If you're a fan of Paul Smith's signature approach to fashion - classic British tailoring injected with bold prints, vibrant colors, and a proper dose of cheeky humor - then you know the joy of wearing something that's both seriously well-made and genuinely fun.
That "classic with a twist" vibe is unique, but not impossible to find elsewhere. For those who adore Paul Smith's blend of sophisticated irreverence and want to add more playful yet polished pieces to their collection, here are 19 similar brands that perfectly capture that quirky British charm.
A true British heritage brand, Ben Sherman is famous for its sharp, mod-inspired styles and iconic button-down shirts. It shares Paul Smith's love for prints and patterns but channels it through a more classic mod aesthetic with clean lines and a youthful, rebellious spirit.
If you're looking for that distinctly British feel at a more accessible price point, Ben Sherman is your go-to. With shirts and jackets often falling in the $50-$150 range, it offers timeless pieces that still have plenty of personality.
Shop now at bensherman.com
Ted Baker is all about quirky British charm blended with sophisticated tailoring. Like Paul Smith, the brand has a keen eye for detail and isn't afraid of a vibrant floral or a witty print, applying them to sharp suits, playful dresses, and standout accessories.
The style leans slightly more refined and polished than Paul Smith, but it definitely doesn't take itself too seriously. With apparel generally ranging from $100-$400, it’s a brilliant alternative for eccentric yet elegant pieces.
Shop now at uk.tedbaker.com
For a dose of true British rebellion, look no further than Vivienne Westwood. Rooted in punk culture, the brand is celebrated for its provocative designs, bold tartan prints, and unconventional silhouettes. It shares Paul Smith’s eccentric spirit and love of British heritage but dials the rebellious attitude way up.
If you find Paul Smith’s playfulness a bit too tame, Westwood’s avant-garde approach is the perfect next step. Expect higher, luxury price points, with pieces typically ranging from $300 to over $1,000.
Shop now at viviennewestwood.com
Liberty London is an iconic British institution best known for its whimsical and intricate floral and paisley prints. The brand offers its own line of clothing and accessories that perfectly echo Paul Smith's appreciation for eye-catching patterns that feel both artistic and timeless.
While Paul Smith integrates prints into tailoring, Liberty makes the print the absolute star of the show. If you love the artsy, vintage-tinged side of British design, you'll feel right at home with their collections, which range from $50-$300.
Shop now at libertylondon.com
Hackett London delivers quintessentially British menswear that blends traditional tailoring with a modern, relaxed vibe. It shares Paul Smith's respect for heritage but often expresses its quirkiness in more subtle ways, like through a colorful detail or an unexpected fabric.
Think classic styles updated for a contemporary wardrobe, striking a perfect balance between refined and playful. With most pieces priced between $100 and $400, Hackett is a great choice for polished, everyday wearables with a distinct personality.
Shop now at hackett.com
Instantly recognizable by its laurel wreath logo, Fred Perry masters street-savvy style with a British edge. Known for its iconic tennis-inspired polos, the brand offers a cool, slightly athletic aesthetic that's infused with a subtle rebellious streak, much like the youthful spirit found in many of Paul Smith's collections.
If you appreciate the heritage and cultural significance of British subcultures, Fred Perry nails that vibe. Most polos and tees sit comfortably between $50 and $150.
Shop now at fredperry.com
While Barbour is famous for its rugged waxed jackets and practical outdoor wear, it serves the same audience that values authentic British heritage. It's less focused on bold patterns than Paul Smith, but it delivers on timeless quality and effortless charm.
Barbour's collections sometimes feature subtle quirky details, like a brightly colored lining or a collaboration with a playful designer, making it a versatile and classic choice. Expect jackets to be in the $100-$300 range.
Shop now at barbour.com
Jigsaw offers modern, stylish pieces with an understated elegance and a slightly quirky twist. The London-based brand focuses on clean lines and beautiful fabrics but often adds an interesting detail, like a contrasting trim or a subtle asymmetric cut.
It’s for those who appreciate the sophistication in Paul Smith's collection and want more wardrobe staples that still feel special. With prices typically around $100-$300, Jigsaw delivers lasting style with a creative touch.
Shop now at jigsaw.com
Though French in origin, Paul & Joe shares a whimsical, playful spirit that aligns perfectly with Paul Smith. The brand is known for its romantic floral prints, quirky animal motifs, and feminine-but-cool silhouettes that are full of personality.
If you're drawn to Paul Smith's vibrant patterns and youthful energy, Paul & Joe offers a French take on that same sense of fun. Apparel typically falls within the $100-$400 price range, making it a comparable alternative.
Shop now at paul-joe.com
London-based brand Oliver Spencer creates relaxed, contemporary menswear that balances quality craftsmanship with quirky, modern details. The look is approachable but undeniably cool, with a focus on innovative fabrics and thoughtful construction.
It’s like the more laid-back sibling to Paul Smith, sharing a love for British eccentricity but expressing it in a more understated way. Prices generally sit between $150 and $500.
Shop now at oliverspencer.co.uk
While famous for its classic trench coats and iconic check pattern, British luxury powerhouse Burberry has recently embraced a more playful and modern aesthetic. Under new creative direction, its collections often feature vibrant colors and bold prints that feel aligned with Paul Smith’s quirky spirit, just at a luxury price point.
For those looking for a high-end investment piece that doesn't compromise on personality, Burberry offers the perfect blend of timeless British heritage and contemporary edge. Most pieces start above $500.
Shop now at burberry.com
AllSaints offers a different flavor of British cool - one that's edgier, a bit darker, and more street-inspired. Known for its leather jackets, muted color palette, and rebellious attitude, it shares Paul Smith’s focus on statement pieces that stand out.
While the aesthetic is more minimalist and rugged, it's an excellent choice if you're drawn to the attitude and confidence of British fashion. Expect to find pieces mostly within the $50-$300 range.
Shop now at allsaints.com
This Scandinavian brand brings a minimalist and modern sensibility to an eclectic, playful style. Designer Remix is fantastic at mixing prints, experimenting with bold colors, and creating fashion-forward pieces that resonate with Paul Smith’s quirky vibe, but with a distinctly Scandinavian cleanness.
It's for the person who loves statement fashion with an international feel. The price point is comparable, with most items running from $100 to $400.
Shop now at designer-remix.com
London-based Joseph is masterful in creating luxury essentials with a minimalist, chic aesthetic. The brand stands out for its impeccable knitwear, fantastic trousers, and understated designs that often feature an unexpected fabric or a subtle, clever twist.
While far more minimalist than Paul Smith, Joseph is for those who appreciate high-quality tailoring and British elegance with a modern edge. Think of it as the quiet luxury alternative, with pieces usually starting around a $300 price point.
Shop now at joseph.co.uk
Specializing in classic British menswear, T.M. Lewin is a go-to for business shirts and suits. However, much like Paul Smith, they frequently inject colorful patterns and fun details into their formalwear, offering everything from micro-floral prints to vibrant striped socks.
It’s a wonderfully accessible choice for incorporating that playful British twist into your work wardrobe, with most shirts priced between $50 and $150.
Shop now at tmlewin.com
Daks is another British heritage brand that focuses on sophisticated, tailored clothing known for its iconic house check. It offers a more traditional and classic take on British style compared to Paul Smith, but beautifully shares the same commitment to quality craftsmanship and attention to detail.
If you value timeless elegance and refined patterns, Daks offers beautiful outerwear, knitwear, and accessories typically priced from $150-$500.
Shop now at daks.com
Hailing from Italy, Barba Napoli proves that a love for bold prints and fine fabrics is a universal language. Renowned for impeccable shirting and sprezzatura flair, the brand creates colorful, statement pieces that will appeal to anyone who enjoys Paul Smith’s more flamboyant side.
It’s an excellent, high-quality alternative for those who want that punch of pattern executed with masterful Italian craftsmanship. Unsurprisingly, prices are on the luxury end, with pieces starting over $300.
Shop now at barbanapoli.com
Mr. Hare zeros in on one thing and does it exceptionally well: statement footwear. This British brand creates quirky and colorful loafers, boots, and shoes featuring bold patterns, luxe materials, and seriously unexpected details.
In the same way a Paul Smith striped cuff can elevate an outfit, a pair of Mr. Hare shoes adds an instant dose of personality. It's the perfect brand for adding British eccentricity from the ground up, with shoes ranging from $150-$300.
Shop now at mr-hare.com
As a foundational Savile Row tailor, Gieves & Hawkes represents the pinnacle of British craftsmanship. While traditionally more conservative, their collections often showcase playful details like vibrant linings or unique button choices for those in the know.
It's for the person who loves the heritage and quality behind Paul Smith’s tailoring and wants a luxury, bespoke-level experience with a subtle wink of personality. This is true investment tailoring, with prices starting from $500 and going up.
Shop now at gievesandhawkes.com
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