If you're a fan of beautiful South Asian fashion, you're probably already familiar with Maryum N Maria. The brand is a go-to for its absolutely stunning ethnic wear, blending intricate traditional embroidery with fresh, contemporary silhouettes that are perfect for weddings, parties, and festive occasions.
Their attention to detail and use of luxurious fabrics makes every piece feel special. For those who love Maryum N Maria's elegant aesthetic and want to discover more brands with a similar vibe, here are 17 other labels worth checking out for your next big event.
Sana Safinaz is a powerhouse in Pakistani luxury fashion, offering everything from bridal couture to elegant formalwear. They're known for their sophisticated use of embroidery and opulent fabrics, creating pieces that have a real runway feel.
While both brands share a high standard of quality, Sana Safinaz often leans into a more ultra-luxurious, regal aesthetic. Think of them as your go-to for when you need a show-stopping outfit for a major wedding or formal gala.
Shop now at sanasafinaz.com
Noman Ahmed offers a modern, minimalist take on traditional ethnic wear. Their collections feature chic ghararas, stylish shalwar suits, and kurtas that blend timeless motifs with clean, contemporary silhouettes.
If you appreciate the craftsmanship of Maryum N Maria but prefer a less-is-more approach, Noman Ahmed is your brand. Their understated designs are perfect for looking effortlessly elegant without being weighed down by heavy embellishments.
Shop now at nomanahmed.com
As the name suggests, Rang Rasiya is all about vibrant, playful color. This brand is known for its bold embroidery, fun prints, and youthful designs that span everything from casual kurtas to festive outfits.
Compared to Maryum N Maria’s more classic elegance, Rang Rasiya feels fresh, approachable, and a little more casual. It's a fantastic choice if you want to add a lively pop of color to your ethnic wardrobe.
Shop now at rangrasiya.com
Sobia Nawaz creates luxurious, handcrafted ethnic wear with an emphasis on extremely detailed embroidery and high-quality fabrics. Her collections offer a timeless appeal with just the right modern touches, making them ideal for weddings and formal events.
The brand shares Maryum N Maria's dedication to craftsmanship, but you’ll find that Sobia Nawaz often incorporates heavier embellishments and more traditional motifs for a truly opulent finish.
Shop now at sobianawaz.com
Khaadi is a household name for a reason, offering trendy and affordable ethnic wear that's perfect for everyday style. They're famous for their easy-to-wear printed kurtas, embroidered shirts, and casual suits.
While Maryum N Maria specializes in formal, occasion-based outfits, Khaadi is the place to go for building your daily and semi-formal wardrobe. It's accessible, stylish, and always on-trend.
Shop now at khaadi.com
Ethnic by Origins is focused on timelessness and elegance. Their collections are made with high-quality fabrics and feature detailed, sophisticated embroidery that balances tradition with modern style sensibility.
Much like Maryum N Maria, they pay close attention to detail and good craftsmanship. However, Ethnic by Origins channels this into more classic, understated pieces rather than heavily embellished showstoppers.
Shop now at ethnicbyorigins.com
Sana Gilani delivers a dose of contemporary cool to ethnic wear. Her designs feature chic, often minimalistic silhouettes accented with subtle yet beautiful embellishments. It’s for the woman who wants something sophisticated and fashion-forward.
If you're drawn to Maryum N Maria’s quality but are looking for a more modern and pared-back alternative, Sana Gilani's collection is where you'll find it.
Shop now at sanagilani.com
Get ready for a burst of energy with Siraj Clothing. Their collections are filled with vibrant prints and intricate, colorful embroidery that feel youthful and full of life. They're a go-to for anyone looking to make a statement at a festive gathering.
In contrast to Maryum N Maria's sophisticated grace, Siraj Clothing offers a louder, more playful personality - perfect for those who love to stand out in a crowd.
Shop now at sirajclothing.com
Zarayn is a premium brand specializing in luxurious bridal and formalwear. Their pieces are all about opulence, crafted from gorgeous fabrics and featuring elaborate, detailed embroidery that makes any bride or guest feel like royalty.
They share Maryum N Maria's commitment to high standards, but Zarayn's focus is much more bridal-centric, offering grand, magnificent outfits for the most special occasions.
Shop now at zarayn.com
A true staple in South Asian fashion, Gul Ahmed offers an incredible range of ethnic wear, from unstitched printed fabrics to beautifully embroidered formal collections. They are known for their high-quality textiles at very accessible price points.
Think of Gul Ahmed as the more versatile, everyday counterpart to Maryum N Maria's specialized occasionwear. They deliver on quality without compromising on affordability.
Shop now at gulahmed.com
Al Karam Studio excels at ready-to-wear ethnic collections that are both stylish and convenient. Their range includes everything from casual kurtas to elegant formal wear, often marked by vibrant colors and detailed embellishments.
Compared to Maryum N Maria, Al Karam Studio offers beautiful designs that are more affordable and suited for a wider range of events, from daily wear to semi-formal parties.
Shop now at alkaramstudio.com
Zahid Khan is a designer label that goes all-in on luxury. Specializing in bridal and formal wear, their collections feature intricate, heavy embroidery, rich fabrics, and regal aesthetics that make a serious impact.
Like Maryum N Maria, the emphasis is on incredible craftsmanship. However, Zahid Khan takes it to an even more opulent level, focusing on statement pieces perfect for grand entrances.
Shop now at zahidkhandesigns.com
For those who love a classic, traditional look, J. Junaid Jamshed ("J.") is the perfect choice. They are celebrated for their comfortable, stylish kurtas and suits that feature timeless designs and subtle embroidery.
While Maryum N Maria excels at elaborate party pieces, J. offers the perfect ethnic wear for everyday elegance, maintaining a strong connection to cultural roots with a more understated vibe.
Shop now at junaidjamshed.com
Want the Sana Safinaz look for less? Their Essentials diffusion line is for you. This collection focuses on trendy, affordable ethnic wear with fantastic everyday appeal, including printed kurtas and versatile separates perfect for mixing and matching.
It’s the ideal way to get that coveted designer aesthetic in a more casual, accessible format compared to the main luxury line or Maryum N Maria's formal collections.
Shop now at sanasafinaz.com
Kashaf is all about having fun with fashion. This popular brand is known for its vibrant, festive designs packed with bold prints and bright, colorful embroidery. Their range of kurtas and shalwar suits is perfect for celebratory events.
If Maryum N Maria is your choice for sophisticated elegance, Kashaf is the brand you turn to for a more youthful, playful, and energetic vibe.
Shop now at kashaf.pk
Elan is synonymous with high-end luxury bridal and occasion wear. They are famous for their incredibly intricate embroidery, lavish embellishments, and use of the richest fabrics, often seen on celebrities and brides.
While sharing a commitment to quality craftsmanship with Maryum N Maria, Elan occupies a more opulent, couture space. This is where you go for a true heirloom-quality piece.
Shop now at elankarachi.com
Sana Abraham creates contemporary ethnic pieces for the fashion-forward woman. Her collections stand out for their modern silhouettes that are smartly paired with detailed, delicate embroidery.
This brand is the perfect fit if you're looking for something that has the quality of a label like Maryum N Maria but speaks a more modern, trendy, and sometimes even minimalist design language.
Shop now at sanaabraham.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
