19 Brands Like PLT for Trendy & Affordable Fashion
If you're obsessed with staying on top of the latest trends without emptying your wallet, then you're probably already a fan of PrettyLittleThing. PLT is the ultimate destination for bold, edgy, and Insta-ready outfits that won't break the bank, delivering everything from statement dresses to casual essentials at lightning speed.
But when you've scrolled through every page and need some new options with a similar vibe, we've got you covered. Here are 19 brands like PrettyLittleThing that offer trendy, statement-making pieces for every budget and style!
1. Missguided
Missguided serves up edgy, youthful fashion with prices mostly falling between $20-$70. You'll find everything from killer dresses to trendy tops that feel very similar to PLT’s aesthetic. Where Missguided shines is its body-positive campaigns and slightly more polished take on streetwear.
If you love PLT's affordability and bold energy but want styles with a slightly more classic streetwear-inspired twist, Missguided is your perfect next stop. Their frequent collaborations also keep their collections feeling fresh and exciting.
2. Boohoo
As a fast-fashion giant, Boohoo is all about ultra-affordable, vibrant, and super trend-driven pieces, with most items priced between $10 and $50. It’s the perfect place for a last-minute party outfit or a quick wardrobe refresh without any financial guilt.
Like PLT, Boohoo delivers instant style gratification. However, it often leans into brighter prints and more playful statement styles, making it a goldmine for anyone looking to experiment with new trends on a budget.
3. Shein
Shein is the king of massive variety and rock-bottom prices, with most pieces ranging from just $5 to $40. Their catalog is an endless scroll of styles directly inspired by social media, covering everything from dresses and loungewear to quirky accessories you didn't know you needed.
While PLT is fast, Shein is even faster and offers an unparalleled selection. If you want the absolute latest micro-trend at an almost unbelievable price, Shein is the place to look.
4. Nasty Gal
For those who walk on the wild side, Nasty Gal delivers bold, edgy fashion with a rebellious, vintage-inspired vibe. With prices around $30-$100, you can find statement dresses, faux leather pieces, and graphic tees that command attention.
Nasty Gal shares PLT's trend-conscious attitude but pushes the envelope further with a more rock-and-roll, retro aesthetic. If you want your outfits to feel a little more unique and fashion-forward, Nasty Gal is your brand.
5. Zaful
If your style leans a little more boho and beachy, Zaful is a must-see. The brand is famous for its massive collection of trendy swimwear, festival-ready outfits, and casual basics, with prices generally sitting between $10 and $40.
Zaful nails the same affordability as PLT but carves out its own niche with a focus on fun prints, playful cuts, and summery vibes. It's the go-to for vacation shopping or assembling the perfect festival look.
6. PrettyLittleThing (PLT) Outlet
Sometimes the best alternative to PLT is... more PLT, but cheaper! The PLT Outlet is a treasure trove of past-season styles and clearance finds, with prices that often dip below $20. It's where all the looks you loved find a second life at a major discount.
If you're a dedicated PLT shopper, scrolling through the outlet section is a no-brainer for finding hidden gems and staples at a fraction of the original cost. It’s all the trend-driven style you want, for even less.
7. Fashion Nova
Famous for its curve-hugging fits and lightning-fast trend cycle, Fashion Nova caters to shoppers who want sexy, bold, and figure-flattering styles. With prices generally between $20-$80, it’s a go-to for statement pieces inspired by celebrity streetwear.
Fashion Nova is on par with PLT in terms of price and trendiness, but its key differentiator is the focus on body-conscious silhouettes. If you love an outfit that shows off your shape, Fashion Nova has you covered.
8. Lulus
Lulus offers a more feminine and polished take on affordable fashion, with prices typically in the $40 to $100 range. It's a fantastic destination for special occasion dresses, romantic blouses, and chic date-night looks.
Compared to PLT's edgier vibe, Lulus leans more into romantic and classy aesthetics. If you need an amazing and affordable dress for a wedding, party, or event, Lulus is one of the best spots online.
9. PrettyLittleThing US
For shoppers in the States, heading directly to the PrettyLittleThing US site can unlock exclusive styles tailored to the American market. The price point ($10-$80) and trendy, youthful vibe are the same, but the collections often reflect US streetwear trends more closely.
You’ll find a huge focus on casual lounge sets, party wear, and influencer-inspired looks that are popular stateside. It’s the PLT you love, just curated with a regional twist to keep things relevant.
10. O Polly
O Polly is your destination for when you want fast-fashion trendiness with a more premium, luxe feel. Prices are a step up, ranging from $80 to $200, but so is the quality. The brand specializes in chic, figure-flattering designs that look and feel expensive.
If you have a special event, O Polly offers bodycon dresses, two-piece sets, and eveningwear in high-quality fabrics and sophisticated cuts that ensure you'll stand out. Think PLT's trend-driven DNA, but elevated for the main event.
11. SheIn Curve
Shein's massive catalog gets even better with Shein Curve, its dedicated plus-size line. It offers the same trendy, social-media-inspired fashion at incredibly low prices (around $10-$40), all designed specifically for curvy figures.
It's an amazing alternative for plus-size shoppers who love PLT's affordability but are looking for a wider variety of trend-led pieces designed to fit and flatter. The inclusivity and sheer volume of options are unbeatable.
12. PrettyLittleThing Kids
For style-conscious parents, PLT Kids channels the main brand's trendy aesthetic into adorable, affordable fashion for children. With prices between $10-$50, you can dress your little ones in cute outfits that mimic the latest adult trends.
From mini-me dresses and cool casual wear to tiny accessories, the collection offers a fun way to coordinate looks. It captures PLT’s focus on trend and affordability, just in a smaller size.
13. In The Style
Hailing from the UK, In The Style built its brand on exciting collaborations with social media influencers. For $20-$80, you can shop collections that are trendy, contemporary, and highly wearable, spanning dresses, loungewear, and outfits perfect for a night out.
Like PLT, it’s all about fast, accessible fashion. The key difference is its strong influencer-driven approach, which gives its collections a relatable and personally curated feel.
14. Missy Empire
Missy Empire is for the girl who isn't afraid to be bold. The brand specializes in sexy, street-inspired statement pieces like bodycon dresses, cut-out tops, and on-trend co-ords, with most items hovering around the $20-$70 mark.
It matches PLT's fast-paced, affordable model but turns up the volume on clubwear and party-ready styles. If you're shopping for a weekend look that will turn heads, Missy Empire is the place to be.
15. Lulus
Beyond being a go-to for everyday chic, Lulus has carved out a niche as the ultimate destination for affordable event dressing. If you have wedding invites piling up, their collection of bridesmaid and wedding guest dresses offers polished, romantic styles in a huge range of colors and sizes for around $40-$100.
While PLT keeps you on-trend for daily life, Lulus ensures you look timelessly elegant for life's biggest celebrations without resorting to a stuffy department store.
16. Urban Outfitters
Urban Outfitters targets the same young, trend-conscious shopper as PLT with a more indie, eclectic twist. Featuring vintage-inspired graphic tees, laid-back denim, and quirky homeware, their prices range from $20 to over $100.
It's where fast fashion meets a cooler, more bohemian sensibility. If your style is less about bodycon and more about retro band tees and wide-leg trousers, UO is a perfect fit, offering a different flavor of what's currently cool.
17. PrettyLittleThing Men’s
Don't let the girls have all the fun - PLT now has a dedicated line for men offering that same affordable, trend-forward DNA. You'll find modern streetwear essentials, printed co-ords, cool tracksuits, and casual basics, with most prices under $80.
It's the perfect counterpart to the main brand, making it easy to find stylish, budget-friendly menswear that feels current and taps into today’s urban aesthetic.
18. Dolls Kill
Dolls Kill is PLT’s rebellious, punk-rock older sister. This alternative fashion brand serves up a bold mix of punk, goth, rave, and streetwear styles for those who defy the mainstream. Pieces range from $30-$150, featuring lots of leather, mesh, and major platform shoes.
While PLT taps into mainstream trends, Dolls Kill champions counter-culture. If you find PLT's vibe a little too tame and want something more unconventional and daring, this is your sanctuary.
19. SheIn Teen
Specifically curated for teenage shoppers, SheIn Teen delivers a constant flow of cute, playful, and social-media-ready styles for under $30. The aesthetic is youthful, vibrant, and perfectly captures the looks trending on TikTok and Instagram.
It shares PLT's commitment to speedy, affordable fashion but is tailored for a slightly younger audience. It's a fantastic spot for finding fun basics and trendy pieces to experiment with personal style.
Written by
Ash Read
