It's hard to beat the timeless cool of Polo Ralph Lauren and Lacoste. Both brands have mastered that polished, preppy, and sporty-casual look that works for just about everything, from a casual Friday at the office to a weekend brunch. They are the definition of wardrobe staples that are always in style.
If you love their blend of effortless sophistication, quality craftsmanship, and versatile design, there are plenty of other brands that hit that same sweet spot. Here are 17 brands like Polo and Lacoste to add to your shopping list for that perfect classic casual style.
Brooks Brothers is the OG of classic American style, known for its extremely well-made button-down shirts, refined polos, and perfect chinos. While they can lean a bit more formal than Polo or Lacoste, their casual wear has that same timeless and preppy appeal. Think of them as the slightly more buttoned-up older sibling, making them a great choice when you want your casual look to feel extra sharp and put-together.
Shop now at brooksbrothers.com
If you're looking for that all-American preppy vibe with a more youthful and playful energy, Tommy Hilfiger is your brand. Famous for its bold red, white, and blue logo, Tommy offers classic polos, chinos, and knits with a fun, trend-forward twist. The price point is similar to Polo and Lacoste, but the style is brighter, sportier, and brings a cool '90s nostalgia to classic prep.
Shop now at tommy.com
GANT expertly blends American sportswear with European refinement, delivering polished polos and casual shirts that feel both classic and modern. They share Polo and Lacoste's commitment to quality but stand out with a sharper focus on tailoring and contemporary fits. It's the perfect brand for someone who appreciates a classic silhouette but wants a slightly more updated, internationally-inspired feel.
Shop now at gant.com
Sometimes the best alternative is another branch of the same family tree. Collections like Lauren Ralph Lauren or Polo Golf offer the iconic preppy aesthetic you love, but often at a more accessible price point. You'll find plenty of versatile polos, casual dresses, and sporty separates that keep the signature Ralph Lauren look without the mainline price tag, perfect for stocking up on everyday essentials.
Shop now at ralphlauren.com
J.Crew is a master of polished, everyday style, offering high-quality polos, chinos, and button-downs with a modern American sensibility. Their vibe aligns perfectly with Polo and Lacoste but often incorporates softer fabrics and more contemporary colors and patterns. It’s a reliable go-to for building a versatile wardrobe of staples that feel both timeless and current.
Shop now at jcrew.com
Famous for its iconic waxed jackets, this British heritage brand also excels at rugged, country-preppy casual wear. Barbour offers durable polos, sharp quilted vests, and classic chinos that share the same timeless quality as Polo and Lacoste but with an adventurous, outdoorsy twist. It’s a perfect choice if your classic style leans more towards country weekends than tennis courts.
Shop now at barbour.com
Bringing a touch of British mod style to the preppy look, Ben Sherman is known for sharp button-downs, trim polos, and standout prints. It has that same casual-cool foundation as Polo and Lacoste but channels a more youthful, music-inspired energy. If you appreciate clean lines and want to inject a bit of a retro British edge into your wardrobe, Ben Sherman is a fantastic option.
Shop now at bensherman.com
Vineyard Vines takes the classic preppy look and infuses it with a fun, coastal-inspired vibe. Known for its signature whale logo and cheerful prints, the brand offers bright polos and relaxed chinos that scream summer vacation. It aligns with the casual aesthetic of Polo and Lacoste but cranks up the color and playfulness for those who don't take their preppy style too seriously.
Shop now at vineyardvines.com
With its Skipjack Tuna logo, Southern Tide channels a relaxed, Southern-preppy aesthetic. Their polos, shorts, and lightweight layers are designed for comfort and a polished-yet-laid-back style. While similar to Polo and Lacoste in quality casual wear, Southern Tide offers a distinctively American, coastal vibe that’s perfect for warm weather and easy living.
Shop now at southerntide.com
Faherty combines a beachy, surf-inspired comfort with incredibly high-quality, sustainable fabrics. Their polos and casual shirts are known for being exceptionally soft and easy to wear. If you love the casual refinement of Polo but are looking for something with a more laid-back, eco-conscious ethos, Faherty’s modern and comfortable staples are a perfect fit.
Shop now at fahertybrand.com
While legendary for its boat shoes, Sperry also offers a full line of preppy, nautical-themed apparel. You'll find classic polos, shorts, and casual layers that perfectly capture that classic, dockside style. Sperry is a great way to get that timeless Polo and Lacoste look, often at a more wallet-friendly price point, without skimping on the authentic coastal vibe.
Shop now at sperry.com
Co-founded by surfer Kelly Slater, Outerknown is all about sustainable style and coastal cool. Their collection includes minimalist polos, tees, and chinos made from eco-friendly materials like organic cotton and recycled fibers. The brand shares a casual, classic-cool look with Polo and Lacoste but stands apart with its serious commitment to ethical and environmentally friendly production.
Shop now at outerknown.com
Todd Snyder delivers elevated takes on American sportswear, blending classic designs with modern tailoring and premium fabrics. Think of it as Polo for the downtown crowd. The brand's polos and casual essentials have a familiar timeless quality but with a more sophisticated, contemporary edge. It's an excellent choice if you're looking to upgrade your classic pieces with a bit more designer detail.
Shop now at toddsnyder.com
Known for expertly tailored swimwear, Orlebar Brown applies that same sharp eye for fit to its entire resort wear collection. Their polo shirts are exceptionally well-cut from luxury fabrics, giving them a more refined and upscale feel than your average casual shirt. It's a definite step up in price, but perfect for when you want your casual look to have a seriously polished, James Bond-on-vacation vibe.
Shop now at orlebarbrown.com
Filson is a heritage outfitter that creates incredibly durable, rugged-yet-refined apparel designed to last a lifetime. Their heavyweight polos and utilitarian shirts share a classic American spirit with Polo, but with a clear focus on utility and outdoor performance. If you appreciate heritage craftsmanship and want your casual wear to be as tough as it looks, Filson is an unmatched choice.
Shop now at filson.com
At first glance, Paul Smith offers classic British menswear, but a closer look reveals the brand's signature quirky details. A standard polo might have a surprising multi-color stripe under the collar or a playfully embroidered logo. It’s perfect for the person who loves the timeless shapes of Polo and Lacoste but wants to add a subtle bit of wit and fashion-forward personality to their look.
Shop now at paulsmith.com
While famous for its sharp tailoring, Suitsupply's casual collection is seriously impressive. Their polos, knitwear, and chinos are made with the same attention to fit and high-quality materials as their suits. This gives their casual pieces a refined, modern structure that echoes the polished feel of Polo and Lacoste but with a distinctly contemporary, European-inspired finish.
Shop now at suitsupply.com
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