19 Brands Like Lucky Brand for Casual, Boho Style
If you love that lived-in denim and casual, California-cool vibe, you're probably already a fan of Lucky Brand. It's the go-to for effortless, boho-inspired style that feels authentic and easy to wear, from their signature soft jeans to breezy tops and graphic tees.
But discovering new brands with a similar free-spirited feel is always a good thing. For those who can't get enough of that laid-back, vintage-Americana look, here are 19 other brands that will fit right into your wardrobe.
1. Free People
Free People is the ultimate destination for romantic, festival-ready fashion. Think flowy dresses, intricate embroidery, and eclectic, layered looks that feel both whimsical and cool. Where Lucky Brand leans into classic Americana and denim, Free People cranks up the bohemian fantasy with more lace, crochet, and statement-making silhouettes.
Their pieces, typically ranging from $50-$200, are perfect for anyone wanting to add a more expressive and dreamy touch to their wardrobe. If you love Lucky's laid-back feel but want something with a bit more romantic flair, Free People is a must-shop.
2. Madewell
Famous for their incredible denim, Madewell is a perfect sibling brand for any Lucky Brand fan. They deliver effortless, casual style that focuses on timeless pieces with a modern twist, like perfect-fitting jeans, versatile tees, and breezy button-downs.
Madewell shares Lucky’s commitment to quality denim and relaxed vibes but with a slightly more minimalist and classic feel. With prices in the $40-$150 range, it’s a reliable spot for building a chic, practical, and cool everyday wardrobe.
3. Anthropologie
Anthropologie is like stepping into an artfully curated closet of unique boho-chic gems. Known for its one-of-a-kind prints, gorgeous textures, and flowing silhouettes, this is the place to find something special, from embroidered blouses to stunning maxi dresses.
Compared to Lucky's casual denim focus, Anthropologie has a more artsy, feminine, and slightly more elevated boutique vibe. Prices are a bit higher, ranging from $60-$250, but it's the perfect brand when you're looking for standout pieces with a creative, bohemian touch.
4. Z Supply
If comfort is your top priority, meet Z Supply. This brand specializes in unbelievably soft essentials, including relaxed tees, cozy loungewear sets, and simple, wear-anywhere dresses. Their style is minimalist and laid-back with a subtle touch of California cool. While Lucky Brand features more distinct graphics and prints, Z Supply nails the same focus on comfortable, easy-going style, but with cleaner lines. Plus, it's incredibly budget-friendly, with most items falling between $20 and $70.
5. Billabong
Channeling pure beach energy, Billabong captures that adventurous, sun-soaked lifestyle with its surf-inspired apparel. Think casual tank tops, easy sundresses, and of course, boardshorts, all designed for a life lived outdoors. Like Lucky Brand, Billabong embodies a relaxed, youthful spirit, but its roots are firmly planted in surf culture, giving it a sportier, more active edge. It's an affordable choice, with prices typically between $20 and $80, for adding some weekend-ready, coastal vibes to your look.
6. Johnny Was
For a sophisticated spin on boho style, look no further than Johnny Was. This brand is a dream of luxurious fabrics, intricate floral embroidery, and flowy, elegant silhouettes. Their pieces, from silk blouses to stunning maxi dresses, feel like wearable works of art. While Lucky Brand has a casual, everyday feel, Johnny Was offers an elevated, boho-luxe experience. With prices generally in the $100-$300 range, it's a splurge brand for finding timeless, beautifully crafted statement pieces.
7. Tularosa
Tularosa brings a fresh, contemporary energy to bohemian style. Filled with feminine details like ruffles, floral prints, and relaxed fits, their dresses, skirts, and tops are flirty, youthful, and perfectly on-trend for a music festival or weekend brunch. It shares Lucky's love for casual, free-spirited pieces, and Tularosa has a more fashion-forward and playful sensibility. At around $50-$150, it’s a brilliant stop for fun, trendy additions to your boho wardrobe.
8. Reformation
If you want effortless style with a commitment to sustainability, Reformation is your answer. While the overall look is more modern and minimalist than Lucky Brand, their collection of flowy dresses and perfectly cut jeans captures the same laid-back, L.A., cool-girl essence. With Reformation, you can get your fill of beautiful, nature-inspired prints and relaxed silhouettes, knowing that they were thoughtfully produced. Prices are in the $80-$200 range, making it an excellent investment for a chic and eco-friendly wardrobe.
9. Aritzia
A destination for contemporary style, Aritzia is a master of creating versatile, essential pieces that look effortlessly chic. While not an explicitly bohemian brand, their selection of cozy knits, relaxed denim, and flowy skirts can easily be styled to fit a boho aesthetic. Aritzia's vibe is a bit more polished and minimalist compared to Lucky’s vintage edge, but it delivers the same focus on quality and stylish comfort. You can find pieces anywhere from $40 to $150.
10. Everlane
Known for its radical transparency and timeless basics, Everlane is perfect for those who appreciate understated style. Their collection includes soft tees, modern denim styles, and simple dresses that form the backbone of a great wardrobe. Everlane's aesthetic is much more minimal than Lucky's, but both brands share a dedication to quality craftsmanship and effortless wearability. With approachable prices around $25–$100, Everlane is a smart choice for sustainable, high-quality essentials.
11. Spell & The Gypsy Collective
Spell is pure bohemian romance. This Australian brand is adored for its dreamy, vintage-inspired creations, featuring ethereal floral prints, flowing fabrics, and stunning artistic details. Their style takes the love for all things whimsical and imaginative to the next level in a way that captures pure magic. Prices sit in the range of $80-$250, making them ideal for unforgettable statement pieces that capture the free-spirited adventure.
12. Lulus
Lulus is a treasure trove of trendy and affordable fashion that often includes fantastic boho-inspired finds. Whether you're searching for a casual floral dress, a breezy skirt, or a cute top for a festival, Lulus likely has it. The vibe is youthful, fun, and always on-trend. While more fast-fashion focused than Lucky, it delivers a similar casual, free-spirited aesthetic at a fraction of the cost, with most items falling between $30 and $100.
13. Sézane
Hailing from Paris, Sézane brings a touch of effortless French chic to vintage-inspired style. Loved for its high-quality fabrics, romantic blouses, perfect-fit knitwear, and timeless silhouettes, Sézane feels like a modern heirloom. Compared to Lucky’s relaxed American vibe, Sézane’s aesthetic is more polished, refined, and feminine. Priced from $80-$250, it’s the brand you turn to for a more sophisticated and elegant take on bohemian dressing.
14. Amuse Society
Amuse Society is for the beach babe who rocks a bohemian heart. Blending coastal, boho, and surf influences, the brand offers breezy dresses, comfy shorts, and cool graphic tees that feel instantly ready for a road trip up the coast. It shares Lucky Brand’s casual, laid-back DNA but with a stronger focus on surf and sand. Pieces are generally priced from $40 to $130, making it a great stop for easy, stylish holiday wear.
15. Free People Movement
Take the beloved boho style of Free People and mix it with functional activewear, and you get FP Movement. This line is designed for yoga, gym sessions, and everything in between, featuring soft leggings, flowy tops, and cozy pullovers that don't compromise on style. If you love Lucky’s comfort but need something that can keep up with an active lifestyle, FP Movement’s fusion of athletic performance and free-spirited design is a perfect fit. Prices range from $30-$100.
16. Rails
Best known for their incredibly soft shirts, Rails specializes in premium casualwear that feels both sophisticated and comfortable. Their collections include luxe sweaters, relaxed basics, and dresses in cozy fabrics with an effortless silhouette and a hint of Southern California style. While more elevated and priced higher ($80-$250), Rails delivers on the same promise of relaxed yet luxurious comfort that Lucky Brand does, but for those who crave a more refined look and feel.
17. Boho Boutique
For vibrant, festival-ready fashion that won't break the bank, Boho Boutique delivers. As its name suggests, this brand is all about fun, accessible bohemian style, offering everything from printed maxi dresses and embroidered tops to layered accessories. It's casual and carefree, perfectly capturing that youthful free spirit. With most items in the $20-$80 price range, it’s an amazing resource for adding a pop of color and trendiness to your wardrobe seasonally.
18. Revolt Clothing Co.
Revolt Clothing Co. leans into the rugged, vintage side of boho style. Their pieces often feature distressed details and a lived-in feel that evoke a sense of Americana heritage, much in the way Lucky Brand does. From perfectly faded denim to graphic tees, Revolt appeals to shoppers who love a more worn-in, authentic aesthetic. Their affordable price points ($30-$100) make it an easy choice.
19. Sundry
Inspired by the founder's upbringing in both France and California, Sundry is all about relaxed coastal living. The brand revolves around cozy, premium basics like uber-soft sweatpants, effortless tees, and simple dresses printed with playful graphics. It's a more minimalist and comfort-driven approach than Lucky Brand but shares that same California cool factor and easygoing vibe. Priced between $40-$160, it’s a perfect brand for building your off-duty look.
Written by
Ash Read
