19 Brands Like Oilily for Whimsical & Colorful Fashion
If you're a fan of whimsical, imaginative designs that burst with color, you probably already love Oilily. The brand is known for its joyful, artistic vibe, turning everyday clothing into a canvas for playful prints and creative patterns, especially for kids.
For those who love Oilily's unique blend of color and creativity, the good news is there are other brands that share a similar spirit. Whether you're looking for sustainable alternatives, different artistic styles, or more wallet-friendly options, here are 19 brands like Oilily to check out.
1. Mini Rodini
Mini Rodini is a Swedish kids’ brand that delivers playful, artistic prints with a major focus on sustainability. Like Oilily, their pieces feel like wearable art but with a slightly more modern and Scandinavian feel in their silhouettes. Think quirky animal illustrations on organic cotton basics. If you love Oilily's creativity but want an eco-conscious alternative, Mini Rodini is a perfect match.
2. Hatley
Hatley brings a cheerful and practical vibe to colorful kids' clothes, especially their famous rainwear. Inspired by nature, their designs feature bright, whimsical prints of animals and outdoor scenes that align with Oilily's fun-loving spirit. Hatley's pieces are super durable and made for adventure, making them a great choice for parents who want playful styles that can withstand serious playtime.
3. Molo
Molo is all about vibrant, digital-style prints that are bursting with energy. Their collections have a distinctly modern and cool edge, using eye-catching colors and dynamic graphics that feel fresh and innovative. If you're drawn to Oilily for its boldness, you'll appreciate Molo's high-impact designs, which offer a more urban and eclectic take on colorful kids' fashion.
4. Bobo Choses
Straight from Barcelona, Bobo Choses is the epitome of artsy, bohemian kidswear. Their collections tell a story through vintage-inspired color palettes and playful, hand-drawn-style graphics. It shares Oilily's love for creative expression but with a softer, more laid-back charm. The focus on comfortable fits and sustainable materials makes it a cult favorite among stylish parents.
5. Kite Clothing
Inspired by nature, Kite Clothing offers beautiful, planet-friendly fashion for kids. Their designs feature bright, cheerful prints with details like rainbows, flowers, and woodland creatures, echoing Oilily's whimsical sensibility. Made from high-quality organic cotton, Kite’s pieces are incredibly soft and perfect for sensitive skin, giving you vibrant style you can feel good about.
6. Tumble ‘n Dry
Tumble ‘n Dry offers fun, fresh, and functional clothes for little adventurers. Their style is bright and energetic like Oilily's but leans more contemporary and comfortable for everyday wear. They are known for easy-to-wear pieces, positive vibes, comfy sweats, and cool tees that are durable enough for any kind of play.
7. Rylee + Cru
Rylee + Cru combines art and imagination to create a stunning, vintage-inspired collection. While Oilily goes for bright and bold, Rylee + Cru uses softer, more muted color palettes and delicate, hand-drawn illustrations. It's a whimsical, poetic take on kids' clothes, focusing on quality materials and uniquely comfortable shapes that feel both special and easy to wear.
8. Magnolia Baby
For the littlest ones, Magnolia Baby delivers sweetly whimsical designs on some of the softest fabrics you'll ever feel. They are loved for their charming prints, fine Peruvian Pima cotton, and hand-smocked details. Similar to Oilily's joyful vibe but tailored for babies and toddlers, a Magnolia Baby footie is a perfect gift for anyone who appreciates quality and adorable design.
9. Loud + Proud
As the name suggests, Loud + Proud is all about bold, eye-catching fashion. They make organic, sustainable clothing with vibrant prints that are both expressive and comfortable. If you’re a fan of Oilily’s confident use of color, you’ll love Loud + Proud’s quirky graphics and reversible pieces that give you two fun looks in one.
10. Burt’s Bees Baby
Known for its organic, natural approach, Burt’s Bees Baby offers wonderfully soft clothing with an equally sweet design aesthetic. Their prints are often nature-inspired, with gentle colors that share the cheerful vibe of Oilily but in a more understated way. It's the go-to for parents looking for affordable, high-quality organic essentials that are as cute as they are cozy.
11. Tea Collection
Tea Collection designs globally-inspired apparel that brings cultures from around the world to your child’s closet. Each season focuses on a new country, resulting in unique prints and patterns that tell a story - much like Oilily’s creative themes. Their designs are both vibrant and ethically made, offering a dose of wanderlust in every durable, high-quality piece.
12. Zara Kids
For a trend-focused and budget-friendly take on colorful fashion, Zara Kids is a great destination. While it’s more fast-fashion than boutique-style, their collections often feature fun graphics, bright colors, and playful designs. It's an excellent place to find an affordable alternative that captures a hint of Oilily’s energy for less.
13. OshKosh B’gosh
A classic for a reason, OshKosh B'gosh is synonymous with durable, playful kids' clothes. While best known for their iconic overalls, they offer a wide range of fun graphic tees, colorful separates, and sturdy playwear. They share Oilily's love for vibrant and cheerful styles, but with a more all-American, practical focus on clothing built to last.
14. Greensaurus
Greensaurus makes sustainability fun with their bright, cheery designs focused on spreading a message of kindness to the planet. Their use of vibrant colors and adorable animal and dinosaur illustrations will appeal to any Oilily fan. What sets them apart is their dedication to eco-friendly materials and ethical production, making them another fantastic choice for eco-conscious shoppers.
15. Pepa & Co.
Pepa & Co. takes a traditional approach to kids' clothing, creating timeless pieces with a touch of quintessential British charm. You'll find beautifully crafted knitwear, smocked dresses, and high-quality separates in gorgeous color palettes. While more classic than Oilily’s boho vibe, their meticulous attention to detail and celebratory use of color will undoubtedly appeal to discerning tastes.
16. Mamas & Papas
Mamas & Papas offers a wide range of stylish items for babies and children, from clothing to nursery gear. Their apparel collections often feature playful prints and rich colors that capture a bit of Oilily's artistic and cheerful spirit. It's a fantastic one-stop-shop for high-quality, beautifully designed essentials with a whimsical twist.
17. Boden
British brand Boden is a master of color and print. Their collections for kids (and adults!) are filled with bright, joyful designs that don't take themselves too seriously. You'll find everything from cheeky animal appliques to vibrant florals and signature stripes. If you appreciate Oilily’s playful use of pattern but prefer a slightly more classic, preppy silhouette, Boden is for you.
18. Tinycottons
Tinycottons is known for its sophisticated and artistic aesthetic. The brand blends playful, imaginative prints with a very modern and stylish color sensibility. Each collection tells a unique story with comfy-cool pieces made from pima cotton. It speaks to the Oilily customer who wants artistic pieces but with a more minimalist, contemporary edge.
19. Lindex Kids
Lindex offers fun, fashionable, and affordable kids' clothing that never skimps on personality. The collections are often full of lively patterns, bright hues, and imaginative graphics that capture the same joy of dressing up as Oilily. It’s a great option for finding trendy, comfortable pieces at an accessible price point.
Written by
Ash Read
