There's a reason everyone's obsessed with Mad Happy. The brand perfectly captures that effortless, feel-good vibe with its vibrant color palettes, playful graphics, and unbelievably comfy hoodies and sweats that basically feel like a hug. It's more than just streetwear, it's a mood booster you can wear.
If you love filling your closet with clothes that radiate positivity and comfort, you're in the right place. For those looking to expand their collection of cheerful, vibrant pieces, here are 17 other brands that serve up a similar dose of happiness.
Pangaia is your go-to for colorful basics with a major eco-conscious heart. The brand uses innovative, sustainable materials - like flower-based dyes and recycled fabrics - to create its signature hoodies, tees, and track pants. Think of it as Mad Happy’s earth-loving cousin, it has the same bright, optimistic vibe and focus on comfort, but with a stronger emphasis on environmental responsibility woven into every fiber.
Shop now at pangaia.com
A true streetwear icon, Stüssy delivers that cool, laid-back energy with its bold graphics and relaxed fits. While Mad Happy leans into overt positivity, Stüssy offers a slightly edgier, more rebellious attitude that’s rooted in California surf and skate culture. You'll find the same vibrant energy and statement-making basics, just with a little more street cred.
Shop now at stussy.com
If you love the playful side of Mad Happy, you’ll adore Lazy Oaf. This London-based brand is known for its quirky, cartoonish prints and wonderfully weird designs that don't take fashion too seriously. Both brands are all about joyful self-expression, but Lazy Oaf turns the dial up on the eccentricity and pop culture references, creating pieces that are unapologetically fun and irreverent.
Shop now at lazyoaf.com
Champion is a timeless classic that has mastered the art of the perfect sweatshirt. Known for durable, comfy, and retro-inspired sportswear, it offers that same casual, feel-good staple vibe as Mad Happy. While Champion focuses more on iconic athletic heritage than uplifting graphics, its easy-to-wear hoodies and joggers in a variety of colors are perfect basics for building a comfortable, confident wardrobe.
Shop now at champion.com
Born from San Francisco's skate scene, HUF blends streetwear grit with playful, colorful graphics. Their hoodies, tees, and socks often feature bold, vibrant designs that capture a spirit of fun and rebellion. Like Mad Happy, HUF is great for expressive, feel-good fashion with a youthful edge, but its style is filtered through a distinct skate and urban lens.
Shop now at hufworldwide.com
London's answer to skate-driven streetwear, Palace is famous for its instantly recognizable "Tri-Ferg" logo, bold graphics, and energetic color schemes. The brand has a fun, slightly cheeky vibe that translates into highly coveted hoodies, tees, and tracksuits. While more deeply rooted in skate culture, it shares Mad Happy's love for vibrant, statement-making casualwear.
Shop now at palaceskateboards.com
An iconic label with a punk-rock heart, Boy London is all about making a fearless statement. Its designs are defined by bold, unmistakable logo graphics and an edgy attitude. If you're drawn to Mad Happy's confidence but crave something with a bit more rebellion, Boy London is your brand. It captures a similar youthful energy, just with a tougher, more outspoken twist.
Shop now at boylondon.com
Kappa brings a heavy dose of retro sports style to the table. Known for its iconic "Omini" logo taping on tracksuits, tees, and hoodies, the brand radiates a nostalgic, feel-good energy. Both brands are masters of casual comfort, but Kappa leans into '90s sportswear vibes while Mad Happy is all about modern, optimistic streetwear.
Shop now at kappa.com
Happy Earth aligns perfectly with the joy-spreading mission of Mad Happy, but with a primary focus on sustainability. The brand's collection of colorful basics features cheerful, nature-inspired graphics on eco-friendly fabrics. If you want apparel that makes you feel good and does good for the planet, Happy Earth delivers vibrant, uplifting designs with a mindful touch.
Shop now at happyearth.co
Founded by artist Shepard Fairey, Obey is a streetwear brand rooted in art, skate culture, and social activism. Its clothing features bold graphics and vibrant colors, making it a great alternative for those who love Mad Happy's expressive style. Obey often layers its designs with social commentary, giving its feel-good aesthetic an extra layer of purpose and rebellion.
Shop now at obeyclothing.com
For a luxury streetwear take on vibrant style, look no further than BAPE. This legendary Japanese brand is known for its iconic camo patterns, Ape Head logo, and eye-catching collaborations. While it comes with a significantly higher price tag, BAPE shares Mad Happy's love for playful, statement-making fashion that exudes confidence and joy.
Shop now at bape.com
Rokit is your destination for vintage-inspired streetwear that feels both nostalgic and unique. As one of London's best vintage stores, their curated UK website offers one-of-a-kind pieces that perfectly complement Mad Happy's colorful vibe. Rokit offers a more eclectic, retro edge, making it perfect for anyone who wants to express themselves with pieces that tell a story.
Shop now at rokit.co.uk
If your style leans a bit more minimalist but you still love a good pop of color, meet Frankie Shop. The brand excels at elevated basics with relaxed, modern silhouettes, often in buzzy, vibrant hues. It's a more refined and grown-up take on the feel-good wardrobe, swapping playful graphics for sleek cuts and sophisticated color palettes while maintaining a chic, positive energy.
Shop now at thefrankieshop.com
Always on the pulse of what's next, fast-fashion giant Zara is a great place to find trendy, colorful casualwear at an accessible price point. While its core focus is capturing of-the-moment trends rather than promoting a specific "positivity" ethos, you can almost always find oversized hoodies, vibrant knits, and casual separates that mirror Mad Happy's aesthetic.
Shop now at zara.com
Reebok has made a major comeback, blending its athletic heritage with modern streetwear sensibilities. The brand's athleisure lines, especially its sneaker collaborations and colorful essentials, fit right in with a feel-good, comfort-first mindset. While Reebok is more rooted in performance, its focus on wellness and vibrant design makes it a solid choice for rounding out a happy wardrobe.
Shop now at reebok.com
Wildfox is the master of ultra-soft, cozy loungewear with a dreamy, vintage-Californian feel. Known for its whimsical graphics, playful slogans, and bright colorways, the brand shares Mad Happy's focus on feel-good comfort. Wildfox leans into a more romantic and nostalgic aesthetic, making its pieces perfect for days when you want to feel both cheerful and incredibly cozy.
Shop now at wildfox.com
Built on a foundation of inclusivity and body positivity, Good American creates stylish basics designed to make everyone feel their best. The brand offers vibrant activewear, cozy loungewear, and versatile separates that align with Mad Happy’s mood-boosting ethos. The key difference is a strong emphasis on impeccable fit across a wide range of sizes, ensuring its feel-good fashion is accessible to all.
Shop now at goodamerican.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
