging, this is the brand for you. Shop now at girlfriend.com
Kotn is all about creating timeless, perfectly-cut basics from authentic Egyptian cotton. Their pieces, from crisp tees to cozy sweatshirts, are minimalist, durable, and ethically made in the Nile Delta. The brand partners directly with cotton farms, ensuring fair wages and helping build stronger communities through initiatives like funding new schools.
Similar to Rapanui, Kotn provides ethical, high-quality essentials. Kotn's focus, however, is on a single premium fabric and a more refined, quiet luxury feel. Their pieces are designed to be the foundational building blocks of a sophisticated, modern wardrobe. Shop now at kotn.com
Meaning "Green Love" in French, Amour Vert combines Parisian style with a strong commitment to sustainability. They create beautiful blouses, dresses, and knitwear using eco-friendly fabrics like Tencel Modal and organic cotton. For every tee purchased, they also plant a tree, and most of their production is done locally in California.
Amour Vert and Rapanui share a dedication to eco-friendly materials, but Amour Vert's aesthetic is much more polished and feminine. If you're looking to add elegant, timeless pieces to your sustainable wardrobe, this is the brand for you. Shop now at amourvert.com
Alternative Apparel is the master of super-soft, vintage-inspired basics. Their collection of tees, hoodies, and joggers is made using sustainable materials like organic cotton and recycled polyester, all produced with eco-friendly manufacturing processes. They are known for their lived-in feel and classic, comfortable fits.
Just like Rapanui, Alternative Apparel provides high-quality, sustainable casual wear. The main difference is the aesthetic: Alternative Apparel leans heavily into heathered fabrics and vintage washes, giving their pieces an authentic, effortless vibe that feels like it’s been your favorite for years. Shop now at alternativeapparel.com
Known for its philosophy of "Radical Transparency," Everlane offers modern, minimalist basics designed to last. From high-quality tees and premium denim to sleek Italian leather goods, they break down the costs behind each product. The brand focuses on clean designs and ethical partnerships with factories around the world.
Everlane and Rapanui both champion transparency, but Everlane caters to a slightly more upscale, professional audience. While priced higher, their focus on timeless work-to-weekend staples makes them a great Rapanui alternative for building out a conscious capsule wardrobe. Shop now at everlane.com
You’ve probably seen Veja’s iconic "V" logo sneakers everywhere. This French brand has taken the world by storm with footwear made from sustainable materials like wild rubber from the Amazon, organic cotton, and recycled plastic bottles. Their entire process is rooted in fair-trade principles and environmental responsibility.
Just as Rapanui provides a sustainable choice for your closet, Veja offers a go-to option for your footwear. They share the same commitment to transparency and eco-innovation, but focus exclusively on creating some of the coolest, most conscious sneakers on the market. Shop now at veja-store.com
Naadam is reinventing cashmere by making it more sustainable and affordable. They work directly with nomadic herders in Mongolia to source high-quality, eco-friendly cashmere for their beautiful sweaters and loungewear. Their commitment to fair pricing for herders and transparent practices sets them apart in the luxury space.
While Rapanui aces casual organic cotton, Naadam provides a more luxurious alternative with a sustainable soul. For ethically sourced, unbelievably soft knitwear that won’t break the bank, Naadam is a fantastic discovery. Shop now at naadam.co
This Danish brand is all about creating simple, functional essentials designed to last. Organic Basics focuses on high-quality underwear, activewear, and everyday tees made from sustainable materials like organic cotton, TENCEL™, and recycled fibers. Their aesthetic is clean, minimalist, and built for comfort.
Like Rapanui, Organic Basics is dedicated to low-impact production and transparency. However, their core focus is on revolutionizing the things you wear closest to your skin - think perfectly fitting briefs, bras, and socks that are better for both you and the planet. Shop now at organicbasics.com
Based in Los Angeles, MATE the Label creates incredibly dreamy loungewear from non-toxic, natural, and organic materials. Their collections of sweatsuits, tees, and sleepwear come in gorgeous, garment-dyed color palettes. The vibe is laid-back, effortlessly cool, and consciously crafted for comfort.
If you love Rapanui's relaxed style, MATE the Label takes that comfort to the next level. They focus on creating clean, non-toxic essentials perfect for at-home chilling, making them the ultimate brand for sustainable loungewear lovers. Shop now at matethelabel.com
Vetta takes a unique approach to sustainable fashion with its mini-capsule wardrobes. They release themed collections of five versatile pieces that can be mixed and matched to create over 30 outfits. Everything is responsibly made in the USA from eco-friendly materials like Tencel and organic cotton.
While Rapanui provides the everyday basics, Vetta offers a clever solution for building a fuller, more functional wardrobe consciously. Their innovative capsule concept helps you curb overconsumption while always having something chic and sustainable to wear. Shop now at vettacapsule.com
Eileen Fisher is a luxury brand dedicated to creating timeless, elegant designs with ethical and environmental responsibility at its core. Best known for their minimalist silhouettes and use of high-quality sustainable fabrics like organic linen, silk, and wool, their pieces are designed to be loved for a lifetime. They even have a take-back program to ensure garments are renewed or recycled.
Where Rapanui is focused on accessible basics, Eileen Fisher offers an elevated, investment-piece take on sustainable fashion. If you're looking for sophisticated, long-lasting staples from a brand with a deep commitment to circularity, Eileen Fisher is unmatched. Shop now at eileenfisher.com
A legend in the world of outdoor gear and environmental activism, Patagonia applies its famous eco-conscious ethos to a huge range of clothing. Beyond their technical jackets, they make fantastic everyday basics like t-shirts, sweatshirts, and pants using organic cotton and recycled materials. They are a certified B Corp and give 1% of sales to environmental causes.
Patagonia shares Rapanui's commitment to durability and challenging the status quo of fast fashion. While their aesthetic is more rooted in outdoor performance, their casual wear has a similar rugged, understated appeal that works anywhere. Shop now at patagonia.com
This German brand proves that fashion and fairness can go hand-in-hand. Armedangels crafts clean, modern clothing - from GOTS-certified denim to soft knitwear - using only sustainable materials and ethical production methods. Their designs are contemporary, timeless, and thoughtfully made to minimize environmental impact.
Much like Rapanui, Armedangels makes no compromises on style or sustainability. They cater to a modern European aesthetic with a slightly more polished feel, making them a great choice for eco-conscious wardrobe staples you can easily dress up or down. Shop now at armedangels.com
Toad&Co creates sustainable, comfortable clothing designed for a life of joy and adventure. Their collections feature everything from casual dresses and tops to performance-ready pants, with a focus on travel-friendly and easy-wear styles. They exclusively use eco-friendly materials like hemp, Tencel, and organic cotton.
If you're drawn to Rapanui for its functionality and green credentials, you'll feel right at home with Toad&Co. They mix a playful, outdoorsy vibe with a seriously sustainable mission, creating thoughtfully designed pieces that move with you, no matter where the day takes you. Shop now at toadandco.com
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