If you're a fan of minimalist streetwear, you're probably already well-acquainted with Norse Projects. The Danish brand nails the balance between clean Scandinavian design and everyday functionality, making it a go-to for anyone who loves high-quality, understated pieces. Their sleek jackets, simple hoodies, and well-made basics are the building blocks of a great modern wardrobe.
But when you're ready to expand your closet with that same clean, utilitarian vibe, it helps to know where else to look. Whether you want something more technical, more affordable, or with a slightly different creative twist, here are 19 brands similar to Norse Projects that every minimalist should have on their radar.
Hailing from Paris, A.P.C. (Atelier de Production et de Création) is the master of effortlessly chic minimalism. They're best known for their raw selvedge denim, but their entire collection - from simple tees to refined outerwear - embodies a clean, polished aesthetic. Think of it as Norse Projects' Parisian cousin: both brands value simplicity and quality, but A.P.C. has a slightly more tailored, classic feel. If you want timeless pieces that will live in your closet for years, A.P.C. is an essential stop.
Shop now at apc.fr
Acne Studios takes Swedish minimalism and injects it with a high-fashion, artistic edge. This is where you go for elevated basics and statement pieces with a clean, Scandinavian foundation. While sharing a similar northern European design ethos with Norse Projects, Acne is decidedly more fashion-forward, known for its experimental cuts, unique fabrics, and iconic accessories like their perpetually popular scarves. It’s perfect for when you want a minimalist piece that still feels like a head-turner.
Shop now at acnestudios.com
For minimalist style with an affordable price tag, COS is a global go-to. Their collections are built on modern, functional design, featuring architectural silhouettes, clean lines, and high-quality fabrics that feel far more expensive than they are. The aesthetic aligns perfectly with Norse Projects, focusing on timeless daily essentials that are both stylish and practical. If you love the Scandi vibe but want more accessible pricing ($50-$300), COS delivers every time.
Shop now at cosstores.com
While known as an outdoor brand, Patagonia shares a core philosophy with Norse Projects: create durable, functional products with an understated design. Their focus on sustainability and eco-friendly materials is a key differentiator, appealing to conscious consumerism. Look to them for minimalist jackets, fleece layers, and basics that are built to last through any urban or outdoor adventure. It’s the perfect brand for those who value utilitarian style and a commitment to the planet.
Shop now at patagonia.com
Uniqlo is the undisputed king of high-quality, ultra-affordable basics. The Japanese retail giant prioritizes simplicity and versatility, offering everything from plain tees and chinos to innovative technical outerwear. Like Norse Projects, their pieces are designed to integrate seamlessly into any wardrobe, but at a price point that lets you stock up on essentials without a second thought. Their LifeWear collection, in particular, focuses on simple, well-made clothes for a better life.
Shop now at uniqlo.com
Known for its "radical transparency," Everlane creates modern essentials with a focus on ethical production and quality materials. Their aesthetic is minimalist to the core, offering clean-cut tees, slim-fit pants, and lightweight outerwear that perfectly complement a Norse Projects-inspired wardrobe. With most pieces priced between $50 and $200, Everlane is an amazing brand for high-quality, versatile clothing you can feel good about wearing.
Shop now at everlane.com
Part of the H&M group, Arket is a Nordic-inspired brand that creates beautiful, simple, and long-lasting products. Centered around a core of well-made basics and influenced by Scandinavian design, Arket’s vibe is closely aligned with Norse Projects. They place a strong emphasis on sustainable fabrics and offer everyday essentials at a mid-range price point ($30-$200). It's an excellent choice for building a minimalist wardrobe with a Scandi feel and a conscious mindset.
Shop now at arket.com
New York-based Outlier specializes in high-performance clothing with a sharp, minimalist look. They are pioneers in technical fabrics, creating pieces like sleek joggers and versatile jackets that are designed to handle the demands of urban life without sacrificing style. Their commitment to function, innovative materials, and clean silhouettes makes them a high-tech alternative to Norse Projects, ideal for city commuters, cyclists, and minimalists who need their clothes to perform.
Shop now at outlier.nyc
Best known for its sustainable and ethically made selvedge denim, Nudie Jeans also offers a range of minimalist essentials that share Norse Projects' commitment to quality and durability. Their simple organic cotton t-shirts and understated jackets are designed to perfectly complement a great pair of jeans. For the person who cares about how their garments will age, Nudie offers free repairs for life on all of its jeans - a testament to their focus on longevity over trends.
Shop now at nudiejeans.com
This German label combines minimalist aesthetics with an artisanal touch, creating handcrafted clothing from high-quality fabrics sourced globally. Their pieces - from versatile outerwear to relaxed trousers - are timeless yet contemporary. While Norse Projects is distinctly Scandi, A Kind of Guise has a more elevated, international feel that is also rooted in understated design. It's a great pick for those who appreciate meticulous craftsmanship and subtle details.
Shop now at a-kindofguise.com
Wood Wood strikes a balance between high fashion, minimalist Scandinavian style, and urban streetwear. Based in Copenhagen - just like Norse Projects - they share a similar design DNA but lean slightly edgier and more street-ready. Their collections often include sweatshirts, outerwear, and accessories with subtle yet distinctive details that give their minimalist pieces a unique personality. It's a solid choice if you like the clean Scandi aesthetic but want a little more of a contemporary street feel.
Shop now at wood-wood.com
Universal Works, a UK brand, creates honest, well-designed menswear with a focus on great fits and functionality. Inspired by classic workwear, their style is understated and utilitarian, featuring simple chore coats, crisp shirts, and versatile trousers. They share Norse Projects' ethos of creating functional, no-fuss clothing, but with a distinct influence from British heritage and traditional tailoring. It’s mature, refined, and effortlessly cool.
Shop now at universalworks.co.uk
Gottschalks is a more low-key alternative offering minimalist streetwear designs focused on durability and clean aesthetics. You’ll find essentials like simple hoodies, joggers, and outerwear with subtle branding that echoes Norse Projects’ understated approach. It's a solid brand if you're looking for clean-cut streetwear staples that prioritize versatility and a muted color palette, generally at a more accessible price point than some of the other premium names on this list.
Shop now at gottschalks.com
Another Danish standout, Rains specializes in waterproof outerwear and accessories that are both incredibly stylish and highly functional. Their sleek, minimalist rain jackets, bags, and coats are designed with a modern aesthetic that makes them perfect for a city commute on a gloomy day. Rains shares Norse's Scandinavian roots and its commitment to making beautiful functional products. If you need minimalist outerwear that can stand up to the elements, Rains is an essential.
Shop now at rains.com
For those who love the technical, functional side of Norse Projects and are ready to really embrace the tech side of things, look no further than Acronym. This high-end German brand is at the forefront of techwear, blending futuristic minimalist designs with cutting-edge fabrics and features. It's significantly more expensive and avant-garde than Norse Projects, but its focus on creating high-performance minimalist silhouettes provides an interesting look into the pinnacle of functional urban fashion.
Shop now at acrnm.com
Operating out of Stockholm, Sefr delivers a refined take on Scandinavian streetwear, focusing on quality fabrics and subtle, well-considered details. Their collections include simple shirts, jackets, and trousers in beautiful neutral hues that fit right in with the Norse Projects aesthetic. The brand feels both modern and timeless, attracting anyone looking for refined, understated pieces that favor craftsmanship and versatility.
Shop now at sefr.se
While celebrated for leading the charge in inclusive sizing (carrying sizes 00 to 40), Universal Standard also happens to be a treasure trove of minimalist essentials. Their designs are sleek, versatile, and made from high-quality materials built for everyday life. You'll find simple tops, clean-cut outerwear, and effortless modern separates that echo Norse Projects' focus on functional wardrobe staples. It’s an unbeatable option for those who want that minimalist aesthetic in a truly inclusive size range.
Shop now at universalstandard.com
An icon in functional Italian sportswear, C.P. Company masterfully combines military-inspired designs with innovative fabric treatments. Known for their signature garment-dyed pieces and functional details like the famous goggle-hooded jackets, they share Norse Projects' dedication to utilitarian roots. Where Norse is clean and Scandinavian, C.P. Company is more tactical and edgy, perfect for those who want functional minimalism with a touch of bold streetwear heritage.
Shop now at cpcompany.com
You probably know Stussy as the legendary Californian streetwear giant that started the whole logomania scene but, recently, their more pared-back collections offer plenty for the minimalist at heart. Outside of their graphic hoodies, you'll find clean coaches jackets, single-color caps, and simple basics in neutral tones - a great complement to more classic streetwear staples. Unlike Norse’s refined aesthetic, Stussy brings a dose of laid-back, youthful West Coast rebellion to the party.
Shop now at stussy.com
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