If you're a fan of elegant Pakistani fashion, you're almost certainly familiar with Maria B. The brand is a go-to for its beautifully intricate embroidery, luxurious fabrics, and sophisticated designs that feel both timeless and modern. It’s perfect for everything from weddings to formal events.
For those who adore Maria B's graceful aesthetic but are curious to explore other designers, you’re in luck. The Pakistani fashion scene is full of incredible talent. To help you expand your wardrobe, here are 17 similar brands worth checking out for elegant occasion wear and stylish daily pieces.
As one of Pakistan's most iconic luxury fashion houses, Sana Safinaz offers sophisticated bridal, formal, and prêt-à-porter collections. Like Maria B, they are known for exquisite embroidery and high-quality fabrics, but they often lean into a more contemporary, chic aesthetic with bolder color palettes and innovative cuts.
Consider Sana Safinaz the edgier, high-fashion cousin to Maria B’s classic elegance. It's the perfect choice when you want a timeless outfit that feels modern and makes a statement. Their unstitched luxury lawn collections are legendary, selling out almost instantly each season.
Shop now at sanasafinaz.com
Khaadi masterfully blends traditional Pakistani crafts with a vibrant, modern point of view. While they offer formal and festive collections, the brand shines in its stylish ready-to-wear pieces, known for artistic prints, comfortable fabrics, and a generally bohemian vibe.
If you love Maria B for special events but need something for elegant daily wear, Khaadi is your answer. It offers that touch of Pakistani artistry in relaxed silhouettes perfect for work, lunches, and everything in between.
Shop now at khaadi.com
Nishat Linen is a household name celebrated for its affordable luxury and feminine designs. Their collections are filled with beautifully printed fabrics and embroidered kurtas, often featuring soft, pretty florals and delicate pastel color stories.
While Maria B focuses on more intricate formal wear, Nishat Linen nails elegant dressing for semi-formal occasions and everyday luxury. It’s a fantastic option for finding high-quality, beautifully designed outfits that don’t break the bank.
Shop now at nishatlinen.com
As one of Pakistan’s original textile powerhouses, Gul Ahmed offers an incredible range of high-quality fabrics alongside its popular ready-to-wear lines. Their designs often feature vibrant prints and classic embroidery that feel both traditional and accessible.
Where Maria B is known for her detailed, couture-level embellishments, Gul Ahmed is celebrated for its sheer variety and reliable quality. It’s a great one-stop shop for everything from unstitched lawn for daily wear to elegant chiffon and silk ensembles for festive events.
Shop now at gulahmed.com
Sapphire brings a contemporary, refined aesthetic to Pakistani fashion. Known for sleek cuts, luxe fabrics, and modern silhouettes, their collections are perfect for the woman who appreciates understated elegance.
You’ll find a similar commitment to quality here as you would with Maria B, but Sapphire’s style is more minimalist and polished. If your personal style leans more towards modern sophistication than traditional opulence, Sapphire will be right up your alley.
Shop now at sapphireonline.pk
Affectionately known as J., this brand is a favorite across Pakistan for clothing that is modest, stylish, and comfortable. They offer a ton of options for daily and semi-formal wear, with trendy prints and easy-to-wear fabrics.
While still elegant, J. is more focused on everyday fashion compared to Maria B.'s formal wear specialty. Think of them as your go-to for stylish outfits for family gatherings, work, or Eid celebrations where comfort is just as important as looking good.
Shop now at junaidjamshed.com
Bareeze is synonymous with luxury embroidered fabrics. Their collections are a testament to artisanal craftsmanship, focusing on intricate, often handmade, embroidery on high-quality chiffons, silks, and organzas. Their aesthetic is classic, timeless, and regal.
Both Bareeze and Maria B share a deep appreciation for detailed handiwork. However, Bareeze's heritage lies in their exceptional textiles, making them the ultimate destination if you're looking to create a custom formal outfit with unparalleled embroidery.
Shop now at bareeze.com
Offering stylish and affordable Pakistani fashion, Alkaram Studio is known for its on-trend prints, vibrant color ranges, and accessible ready-to-wear lines. Their seasonal collections are a great place to find elegant yet budget-friendly options for everything from daily kurtas to festive outfits.
Compared to Maria B’s luxury positioning, Alkaram Studio is all about making fashion accessible without compromising on style. It's a fantastic brand for building a versatile wardrobe for work, weekends, and smaller celebrations.
Shop now at alkaramstudio.com
Zara Shahjahan is a designer beloved for her romantic and contemporary take on traditional wear. Her collections often blend vintage-inspired motifs and modern silhouettes, featuring delicate embroideries and beautiful pastel color palettes that feel effortlessly chic.
If you love the elegance of Maria B but crave a style that is a bit more modern and minimalist, Zara Shahjahan is the perfect fit. Her designs have a sophisticated, almost ethereal quality that feels both timeless and very of-the-moment.
Shop now at zarashahjahan.com
Sana Khan offers elegant and modern Pakistani fashion with a strong focus on exclusive formal and bridal wear. Her collections are defined by intricate, handcrafted detailing and luxurious fabrics, creating unique statement pieces for your most important events.
While Maria B excels in a broad range of elegant apparel, Sana Khan’s specialty is purely high-end, couture-inspired fashion. Turn to her when you need an unforgettable, one-of-a-kind outfit for a wedding or major celebration.
Shop now at sanakhan.com
As the name suggests, Famous Studio creates pieces designed to make you feel like the center of attention. They specialize in beautifully embellished and embroidered formal wear, including bridal and party dresses, with a touch of regal splendor.
Both Famous Studio and Maria B understand the art of elegant occasion wear. However, Famous Studio dials up the opulence, leaning into more dramatic, couture-level designs perfect for those who want to make a grand entrance.
Shop now at famousstudio.com
Asim Jofa is a premium designer renowned for his opulent and luxurious creations. His collections - spanning bridal, formal, and luxury lawn - are characterized by heavy, intricate embellishments, majestic motifs, and a distinctively regal aesthetic.
If Maria B represents classic elegance, Asim Jofa represents show-stopping grandeur. While both are masters of their craft, his pieces are often reserved for the most lavish of occasions where you want to feel like royalty.
Shop now at asimjofa.com
Beech Tree is for the modern woman who loves sophistication without the fuss. The brand is known for its understated formal and semi-formal wear, focusing on elegant cuts, minimalist embroidery, and a clean, contemporary aesthetic.
This is the brand for you if you admire Maria B’s quality but prefer a less embellished, more subtle look. Beech Tree’s pieces are incredibly chic and wearable, making them perfect for building a polished wardrobe that exudes quiet confidence.
Shop now at beechtree.com
Zainab Chottani is a high-end designer whose name is synonymous with glamorous bridal and formal wear. Her designs are marked by elaborate, intricate embroidery and decadent fabrics, blending traditional craftsmanship with a modern, sophisticated vision.
She operates in the same elegant world as Maria B but at a more opulent, couture level. Turn to Zainab Chottani when you are looking for a bespoke, breathtaking outfit for a significant event like a wedding.
Shop now at zainabchottani.com
A true icon of Pakistani fashion, Deepak Perwani is celebrated for expertly fusing traditional motifs with contemporary design. His collections are known for sharp tailoring, modern silhouettes, and luxuriously elegant embroidery.
If you love the traditional elegance in Maria B’s work but also crave an edgier, more fashion-forward look, Deepak Perwani is your perfect match. His designs are sophisticated with a cool, innovative twist that feels incredibly fresh.
Shop now at deepakperwani.com
Sania Maskatiya’s design signature is a blend of modern minimalism and traditional craftsmanship. Her collections feature refined embroidery, luxurious fabrics, and incredibly chic silhouettes that are both timeless and wearable.
She offers a similar level of sophistication to Maria B but with a decidedly more contemporary and versatile edge. Her pieces are perfect for the modern woman who needs elegant outfits that can transition seamlessly between different occasions.
Shop now at saniamaskatiya.com
House of Nonoo delivers contemporary Pakistani fashion with a minimalist twist. They specialize in luxury prêt-à-porter, focusing on clean lines, chic silhouettes, and subtle, tasteful embellishments.
If the ornate detailing sometimes seen in traditional wear isn't for you, House of Nonoo is an ideal alternative. It captures the elegance of brands like Maria B but expresses it through modern simplicity, making it perfect for those who prefer an understated look.
Shop now at houseofnonoo.com
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