If your closet is filled with charming floral prints, quirky animal motifs, and retro-inspired silhouettes, you're probably already a firm fan of Princess Highway. The Australian brand has perfected a style that’s playful, nostalgic, and utterly unique, making every piece feel like a special find from a hidden vintage boutique.
But when you've got a great thing going, it's always fun to discover new brands that hit that same sweet spot. For those who love Princess Highway's whimsical spirit and are looking to expand their wardrobe, here are 18 similar brands worth adding to your favorites list.
A true icon in the world of quirky, retro-inspired fashion, ModCloth delivers playful prints and vintage silhouettes with a modern sense of fun. They’re well-known for their inclusive sizing and extensive collection of dresses, separates, and accessories featuring everything from dinosaurs to floral motifs. If Princess Highway is sweet and charming, ModCloth is its eccentric cousin who isn't afraid of a bolder, "geek-chic" statement piece.
Shop now at modcloth.com
For lovers of true vintage reproduction, Collectif is a must-know. Specializing in looks from the 1940s and 50s, this UK-based brand offers classic pin-up and rockabilly styles made with high-quality fabrics. While Princess Highway remixes vintage ideas into a more contemporary, casual brand, Collectif meticulously recreates authentic retro glamour. It's the perfect choice when you want to lean fully into a classic vintage aesthetic.
Shop now at collectif.co.uk
Think of Anthropologie as the sophisticated, bohemian big sister to Princess Highway. While generally at a higher price point, their selection of clothing shares a similar love for unique prints, special details, and inspired design. You'll find fewer quirky critters and more artisanal florals and elegant embroideries. It’s a great destination for discovering unique pieces that still feel whimsical but in a more elevated, artsy way.
Shop now at anthropologie.com
What does a Princess Highway fan wear on their day off? Probably Wildfox. This brand is famous for its ultra-soft, vintage-inspired loungewear, cozy sweatshirts, and graphic tees with witty slogans. While much more casual and focused on comfort, Wildfox shares that same playful, nostalgic spirit and love for designs that don't take themselves too seriously.
Shop now at wildfox.com
If you love the flattering, vintage-inspired silhouettes of Princess Highway but wish they had a bit more edge, meet Hell Bunny. Specializing in goth, pin-up, and rockabilly styles, they transform classic 50s shapes with darker color palettes, skull prints, and plaid patterns. It's the perfect mash-up of sweet and rebellious.
Shop now at hellbunny.com
Unique Vintage is your one-stop-shop for all things retro, offering a huge range of authentic vintage reproduction clothing. From flapper dresses of the 20s to swing skirts of the 50s, their collection is extensive. Think of them as more dedicated to historical accuracy than Princess Highway, but sharing the same core belief that fashion should be fun, vibrant, and nostalgic.
Shop now at uniquevintage.com
For the vintage lover with a minimalist and sustainable streak, Reformation is an excellent choice. The brand is known for its eco-friendly practices and effortlessly chic designs that often draw on vintage silhouettes. While its vibe is more "cool girl" and less overtly quirky than Princess Highway, you'll find similarly flattering floral dresses and classic cuts made for the modern closet.
Shop now at thereformation.com
As the name suggests, this brand is all about empowering, curve-hugging pin-up style. Their designs focus on creating that iconic 1940s and 1950s bombshell silhouette with impeccable construction. While Princess Highway offers a sweeter, more girl-next-door take on vintage, Pinup Girl Clothing leans into full-force glamour, providing show-stopping pieces that celebrate femininity.
Shop now at pinupgirlclothing.com
Sitting in a similar alternative space as Hell Bunny, Banned Apparel blends rockabilly, pin-up, and vintage looks into one cohesive aesthetic. You can count on them for adorable cardigans with quirky embroidery, plaid swing dresses, and accessories with a distinctly rebellious spirit. Head here if you like your vintage fashion served with a side of punk rock.
Shop now at bannedapparel.com
Known for its bright colors and charming prints, Lindy Bop is a UK-based brand that adores 1950s style. They offer swing dresses, polka-dot skirts, and cardigans at a very accessible price point, making it easy to build a playful retro wardrobe without breaking the bank. Lindy Bop shares Princess Highway's love for easy, wearable vintage fun.
Shop now at lindybop.co.uk
Stop Staring! is famous for its impeccable fit and masterful use of stretch fabrics to create stunning, figure-flattering retro dresses. Inspired by the glamour of 1940s and 50s Hollywood, their pieces are sexy, sophisticated, and expertly tailored. If you're looking for an investment-worthy vintage event dress, their quality and classic style are hard to beat.
Shop now at stopstaring.com
Founded by designer and artist Micheline Pitt, Vixen offers vintage-inspired fashion that feels both powerful and glamorous. The brand is known for catering to a range of body types, with designs that expertly sculpt and celebrate curves. Expect bold colors, statement prints, and an unapologetically pin-up aesthetic that blends toughness with old-school Hollywood glam.
Shop now at michelinepitt.com
UK-based Joanie Clothing feels like Princess Highway's long-lost sister. They specialize in vintage-style dresses, sweaters, and separates covered in delightful novelty prints - think dinosaurs, books, florals, and sly foxes. With a focus on sustainable fabrics and 'wearable nostalgia,' Joanie offers a very similar quirky, charming, and feminine vibe that's perfect for adding more character to your closet.
Shop now at joanieclothing.com
Taking its cues from the legendary queen of pinups herself, Bettie Page Clothing is dedicated to classic rockabilly and pin-up styles. Their collection consists of fitted wiggle dresses, flirty swing skirts, and classic halter tops that capture the playful spirit of the 1950s. Like Princess Highway, they love a good vintage shape, but with a more overt focus on retro glamour for the modern Bettie.
Shop now at bettiepageclothing.com
Formerly named Bettie Page Clothing, Tatyana brings a fresh and fun aesthetic to vintage reproduction. Their designs are known for being exceptionally colorful, bold, and often a little more exaggerated in their retro details. It's the place to find a dress in a hyper-bright color or a skirt with a larger-than-life novelty print that really pops off the fabric.
Shop now at tatyana.com
Believe it or not, Dangerfield is the official sister brand to Princess Highway. You’ll immediately recognize the familiar design DNA - quirky prints, flattering vintage cuts - but with an alternative twist. Dangerfield mixes in plaids, darker colors, punk elements, and edgier graphics. It’s perfect for those days when you love your Princess Highway silhouette but want to pair it with Doc Martens.
Shop now at dangerfield.com.au
If your personal style leans towards "sweet vintage with a touch of academia," you will adore Miss Patina. This London-based brand combines retro shapes with whimsical details like intricate embroidery, Peter Pan collars, and tons of cat motifs. It shares Princess Highway’s love for narrative-driven prints, but with a unique, bookish, and distinctly British charm.
Shop now at misspatina.com
Smak Parlour, often sold through retailers like Unique Vintage and ModCloth, designs vintage-inspired pieces with major quirky energy. Expect everything from 60s A-line mini dresses with cutout details to 70s-style knit tops with groovy mushroom prints. It’s more eclectic in its era-inspiration than other brands, offering a fun grab-bag of playful retro looks perfect for any vintage fan.
Shop now at uniquevintage.com
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