For decades, Playboy has been the undisputed icon of rebellious allure, blending provocative style with a confident, luxe lifestyle. It's more than just a brand, it’s an attitude, seen in everything from its signature bunny-logo apparel to its edgy, statement-making collections.
If you love that bold, sexy, and unapologetic vibe, you're in luck. There are plenty of other brands that capture a similar spirit, whether you're looking for high-energy party wear, sultry lingerie, or everyday pieces with an edge. Here are 18 brands like Playboy to check out for iconic lifestyle apparel a friend would recommend.
Victoria's Secret is a global authority on sexy, specializing in glamorous lingerie, loungewear, and intimates. Their collections, with prices from $20 to $80, are all about sensual elegance, featuring lavish lace, satin, and playful prints designed to make you feel confident and alluring. It's the go-to brand for pieces that feel both sultry and comfortable.
While both brands celebrate sex appeal, Victoria’s Secret focuses more on glamorous femininity and intimate apparel. If Playboy is the rebellious night out, Victoria's Secret is the seductive night in. It’s perfect when you want to channel that same confidence with a softer, more romantic focus.
Shop now at victoriassecret.com
Good American is a modern lifestyle brand celebrated for its body-positive denim, bold activewear, and fashion that feels both chic and sexy. With price points from $50 to $150, their pieces are designed with figure-flattering fits and inclusive sizing to empower everyone. The vibe is modern and slightly edgy, blending street style with confident silhouettes.
Unlike Playboy's provocative rebelliousness, Good American offers a more polished way to feel sexy every day. Both brands share a bold attitude, but Good American delivers it with a refined, inclusive, and contemporary twist, focusing on high-quality essentials.
Shop now at goodamerican.com
Famous for its ultra-trendy and curve-hugging styles, Fashion Nova delivers head-turning pieces for a fraction of the price, typically between $20 and $70. The brand is your destination for bodycon dresses, crop tops, and statement outfits inspired by celebrity and social media style. It’s all about serving bold, sexy looks for a night out.
Fashion Nova absolutely nails the body-conscious, statement-making fashion that Playboy is known for. The main difference is its fast-fashion model, making it more budget-friendly and trend-driven, while Playboy leans into a more iconic lifestyle feel. If you want the Playboy vibe for less, Fashion Nova is your spot.
Shop now at fashionnova.com
Boohoo is a high-energy, trend-obsessed brand that offers bold and youthful designs from about $15 to $60. Their collections range from lingerie-inspired looks to edgy party dresses that ooze a provocative vibe. The aesthetic is daring, vibrant, and perfectly captures a rebellious spirit for young, fashion-forward shoppers.
Like Playboy, Boohoo delivers on-trend, sexy apparel that exudes confidence. However, Boohoo is squarely in the fast-fashion camp, focusing on trendy, of-the-moment styles over Playboy's more timeless, rebellious branding. It's a great choice for fun, disposable fashion that shares Playboy's unapologetic attitude.
Shop now at boohoo.com
Zara is the global giant for chic, runway-inspired fashion that feels incredibly current, with pieces generally ranging from $30 to $150. You'll find sleek dresses, structured blazers, and statement tops that blend sophistication with a subtle sexiness. The aesthetic is polished, modern, and versatile - perfect for looking stylish on any occasion.
Compared to Playboy's overtly provocative style, Zara offers a more refined way to do sexy. Both brands attract confident shoppers, but Zara’s look is more tailored and understated. It’s for when you want to channel your inner siren in a more polished, "if you know, you know" kind of way.
Shop now at zara.com
Nasty Gal is for the rebel at heart, celebrated for its edgy, vintage-inspired, and fearless fashion. Expect to find leather skirts, daring tops, and statement dresses that scream confidence, with prices typically between $30 and $150. The brand's mix of vintage pin-up, punk, and rock ’n’ roll is perfect for anyone who dresses to stand out.
Nasty Gal channels the fearless sex appeal of Playboy but with a grittier, more alternative twist. If Playboy is sleek, rebellious glamour, Nasty Gal is its cool, undone sister with a closet full of vintage finds. Both brands empower you to push boundaries and own your look.
Shop now at nastygal.com
PrettyLittleThing is all about trendy, affordable fashion that’s unapologetically sexy. For $20 to $70, you can score body-hugging dresses, revealing crop tops, and bold accessories. The vibe is youthful, vibrant, and provocative, designed for shoppers who want to turn heads without breaking the bank.
Like Playboy, PrettyLittleThing fully embraces bold and confident fashion. The biggest difference is its focus on playful, fleeting trends that appeal to a younger, social-media-savvy audience. It has the same confident energy as Playboy but delivered with a fun, fast-fashion twist.
Shop now at prettylittlething.com
Yandy specializes in all things sexy, from daring lingerie and costumes to sizzling clubwear. With prices mostly between $10 and $80, their entire collection is built around revealing and playful designs that command attention. The aesthetic is shamelessly provocative, fun, and perfect for when you want to make a statement.
Yandy celebrates sensuality and boldness just like Playboy but narrows its focus primarily to lingerie and fantasy wear. It's the go-to when you want to channel Playboy's provocative spirit in its most direct and daring form, especially for themed parties or a very special night in.
Shop now at yandy.com
Missguided is a brand that empowers you to be confident and own your style with bold and sexy pieces. This UK-based fast-fashion label offers fitted dresses, edgy tops, and killer coords for around $20 to $80. Its aesthetic is vibrant, daring, and always trend-led, perfect for making a stylish statement.
Just like Playboy, Missguided's core message is about confidence and self-expression through sexy, rebellious fashion. While Playboy built an iconic lifestyle brand over decades, Missguided translates that attitude through quick-turnaround trends that feel current and exciting for a youthful crowd.
Shop now at missguided.com
Loyalty & Faith designs contemporary, sexy fashion for the modern woman who isn't afraid to be seen. You'll find figure-hugging dresses, chic crop tops, and perfect night-out attire, typically priced from $50 to $150. Their look is confident and sultry, often featuring cut-outs, mesh details, and bold prints.
This brand shares Playboy's seductive vibe but brings a slightly more refined and elevated aesthetic. Instead of leaning into rebellious iconography, Loyalty & Faith uses modern fabrics and sleek silhouettes to create a sophisticated kind of sexy.
Shop now at loyaltyandfaith.com
While not a clothing brand, Coco & Breezy offers the perfect accessories to complement a rebellious, high-fashion look. This brand is known for its bold, edgy, and futuristic eyewear that makes an instant statement, with prices starting around $150. Their glasses are more like wearable art than simple accessories.
Think of Coco & Breezy as the finishing touch to your Playboy-inspired aesthetic. Both labels appeal to those who use fashion to exude confidence and stand out. While Playboy provides the outfit, Coco & Breezy provides the head-turning eyewear to complete the look with a dose of high-fashion edge.
Shop now at cocoandbreezy.com
Sinsay is a super budget-friendly brand that serves up trendy, youthful apparel perfect for a fun, flirty vibe. With prices usually under $40, you’ll find tons of crop tops, mini skirts, and playful accessories that feel bold and current. It’s perfect for the young shopper on a mission to get the trendiest fits to wear out without committing long-term.
Sinsay captures the playful side of Playboy's sensuality and makes it extremely accessible to younger people. While it doesn't have the same premium, iconic feel, it definitely shares that same confident, rebellious attitude and helps you build a daring wardrobe for less.
Shop now at sinsay.com
Bravado! is a streetwear brand specializing in graphic tees, hoodies, and accessories that feature bold and often provocative designs. With prices from $30 to $80, it's known for its statement pieces showcasing iconic logos and rebellious mottos. It's the kind of apparel that lets you wear your attitude out loud.
Just like Playboy used its logo to build a lifestyle empire, Bravado! leans heavily on iconic branding and visual statements. This brand’s edgy, graphic-heavy style and streetwear sensibility align perfectly with Playboy’s rebellious spirit, making it a great cultural match.
Shop now at bravado.com
I.AM.GIA is the Australian brand that took the celebrity world by storm, known for its edgy yet sexy clothes. It's known for its unique figure-hugging pieces you'll almost never find elsewhere. Think slick cargo pants that will accentuate your form perfectly, sexy little bodysuits, or barely-there crop tops to complete outfits. With prices between $80 and $250, I.AM.GIA brings high-fashion edginess.
Like Playboy, I.AM.GIA is all about fearless confidence and sex appeal, but with a more runway-inspired twist. If you love Playboy's daring philosophy but want it with a high-fashion, "It Girl" edge, this brand is absolutely for you.
Shop now at iamgia.com
Designed in London, House of CB is where you'll find elegant and sexy dresses perfect for a "wow" moment at a special occasion. The house is known for perfecting luxury dresses that will mold your figure and highlight every curve in a way your dress has never done before. Every item you buy looks like it was created and designed personally for you to flatter your silhouette and make everyone stare in admiration. Prices typically range from $150 to $400+
Both brands celebrate feminine confidence, but House of CB does it with an elegant and sophisticated touch. Where Playboy is rebellious and edgy, House of CB is glamorous and red-carpet-ready. It's the brand you choose for a showstopping look that’s undeniably sexy and powerful.
Shop now at houseofcb.com
Oh Polly is your destination for glamorous, curve-enhancing party dresses and sexy swimwear. With prices generally ranging from $80 to $200, their pieces are designed to make you feel like the center of attention. The aesthetic is sultry and bold, perfect for nights out, vacations, or any time you want to make an entrance.
Like Playboy, Oh Polly knows that sex appeal and confidence go hand-in-hand. While Playboy is rooted in iconic, rebellious history, Oh Polly offers that same empowered vibe through a modern lens, focusing on trendy silhouettes and body-con fits that celebrate your figure.
Shop now at ohpolly.com
Created by Kim Kardashian, Skims transformed the fashion world with its innovative undergarments and pieces that have become essentials in every wardrobe. Every style comes in a variety of colors, usually very minimal and skintone-like - perfect for just throwing on and looking elegant despite its simplicity.
While Skims may not offer overtly provocative clothing, it still brings the same understated sexy vibes. It celebrates body and self-confidence in comfortable pieces for everyday wear. Skims is for when you want to feel powerful and sexy from the base up, a quiet version of "I feel so confident being me," akin to Playboy but in a different fashion.
Shop now at skims.com
Fleur du Mal redefines luxury for the modern goddess within every woman who just wants to feel confident enough to express herself in every aspect of life while feeling good from the inside out. The pieces are thoughtfully designed to deliver a chic, sophisticated, edgy, and powerful version of a more daring woman, with prices ranging from $100 to over $500 for very special, unique pieces for big occasions. With beautiful silk and lace, this brand is pure perfection.
Both brands know that elegance and sexiness are key to a woman's confidence. While Fleur du Mal feels elevated and elegant, Playboy brings the young, rebellious attitude. Each has its own luxurious and sexy appeal, making them a perfect match for different aspects of a confident woman's lifestyle.
Shop now at fleurdemal.com
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