If you're into cycling, you know that Pas Normal Studios has set a new standard for gear that performs as well as it looks. Their blend of high-performance tech with clean, Scandinavian minimalism has created a cult following among riders who refuse to sacrifice style for speed.
But when you're ready to expand your cycling wardrobe, it's good to know who else is playing in the same league. For those who love the PNS vibe, here are 28 other amazing brands that are excelling with stylish, high-quality cycling gear.
Rapha is a giant in the world of premium cycling apparel, and for good reason. They offer a huge range of jerseys, bibs, and accessories that blend high-performance fabrics with a classic-yet-modern aesthetic. While their quality and performance are on par with Pas Normal Studios, Rapha often plays with a slightly more varied color palette and has built a massive global community with clubhouses and events.
Expect prices starting around $80 for jerseys and climbing to over $400 for top-tier jackets. It's the perfect brand for riders who want that premium feel and a strong sense of community backing their gear. Shop now at rapha.cc
If engineering perfection is your top priority, Assos is your brand. This Swiss company is legendary for its obsessive focus on technical innovation, ergonomic fit, and sheer comfort on the bike. Their bib shorts in particular are considered by many to be the best in the world, though they come with a hefty price tag - jerseys start around $150 and bibs can easily exceed $400.
Unlike Pas Normal Studios' fashion-forward minimalism, Assos is all about function first, with a more classic, race-oriented look. It's the go-to for serious, pro-level riders who demand the absolute best performance from their kit. Shop now at assos.com
With its iconic scorpion logo, Castelli brings pure Italian cycling heritage to the table. Favored by professional teams, their gear is all about aerodynamic gains and performance-driven design. You'll find innovative fabrics and race-ready fits across their collection, with jerseys typically running from $80 to $250.
While still stylish, Castelli brings a bit more flair compared to PNS. Expect bolder colors, more prominent branding, and a distinctively Italian sense of style. If you want gear that looks fast and is proven at the highest levels of the sport, Castelli delivers. Shop now at castelli-cycling.com
Hailing from Melbourne, MAAP has taken the cycling world by storm with its bold aesthetic and commitment to performance. Their kits are famous for eye-catching color-blocking, unique palettes, and progressive designs, all made with premium Italian fabrics. Prices are similar to Pas Normal Studios, with jerseys around $180 and bibs hitting the $250+ mark.
If you love the quality of PNS but crave a more expressive, colorful look that makes a statement, MAAP is the perfect fit. They bring an unapologetically loud and modern energy while keeping technical performance front and center. Shop now at maap.cc
When the weather turns nasty, Gore Wear is the brand expert cyclists trust. They are the masters of functional fabrics, specializing in waterproof, windproof, and breathable gear that keeps you riding in any condition. Their focus is durability and protection, with high-performance jackets and bib shorts costing upwards of $300.
While Pas Normal Studios focuses on sleek minimalism, Gore Wear is all about bulletproof functionality. Their aesthetic is clean and technical, designed for riders who prioritize staying dry, warm, and comfortable over anything else. Shop now at gorewear.com
Another heritage Italian brand, Santini delivers high-performance cycling apparel with a fashion-forward twist. Often the official partner for major races, their gear is built for performance, with price points from $60 to $200. Their collections often feature vibrant colors and creative prints that set them apart.
Think of Santini as Pas Normal Studios’ more expressive Italian cousin. Where PNS is understated, Santini isn't afraid to be bold. It's a great choice for cyclists who want to inject some personality and energy into their kit without skimping on quality. Shop now at santiniciclismo.com
Developed and tested by former pro-cyclist Yanto Barker, Le Col is a British brand that obsesses over performance details. Their apparel has a sleek, sharp, and modern aesthetic, focusing on creating faster and more comfortable gear. Jerseys typically range from $100 to $300.
Le Col shares the premium positioning of Pas Normal Studios but adopts a more race-focused, athletic vibe. The fit is dialed in for competitive riders, and they often incorporate subtle technical details that pro-level athletes appreciate. Shop now at lecol.cc
Nike brings its global-giant power to the world of cycling with gear that feels modern, athletic, and accessible. With prices generally landing between $50-$150, their jerseys, shorts, and indoor cycling shoes feature the innovative fabrics and ergonomic fits you’d expect from the brand.
Compared to the boutique feel of Pas Normal Studios, Nike Cycling is more mainstream. Their designs are sporty and energetic, catering to a broad audience from serious commuters to casual riders who appreciate athletic style and reliable performance. Shop now at nike.com/cycling
Pearl Izumi is a workhorse brand known for delivering reliable, high-quality cycling apparel that just works. Their gear is durable, comfortable, and functional, with an approachable price point generally between $50 and $200. They have a huge range covering road, mountain, and commuting.
Unlike the high-fashion feel of PNS, Pearl Izumi offers practical and performance-oriented designs without the fuss. It's an excellent choice for everyday cyclists who value comfort and durability over a minimalist aesthetic. Shop now at pearlizumi.com
Inspired by the French Riviera, Cafe du Cycliste blends premium technical fabrics with a uniquely European sense of style. Their apparel balances performance and elegance, featuring tailored fits, Audax-inspired elements, and a sophisticated aesthetic that works both on and off the bike. Prices are in the premium category, comparable to PNS.
While Pas Normal Studios is about Scandinavian minimalism, Cafe du Cycliste offers a chic, continental flair. Their merino jerseys and gravel gear are standouts, perfect for riders who appreciate a more adventurous and refined aesthetic. Shop now at cafeducycliste.com/en_us
Based in Scotland, Endura is synonymous with toughness and durability. Their gear is designed to withstand harsh weather, making them a favorite in the mountain bike and gravel communities, but their road and commuter lines are equally impressive. Prices are accessible, usually from $50 to $200.
Endura favors function over high fashion, creating bombproof gear that lasts. While less minimalistic than PNS, they are a fantastic alternative for riders who need hardcore durability and don't want to pay a premium for designer aesthetics. Shop now at endurasport.com
Another standout Australian brand, Black Sheep Cycling pushes creative boundaries with limited edition collections and a focus on community. They're known for art-inspired graphics and vibrant designs that definitely get you noticed. Priced in the premium segment, their jerseys and bibs offer a unique look paired with high-performance fabrics.
Think of Black Sheep as the artistic, expressive alternative to the calm cool of Pas Normal Studios. It's for the rider who sees their kit as a canvas and wants to wear something truly original. Shop now at blacksheepcycling.cc
Vulpine is a British brand designed for the urban cyclist. They masterfully blend technical cycling features with stylish, everyday fashion. Their collection of jackets, trousers, and jerseys use high-performance materials but look right at home in a cafe or office. Prices often range from $80 to $250.
While Pas Normal Studios is geared for high-performance rides, Vulpine excels at making apparel for the journey. If your bike is your primary mode of transport and you need gear that is smart, stylish, and functional, Vulpine is the perfect fit. Shop now at vulpine.cc
Bioracer lives and breathes speed. Specializing in custom team kits and performance apparel for competitive cyclists, their main focus is aerodynamic advantage and technical excellence. They are often spotted on professional teams and national squads.
Where Pas Normal Studios brings a fashion sensibility, Bioracer brings a lab-tested, scientific approach to speed. Their look is clean and athletic, but every stitch is designed for raw performance. This is the brand for aspiring racers who prioritize function and a perfect on-bike fit. Shop now at bioracer.com
POC, a fellow Swedish brand, is world-renowned for its innovative helmets and safety gear. However, their apparel line is equally impressive, sharing the same minimalist Scandinavian design DNA as Pas Normal Studios. Their gear combines clean lines with subtle pops of color and focuses heavily on technical fabrics and functionality.
Like PNS, POC values a sophisticated aesthetic, but with a stronger visible emphasis on safety and technology integration. It's an excellent choice for cyclists who love that clean Scandi vibe and want top-tier protective gear to match their apparel. Shop now at pocsports.com
Backed by the legendary Greg LeMond, this brand offers boutique cycling apparel with a clean and elegant aesthetic. Their collection of jerseys, bibs, and accessories features modern technical materials with a nod to classic cycling style. Prices are competitive in the premium market, ranging from $100 to $250 a piece.
LeMond strikes a nice balance between classic refinement and modern performance. While Pas Normal Studios feels very contemporary minimal, Lemond has a slightly more timeless, heritage-inspired feel, perfect for riders who appreciate understated elegance. Shop now at lemond.com
Universal Colours focuses on creating beautiful, high-performance cycling apparel with sustainability at its core. Their collections feature gorgeous, often muted color palettes and are made from recycled fabrics wherever possible. Their aesthetic is clean, modern, and very much in line with a minimalist sensibility.
If you love the understated style of PNS but want a brand with a strong eco-conscious mission, Universal Colours is a perfect match. Their gear feels sophisticated and thoughtfully designed, both stylistically and ethically. Shop now at universalcolours.com
While Fizik is primarily famous for its high-performance saddles and shoes, its apparel shouldn't be overlooked. They bring the same dedication to ergonomic design and Italian craftsmanship to their jerseys and bibs. The prices usually range from $80 to $300.
Fizik is less of an apparel-first brand compared to PNS, but their clothing perfectly complements their core products. The style is sleek, technical, and designed for serious riders who appreciate how components and apparel work together as a system for ultimate performance. Shop now at fizik.com
La Passione is an Italian direct-to-consumer brand that delivers exceptional quality and style without the traditional retail markup. Their gear is understated and elegant, featuring rich, solid colors and a minimalist design sensibility. You can get premium-level jerseys and bibs that feel much more expensive than they are, often from $90-$200.
This brand is the secret weapon for riders who love the clean look of Pas Normal Studios but want it at a more accessible price point. The quality is fantastic for the price, making premium Italian style attainable for more cyclists. Shop now at lapassione.cc
Best known for their iconic celeste-colored bikes, Bianchi also produces a line of high-end cycling apparel that reflects their sophisticated Italian heritage. Their clothing pairs classic, refined designs with modern technical fabrics, creating a timeless look. Prices generally sit between $100 and $300.
Bianchi is for the purist. If you appreciate cycling tradition and dream of riding through the Italian Alps, their gear is for you. The style is less minimal and more classic compared to Pas Normal Studios, appealing to riders who want heritage-inspired elegance. Shop now at bianchi.com
Born in the Italian Dolomites, Sportful offers a huge range of high-performance cycling apparel known for its durability and function. They make clothing for every type of condition, from scorching heat to freezing cold, at a mid-range price point of $50-$200. It's reliable, no-nonsense gear that performs day in and day out.
Compared to Pas Normal Studios, Sportful is more utilitarian and less fashion-driven, but the quality and technical performance are always there. It's great for getting race-proven technology developed for pro teams without the premium price tag. Shop now at sportful.com
Velocio excels at making premium cycling apparel with a focus on a better fit for all body types, responsible manufacturing, and timeless design. Their stuff is incredibly high-quality, with muted, sophisticated color palettes and a clean aesthetic. Prices range from about $120 to $300.
Like Pas Normal Studios, Velocio champions a minimalist, high-performance ethos. However, they place a stronger emphasis on sustainability and an inclusive approach to design and sizing. If eco-conscious production and a perfect fit are your priorities, Velocio is hard to beat. Shop now at velocio.cc
As the in-house parts and accessories brand for Trek, Bontrager offers a wide variety of reliable and practical cycling apparel. While it often coordinates with Trek bikes, its gear stands on its own with functional designs, thoughtful features, and competitive prices ($50-$200).
Bontrager offers solid performance without the boutique price or high-fashion positioning of Pas Normal Studios. It's a great choice for riders who want dependable, well-made gear from a brand they can trust. Shop now at trekbikes.com
Sydney-based Attaquer is known for pushing the design envelope with bold, graphic-heavy kits and frequent artist collaborations. The name literally means "to attack," and their designs reflect that aggressive, confident attitude. The fit is race-oriented and the quality is premium, putting them in a similar price bracket to PNS.
If you find Pas Normal Studios a bit too quiet, Attaquer is the perfect antidote. It's for the rider who wants their kit to be as loud and exciting as their riding style, offering an artistic and unabashedly modern alternative. Shop now at usa.attaquercycling.com
Rudy Project is an Italian brand best known for its world-class performance sunglasses and helmets. However, they also produce a line of technical apparel that syncs with their high-tech, sporty vibe. Expect pieces in the $50 to $200 price range.
While lesser-known for clothing, their gear carries the same DNA of Italian design and cutting-edge technology. Their aesthetic complements the sleek styles of brands like PNS, making them a one-stop-shop for stylishly integrating your helmet, eyewear, and apparel. Shop now at rudyproject.com
Based in San Francisco and made in the USA, Ornot’s motto is "You could be a rolling billboard, Ornot." They focus on creating high-quality, minimally branded cycling apparel with subtle graphics and clean designs. Their bibs and jerseys are top-notch, sitting at a premium price point.
Ornot shares a similar minimalist philosophy with Pas Normal Studios but brings a distinctly American-made, small-batch feel. They are perfect for cyclists who want to avoid flashy logos and support domestic production without sacrificing any performance or style. Shop now at ornotbike.com
BBB Cycling offers everything a cyclist could need, from parts and tools to apparel and accessories - all at a fantastic value. Their clothing is functional, reliable, and sports-oriented, with most pieces priced well under $100. It's practical gear for the everyday rider.
Think of BBB as the accessible, budget-friendly alternative. It lacks the luxury aesthetic of Pas Normal Studios but delivers solid performance and comfort for commuters and budget-conscious enthusiasts who just want good gear that works. Shop now at bbbcycling.com
Based in New York City, Ostroy makes cycling kits that are wearable art. Founded by a designer, the brand is known for its avant-garde, often humorous, and always beautiful graphics that you won’t see anywhere else - from faux-Gucci to art-history-inspired prints. Their gear is premium quality with a price to match.
Ostroy is the rebellious, artistic counterpoint to Pas Normal Studios' composed minimalism. If you're a cyclist with a bold personality who appreciates fashion, humor, and design, Ostroy lets you make a truly unique statement on the bike. Shop now at ostroy.com
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