If you love sinking into the world of truly natural skincare, you're probably already familiar with Primally Pure. Their commitment to small-batch, clean, and organic ingredients has made them a favorite for anyone who wants wholesome, effective products - from their iconic natural deodorants to their nourishing body butters.
For those who adore Primally Pure's philosophy of putting pure ingredients first, there's a whole world of incredible brands waiting to be discovered. Here are 18 similar brands that share that same passion for transparent, nature-driven skincare.
Agent Nateur delivers luxury, organic skincare with a chic, minimalist feel. They focus on crafting clean, non-toxic products using high-quality ECOCERT-certified ingredients. Think of them as Primally Pure’s sophisticated older sister - the vibe is definitely more premium and spa-like, featuring rare botanicals in sleek, stunning packaging.
If you're willing to invest a bit more for a truly indulgent routine without compromising on purity, Agent Nateur's serums and facial renewal treatments are a perfect place to start. It’s ideal for someone who wants their natural skincare to feel like a high-end ritual. Shop now at agentnateur.com.
Based in Toronto, Wildcraft is a beautifully accessible brand that brings small-batch, plant-based skincare to your daily routine. Everything they make is 100% natural and focused on fresh, minimal ingredients that are easy to understand. Their products, which include face serums, toners, and lush body creams, have a lovely herbal and artisanal quality.
While sharing Primally Pure’s commitment to simplicity, Wildcraft stands out with its incredibly affordable price point in the natural space (many things are under $35). It's the perfect brand for building an effective, clean skincare routine on a budget. Shop now at wildcraftbio.com.
True Botanicals is all about high-performance results powered by nature. Their products are backed by clinical trials, proving that you don't need synthetic chemicals to achieve radiant, healthy skin. Offerings range from targeted serums and cleansers to luxurious body oils, all made with sustainable, plant-derived ingredients.
They share Primally Pure's dedication to safety and transparency but elevate it with a scientific, results-driven focus. If you're looking for clean beauty that effectively tackles concerns like fine lines, acne, or hyperpigmentation, True Botanicals blends nature and performance perfectly. Shop now at truebotanicals.com.
Vintner’s Daughter is a cult-favorite known for doing just a few things, but doing them exceptionally well. Their claim to fame is the Active Botanical Serum, a single hero product containing 22 of the world's most nutrient-rich botanicals. It’s the ultimate splurge for skincare aficionados who believe in quality over quantity.
Compared to Primally Pure’s broader range of everyday essentials, Vintner’s Daughter positions itself as a luxury, high-potency treatment brand. This is the brand you turn to when you’re looking for a single, powerhouse product to fundamentally change your skin. Shop now at vintnersdaughter.com.
Created by Jessica Alba, Honest Beauty makes clean skincare and makeup accessible to everyone. They offer a huge selection of products - from gel cleansers and hydrogel creams to vitamin C serums - that are formulated without harsh chemicals. It’s your one-stop shop for effective essentials that won't break the bank.
Like Primally Pure, Honest has a strong focus on ingredient transparency and safety. The key difference lies in its scale and affordability, Honest brings clean beauty to the masses with prices often under $30, making it an easy and reliable choice for everyday routines. Shop now at honest.com/beauty.
Herbivore Botanicals is the brand that proved natural beauty could be stunningly chic. Their products, from the famous Blue Tansy Mask to the Lapis Facial Oil, combine potent, plant-based ingredients with gorgeous, minimalist packaging that you'll want to display on your vanity. It's beauty that feels like self-care.
What makes Herbivore stand out is its emphasis on aesthetics and sensory experience - the textures, smells, and colors are all part of the appeal. While just as committed to safe, cruelty-free formulas as Primally Pure, Herbivore is perfect for those who want their skincare routine to look as good as it feels. Shop now at herbivorebotanicals.com.
Not to be confused with its sound-alike counterpart, True Nature Botanicals is focused squarely on luxurious, organic skincare designed for anti-aging and hydration. Their serums and oils are packed with potent botanical extracts formulated to nourish and revitalize the skin without any harsh or synthetic ingredients.
This brand is ideal for those with mature skin who love Primally Pure's eco-conscious approach but are seeking more targeted, rejuvenating results. They offer a clean, sophisticated, and effective alternative to conventional anti-aging lines. Shop now at retailers like Follain.
Inspired by the ocean, OSEA Malibu creates products powered by the sea. This vegan and cruelty-free brand uses seaweed as its star ingredient, infusing its serums, body oils, and moisturizers with potent vitamins and minerals. Their Undaria Algae Body Oil has become a modern classic for its incredible hydrating properties and addictive scent.
While both brands are rooted in nature, OSEA's marine focus offers a unique alternative to Primally Pure's more earth-based lineup. If you're drawn to clean ingredients and sustainable practices but want something with a refreshing, invigorating ocean vibe, OSEA is for you. Shop now at oseamalibu.com.
Josh Rosebrook blends plant-based ingredients with dermatological science to create high-performance skincare, hair care, and styling products. Using a mix of organic and wild-crafted botanicals, the brand is known for products that deliver real results, from its Hydrating Accelerator mist to its Vital Balm Cream.
Think of Josh Rosebrook as the middle ground between earthy-natural and clinical-effective. While sharing Primally Pure's mission of ingredient purity, the brand has a slightly more professional, almost cosmeceutical edge that appeals to those who are serious about results. Shop now at joshrosebrook.com.
Kjaer Weis is a pioneer in sustainable luxury beauty. The brand offers ECOCERT certified organic skincare and makeup in stunning, refillable metal packaging. It perfectly blends high-performance indulgence with unparalleled eco-consciousness, proving that you don't have to choose between luxury and sustainability.
Where Primally Pure champions farmhouse-chic simplicity, Kjaer Weis is all about modern, Scandinavian elegance. Their skincare is intensely nourishing and a great choice for anyone looking to invest in a beautifully designed, waste-free routine. Shop now at kjaerweis.com.
Bite Beauty's philosophy is "what goes on your lips should be as good as what goes in your mouth." Their products are made with food-grade ingredients, so you can feel good about what you're wearing. While best known for their lipsticks and agave lip masks, their growing skincare line applies the same clean, vegan-friendly ethos.
Compared to Primally Pure's wide range of skincare, Bite's expertise is more specialized and beauty-focused. If you love the idea of nourishing, edible ingredients and are mainly looking to clean up your lip care and makeup essentials, Bite is a fantastic choice. Shop now at bitebeauty.com.
Taking minimalism to its absolute best, S.W. Basics creates skincare with the fewest possible ingredients. Products often contain five ingredients or less, making them perfect for anyone with sensitive or reactive skin who needs a gentle, back-to-basics approach. Their lineup includes gentle cleansers, toners made from raw apple cider vinegar, and simple moisturizers.
If you're drawn to Primally Pure's simplicity, S.W. Basics strips it down even further. It is the ultimate transparent brand for true ingredient purists who want effective care without a single unnecessary element. The packaging is simple, the formulas are pure, and the results are gentle. Shop now at swbasics.com.
Vapour Beauty masterfully blends makeup with skincare, creating high-performance products that are truly good for your skin. Based in the mountains of Taos, New Mexico, they focus on organic ingredients and artful formulas that feel weightless. Vapour's collection includes everything from illuminating primers to nourishing foundations and multi-use lip and cheek sticks.
This brand is ideal for those who admire Primally Pure’s clean credentials but want to apply that same ethos to their makeup bag. The line is polished and performance-driven, proving that organic beauty can totally hold its own against conventional counterparts. Shop now at vapourbeauty.com.
Cocokind is the fun, friendly, and super accessible face of clean skincare. Known for using gentle, active botanical ingredients and providing radical transparency about their formulas and pricing, they make amazing products available to everyone. Their fan-favorites include the Watermelon Hemp Oil and the Ceramide Barrier Serum, usually priced under $25.
Cocokind nails the same community feel and commitment to efficacy as Primally Pure, but offers it at a drugstore-friendly price point you can find at Target. It’s perfect for starting a clean skincare journey or adding effective, budget-conscious products to your existing routine. Shop now at cocokind.com.
May Lindstrom Skin turns your daily routine into a luxurious ritual. This is artisanal skincare at its finest, with each product being handcrafted to create a divinely sensorial experience. The brand is famous for indulgent products like the Honey Mud cleansing silk and The Problem Solver warming mask, made with high-quality, wild-harvested botanicals.
Where Primally Pure offers approachable daily wellness, May Lindstrom offers true, high-end indulgence. It's a significantly higher price point, making it a brand for special skincare splurges - perfect for a self-care Sunday or when you really want to pamper yourself. Shop now at maylindstrom.com.
With its motto 'With less, you are more,' Lilah B. champions effortless, minimalist beauty. Housed in chic, pebble-like compacts, their products are multi-purpose, skincare-infused, and gorgeously simple. They offer everything from lip and cheek tints to thoughtfully formulated skincare like their Aglow Cleansing Butter.
Lilah B. shares Primally Pure's philosophy of streamlining your routine, but with a distinctively sleek and elegant aesthetic. If you're looking for clean beauty that is both functional and feels incredibly refined, Lilah B. is the ultimate choice for sophisticated simplicity. Shop now at lilahbeauty.com.
The Nue Co. bridges the gap between skincare, supplements, and wellness. Their products are backed by science, using clean, innovative ingredients to address everything from gut health to skin radiance. From topical vitamin C serums to ingestible “skin food” supplements, this brand takes a holistic - and highly modern - approach to beauty.
Like Primally Pure, they believe beauty starts from within. However, The Nue Co. has a more clinical, data-driven feel in contrast to Primally Pure's earthy, traditional-remedy vibe. It's an excellent brand for anyone who loves wellness trends and is looking for a bio-hacking edge in their beauty routine. Shop now at thenueco.com.
A true artisan brand, Earthwise Beauty creates unique, small-batch skincare powered by traditional herbal remedies and unrefined, wildcrafted ingredients. Their formulas are complex, potent, and beloved by hardcore natural beauty fans. Products like the Nap in the Meadow Serum and the Marshmallow Face Cleanser showcase rare, off-the-beaten-path botanicals.
This brand is for the true natural skincare connoisseur. It channels the same handcrafted spirit as Primally Pure but takes it to a deeper level with a strong focus on herbalism. If you're ready to get nerdy about unique plant-based ingredients, you will fall in love with Earthwise Beauty. Shop now at earthwisebeauty.com.
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