There's a reason the iconic polo player logo is so well-known - Polo Ralph Lauren created a blueprint for timeless, preppy American style. Known for high-quality polos, crisp button-downs, and perfectly cut chinos, the brand nails that polished-yet-relaxed vibe that works for just about any occasion.
If you're a fan of its aspirational, all-American aesthetic but want to add a few new names to your rotation, you're in the right place. Here are 19 brands like Polo Ralph Lauren that deliver classic style with their own unique twist.
Famous for its own iconic logo - the green crocodile - Lacoste is the French counterpart to Ralph Lauren's preppy American vision. Originating from the tennis court, the brand delivers a clean, sporty aesthetic across its range of high-quality piqué polos, t-shirts, and casualwear. Lacoste shares a similar price point and appreciation for classic sportswear but leans a bit more into athletic minimalism compared to Ralph Lauren's layered, Americana-inspired look.
Shop now at lacoste.com
If Ralph Lauren is the epitome of quiet country club style, Tommy Hilfiger is its bold, youthful, and slightly more urban cousin. Centered around a red, white, and blue palette, Tommy Hilfiger channels a classic Americana vibe that's often more relaxed and accessible. With everything from polos to outerwear, the brand is a fantastic alternative for those who love the preppy foundation of Polo but with a more modern, street-inflected energy.
Shop now at usa.tommy.com
As one of America's oldest clothiers, Brooks Brothers is a true heritage brand known for its commitment to traditional tailoring and high-quality materials. It offers impeccably made oxford shirts, blazers, and chinos that feel slightly more formal and business-casual than Ralph Lauren. If you admire Polo's timeless quality but need pieces that skew a bit more classic and sartorial, Brooks Brothers is the quintessential choice.
Shop now at brooksbrothers.com
J.Crew takes the preppy rulebook and adds a fun, modern, and often colorful twist. It’s the go-to for wardrobe essentials like polos, chinos, and button-downs that feel current but never overly trendy. Typically more affordable than Ralph Lauren, J.Crew excels at creating polished pieces that are perfect for everyday life, from the office to the weekend. It's American preppy style made accessible and effortlessly chic.
Shop now at jcrew.com
GANT beautifully fuses preppy American sportswear with sophisticated European touches. Founded in New Haven, Connecticut, but now based in Sweden, the brand is celebrated for its perfectly constructed shirts and collegiate-inspired casuals. GANT shares Polo's passion for quality and timeless designs but often features a slimmer, more contemporary fit and a fresh, transatlantic feel.
Shop now at gant.com
Embodying a cheerful, coastal lifestyle, Vineyard Vines is the life of the preppy party. Known for its smiling whale logo, bright colors, and playful prints, this brand brings a sense of vacation-ready fun to everyday classics like polos, shorts, and swimwear. It captures Ralph Lauren's casual Americana spirit but channels it through a vibrant, seaside lens that's perfect for weekend getaways and summer lounging.
Shop now at vineyardvines.com
For a more rugged, outdoorsy take on American classics, L.L.Bean is unbeatable. Famous for its durable boots and flannels, L.L.Bean also offers a fantastic collection of polos, chinos, and fleece that prioritize comfort and practicality. While more utilitarian than Ralph Lauren's polished aesthetic, it satisfies the craving for timeless, high-quality pieces designed to last through any adventure.
Shop now at llbean.com
If you love the heritage of Polo but want something more active and casual, Ralph Lauren's own Polo Sport line is the perfect fit. This sub-brand doubles down on the brand's athletic roots, offering performance polos, joggers, hoodies, and jackets with bold logos and a distinctly sporty vibe. It retains the quality and style of the main line but is engineered for comfort, movement, and a relaxed, athleisure-focused wardrobe.
Shop now at ralphlauren.com
With its Skipjack fish logo, Southern Tide captures the essence of classic Southern coastal style. The brand offers super-comfortable polos, button-downs, and shorts in bright, cheerful hues that are perfect for life by the water. Like Ralph Lauren, it focuses on a polished yet relaxed lifestyle, but with a unique regional flavor that's laid-back, bright, and effortlessly charming.
Shop now at southerntide.com
Banana Republic offers a sophisticated and modern twist on classic American staples. You'll find well-made polos, chinos, sweaters, and blouses crafted from quality fabrics with a focus on clean lines and versatile designs. Priced slightly more affordably than RL, it's an excellent choice for building a polished work-to-weekend wardrobe that feels both modern and timeless.
Shop now at bananarepublic.com
Orvis is a heritage lifestyle brand rooted in fly fishing and outdoor pursuits. Its clothing line, including field jackets, durable chinos, and comfortable polos, is built with craftsmanship and utility in mind. It shares Ralph Lauren's appreciation for classic American style but expresses it through a distinctly rustic and outdoorsy aesthetic, perfect for those who value function alongside timeless design.
Shop now at orvis.com
If you're drawn to the rugged, heritage side of Americana, Filson delivers in spades. Specializing in premium, ultra-durable outdoor clothing, they offer heavy-duty jackets, tough-as-nails chinos, and accessories built to withstand anything. While far more workwear-focused than Polo, Filson shares an unwavering commitment to American craftsmanship and heirloom quality.
Shop now at filson.com
Pendleton is famous for its high-quality wool blankets and shirts featuring patterns inspired by Native American heritage. Beyond its signature woolens, the brand offers a range of casualwear that celebrates timeless, American-made quality. While Ralph Lauren often pulls from similar western and native themes, Pendleton’s focus is more authentic and artisanal, making it a unique addition to any classic wardrobe.
Shop now at pendleton-usa.com
J. McLaughlin is your destination for well-tailored prep with an infusion of vibrant, whimsical patterns and colors. Offering everything from classic polos to statement-print blouses and pants, the brand appeals to those who enjoy a polished look but aren't afraid of a little personality. If you love Polo's silhouettes but wish for a touch more flair and eclecticism, give J. McLaughlin a look.
Shop now at jmclaughlin.com
Peter Millar takes classic American sportswear into the luxury space. Known for its premium materials, especially in golf attire and cashmere sweaters, the brand champions impeccable quality and refined style. It's a direct competitor to Ralph Lauren's high-end tiers, offering an elevated casual look with a strong emphasis on performance fabrics and sophisticated comfort for the golf course and beyond.
Shop now at petermillar.com
Bonobos started with a simple goal: make better-fitting pants. Today, they apply that same perfectionist approach to their full range of modern, American menswear. Their chinos, stretch-Oxford shirts, and sharp polos offer a clean, updated take on the preppy classics. For the guy who loves the Ralph Lauren vibe but demands a more tailored, contemporary fit right off the rack, Bonobos is a game-changer.
Shop now at bonobos.com
A go-to for affordable and accessible casualwear, American Eagle targets a younger audience that appreciates classic American style with a trendy, relaxed twist. You’ll find easy-to-wear polos, versatile t-shirts, and comfortable denim basics. While it doesn't offer the premium quality of Ralph Lauren, AE is a fantastic choice for grabbing laid-back, everyday pieces without breaking the bank.
Shop now at ae.com
While best known for inventing the boat shoe, Sperry has grown into a full lifestyle brand that embodies the coastal preppy aesthetic. Beyond their iconic footwear, you'll find a collection of classic polos, Breton-stripe tees, and comfortable chino shorts that are perfect for a day on the water. If you're drawn to the nautical, East Coast side of Ralph Lauren's style universe, Sperry is essential.
Shop now at sperry.com
Taylor Stitch is redefining classic American menswear with a focus on rugged durability and sustainable practices. The brand produces beautifully crafted essentials, like chinos, button-downs, and outerwear, that are designed to be worn, repaired, and loved for years. They share Ralph Lauren’s commitment to longevity but with a modern, eco-conscious approach and a slightly more workshop-inspired aesthetic.
Shop now at taylorstitch.com
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