14 Brands Like Lucky Brand for Casual, Boho Style
Lucky Brand lists its women's jeans at $89.50 to $129 USD, then marks most of the rack down to $39.99 before you've finished picking a wash. That's a good deal on denim and a thin answer to everything else, because the embroidered blouse and the floaty midi you want with it have to come from somewhere. These 14 brands work the same casual, California-leaning register, from $35 tees to $575 silk dresses. We checked stock and list prices on every one of them in August 2026, and where a brand's site blocked us we've given the price tier in words instead of guessing a figure. All prices below are USD.
| Brand | Price (USD) | Best for |
|---|---|---|
| Free People | $68 to $298 on jeans | Boho denim and dresses under one roof |
| Madewell | $138 to $158 on jeans | One jean you keep for years |
| Anthropologie | $88 to $495 on dresses | Print and texture with no restraint |
| Z Supply | $74 to $168 on dresses | Soft knits that read as an outfit |
| Billabong | $45.95 to $95.95 on dresses | The cheapest beach-to-bar option here |
| Johnny Was | $230 to $575 on dresses | Heavy embroidery and silk |
| Reformation | $178 on jeans | One denim price, no maths |
| Aritzia | $78 to $268 on denim | Trying six house labels in one basket |
| Everlane | $88 to $128 on jeans | Plain denim with the cost story attached |
| Spell | $89 to $399 on dresses | Australian boho at full volume |
| Lulus | $40 to $99 on dresses | An occasion dress you won't fret over |
| Sézane | Mid-range | Parisian cuts in place of Californian ones |
| Rails | $88 to $298 on tops | The plaid shirt the market copied |
| Sundry | $35 to $188 on tops | Sweats and tees you'd wear out of the house |
Free People
Free People is the closest straight swap for Lucky Brand's boho half, with women's jeans running $68 to $298 USD. The washes lean paler and the legs sit wider, and the denim lives inside a far bigger range of prairie dresses and lace-trimmed slips.
Price is the trade you make. A Free People dress often clears $150 while Lucky Brand's sale rack sits under $50, so the two brands rarely land in the same basket at full price. If you'd sooner wait for a markdown, we've tracked how the discounts fall in our guide to Free People sales.
Best for: boho denim and dresses under one roof.
Madewell
Madewell prices the bulk of its women's jeans at $148 USD, with a handful at $138 and $158, and that flat pricing is the whole appeal. The Barrel-Leg Jean and the Perfect Vintage Wide-Leg Jean carry the range, and the fits repeat season to season instead of resetting.
Where Lucky Brand leans vintage-Americana with whiskering and heavy hardware, Madewell keeps the finishing plain and lets the cut do the work. Two of its most confused fits get pulled apart in Perfect Vintage vs Stovepipe, which is worth five minutes before you order.
The range also runs Curvy versions of the main fits, along with The Ultimate Wide-Leg Jean and The Low-Rise Loose Jean, so a shape you get on with tends to exist in your rise. That consistency is the thing Lucky Brand's rotating markdowns can't offer.
Best for: one jean you keep for years.
Anthropologie
Anthropologie runs its dresses from $88 to $495 USD, the widest spread of any brand here. Embroidery, tiering, borrowed folk prints and cutwork all show up in the same collection, which makes it the maximalist end of the boho register Lucky Brand only flirts with.
The catch you should price in is that the cheap end and the expensive end sit on the same page, so a $98 cotton midi hangs beside a $395 beaded one and both photograph the same. Anthropologie and its stablemate get compared head to head in Free People vs Anthropologie.
Best for: print and texture with no restraint.
Z Supply
Z Supply prices its dresses at $74 to $168 USD and builds almost everything from soft, slubby knit rather than woven cotton. The Sandbar Crochet Mini Dress ($88) is the shape it keeps returning to, loose through the body and short enough for a beach cover-up.
This is the brand for the days Lucky Brand's denim feels like too much structure. Note the domain moved to zsupplyclothing.com, so an old zsupply.com bookmark now redirects.
The Gisele Floral Dress ($108) shows what the knit does with a print on it, and the Junie Slub Tee Shirt 3-Pack ($114) is the brand in miniature, three basics priced as one purchase. Sizing is generous by design, which suits the drapey shapes and catches people out on the fitted ones.
Best for: soft knits that read as an outfit.
Billabong
Billabong is the cheapest brand on this list, with women's dresses listing at $45.95 to $95.95 USD. The Perla Maxi Dress ($85.95) sits at the top of that band and the mini dresses cluster around $55 to $70.
Surf heritage is what separates it from Lucky Brand. The prints are louder, the fabrics are built to dry fast, and the sizing runs to a younger fit. We'd treat it as the holiday-suitcase brand rather than the everyday one.
The Fresh Daze Mini Border Mini Dress ($55.95) and the Sweet Dreamer Mini Dress ($69.95) are representative of the mid-band, and stock across the women's dress category ran at roughly 38% of variants available when we checked, so popular sizes go early in the season.
Best for: the cheapest beach-to-bar option here.
Johnny Was
Johnny Was is the premium end of this list, with dresses listing between $230 and $575 USD. Dense embroidery on silk and rayon is the signature, and the label runs whole categories for silk dresses, kimonos and printed maxis.
Anyone who liked Lucky Brand's embroidered peasant tops and wished they came in real silk should start here. Our brand record had this one filed under johnnywascollection.com, which no longer resolves. The live site is johnnywas.com.
Best for: heavy embroidery and silk.
Reformation
Reformation prices every pair of women's jeans at $178 USD, which removes the guesswork Lucky Brand's rotating markdowns create. The Cary Low Rise Slouchy Wide Leg Jeans ($178) and the Val 90s Mid Rise Straight Jeans ($178) sit at the same number as the rest.
The silhouette is sharper than Lucky Brand's and the sustainability messaging is louder. What the brand claims about its materials and factories is worth reading closely, and we've gone through it in is Reformation fast fashion.
Best for: one denim price, no maths.
Aritzia
Aritzia prices its denim at $78 to $268 USD and sells it alongside its own labels Wilfred, Babaton and TNA, plus outside names like AGOLDE and Levi's. The Canadian retailer runs more than 80 stores and ships internationally.
Treat it as a department store with a house accent rather than a single aesthetic. Wilfred handles the softer, boho-adjacent pieces that overlap with Lucky Brand, while Babaton goes tailored. There's a direct comparison in Reformation vs Aritzia if you're choosing between the two.
Best for: trying six house labels in one basket.
Everlane
Everlane prices women's jeans at $88, $108 and $128 USD depending on the fit, which lands it close to Lucky Brand's list prices without the constant discounting. The Way-High Jean 2.0 ($88) is the entry point and the High-Rise Slim Bootcut Jean ($128) the top.
Between those two sit the Way-High Sailor Jean 2.0 ($88), the Way-High Utility Jean ($108) and the Lightweight Loose Wide-Leg Jean ($108), which is the pair to reach for in summer. The women's denim category ran to 196 listings when we checked, so the choice is in the wash and the leg rather than the price.
None of this is boho. Everlane strips out the embroidery and the distressing and sells plain indigo, so it's the brand for the half of your Lucky Brand wardrobe that was doing quiet work. Discount timing is covered in does Everlane have sales.
Best for: plain denim with the cost story attached.
Spell
Spell designs from Byron Bay, Australia, and prices dresses at $89 to $399 USD on its American store. The Frances Mini Dress ($230) and the Mini Slip Dress ($89) bracket the range, and the prints run to florals and paisleys at a scale Lucky Brand keeps well away from.
The label dropped "& The Gypsy Collective" from its name and now trades as Spell. American shoppers want usa.spell.co, which prices in USD. The Australian site aus.spell.co bills in AUD, so check which one you've landed on before the cart surprises you.
Best for: Australian boho at full volume.
Lulus
Lulus lists most of its dresses between $40 and $99 USD, which undercuts everything on this list bar Billabong. The Favorite Icon Black Floral Satin Cowl Neck Slip Midi Dress ($69) is typical of the range, and the site runs promotional codes on top often enough that the shelf price is rarely what you pay.
The overlap with Lucky Brand is occasion wear at a price you don't have to justify. Lulus even runs its own Dresses Under $40 and Dresses Under $50 pages, which is a useful way in if you're buying for one wedding and not building a wardrobe.
Best for: an occasion dress you won't fret over.
Sézane
Sézane is a Paris label that sells direct to American shoppers through its US store, and it sits in the same mid-range tier as Lucky Brand. Its site blocked every automated price check we ran in August 2026, so we're giving the tier in words rather than a figure we can't stand behind.
The swap is geographic. Where Lucky Brand reaches for Californian workwear references, Sézane reaches for French ones, which means cleaner shoulders, more knitwear and fewer washes of denim.
Best for: Parisian cuts in place of Californian ones.
Rails
Rails prices women's tops at $88 to $298 USD and made its name on the soft plaid shirt that half the market has since copied. The Classic Crew Neck T-Shirt ($88) and the Lounge Henley ($88) mark the floor of the range.
Californian and relaxed, the same brief Lucky Brand works to, except Rails skips denim almost entirely and spends the budget on drape instead. Sizing runs generous through the shoulder, which is the point of the shirts and a nuisance in the knits.
The Kylie Top ($158) sits mid-range and the brand now runs shoes as well, with the Palma Heel at $298 and the Lillie Ballet Flat at $328. That's a step above Lucky Brand's price band, so treat Rails as the place you buy one shirt rather than a whole rail.
Best for: the plaid shirt the market copied.
Sundry
Sundry prices tops from $35 to $188 USD and describes itself as coastal casual with a French streak. The Butter Soft Crew ($35) is the cheapest way in and the jersey tanks sit around $59.
This is the sweats-and-tees corner of the Lucky Brand wardrobe done better, with heavier cotton and graphics that stop short of slogan territory. Our record pointed at sundrynyc.com, which no longer resolves. The live store is sundryclothing.com.
The Deep V-Neck Tee ($68) and the 70's Dolphin Short ($96) show where the money goes, into heavier jersey and a cut that holds its shape after washing. Everything is priced per piece with no bundle maths, which makes it an easy brand to buy from twice a year and forget about in between.
Best for: sweats and tees you'd wear out of the house.
Where to Start Depending on Your Budget
Under $100, Billabong and Lulus cover dresses and Sundry covers the soft stuff, and none of the three asks you to think hard about it. Around Lucky Brand's own list price, Everlane at $88 to $128 and Madewell at $148 are the two jeans worth trying, with Madewell winning on fit consistency and Everlane on plain, unfussy denim.
Spend more than that and you're buying embroidery. Johnny Was at $230 to $575 and Spell at $89 to $399 are where the hand-worked detail lives, and both hold up next to Lucky Brand's peasant blouses in a way the mid-tier brands don't attempt. If denim is the only thing you came for, start with our roundup of denim brands like Levi's, and if you want to know how Lucky Brand itself is made, we've looked at that in is Lucky Brand fast fashion.
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Written by
Spencer Lanoue
