If your makeup collection is overflowing with bold eyeshadow palettes and you live for trying new trends without spending a ton, you're definitely a fan of Morphe. They've mastered the art of creating high-impact, affordable makeup that's beloved by everyone from pros to beauty newbies.
But when you're ready to branch out and find some new favorites, there are plenty of amazing brands that share that same budget-friendly, trend-driven spirit. Here are 19 brands like Morphe that deliver incredible beauty essentials for less.
If there's one brand that truly competes with Morphe's speed and affordability, it's ColourPop. Famous for its lightning-fast production of trendy collections, they offer eyeshadows, lipsticks, and liners often under the $10 mark. They serve up playful, bold colors and never miss a beat when it comes to pop culture collaborations.
While Morphe is known for its large 35-pan palettes, ColourPop shines with its curated 9-pan and 12-pan palettes, making them perfect for travel or trying a new color story. If you love Morphe's on-trend releases, you'll be obsessed with ColourPop's constant newness.
Shop now at colourpop.com
BH Cosmetics is a true OG in the affordable makeup world and a very close alternative to Morphe. Renowned for their highly pigmented eyeshadow palettes and professional-quality brush sets, their prices typically land between $10 and $25. Their aesthetic is colorful, fun, and all about creative expression.
Like Morphe, they offer large, versatile palettes that let you create endless looks, but BH Cosmetics is particularly celebrated for their vibrant, astrology-themed collections and inclusive foundation ranges. It's a must-try for anyone who loves rich color payoff on a budget.
Shop now at bhcosmetics.com
e.l.f. is the king of viral, budget-friendly essentials. While they also offer great eyeshadows, they truly excel at creating affordable "dupes" for high-end complexion and primer products that dominate TikTok. Most of their items are priced under $15, and the best part is everything is vegan and cruelty-free.
While Morphe’s focus is primarily on color and artistry, e.l.f. delivers on reliable daily staples, like their Power Grip Primer and Halo Glow Liquid Filter. It's the perfect brand for building the foundation of your makeup kit before adding the pop of color.
Shop now at elfcosmetics.com
If you love discovering hidden gems, look no further than Profusion Cosmetics. Often found at stores like Walmart and Walgreens, this brand delivers impressive mega-palettes and face products for as little as $5 to $15. Their collections are huge, colorful, and packed with value.
Profusion mirrors Morphe’s strategy of giving you a massive amount of product for an unbelievably low price. They're perfect for makeup beginners or anyone wanting to play with a ton of different shades without making a major investment.
Shop now at profusionbeauty.com
Based in the UK, Makeup Revolution (and its parent company, Revolution Beauty) has a mission to create fast, affordable beauty for everyone. They are famous for releasing high-quality products inspired by luxury bestsellers at a tiny fraction of the price, typically from $8 to $20. Their eyeshadow palettes are particularly well-loved for their pigmentation and blendability.
Much like Morphe, they cater to a trend-conscious audience and have a massive product catalog. If you've been eyeing a viral high-end palette, chances are Makeup Revolution has a stunning and affordable alternative waiting for you.
Shop now at makeuprevolutionusa.com
For richly pigmented eyeshadows that absolutely pop, Juvia’s Place is unparalleled. Inspired by African art and culture, their palettes feature the most vibrant, intense, and buttery shades you can find at an affordable price point (around $20-$25 a palette). It’s a Black-owned beauty brand celebrated for its incredible color stories.
While Morphe offers a mix of neutrals and bolds, Juvia’s Place is where you go for *color*. The shimmer and metallic formulas are especially legendary, making this the perfect brand for anyone who refuses to shy away from dramatic, head-turning looks.
Shop now at juviasplace.com
Kylie Cosmetics brings the influencer-approved, trendy glamour that made Morphe a household name. While it sits at a slightly higher price point, with most products in the $20-$40 range, it serves the same youthful, trend-focused audience.
Known for its iconic Lip Kits and curated eyeshadow palettes, this brand offers a similar aesthetic to Morphe's influencer collaborations but with the power of the Jenner brand behind it. If you love Morphe collabs but want something a bit more luxe and curated, Kylie Cosmetics is a great next step.
Shop now at kyliecosmetics.com
Beauty Bay started as an online retailer for the best in beauty, but their own "By Beauty Bay" line has become a cheap-and-chic powerhouse. Their in-house eyeshadow palettes are their star product, offering massive 42-pan color selections for around $15-$25. The quality and pigment are frequently compared to Morphe.
The vibe is bold, edgy, and unapologetically colorful. If your favorite thing about Morphe is their huge artistry palettes with every color of the rainbow, then the By Beauty Bay palettes will be your new obsession.
Shop now at beautybay.com
Cruelty-free and incredibly affordable, J.Cat Beauty focuses on fun, high-performance products that won't break the bank. Their items generally fall under the $10 mark, making it an amazing brand for experimenting. They are known for their sparkly pigments, comfortable lip products, and impressive setting sprays.
Like Morphe, J.Cat offers that edgy and playful vibe with a touch of professional quality. It’s perfect for adding some unique and vibrant items to your kit that you won’t find everywhere else.
Shop now at jcatbeauty.com
An iconic drugstore brand that has stayed relevant for decades, Wet n Wild continues to deliver amazing quality for ridiculously low prices. Almost all of their products, from the cult-favorite Photo Focus Foundation to their Color Icon eyeshadow palettes, are under $10.
Best of all, this OG brand is 100% cruelty-free. While Morphe focuses on mega-palettes and influencer collabs, Wet n Wild provides solid, reliable daily essentials and fun, themed collections that consistently outperform their price point.
Shop now at wetnwildbeauty.com
L.A. Girl is another superstar in the world of high-performance, low-cost makeup. Their PRO.conceal concealer is a holy-grail product for countless makeup artists, celebrated for its coverage and extensive shade range at just $5 a tube. Their product line is perfect for creating vibrant, full-glam looks.
They share Morphe's passion for color and quality, but with a strong focus on perfecting complexion products. For anyone looking to build a professional kit on a dime, L.A. Girl is absolutely essential.
Shop now at lagirlusa.com
Milani channels "luxe on a budget" better than almost any other brand. With products mostly in the $10-$20 range, their packaging feels elegant, and the formulas perform like they're from a department store. Their Baked Blushes and Color Fetish Lip Oils are permanent fixtures in many beauty editors' top lists.
Compared to Morphe's edgy vibe, Milani feels a bit more classic and glamorous, but it serves the same customer who wants exceptional quality without the prestige price tag. If you want affordable makeup that looks and feels genuinely expensive, this is your brand.
Shop now at milanicosmetics.com
For those who find even Morphe's brightest palettes a bit too tame, there's Sugarpill. This independent, cruelty-free brand is known for its incredibly vibrant, loose-pigment eyeshadows and unapologetically bold colors. Their palettes hover around the $35 mark and cater to an artistic and alternative crowd.
Sugarpill is like Morphe's punk-rock cousin. It focuses less on trend-chasing and more on providing high-impact, statement-making colors that artists and creatives swear by. If you consider makeup to be art, you need Sugarpill in your life.
Shop now at sugarpill.com
MUA (Makeup Academy) is a UK-based brand that's all about delivering on-trend cosmetics at Superdrug prices - meaning, it's super cheap. Nearly everything is under $15. They offer a great range of eyeshadow palettes, lip glosses, and face powders that are simple, effective, and cruelty-free.
Their approach is very similar to Morphe's: straightforward products that respond to what's popular, making beauty accessible for all budgets. If you're a fan of UK beauty finds, give MUA a look.
Shop now at muastore.co.uk
Before Morphe dominated socials, NYX was the go-to brand for professional-level makeup at drugstore prices. They continue to be a powerhouse, offering an enormous range of products from their beloved Butter Glosses to vibrant Epic Wear Liner Sticks. Their prices are very accessible, usually under $20.
NYX and Morphe cater to the same creative customer who wants tools that perform. NYX stands out with its massive selection of lip formulas and colored liners, making it a makeup artist favorite for stocking a diverse, reliable kit.
Shop now at nyxcosmetics.com
Infused with a sweet, bakery-inspired theme, Beauty Bakerie offers cruelty-free makeup with a focus on long-lasting formulas. This Black-owned brand is beloved for its cute packaging, inclusive shade range (especially in their foundations), and its legendary smudge-proof Matte Lip Whips. Prices generally fall between $10 and $25.
While the aesthetic is softer and more whimsical than Morphe's, the brand shares the same commitment to bringing high-quality, on-trend makeup to the masses. They prove that you can be fun and playful while still being a serious performer.
Shop now at beautybakerie.com
This German beauty brand is dedicated to offering fun, high-quality makeup at impossibly low prices. Famous for its viral Lash Princess False Lash Effect mascara - which costs just $5 - Essence proves you don’t need to spend much to get great results. The entire line is cruelty-free, with an ever-growing selection of vegan options.
Much like e.l.f., Essence has a solid base of core products but also releases fun, limited-edition collections that sync up with trends. It carries Morphe’s spirit of accessible experimentation but at an even lower price point.
Shop now at essencemakeup.com
While KISS is mainly known for its iconic press-on nails and strip lashes, their makeup line deserves attention, too. They offer a "glam on the go" range of products like magnetic lashes, eyeliners, and brow gels that are designed for easy application and dramatic results. Products are extremely affordable, mostly under $10.
Their user-friendly approach is a great complement to the Morphe customer who loves a full-glam look but might need some quick, reliable beauty solutions to finish it off. For lashes and liners, KISS is a must.
Shop now at kissusa.com
Revolution Beauty is the parent company behind Makeup Revolution, I Heart Revolution, and Revolution PRO, creating a vast ecosystem of affordable beauty. They live by a fast-beauty model, launching new and on-trend products every week that cater to every aesthetic, from sparkly and cute to clean and sophisticated.
Whether you're shopping for vibrant eyeshadow palettes like Morphe's or skincare-infused foundation, the Revolution family has an option for you, typically priced between $5 and $20. They are a one-stop-shop for all things trendy and affordable.
Shop now at revolutionbeauty.us
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